Skip to content

PERSO BOX CONCEPT: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PERSO BOX CONCEPT

BE 0826.396.844
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€33,446
2024 · €53,043-€19,597
Equity
€161,819
2024 · €153,626+€8,193
Cash
€61,920
2024 · €77,983-€16,064
Balance sheet total
€204,746
2024 · €172,292+€32,454

Largest movements

2024 to 2025
Assets
  • Stocks and contracts +€54,769

    new in 2025: €54,769

  • Cash -€16,064

    down €16,064 (-20.6%), from €77,983 to €61,920

    mainly Stocks and contracts (-€54,769) and Contributions, distributions and other (-€25,253)

  • Tangible fixed assets -€6,994

    down €6,994 (-19.1%), from €36,535 to €29,541

    of which Furniture and vehicles: -€8,519

Equity and liabilities
  • Other debts +€21,140

    up €21,140 (+57,367%), from €37 to €21,177

  • Tax, wage and social debts +€8,969

    up €8,969 (+1,325%), from €677 to €9,646

  • Reserves +€8,193

    up €8,193 (+5.3%), from €153,426 to €161,619

  • Debts after one year -€5,337

    down €5,337 (-46.9%), from €11,377 to €6,040

Income statement
  • Gross operating margin -€35,433

    down €35,433 (-36.8%), from €96,259 to €60,825

  • Taxes -€12,514

    down €12,514 (-42.7%), from €29,289 to €16,775

  • Financial income +€1,698

    up €1,698 (+108,181%), from €2 to €1,700

  • Depreciation -€1,465

    down €1,465 (-12.2%), from €12,060 to €10,594

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €53,043
Gross operating margin -€35,433
Depreciation +€1,465
Other operating charges -€65
Financial income +€1,698
Financial charges +€223
Taxes +€12,514
Result 2025 €33,446
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€18,520
Investment -€3,600
Financing -€30,983
Cash 2024 €77,983
Net result for the year +€33,446
Depreciation +€10,594
Stocks and contracts -€54,769
Receivables within one year -€740
Smaller working-capital items -€120
Tax, wage and social debts +€8,969
Other debts +€21,140
Investment in fixed assets (net) -€3,600
Debts after one year -€5,337
Current portion of long-term debt -€394
Contributions, distributions and other -€25,253
Cash 2025 €61,920
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €172,292 €204,746 +€32,454 +18.8%
Fixed assets 21/28 €36,535 €29,541 -€6,994 -19.1%
Tangible fixed assets 22/27 €36,535 €29,541 -€6,994 -19.1%
Plant, machinery and equipment 23 €12,463 €13,987 +€1,525 +12.2%
Furniture and vehicles 24 €24,072 €15,554 -€8,519 -35.4%
Current assets 29/58 €135,757 €175,205 +€39,448 +29.1%
Stocks and contracts in progress 3 - €54,769 +€54,769
Stocks 30/36 - €54,769 +€54,769
Amounts receivable within one year 40/41 €7,664 €8,404 +€740 +9.7%
Trade receivables 40 €3,549 €7,200 +€3,651 +103%
Other amounts receivable 41 €4,115 €1,204 -€2,911 -70.7%
Current investments 50/53 €50,000 €50,000 = 0.0%
Cash at bank and in hand 54/58 €77,983 €61,920 -€16,064 -20.6%
Deferred charges and accrued income 490/1 €110 €112 +€2 +2.0%
Total equity and liabilities 10/49 €172,292 €204,746 +€32,454 +18.8%
Equity 10/15 €153,626 €161,819 +€8,193 +5.3%
Contributions 10/11 €200 €200 = 0.0%
Reserves 13 €153,426 €161,619 +€8,193 +5.3%
Distributable reserves 133 €153,426 €161,619 +€8,193 +5.3%
Amounts payable 17/49 €18,666 €42,926 +€24,261 +130%
Amounts payable after more than one year 17 €11,377 €6,040 -€5,337 -46.9%
Financial debts 170/4 €11,377 €6,040 -€5,337 -46.9%
Amounts payable within one year 42/48 €7,289 €36,886 +€29,598 +406%
Current portion of amounts payable after more than one year 42 €5,731 €5,337 -€394 -6.9%
Trade debts 44 €844 €727 -€117 -13.9%
Suppliers 440/4 €844 €727 -€117 -13.9%
Taxes, remuneration and social security 45 €677 €9,646 +€8,969 +1,325%
Taxes 450/3 €677 €9,646 +€8,969 +1,325%
Other amounts payable 47/48 €37 €21,177 +€21,140 +57,367%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €12,060 €10,594 -€1,465 -12.2%
Other operating charges 640/8 €625 €690 +€65 +10.4%
Gross operating margin 9900 €96,259 €60,825 -€35,433 -36.8%
Operating profit (loss) 9901 €83,574 €49,540 -€34,033 -40.7%
Financial income 75/76B €2 €1,700 +€1,698 +108,181%
Recurring financial income 75 €2 €1,700 +€1,698 +108,181%
Financial charges 65/66B €1,243 €1,020 -€223 -17.9%
Recurring financial charges 65 €1,243 €1,020 -€223 -17.9%
Profit (loss) for the period before taxes 9903 €82,332 €50,220 -€32,112 -39.0%
Income taxes 67/77 €29,289 €16,775 -€12,514 -42.7%
Profit (loss) for the period 9904 €53,043 €33,446 -€19,597 -36.9%
Profit (loss) for the period to be appropriated 9905 €53,043 €33,446 -€19,597 -36.9%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 31 October 2026 via checked.be.