Write & Incite
Annual accounts 2025
micro format, filed on 08-06-2026, 53 days before the deadline-€3,861
▲ €4,020
-€10,279
▲ €3,182
-€11,519
▲ €3,361
-€39,679
▼ €13,141
-56.4%
▼ 24.3 percentage points
0.28
▲ 0.00
Turnover and EBIT margin are not published. The micro format does not require them.
Balance sheet
balance sheet total €45,279 on 31-12-2025What the company ownsHow it is paid for
in euro
in euro
Position in the sector
-56.4%
Higher than 8% of 8,614 companies in 2025.
0.28
Higher than 6% of 8,290 companies in 2025.
-25.4%
Higher than 9% of 8,399 companies in 2025.
Write & Incite
Middle half of the sector
80% of the sector
Micro accounts in advertising and market research (NACE 73)
Net result: bottom quarter · Equity: bottom quarter · Balance sheet total: bottom quarter · Working capital: bottom quarter
Filed annual accounts
as filed with the National Bank, click a year to choose it| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Balance sheet: assets | |||||||||||||
20/58 |
45,279 | 43,687 | 65,072 | 98,999 | 141,031 | 130,037 | 110,617 | 61,725 | 71,219 | 67,475 | 100,690 | 134,260 | |
21/28 |
29,800 | 33,509 | 36,427 | 47,235 | 58,042 | 64,381 | 75,113 | 53,883 | 56,235 | 60,070 | 63,904 | 68,255 | |
22/27 |
29,550 | 32,484 | 36,427 | 47,235 | 58,042 | 64,381 | 75,113 | 53,883 | 56,235 | 60,070 | 63,904 | 68,255 | |
22 |
- | - | - | 0 | - | - | - | - | - | - | - | - | |
23 |
- | - | - | 0 | - | - | - | - | - | - | - | 517 | |
24 |
1,399 | 1,205 | 2,021 | 9,230 | 16,438 | 19,178 | 26,312 | 1,482 | 236 | 471 | 707 | 942 | |
26 |
28,151 | 31,279 | 34,406 | 38,005 | 41,604 | 45,203 | 48,802 | 52,401 | 56,000 | 59,598 | 63,197 | 66,796 | |
28 |
250 | 1,025 | - | - | - | - | - | - | - | - | - | - | |
29/58 |
15,478 | 10,179 | 28,645 | 51,764 | 82,989 | 65,657 | 35,503 | 7,842 | 14,984 | 7,406 | 36,786 | 66,005 | |
40/41 |
1,837 | 4,212 | 169 | 2,196 | 1,028 | 7,532 | 7,764 | 2,370 | 4,067 | 333 | 435 | 184 | |
40 |
1,837 | 3,925 | 169 | 1,030 | - | 6,291 | 6,352 | 2,370 | 4,067 | 254 | 435 | 184 | |
41 |
0 | 287 | 0 | 1,167 | 1,028 | 1,241 | 1,411 | - | - | 79 | - | - | |
54/58 |
13,641 | 5,068 | 28,476 | 49,568 | 81,961 | 58,125 | 27,740 | 5,473 | 10,792 | 6,948 | 36,351 | 65,821 | |
490/1 |
0 | 898 | - | - | - | - | - | - | 125 | 125 | - | - | |
| Balance sheet: equity and liabilities | |||||||||||||
10/49 |
45,279 | 43,687 | 65,072 | 98,999 | 141,031 | 130,037 | 110,617 | 61,725 | 71,219 | 67,475 | 100,690 | 134,260 | |
10/15 |
-25,529 | -14,010 | 870 | 24,013 | 52,121 | 29,392 | 3,388 | -23,250 | -17,368 | -23,322 | 4,234 | 33,632 | |
10/11 |
18,600 | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | |
100 |
- | - | - | - | - | - | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | |
13 |
10,792 | 10,792 | 10,792 | 10,792 | 33,521 | 10,792 | - | - | - | - | - | 15,032 | |
133 |
10,792 | 10,792 | 10,792 | 10,792 | 33,521 | 10,792 | - | - | - | - | - | 15,032 | |
14 |
-54,921 | -43,402 | -28,521 | -5,379 | - | - | -15,212 | -41,850 | -35,968 | -41,922 | -14,366 | - | |
