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MADMAN: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MADMAN

BE 0896.525.072
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€45,543
2024 · €34,928+€10,615
Equity
€241,564
2024 · €196,021+€45,543
Cash
€77,241
2024 · €26,187+€51,054
Balance sheet total
€403,243
2024 · €357,406+€45,836

Largest movements

2024 to 2025
Assets
  • Cash +€51,054

    up €51,054 (+195.0%), from €26,187 to €77,241

    mainly Net result for the year (+€45,543) and Depreciation (+€11,766)

  • Tangible fixed assets -€9,609

    down €9,609 (-7.3%), from €131,088 to €121,478

    of which Land and buildings: -€9,915

  • Receivables within one year +€4,392

    up €4,392 (+4.8%), from €91,732 to €96,124

    of which Other amounts receivable: +€9,476

Equity and liabilities
  • Reserves +€45,543

    up €45,543 (+23.5%), from €194,021 to €239,564

  • Debts after one year -€9,683

    down €9,683 (-6.8%), from €142,978 to €133,296

  • Tax, wage and social debts +€8,244

    up €8,244 (+110.5%), from €7,463 to €15,707

Income statement
  • Gross operating margin +€11,958

    up €11,958 (+18.8%), from €63,737 to €75,694

  • Taxes +€4,171

    up €4,171 (+28.2%), from €14,766 to €18,937

  • Financial charges -€2,057

    down €2,057 (-35.9%), from €5,730 to €3,673

  • Financial income +€944

    up €944 (+18.0%), from €5,253 to €6,197

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €34,928
Gross operating margin +€11,958
Depreciation -€281
Other operating charges +€109
Financial income +€944
Financial charges +€2,057
Taxes -€4,171
Result 2025 €45,543

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€63,505
Investment -€2,157
Financing -€10,294
Cash 2024 €26,187
Net result for the year +€45,543
Depreciation +€11,766
Receivables within one year -€4,392
Trade debts +€2,343
Tax, wage and social debts +€8,244
Investment in fixed assets (net) -€2,157
Debts after one year -€9,683
Current portion of long-term debt -€612
Cash 2025 €77,241
Every line side by side 38 lines
Line Code 2024 2025 Change %
Total assets 20/58 €357,406 €403,243 +€45,836 +12.8%
Fixed assets 21/28 €131,088 €121,478 -€9,609 -7.3%
Tangible fixed assets 22/27 €131,088 €121,478 -€9,609 -7.3%
Land and buildings 22 €127,739 €117,825 -€9,915 -7.8%
Plant, machinery and equipment 23 €3,348 €3,653 +€305 +9.1%
Current assets 29/58 €226,319 €281,765 +€55,446 +24.5%
Amounts receivable after more than one year 29 €108,400 €108,400 = 0.0%
Other amounts receivable 291 €108,400 €108,400 = 0.0%
Amounts receivable within one year 40/41 €91,732 €96,124 +€4,392 +4.8%
Trade receivables 40 €56,639 €51,555 -€5,084 -9.0%
Other amounts receivable 41 €35,093 €44,569 +€9,476 +27.0%
Cash at bank and in hand 54/58 €26,187 €77,241 +€51,054 +195.0%
Total equity and liabilities 10/49 €357,406 €403,243 +€45,836 +12.8%
Equity 10/15 €196,021 €241,564 +€45,543 +23.2%
Contributions 10/11 €2,000 €2,000 = 0.0%
Reserves 13 €194,021 €239,564 +€45,543 +23.5%
Distributable reserves 133 €194,021 €239,564 +€45,543 +23.5%
Amounts payable 17/49 €161,386 €161,679 +€293 +0.2%
Amounts payable after more than one year 17 €142,978 €133,296 -€9,683 -6.8%
Financial debts 170/4 €142,978 €133,296 -€9,683 -6.8%
Amounts payable within one year 42/48 €18,407 €28,383 +€9,975 +54.2%
Current portion of amounts payable after more than one year 42 €9,495 €8,883 -€612 -6.4%
Trade debts 44 €1,450 €3,793 +€2,343 +161.6%
Suppliers 440/4 €1,450 €3,793 +€2,343 +161.6%
Taxes, remuneration and social security 45 €7,463 €15,707 +€8,244 +110.5%
Taxes 450/3 €7,463 €15,707 +€8,244 +110.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €11,485 €11,766 +€281 +2.4%
Other operating charges 640/8 €2,081 €1,972 -€109 -5.2%
Gross operating margin 9900 €63,737 €75,694 +€11,958 +18.8%
Operating profit (loss) 9901 €50,171 €61,956 +€11,785 +23.5%
Financial income 75/76B €5,253 €6,197 +€944 +18.0%
Recurring financial income 75 €5,253 €6,197 +€944 +18.0%
Financial charges 65/66B €5,730 €3,673 -€2,057 -35.9%
Recurring financial charges 65 €5,730 €3,673 -€2,057 -35.9%
Profit (loss) for the period before taxes 9903 €49,694 €64,480 +€14,786 +29.8%
Income taxes 67/77 €14,766 €18,937 +€4,171 +28.2%
Profit (loss) for the period 9904 €34,928 €45,543 +€10,615 +30.4%
Profit (loss) for the period to be appropriated 9905 €34,928 €45,543 +€10,615 +30.4%

Source: filed annual accounts (NBB), fiscal years ended 30 September 2024 and 30 September 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 1 October 2026 via checked.be.