Ads & Data: what changed
Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
What changed
Ads & Data
NACE 73.120, Media representation
fiscal year 2023 against 2024filed annual accounts (NBB)
Net result for the year
-€275,997
2023 · €32,937-€308,933
Equity
€1.4m
2023 · €1.7m-€275,997
Cash
€14.2m
2023 · €10.9m+€3.3m
Balance sheet total
€58.6m
2023 · €59.9m-€1.3m
Largest movements
Assets
- Receivables within one year -€4.5m
down €4.5m (-9.5%), from €47.5m to €43.0m
of which Trade receivables: -€4.1m
- Cash +€3.3m
up €3.3m (+30.3%), from €10.9m to €14.2m
mainly Receivables within one year (+€4.5m) and Accrued charges and deferred income (+€1.1m)
Equity and liabilities
- Accrued charges and deferred income +€1.1m
up €1.1m (+61.1%), from €1.9m to €3.0m
- Trade debts -€1.0m
down €1.0m (-2.0%), from €51.9m to €50.9m
- Tax, wage and social debts -€647,161
down €647,161 (-16.7%), from €3.9m to €3.2m
of which Remuneration and social security: -€823,833
Income statement
- Turnover +€14.5m
up €14.5m (+116.2%), from €12.5m to €27.0m
- Goods and materials +€12.4m
up €12.4m (+148.7%), from €8.4m to €20.8m
- Other operating income -€3.4m
down €3.4m (-12.6%), from €26.6m to €23.3m
- Staff costs -€2.6m
down €2.6m (-15.9%), from €16.6m to €13.9m
- Services and other goods +€1.5m
up €1.5m (+11.4%), from €13.4m to €15.0m
From the 2023 result to the 2024 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Result 2023
€32,937
Turnover
+€14.5m
Other operating income
-€3.4m
Goods and materials
-€12.4m
Services and other goods
-€1.5m
Staff costs
+€2.6m
Depreciation
-€51,964
Write-downs
-€1,529
Other operating charges
+€15,537
Financial income
+€5,885
Financial charges
-€92,364
Taxes
-€13,021
Result 2024
-€275,997
Cash bridge derived
Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.
From operations
+€3.7m
Investment
-€351,880
Financing
€0
Cash 2023
€10.9m
From operations (derived)
+€3.7m
Net result for the year
-€275,997
Depreciation
+€413,776
Receivables within one year
+€4.5m
Deferred charges and accrued income
+€17,628
Trade debts
-€1.0m
Tax, wage and social debts
-€647,161
Other debts
-€504,491
Accrued charges and deferred income
+€1.1m
Investment (derived)
-€351,880
Investment in fixed assets (net)
-€351,880
Cash 2024
€14.2m
Every line side by side
| Line | Code | 2023 | 2024 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €59,889,378 | €58,591,224 | -€1.3m | -2.2% |
| Fixed assets | 21/28 | €809,775 | €747,879 | -€61,896 | -7.6% |
| Intangible fixed assets | 21 | €787,290 | €657,056 | -€130,234 | -16.5% |
| Tangible fixed assets | 22/27 | €5,415 | €73,753 | +€68,338 | +1262.0% |
| Plant, machinery and equipment | 23 | €5,415 | €71,000 | +€65,585 | +1211.2% |
| Furniture and vehicles | 24 | - | €2,753 | +€2,753 | |
| Financial fixed assets | 28 | €17,070 | €17,070 | = | 0.0% |
| Other financial fixed assets | 284/8 | €17,070 | €17,070 | = | 0.0% |
| Amounts receivable and cash guarantees | 285/8 | €17,070 | €17,070 | = | 0.0% |
| Current assets | 29/58 | €59,079,603 | €57,843,346 | -€1.2m | -2.1% |
| Stocks and contracts in progress | 3 | €0 | €0 | = | |
| Amounts receivable within one year | 40/41 | €47,537,327 | €43,017,318 | -€4.5m | -9.5% |
| Trade receivables | 40 | €46,809,369 | €42,717,318 | -€4.1m | -8.7% |
| Other amounts receivable | 41 | €727,958 | €300,000 | -€427,958 | -58.8% |
| Cash at bank and in hand | 54/58 | €10,893,157 | €14,194,536 | +€3.3m | +30.3% |
| Deferred charges and accrued income | 490/1 | €649,119 | €631,492 | -€17,628 | -2.7% |
