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ACTION ACTION: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

ACTION ACTION

BE 0428.749.106
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€18,757
2024 · -€143,955+€125,198
Equity
€3.4m
2024 · €3.5m-€143,757
Cash
€24,831
2024 · €35,886-€11,055
Balance sheet total
€3.8m
2024 · €3.8m-€32,626

Largest movements

2024 to 2025
Assets
  • Current investments +€489,343

    up €489,343 (+28.8%), from €1.7m to €2.2m

  • Receivables within one year -€225,718

    down €225,718 (-91.3%), from €247,141 to €21,423

    of which Trade receivables: -€225,718

  • Receivables after one year -€202,632

    no longer reported in 2025 (was €202,632)

  • Tangible fixed assets -€82,709

    down €82,709 (-5.0%), from €1.7m to €1.6m

Equity and liabilities
  • Other debts +€148,142

    up €148,142 (+3479.0%), from €4,258 to €152,401

  • Reserves -€143,757

    down €143,757 (-4.2%), from €3.4m to €3.3m

    of which Distributable reserves: -€701,907

  • Debts after one year -€40,817

    down €40,817 (-16.6%), from €245,261 to €204,444

Income statement
  • Financial charges -€193,624

    down €193,624 (-93.6%), from €206,864 to €13,240

  • Gross operating margin -€83,627

    down €83,627 (-53.0%), from €157,899 to €74,272

  • Taxes -€16,119

    down €16,119 (-87.2%), from €18,494 to €2,376

  • Depreciation +€4,005

    up €4,005 (+5.1%), from €78,704 to €82,709

  • Financial income +€2,948

    up €2,948 (+31.4%), from €9,394 to €12,342

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€143,955
Gross operating margin -€83,627
Depreciation -€4,005
Other operating charges +€139
Financial income +€2,948
Financial charges +€193,624
Taxes +€16,119
Result 2025 -€18,757

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€650,943
Investment -€489,343
Financing -€172,655
Cash 2024 €35,886
Net result for the year -€18,757
Depreciation +€82,709
Receivables after one year +€202,632
Receivables within one year +€225,718
Smaller working-capital items -€1,109
Trade debts +€23,967
Tax, wage and social debts -€13,899
Other debts +€148,142
Accrued charges and deferred income +€1,539
Current investments -€489,343
Debts after one year -€40,817
Current portion of long-term debt -€10,347
Short-term financial debts +€3,510
Contributions, distributions and other -€125,000
Cash 2025 €24,831
Every line side by side 56 lines
Line Code 2024 2025 Change %
Total assets 20/58 €3,846,130 €3,813,503 -€32,626 -0.8%
Fixed assets 21/28 €1,658,197 €1,575,487 -€82,709 -5.0%
Tangible fixed assets 22/27 €1,658,197 €1,575,487 -€82,709 -5.0%
Land and buildings 22 €1,138,191 €1,101,790 -€36,401 -3.2%
Furniture and vehicles 24 €161,195 €125,636 -€35,559 -22.1%
Other tangible fixed assets 26 €358,811 €348,061 -€10,750 -3.0%
Current assets 29/58 €2,187,933 €2,238,016 +€50,083 +2.3%
Amounts receivable after more than one year 29 €202,632 - -€202,632
Other amounts receivable 291 €202,632 - -€202,632
Amounts receivable within one year 40/41 €247,141 €21,423 -€225,718 -91.3%
Trade receivables 40 €247,094 €21,376 -€225,718 -91.3%
Other amounts receivable 41 €47 €47 = 0.0%
Current investments 50/53 €1,700,950 €2,190,293 +€489,343 +28.8%
Cash at bank and in hand 54/58 €35,886 €24,831 -€11,055 -30.8%
Deferred charges and accrued income 490/1 €1,324 €1,469 +€144 +10.9%
Total equity and liabilities 10/49 €3,846,130 €3,813,503 -€32,626 -0.8%
Equity 10/15 €3,503,938 €3,360,181 -€143,757 -4.1%
Contributions 10/11 €61,500 €61,500 = 0.0%
Capital 10 €61,500 €61,500 = 0.0%
Issued capital 100 €61,500 €61,500 = 0.0%
Reserves 13 €3,442,438 €3,298,681 -€143,757 -4.2%
Non-distributable reserves 130/1 €6,150 €566,150 +€560,000 +9105.7%
Legal reserve 130 €6,150 €6,150 = 0.0%
Own shares acquired 1312 - €560,000 +€560,000
Tax-exempt reserves 132 €9,349 €7,499 -€1,850 -19.8%
Distributable reserves 133 €3,426,938 €2,725,031 -€701,907 -20.5%
Provisions and deferred taxes 16 €2,871 €1,907 -€964 -33.6%
Deferred taxes 168 €2,871 €1,907 -€964 -33.6%
Amounts payable 17/49 €339,321 €451,416 +€112,095 +33.0%
Amounts payable after more than one year 17 €245,261 €204,444 -€40,817 -16.6%
Financial debts 170/4 €245,261 €204,444 -€40,817 -16.6%
Amounts payable within one year 42/48 €89,970 €241,343 +€151,373 +168.2%
Current portion of amounts payable after more than one year 42 €51,164 €40,817 -€10,347 -20.2%
Financial debts 43 - €3,510 +€3,510
Credit institutions 430/8 - €3,510 +€3,510
Trade debts 44 €19,782 €43,749 +€23,967 +121.2%
Suppliers 440/4 €19,782 €43,749 +€23,967 +121.2%
Taxes, remuneration and social security 45 €14,765 €866 -€13,899 -94.1%
Taxes 450/3 €14,765 €866 -€13,899 -94.1%
Other amounts payable 47/48 €4,258 €152,401 +€148,142 +3479.0%
Accrued charges and deferred income 492/3 €4,090 €5,629 +€1,539 +37.6%
Non-recurring operating income 76A - €961 +€961
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €78,704 €82,709 +€4,005 +5.1%
Other operating charges 640/8 €8,149 €8,010 -€139 -1.7%
Gross operating margin 9900 €157,899 €74,272 -€83,627 -53.0%
Operating profit (loss) 9901 €71,046 -€16,447 -€87,493
Financial income 75/76B €9,394 €12,342 +€2,948 +31.4%
Recurring financial income 75 €9,394 €12,342 +€2,948 +31.4%
Financial charges 65/66B €206,864 €13,240 -€193,624 -93.6%
Recurring financial charges 65 €206,864 €13,240 -€193,624 -93.6%
Profit (loss) for the period before taxes 9903 -€126,425 -€17,345 +€109,080 +86.3%
Transfer from deferred taxes 780 €964 €964 = 0.0%
Income taxes 67/77 €18,494 €2,376 -€16,119 -87.2%
Profit (loss) for the period 9904 -€143,955 -€18,757 +€125,198 +87.0%
Transfer from tax-exempt reserves 789 €1,850 €1,850 = 0.0%
Profit (loss) for the period to be appropriated 9905 -€142,105 -€16,907 +€125,198 +88.1%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 7 October 2026 via checked.be.