17/49 |
70,808 | 57,697 | 64,202 | 74,986 | 88,910 | 100,646 | 107,228 | 84,975 | 88,587 | 90,797 | 96,456 | 100,628 | |
17 |
15,650 | 20,980 | 26,129 | 34,124 | 44,883 | 55,363 | 65,569 | 49,352 | 53,531 | 57,568 | 61,467 | 65,233 | |
170/4 |
15,650 | 20,980 | 26,129 | 34,124 | 44,883 | 55,363 | 65,569 | 49,352 | 53,531 | 57,568 | 61,467 | 65,233 | |
42/48 |
55,158 | 36,717 | 38,073 | 40,862 | 44,027 | 45,283 | 41,659 | 35,467 | 35,056 | 33,229 | 34,989 | 35,395 | |
42 |
5,331 | 5,149 | 7,995 | 10,759 | 12,156 | 10,207 | 9,942 | 4,521 | 4,037 | 3,899 | 3,766 | 3,637 | |
44 |
1,135 | 2,771 | 465 | 286 | 76 | 1,089 | 853 | 565 | 432 | 132 | 533 | 2,737 | |
440/4 |
1,135 | 2,771 | 465 | 286 | 76 | 1,089 | 853 | 565 | 432 | 132 | 533 | 2,737 | |
45 |
705 | 272 | 1,008 | 278 | 1,813 | 3,623 | 396 | 708 | 1,464 | 77 | 1,519 | 941 | |
450/3 |
705 | 272 | 1,008 | 278 | 1,813 | 3,623 | 396 | 708 | 1,464 | 77 | 1,519 | 941 | |
47/48 |
47,987 | 28,525 | 28,605 | 29,539 | 29,982 | 30,365 | 30,467 | 29,673 | 29,123 | 29,120 | 29,171 | 28,080 | |
492/3 |
- | - | - | - | - | - | - | 156 | - | - | - | - | |
| Income statement | |||||||||||||
9900 |
-3,861 | -7,881 | -9,106 | -12,676 | 40,929 | 40,894 | 43,112 | 2,373 | 13,561 | -19,896 | -21,221 | -19,276 | |
62 |
- | - | 0 | - | - | - | - | - | - | - | - | - | |
630 |
4,283 | 3,944 | 10,807 | 10,808 | 10,419 | 10,732 | 10,732 | 4,575 | 3,834 | 3,834 | 4,351 | 4,352 | |
640/8 |
2,135 | 1,635 | 1,745 | 2,636 | 1,273 | 574 | 3,276 | 1,473 | 1,384 | 1,539 | 1,449 | 3,437 | |
9901 |
-10,279 | -13,461 | -21,659 | -26,120 | 29,237 | 29,588 | 29,103 | -3,676 | 8,342 | -25,269 | -27,021 | -27,065 | |
75/76B |
0 | 0 | 220 | 0 | 0 | 6 | 0 | 3 | 8 | 158 | 169 | 172 | |
75 |
0 | 0 | 220 | 0 | 0 | 6 | 0 | 3 | 8 | 158 | 169 | 172 | |
65/66B |
968 | 1,148 | 1,425 | 1,710 | 2,015 | 2,251 | 2,231 | 2,047 | 2,211 | 2,368 | 2,470 | 2,333 | |
65 |
968 | 1,148 | 1,425 | 1,710 | 2,015 | 2,251 | 2,231 | 2,047 | 2,211 | 2,368 | 2,470 | 2,333 | |
9903 |
-11,247 | -14,608 | -22,863 | -27,830 | 27,222 | 27,343 | 26,873 | -5,720 | 6,139 | -27,479 | -29,322 | -29,226 | |
67/77 |
272 | 272 | 279 | 278 | 4,493 | 1,340 | 234 | 163 | 185 | 77 | 76 | 49 | |
9904 |
-11,519 | -14,880 | -23,143 | -28,108 | 22,729 | 26,003 | 26,639 | -5,883 | 5,954 | -27,556 | -29,398 | -29,275 | |
9905 |
-11,519 | -14,880 | -23,143 | -28,108 | 22,729 | 26,003 | 26,639 | -5,883 | 5,954 | -27,556 | -29,398 | -29,275 | |
| Appropriation of the result | |||||||||||||
9906 |
-54,921 | -43,402 | -28,521 | -28,108 | 22,729 | 10,792 | -15,212 | -41,850 | -35,968 | -41,922 | -29,398 | -29,275 | |
14P |
-43,402 | -28,521 | -5,379 | - | - | - | - | - | - | - | - | - | |
791/2 |
- | - | 0 | 22,729 | - | - | - | - | - | - | 15,032 | 29,275 | |
691/2 |
- | - | - | - | 22,729 | 10,792 | - | - | - | - | - | - | |
6921 |
- | - | - | - | 22,729 | 10,792 | - | - | - | - | - | - | |
| Document | |||||||||||||
The notes to these accounts have 17 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the filed accounts (PDF).
