Skip to content

MARcom: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MARcom

BE 0778.409.657
NACE 73.300, Public relations and communication consultancy
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€46,480
2024 · €52,462-€5,982
Equity
€157,245
2024 · €110,765+€46,480
Cash
€67,388
2024 · €63,496+€3,892
Balance sheet total
€194,759
2024 · €160,220+€34,539

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€48,101

    up €48,101 (+82.5%), from €58,280 to €106,381

    of which Trade receivables: +€36,644

  • Current investments -€9,922

    down €9,922 (-85.8%), from €11,564 to €1,643

  • Tangible fixed assets -€8,707

    down €8,707 (-32.4%), from €26,880 to €18,172

    of which Furniture and vehicles: -€7,655

  • Cash +€3,892

    up €3,892 (+6.1%), from €63,496 to €67,388

    mainly Net result for the year (+€46,480) and Current investments (+€9,922)

Equity and liabilities
  • Profit (loss) carried forward +€46,480

    up €46,480 (+42.5%), from €109,265 to €155,745

  • Debts after one year -€9,122

    no longer reported in 2025 (was €9,122)

Income statement
  • Gross operating margin -€16,070

    down €16,070 (-18.9%), from €85,252 to €69,182

  • Taxes -€8,731

    down €8,731 (-40.6%), from €21,515 to €12,784

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €52,462
Gross operating margin -€16,070
Depreciation -€33
Other operating charges +€468
Financial income +€472
Financial charges +€450
Taxes +€8,731
Result 2025 €46,480

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€4,018
Investment +€9,922
Financing -€10,048
Cash 2024 €63,496
Net result for the year +€46,480
Depreciation +€8,707
Receivables within one year -€48,101
Deferred charges and accrued income -€1,175
Trade debts -€451
Tax, wage and social debts -€1,442
Current investments +€9,922
Debts after one year -€9,122
Current portion of long-term debt -€926
Cash 2025 €67,388
Every line side by side 40 lines
Line Code 2024 2025 Change %
Total assets 20/58 €160,220 €194,759 +€34,539 +21.6%
Fixed assets 21/28 €26,880 €18,172 -€8,707 -32.4%
Tangible fixed assets 22/27 €26,880 €18,172 -€8,707 -32.4%
Land and buildings 22 - €2,420 +€2,420
Plant, machinery and equipment 23 €5,191 €1,718 -€3,472 -66.9%
Furniture and vehicles 24 €21,689 €14,034 -€7,655 -35.3%
Current assets 29/58 €133,340 €176,587 +€43,246 +32.4%
Amounts receivable within one year 40/41 €58,280 €106,381 +€48,101 +82.5%
Trade receivables 40 €1,997 €38,640 +€36,644 +1835.4%
Other amounts receivable 41 €56,283 €67,741 +€11,457 +20.4%
Current investments 50/53 €11,564 €1,643 -€9,922 -85.8%
Cash at bank and in hand 54/58 €63,496 €67,388 +€3,892 +6.1%
Deferred charges and accrued income 490/1 - €1,175 +€1,175
Total equity and liabilities 10/49 €160,220 €194,759 +€34,539 +21.6%
Equity 10/15 €110,765 €157,245 +€46,480 +42.0%
Contributions 10/11 €1,500 €1,500 = 0.0%
Profit (loss) carried forward 14 €109,265 €155,745 +€46,480 +42.5%
Amounts payable 17/49 €49,455 €37,514 -€11,941 -24.1%
Amounts payable after more than one year 17 €9,122 - -€9,122
Financial debts 170/4 €9,122 - -€9,122
Amounts payable within one year 42/48 €40,133 €37,314 -€2,819 -7.0%
Current portion of amounts payable after more than one year 42 €10,048 €9,122 -€926 -9.2%
Trade debts 44 €7,371 €6,919 -€451 -6.1%
Suppliers 440/4 €7,371 €6,919 -€451 -6.1%
Taxes, remuneration and social security 45 €22,715 €21,273 -€1,442 -6.3%
Taxes 450/3 €22,715 €18,473 -€4,242 -18.7%
Remuneration and social security 454/9 - €2,800 +€2,800
Accrued charges and deferred income 492/3 €200 €200 = 0.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €8,674 €8,707 +€33 +0.4%
Other operating charges 640/8 €874 €406 -€468 -53.6%
Gross operating margin 9900 €85,252 €69,182 -€16,070 -18.9%
Operating profit (loss) 9901 €75,704 €60,069 -€15,635 -20.7%
Financial income 75/76B €388 €860 +€472 +121.7%
Recurring financial income 75 €388 €860 +€472 +121.7%
Financial charges 65/66B €2,115 €1,664 -€450 -21.3%
Recurring financial charges 65 €2,115 €1,664 -€450 -21.3%
Profit (loss) for the period before taxes 9903 €73,977 €59,264 -€14,713 -19.9%
Income taxes 67/77 €21,515 €12,784 -€8,731 -40.6%
Profit (loss) for the period 9904 €52,462 €46,480 -€5,982 -11.4%
Profit (loss) for the period to be appropriated 9905 €52,462 €46,480 -€5,982 -11.4%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 4 October 2026 via checked.be.