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MC Web: what changed

BE 1003.333.554NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
€34,017
2024 · €30,037+€3,980
Equity
€64,203
2024 · €30,186+€34,017
Cash
€74,716
2024 · €36,699+€38,017
Balance sheet total
€82,562
2024 · €44,263+€38,299

Largest movements

2024 to 2025
Assets
  • Cash +€38,017

    up €38,017 (+104%), from €36,699 to €74,716

    mainly Net result for the year (+€34,017) and Tax, wage and social debts (+€2,160)

  • Receivables within one year +€1,400

    up €1,400 (+27.0%), from €5,185 to €6,585

    of which Trade receivables: +€1,400

  • Tangible fixed assets -€1,118

    down €1,118 (-47.0%), from €2,380 to €1,262

Equity and liabilities
  • Reserves +€34,017

    up €34,017 (+121%), from €28,186 to €62,203

  • Tax, wage and social debts +€2,160

    up €2,160 (+23.4%), from €9,234 to €11,393

  • Other debts +€2,122

    up €2,122 (+43.8%), from €4,844 to €6,966

Income statement
  • Gross operating margin +€5,234

    up €5,234 (+13.4%), from €38,965 to €44,200

  • Taxes +€1,301

    up €1,301 (+17.6%), from €7,392 to €8,693

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €30,037
Gross operating margin +€5,234
Depreciation -€144
Other operating charges +€198
Financial income -€3
Financial charges -€6
Taxes -€1,301
Result 2025 €34,017
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€38,017
Investment €0
Financing €0
Cash 2024 €36,699
Net result for the year +€34,017
Depreciation +€1,118
Receivables within one year -€1,400
Tax, wage and social debts +€2,160
Other debts +€2,122
Cash 2025 €74,716
brings cash intakes cash out
Every line side by side 32 lines
Line Code 2024 2025 Change %
Total assets 20/58 €44,263 €82,562 +€38,299 +86.5%
Fixed assets 21/28 €2,380 €1,262 -€1,118 -47.0%
Tangible fixed assets 22/27 €2,380 €1,262 -€1,118 -47.0%
Furniture and vehicles 24 €2,380 €1,262 -€1,118 -47.0%
Current assets 29/58 €41,884 €81,300 +€39,417 +94.1%
Amounts receivable within one year 40/41 €5,185 €6,585 +€1,400 +27.0%
Trade receivables 40 €5,185 €6,585 +€1,400 +27.0%
Other amounts receivable 41 €0 - =
Cash at bank and in hand 54/58 €36,699 €74,716 +€38,017 +104%
Total equity and liabilities 10/49 €44,263 €82,562 +€38,299 +86.5%
Equity 10/15 €30,186 €64,203 +€34,017 +113%
Contributions 10/11 €2,000 €2,000 = 0.0%
Reserves 13 €28,186 €62,203 +€34,017 +121%
Distributable reserves 133 €28,186 €62,203 +€34,017 +121%
Profit (loss) carried forward 14 €0 - =
Amounts payable 17/49 €14,078 €18,359 +€4,282 +30.4%
Amounts payable within one year 42/48 €14,078 €18,359 +€4,282 +30.4%
Taxes, remuneration and social security 45 €9,234 €11,393 +€2,160 +23.4%
Taxes 450/3 €9,234 €11,393 +€2,160 +23.4%
Other amounts payable 47/48 €4,844 €6,966 +€2,122 +43.8%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €974 €1,118 +€144 +14.8%
Other operating charges 640/8 €519 €320 -€198 -38.2%
Gross operating margin 9900 €38,965 €44,200 +€5,234 +13.4%
Operating profit (loss) 9901 €37,473 €42,761 +€5,289 +14.1%
Financial income 75/76B €24 €21 -€3 -10.7%
Recurring financial income 75 €24 €21 -€3 -10.7%
Financial charges 65/66B €67 €73 +€6 +8.4%
Recurring financial charges 65 €67 €73 +€6 +8.4%
Profit (loss) for the period before taxes 9903 €37,429 €42,710 +€5,281 +14.1%
Income taxes 67/77 €7,392 €8,693 +€1,301 +17.6%
Profit (loss) for the period 9904 €30,037 €34,017 +€3,980 +13.2%
Profit (loss) for the period to be appropriated 9905 €30,037 €34,017 +€3,980 +13.2%

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€106,151 to €135,771

Midpoint €118,493 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years earnings weight 50%

Adjusted equity €64,203
Capitalised earnings €148,100 to €207,340
Indication €106,151 to €135,771

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€64,203
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€64,203

Capitalised earnings

net result for the year (9904)
2025
€34,017
2024
€30,037
2023
-€1,851
Average result
€20,734
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€148,100 / €172,783 / €207,340

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 9 November 2026 via checked.be.