Skip to content

HOLYCRAP: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

HOLYCRAP

BE 0754.608.728
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€5,997
2024 · €11,241-€5,244
Equity
€102,333
2024 · €96,336+€5,997
Cash
€129,006
2024 · €86,486+€42,519
Balance sheet total
€133,220
2024 · €106,736+€26,484

Largest movements

2024 to 2025
Assets
  • Cash +€42,519

    up €42,519 (+49.2%), from €86,486 to €129,006

    mainly Receivables within one year (+€20,042) and Other debts (+€9,958)

  • Receivables within one year -€20,042

    no longer reported in 2025 (was €20,042)

  • Tangible fixed assets +€4,000

    up €4,000, from €0 to €4,000

Equity and liabilities
  • Other debts +€9,958

    new in 2025: €9,958

  • Reserves +€4,000

    up €4,000 (+13.3%), from €30,000 to €34,000

  • Trade debts +€3,741

    up €3,741 (+189.0%), from €1,979 to €5,720

  • Debts after one year +€3,422

    new in 2025: €3,422

  • Profit (loss) carried forward +€1,997

    up €1,997 (+3.1%), from €63,836 to €65,833

Income statement
  • Gross operating margin -€7,403

    down €7,403 (-39.0%), from €18,982 to €11,579

  • Taxes -€2,197

    down €2,197 (-41.6%), from €5,282 to €3,086

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €11,241
Gross operating margin -€7,403
Depreciation -€165
Other operating charges +€188
Financial charges -€61
Taxes +€2,197
Result 2025 €5,997

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€42,002
Investment -€4,692
Financing +€5,209
Cash 2024 €86,486
Net result for the year +€5,997
Depreciation +€692
Receivables within one year +€20,042
Deferred charges and accrued income -€7
Trade debts +€3,741
Tax, wage and social debts +€1,579
Other debts +€9,958
Investment in fixed assets (net) -€4,692
Debts after one year +€3,422
Current portion of long-term debt +€1,787
Cash 2025 €129,006
Every line side by side 36 lines
Line Code 2024 2025 Change %
Total assets 20/58 €106,736 €133,220 +€26,484 +24.8%
Fixed assets 21/28 €75 €4,075 +€4,000 +5334.9%
Tangible fixed assets 22/27 €0 €4,000 +€4,000
Furniture and vehicles 24 - €4,000 +€4,000
Financial fixed assets 28 €75 €75 = 0.0%
Current assets 29/58 €106,661 €129,146 +€22,485 +21.1%
Amounts receivable within one year 40/41 €20,042 - -€20,042
Other amounts receivable 41 €20,042 - -€20,042
Cash at bank and in hand 54/58 €86,486 €129,006 +€42,519 +49.2%
Deferred charges and accrued income 490/1 €133 €140 +€7 +5.5%
Total equity and liabilities 10/49 €106,736 €133,220 +€26,484 +24.8%
Equity 10/15 €96,336 €102,333 +€5,997 +6.2%
Contributions 10/11 €2,500 €2,500 = 0.0%
Reserves 13 €30,000 €34,000 +€4,000 +13.3%
Distributable reserves 133 €30,000 €34,000 +€4,000 +13.3%
Profit (loss) carried forward 14 €63,836 €65,833 +€1,997 +3.1%
Amounts payable 17/49 €10,400 €30,887 +€20,487 +197.0%
Amounts payable after more than one year 17 - €3,422 +€3,422
Financial debts 170/4 - €3,422 +€3,422
Amounts payable within one year 42/48 €10,400 €27,465 +€17,065 +164.1%
Current portion of amounts payable after more than one year 42 - €1,787 +€1,787
Trade debts 44 €1,979 €5,720 +€3,741 +189.0%
Suppliers 440/4 €1,979 €5,720 +€3,741 +189.0%
Taxes, remuneration and social security 45 €8,421 €10,000 +€1,579 +18.8%
Taxes 450/3 €8,421 €10,000 +€1,579 +18.8%
Other amounts payable 47/48 - €9,958 +€9,958
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €528 €692 +€165 +31.2%
Other operating charges 640/8 €451 €263 -€188 -41.7%
Gross operating margin 9900 €18,982 €11,579 -€7,403 -39.0%
Operating profit (loss) 9901 €18,003 €10,623 -€7,380 -41.0%
Financial charges 65/66B €1,480 €1,541 +€61 +4.1%
Recurring financial charges 65 €1,480 €1,541 +€61 +4.1%
Profit (loss) for the period before taxes 9903 €16,523 €9,083 -€7,441 -45.0%
Income taxes 67/77 €5,282 €3,086 -€2,197 -41.6%
Profit (loss) for the period 9904 €11,241 €5,997 -€5,244 -46.7%
Profit (loss) for the period to be appropriated 9905 €11,241 €5,997 -€5,244 -46.7%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 1 October 2026 via checked.be.