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Lounova: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Lounova

BE 1001.753.741
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€1,238
2024 · -€16,501+€15,263
Equity
-€2,739
2024 · -€1,501-€1,238
Cash
-
not filed
Balance sheet total
€10,000
2024 · €15,789-€5,789

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€5,789

    no longer reported in 2025 (was €5,789)

    of which Trade receivables: -€5,400

Equity and liabilities
  • Trade debts -€5,129

    down €5,129 (-71.7%), from €7,158 to €2,029

  • Other debts +€1,656

    up €1,656 (+192.6%), from €860 to €2,516

  • Profit (loss) carried forward -€1,238

    down €1,238 (-7.5%), from -€16,501 to -€17,739

  • Tax, wage and social debts -€1,078

    down €1,078 (-11.6%), from €9,273 to €8,194

    of which Remuneration and social security: -€548

Income statement
  • Staff costs -€13,821

    no longer reported in 2025 (was €13,821)

  • Gross operating margin +€818

    up €818 (+41.8%), from -€1,955 to -€1,138

  • Other operating charges -€509

    no longer reported in 2025 (was €509)

  • Financial charges -€115

    down €115 (-53.4%), from €215 to €100

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€16,501
Gross operating margin +€818
Staff costs +€13,821
Other operating charges +€509
Financial charges +€115
Result 2025 -€1,238

Cash bridge derived

cash 2024 to 2025

Cash or the result is not a separate line in both sets of accounts; the cash flow cannot be derived from them.

Every line side by side 30 lines
Line Code 2024 2025 Change %
Total assets 20/58 €15,789 €10,000 -€5,789 -36.7%
Fixed assets 21/28 €10,000 €10,000 = 0.0%
Financial fixed assets 28 €10,000 €10,000 = 0.0%
Current assets 29/58 €5,789 - -€5,789
Amounts receivable within one year 40/41 €5,789 - -€5,789
Trade receivables 40 €5,400 - -€5,400
Other amounts receivable 41 €389 - -€389
Total equity and liabilities 10/49 €15,789 €10,000 -€5,789 -36.7%
Equity 10/15 -€1,501 -€2,739 -€1,238 -82.5%
Contributions 10/11 €15,000 €15,000 = 0.0%
Contributions outside capital 11 €15,000 €15,000 = 0.0%
Other 1109/19 €15,000 €15,000 = 0.0%
Profit (loss) carried forward 14 -€16,501 -€17,739 -€1,238 -7.5%
Amounts payable 17/49 €17,290 €12,739 -€4,551 -26.3%
Amounts payable within one year 42/48 €17,290 €12,739 -€4,551 -26.3%
Trade debts 44 €7,158 €2,029 -€5,129 -71.7%
Suppliers 440/4 €7,158 €2,029 -€5,129 -71.7%
Taxes, remuneration and social security 45 €9,273 €8,194 -€1,078 -11.6%
Taxes 450/3 €1,752 €1,221 -€531 -30.3%
Remuneration and social security 454/9 €7,521 €6,973 -€548 -7.3%
Other amounts payable 47/48 €860 €2,516 +€1,656 +192.6%
Remuneration, social security and pensions 62 €13,821 - -€13,821
Other operating charges 640/8 €509 - -€509
Gross operating margin 9900 -€1,955 -€1,138 +€818 +41.8%
Operating profit (loss) 9901 -€16,286 -€1,138 +€15,148 +93.0%
Financial charges 65/66B €215 €100 -€115 -53.4%
Recurring financial charges 65 €215 €100 -€115 -53.4%
Profit (loss) for the period before taxes 9903 -€16,501 -€1,238 +€15,263 +92.5%
Profit (loss) for the period 9904 -€16,501 -€1,238 +€15,263 +92.5%
Profit (loss) for the period to be appropriated 9905 -€16,501 -€1,238 +€15,263 +92.5%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 11 October 2026 via checked.be.