| Total equity and liabilities | 10/49 | €59,889,378 | €58,591,224 | -€1.3m | -2.2% |
| Equity | 10/15 | €1,710,698 | €1,434,702 | -€275,997 | -16.1% |
| Contributions | 10/11 | €829,195 | €829,195 | = | 0.0% |
| Capital | 10 | €829,195 | €829,195 | = | 0.0% |
| Issued capital | 100 | €829,195 | €829,195 | = | 0.0% |
| Reserves | 13 | €82,919 | €82,919 | = | 0.0% |
| Non-distributable reserves | 130/1 | €82,919 | €82,919 | = | 0.0% |
| Legal reserve | 130 | €82,919 | €82,919 | = | 0.0% |
| Profit (loss) carried forward | 14 | €798,584 | €522,588 | -€275,997 | -34.6% |
| Amounts payable | 17/49 | €58,178,680 | €57,156,523 | -€1.0m | -1.8% |
| Amounts payable within one year | 42/48 | €56,303,665 | €54,136,234 | -€2.2m | -3.8% |
| Trade debts | 44 | €51,913,885 | €50,898,106 | -€1.0m | -2.0% |
| Suppliers | 440/4 | €51,913,885 | €50,898,106 | -€1.0m | -2.0% |
| Taxes, remuneration and social security | 45 | €3,885,289 | €3,238,128 | -€647,161 | -16.7% |
| Taxes | 450/3 | €162,267 | €338,939 | +€176,672 | +108.9% |
| Remuneration and social security | 454/9 | €3,723,022 | €2,899,189 | -€823,833 | -22.1% |
| Other amounts payable | 47/48 | €504,491 | €0 | -€504,491 | -100.0% |
| Accrued charges and deferred income | 492/3 | €1,875,015 | €3,020,289 | +€1.1m | +61.1% |
| Operating income | 70/76A | €39,130,742 | €50,278,401 | +€11.1m | +28.5% |
| Turnover | 70 | €12,483,144 | €26,984,434 | +€14.5m | +116.2% |
| Other operating income | 74 | €26,647,598 | €23,293,967 | -€3.4m | -12.6% |
| Operating charges | 60/66A | €38,793,454 | €50,150,546 | +€11.4m | +29.3% |
| Goods for resale, raw materials and consumables | 60 | €8,352,052 | €20,769,830 | +€12.4m | +148.7% |
| Purchases | 600/8 | €8,352,052 | €20,769,830 | +€12.4m | +148.7% |
| Services and other goods | 61 | €13,435,299 | €14,965,370 | +€1.5m | +11.4% |
| Remuneration, social security and pensions | 62 | €16,561,865 | €13,933,152 | -€2.6m | -15.9% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €361,812 | €413,776 | +€51,964 | +14.4% |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) | 631/4 | €35,483 | €37,013 | +€1,529 | +4.3% |
| Other operating charges | 640/8 | €46,942 | €31,405 | -€15,537 | -33.1% |
| Non-recurring operating charges | 66A | €0 | - | = | |
| Operating profit (loss) | 9901 | €337,288 | €127,855 | -€209,433 | -62.1% |
| Financial income | 75/76B | €641 | €6,526 | +€5,885 | +918.2% |
| Recurring financial income | 75 | €641 | €6,526 | +€5,885 | +918.2% |
| Other financial income | 752/9 | €641 | €6,526 | +€5,885 | +918.2% |
| Financial charges | 65/66B | €244,197 | €336,561 | +€92,364 | +37.8% |
| Recurring financial charges | 65 | €244,197 | €336,561 | +€92,364 | +37.8% |
| Debt charges | 650 | €196,930 | €270,959 | +€74,029 | +37.6% |
| Other financial charges | 652/9 | €47,267 | €65,602 | +€18,335 | +38.8% |
| Profit (loss) for the period before taxes | 9903 | €93,732 | -€202,180 | -€295,912 | |
| Income taxes | 67/77 | €60,796 | €73,817 | +€13,021 | +21.4% |
| Taxes | 670/3 | €60,796 | €110,000 | +€49,204 | +80.9% |
| Tax adjustments and reversals of tax provisions | 77 | - | €36,183 | +€36,183 | |
| Profit (loss) for the period | 9904 | €32,937 | -€275,997 | -€308,933 | |
| Profit (loss) for the period to be appropriated | 9905 | €32,937 | -€275,997 | -€308,933 |
Source: filed annual accounts (NBB), fiscal years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 29 September 2026 via checked.be.