ACREAM: what changed
What changed
ACREAM
NACE 73.110, Advertising agencies
filed annual accounts (NBB)
Net result for the year
€2,782
2024 · €21,975-€19,192
Equity
€257,966
2024 · €275,184-€17,218
Cash
€137,765
2024 · €96,044+€41,721
Balance sheet total
€458,198
2024 · €489,946-€31,748
Largest movements
Assets
- Tangible fixed assets -€56,706
down €56,706 (-19.7%), from €287,850 to €231,144
of which Leasing and similar rights: -€36,851
- Cash +€41,721
up €41,721 (+43.4%), from €96,044 to €137,765
mainly Depreciation (+€89,389) and Other debts (+€17,331)
- Stocks and contracts -€13,260
down €13,260 (-19.7%), from €67,232 to €53,972
Equity and liabilities
- Debts after one year -€22,829
down €22,829 (-14.3%), from €159,205 to €136,376
- Other debts +€17,331
up €17,331 (+2,018%), from €859 to €18,190
- Reserves -€17,218
down €17,218 (-6.7%), from €256,584 to €239,366
- Current portion of long-term debt -€12,083
down €12,083 (-34.6%), from €34,912 to €22,829
- Tax, wage and social debts +€5,595
up €5,595 (+40.5%), from €13,799 to €19,395
of which Taxes: +€5,437
Income statement
- Staff costs +€11,067
up €11,067 (+23.8%), from €46,434 to €57,501
- Gross operating margin -€10,542
down €10,542 (-6.3%), from €168,494 to €157,952
- Depreciation +€7,821
up €7,821 (+9.6%), from €81,568 to €89,389
- Taxes -€7,130
down €7,130 (-91.7%), from €7,777 to €647
Change in the result, 2024 to 2025
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Result 2024
€21,975
Gross operating margin
-€10,542
Staff costs
-€11,067
Depreciation
-€7,821
Other operating charges
+€1,285
Other operating items
+€442
Financial income
+€4
Financial charges
+€1,377
Taxes
+€7,130
Result 2025
€2,782
raises the resultlowers the resultnot broken down further in the accounts
Derived cash bridge
The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.
From operations
+€128,177
Investment
-€31,544
Financing
-€54,912
Cash 2024
€96,044
From operations (derived)
+€128,177
Net result for the year
+€2,782
Depreciation
+€89,389
Stocks and contracts
+€13,260
Receivables within one year
+€1,347
Deferred charges and accrued income
+€1,017
Trade debts
-€2,545
Tax, wage and social debts
+€5,595
Other debts
+€17,331
Investment (derived)
-€31,544
Investment in fixed assets (net)
-€31,544
Financing
-€54,912
Debts after one year
-€22,829
Current portion of long-term debt
-€12,083
Contributions, distributions and other
-€20,000
Cash 2025
€137,765
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €489,946 | €458,198 | -€31,748 | -6.5% |
| Fixed assets | 21/28 | €292,001 | €234,155 | -€57,846 | -19.8% |
| Intangible fixed assets | 21 | €4,150 | €3,011 | -€1,140 | -27.5% |
| Tangible fixed assets | 22/27 | €287,850 | €231,144 | -€56,706 | -19.7% |
| Land and buildings | 22 | €180,653 | €175,431 | -€5,222 | -2.9% |
| Plant, machinery and equipment | 23 | €38,843 | €47,369 | +€8,526 | +22.0% |
| Furniture and vehicles | 24 | €31,504 | €8,344 | -€23,159 | -73.5% |
| Leasing and similar rights | 25 | €36,851 | - | -€36,851 | |
| Current assets | 29/58 | €197,945 | €224,043 | +€26,098 | +13.2% |
| Stocks and contracts in progress | 3 | €67,232 | €53,972 | -€13,260 | -19.7% |
| Stocks | 30/36 | €67,232 | €53,972 | -€13,260 | -19.7% |
| Amounts receivable within one year | 40/41 | €26,528 | €25,181 | -€1,347 | -5.1% |
| Trade receivables | 40 | €20,083 | €17,119 | -€2,963 | -14.8% |
| Other amounts receivable | 41 | €6,445 | €8,062 | +€1,617 | +25.1% |
| Cash at bank and in hand | 54/58 | €96,044 | €137,765 | +€41,721 | +43.4% |
| Deferred charges and accrued income | 490/1 | €8,142 | €7,125 | -€1,017 | -12.5% |
| Total equity and liabilities | 10/49 | €489,946 | €458,198 | -€31,748 | -6.5% |
| Equity | 10/15 | €275,184 | €257,966 | -€17,218 | -6.3% |
| Contributions | 10/11 | €18,600 | €18,600 | = | 0.0% |
| Reserves | 13 | €256,584 | €239,366 | -€17,218 | -6.7% |
| Distributable reserves | 133 | €256,584 | €239,366 | -€17,218 | -6.7% |
| Amounts payable | 17/49 | €214,762 | €200,232 | -€14,530 | -6.8% |
| Amounts payable after more than one year | 17 | €159,205 | €136,376 | -€22,829 | -14.3% |
| Financial debts | 170/4 | €159,205 | €136,376 | -€22,829 | -14.3% |
| Amounts payable within one year | 42/48 | €55,558 | €63,856 | +€8,299 | +14.9% |
| Current portion of amounts payable after more than one year | 42 | €34,912 | €22,829 | -€12,083 | -34.6% |
| Trade debts | 44 | €5,987 | €3,442 | -€2,545 | -42.5% |
| Suppliers | 440/4 | €5,987 | €3,442 | -€2,545 | -42.5% |
| Taxes, remuneration and social security | 45 | €13,799 | €19,395 | +€5,595 | +40.5% |
| Taxes | 450/3 | €10,007 | €15,444 | +€5,437 | +54.3% |
| Remuneration and social security | 454/9 | €3,792 | €3,951 | +€159 | +4.2% |
| Other amounts payable | 47/48 | €859 | €18,190 | +€17,331 | +2,018% |
| Remuneration, social security and pensions | 62 | €46,434 | €57,501 | +€11,067 | +23.8% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €81,568 | €89,389 | +€7,821 | +9.6% |
| Other operating charges | 640/8 | €4,215 | €2,930 | -€1,285 | -30.5% |
| Non-recurring operating charges | 66A | €442 | - | -€442 | |
| Gross operating margin | 9900 | €168,494 | €157,952 | -€10,542 | -6.3% |
| Operating profit (loss) | 9901 | €35,835 | €8,131 | -€27,704 | -77.3% |
| Financial income | 75/76B | €60 | €64 | +€4 | +6.6% |
| Recurring financial income | 75 | €60 | €64 | +€4 | +6.6% |
| Financial charges | 65/66B | €6,142 | €4,765 | -€1,377 | -22.4% |
| Recurring financial charges | 65 | €6,142 | €4,765 | -€1,377 | -22.4% |
| Profit (loss) for the period before taxes | 9903 | €29,752 | €3,430 | -€26,323 | -88.5% |
| Income taxes | 67/77 | €7,777 | €647 | -€7,130 | -91.7% |
| Profit (loss) for the period | 9904 | €21,975 | €2,782 | -€19,192 | -87.3% |
| Profit (loss) for the period to be appropriated | 9905 | €21,975 | €2,782 | -€19,192 | -87.3% |
Next steps
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Calculation and sources
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 5 November 2026 via checked.be.