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COOL GRAY: value indication

Roughly what is an SME worth on what it filed? A range from its adjusted equity and its earnings, with your own assumptions, recalculated as you go.

Value indication

COOL GRAY

BE 0433.786.473
NACE 73.110, Advertising agencies
latest balance sheet 31-12-2024indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€11,751 to €13,685

Midpoint €12,557 · 50% capitalised earnings, 50% adjusted equity

Adjusted equity €13,831
Capitalised earnings €9,671 to €13,540
Indication €11,751 to €13,685

Your assumptions

Capitalised earnings
%

The return a buyer expects on the money put in. Higher for more risk. The range also computes with 2 points more and less.

Adjust the equity
Blend
50%
Optional: your own multiple

Checked holds no market prices, so it suggests no multiple. If you have one from a transaction or a study, the tool applies it to the filed EBITDA less the net financial debt.

Adjusted equity

balance sheet 31-12-2024
Equity (10/15)
€13,831
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€13,831

Capitalised earnings

net result for the year (9904)
2024
€2,804
2023
-€2,146
2022
€3,403
2020
-€5,186
2019
-€23,796
Average result
€1,354
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€9,671 / €11,283 / €13,540

What this indication leaves out

  • Market prices and comparable transactions: Checked does not hold them.
  • Anything after the latest accounts, and items off the balance sheet (guarantees, leases, disputes).
  • The real value of buildings, stock and receivables: enter your own revaluation or adjustment.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale.

For a valuation to decide on: a company auditor or a certified accountant.

Source: filed annual accounts (NBB), latest balance sheet at 31 December 2024. Prepared on 28 September 2026 via checked.be. Indication, not a valuation or advice.