Source: Annual accounts 2025 (PDF), filed on 08-06-2026.
Filings
each dot is a set of accounts, on the day it reached the National Bank| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | micro format | 08-06-2026 | 2026-00142229 | |
| 31-12-2024 | micro format | 31-03-2025 | 2025-00057683 | |
| 31-12-2023 | micro format | 08-06-2024 | 2024-00116863 | |
| 31-12-2022 | micro format | 07-06-2023 | 2023-00111129 | |
| 31-12-2021 | micro format | 25-07-2022 | 2022-20216747 | |
| 31-12-2020 | micro format | 24-08-2021 | 2021-53000554 | |
| 31-12-2019 | micro format | 04-09-2020 | 2020-51300343 | |
| 31-12-2018 | micro format | 20-08-2019 | 2019-48700198 | |
| 31-12-2017 | micro format | 28-06-2018 | 2018-25100488 | |
| 31-12-2016 | micro format | 08-09-2017 | 2017-60400533 | |
| 31-12-2015 | abbreviated format | 22-06-2016 | 2016-21400064 | |
| 31-12-2014 | abbreviated format | 19-08-2015 | 2015-44400359 |
Key figures and ratios
per financial year, computed from the annual accounts| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| -5,996 | -9,517 | -10,852 | -15,312 | 39,656 | 40,320 | 39,836 | 900 | 12,177 | -21,434 | -22,670 | -22,713 | ||
| -7,236 | -10,937 | -12,335 | -17,301 | 33,148 | 36,736 | 37,371 | -1,307 | 9,789 | -23,721 | -25,047 | -24,923 | ||
| 1,349 | 1,025 | 0 | 0 | 4,080 | 0 | 31,963 | 2,223 | 0 | 0 | 0 | 71,573 | ||
| 8,572 | -23,407 | -21,092 | -32,393 | 23,836 | 30,385 | 22,267 | -5,319 | 3,844 | -29,403 | -29,470 | - | ||
| -39,679 | -26,538 | -9,428 | 10,902 | 38,962 | 20,373 | -6,156 | -27,625 | -20,071 | -25,823 | 1,797 | 30,610 | ||
| -56.4% | -32.1% | 1.3% | 24.3% | 37.0% | 22.6% | 3.1% | -37.7% | -24.4% | -34.6% | 4.2% | 25.0% | ||
| 0.28 | 0.28 | 0.75 | 1.27 | 1.88 | 1.45 | 0.85 | 0.22 | 0.43 | 0.22 | 1.05 | 1.86 | ||
| - | - | - | 3.12 | 1.71 | 3.42 | 31.65 | - | - | - | 22.78 | 2.99 | ||
| - | - | - | -117.1% | 43.6% | 88.5% | 786.2% | - | - | - | -694.3% | -87.0% | ||
| -25.4% | -34.1% | -35.6% | -28.4% | 16.1% | 20.0% | 24.1% | -9.5% | 8.4% | -40.8% | -29.2% | -21.8% | ||
| -6.19 | -8.29 | -7.62 | -8.95 | 19.68 | - | - | - | - | - | - | - |
Debt to equity is not shown because equity is negative. Debt divided by negative equity means nothing.
A Belgian filing has no cash-flow statement. Cash flow is therefore an approximation, derived from the income statement. Investment is the acquisitions in the notes and, without them, the balance-sheet move.
Securities and guarantees
on own assets and for others| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Mortgages, amount registered | €69,760 | €69,760 | €69,760 | - | €69,760 |
| Carrying value of the mortgaged assets | €28,151 | €31,279 | €34,406 | - | €40,662 |
Source: notes to the 2021 to 2025 annual accounts (statement of debts and off-balance-sheet rights and commitments)
Investments
fixed assets acquired| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Tangible fixed assets | €1,349 | - | - | - | €4,080 |
| Financial fixed assets | €0 | €1,025 | - | - | - |
| €4,283 | €3,944 | €10,807 | €10,808 | €10,419 |
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
Insights on Write & Incite
The operating result for 2025 is a loss of €10,279, smaller than the loss of €13,461 in 2024.
Equity is negative. Debt (€70,808) exceeds the balance-sheet total (€45,279).