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Ads & Data: sector benchmark

Where does a company stand against its sector? Every ratio over five fiscal years, with its place among its peers and what that means, ready to print for your client.

Sector benchmark

Ads & Data

BE 0809.309.701
NACE 73.120, Media representation
NACE division 73, Advertising, market research and public relations activities all sizesfiscal years 2020 to 2024106 to 11,240 sector peers per ratio

Summary

fiscal year 2024

Ads & Data does better than half of its sector on 1 of the 12 ratios compared.

most favourable quarter above the median below the median least favourable quarter
Strongest points
  • Days inventorybetter than 88%
Points to watch
  • Debt to equitybetter than 5%
  • Days sales outstandingbetter than 5%
  • Return on equitybetter than 10%

Solvency and debt

How soundly the company is financed.
Solvency
2.4%▲2024

Solvency is below 88% of 11,211 sector peers: in the least favourable quarter.

Position against the sector stable since 2020.

20202021202220232024
Debt to equity
39.84▲2024

Debt to equity is above 95% of 11,097 sector peers: in the least favourable quarter.

Position against the sector stable since 2020.

20202021202220232024
Interest coverage
2.00▲2024

Interest coverage is below 78% of 9,963 sector peers: in the least favourable quarter.

Position against the sector weakening since 2020.

20202021202220232024

Liquidity

Whether it can pay its short-term bills.
Current ratio
1.07▲2024

The current ratio is below 74% of 11,092 sector peers: less favourable than the median.

Position against the sector stable since 2020.

20202021202220232024
Working-capital ratio
6.3%▲2024

The working-capital ratio is below 72% of 11,190 sector peers: less favourable than the median.

Position against the sector stable since 2020.

20202021202220232024

Profitability

What the company earns on its assets and its sales.
Return on equity
-19.2%▼2024

Return on equity is below 90% of 9,910 sector peers: in the least favourable quarter.

Position against the sector weakening since 2021.

20202021202220232024
Return on assets
-0.5%▲2024

Return on assets is below 75% of 11,240 sector peers: in the least favourable quarter.

Position against the sector stable since 2020.

20202021202220232024
Net margin
-1.0%▲2024

The net margin is below 73% of 526 sector peers: less favourable than the median.

Position against the sector weakening since 2020.

20202021202220232024
EBITDA margin
2.0%▲2024

The EBITDA margin is below 73% of 443 sector peers: less favourable than the median.

Position against the sector stable since 2020.

20202021202220232024
Gross margin
23.0%▼2024

The gross margin is below 60% of 448 sector peers: less favourable than the median.

Position against the sector stable since 2021.

20202021202220232024

Working-capital cycle

How long cash is tied up in customers, suppliers and stock.
Days sales outstanding
578days▲2024

Days sales outstanding is above 95% of 502 sector peers: in the least favourable quarter.

Position against the sector stable since 2020.

20202021202220232024
Days payable outstanding
894days▼2024

Days payable outstanding is above 92% of 496 sector peers.

20202021202220232024
Days inventory
0days=2024

Days inventory is below 88% of 106 sector peers: in the most favourable quarter.

Position against the sector stable since 2021.

20202021202220232024

Not computable

Long-term debt ratio. The filed figures do not contain the lines these need.

Source: filed annual accounts (NBB) and main activity (CBE register). Compared per fiscal year with each peer's latest statutory accounts; at least 30 peers per ratio. Prepared on 29 September 2026 via checked.be.