WILL DO
ActiveSummary
WILL DO has been active since 2024 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €38,548 and a net result of €19,366. Its solvency ranks better than 77% of 8,566 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is 0.1% (very low).
Overview
- Equity
- €38,548
- Profit
- €19,366
Why 99raises riskFounded in 2024Size: total assets €48,722lowers riskLiquidity: current ratio 4.32, cash €33,013Sector: Advertising, market research and public relations activities (NACE 73)Show the evidence
Checked score
Fewer than 1 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
How it is calculated
The band follows from the bankruptcy probability, on a scale where 10 more points roughly halve it:
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro): better than 87% on solvency, 87% on liquidity, 88% on profitability and 91% on growth.
The bankruptcy probability was computed on 30-10-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
Some facts cap the score, however low the probability. Negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late hold it at Fair at most (59); two missing filings, at Weak (44). An ongoing judicial reorganisation or the company's end (bankruptcy, dissolution, liquidation) holds it at Critical at most (24).
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Signals
This company filed its last 2 accounts on average 13 days after the deadline; the sector median (NACE 73) for financial year 2024 is 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (2)
- Annual accounts filedfinancial year 2025 · micro…
- Annual accounts filedfinancial year 2024 · micro…
- Registered officeRegistered-office move
Financials · financial year 2025, micro format
2024 to 2025, 2 financial years
The operating result rises in 2025; 2025 is 21% above 2024.
What the company sold each financial year and what was left of it. A loss stands below the zero line.
What the company owns (total assets), how much of it is its own (equity) and how much it owes.
Short-term assets minus short-term debts. Above zero the company can pay its bills in the short term.
How much of each euro of turnover is left from operations (EBIT margin) and what the assets earn (return on assets).
The share of the company financed with its own means. The higher it is, the better it absorbs a shock.
Short-term assets per euro of short-term debt. Above 1 the short-term debts are covered.
Use the arrow keys on the chart for the figures per year.
Sector: the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30. Dashed line: the median. Available for Net result, Equity, Total assets, Working capital, Solvency, Current ratio, Return on assets (ROA).
Peer companies
Historical observationOf the 39,278 companies that looked in July 2024 the way this one looks now, 1.8% went bankrupt within 24 months and 95.9% are still going.
- Micro
- 2 to 5 years old
- solvency 30% or more
- a profit of 5% of the balance sheet or more
For this company itself Checked computes a lower bankruptcy probability: 0.1% over twelve months. The score reads more about this company than the group's four characteristics; both figures are right about what they measure.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,445 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74.5% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 39,278 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
| Line | 2024 | 2025 | Change |
|---|---|---|---|
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €627 | €1,275 | ▲ 103% |
| Other operating charges640/8 | €1,205 | €783 | ▼ 35.0% |
| Gross operating margin9900 | €25,235 | €30,394 | ▲ 20.4% |
| Operating profit (loss)9901 | €23,403 | €28,336 | ▲ 21.1% |
| Financial income75/76B | - | €0 | - |
| Recurring financial income75 | - | €0 | - |
| Financial charges65/66B | €614 | €480 | ▼ 21.8% |
| Recurring financial charges65 | €614 | €480 | ▼ 21.8% |
| Profit (loss) for the period before taxes9903 | €22,788 | €27,856 | ▲ 22.2% |
| Income taxes67/77 | €6,707 | €8,490 | ▲ 26.6% |
| Profit (loss) for the period9904 | €16,081 | €19,366 | ▲ 20.4% |
| Profit (loss) for the period to be appropriated9905 | €16,081 | €19,366 | ▲ 20.4% |
| Line | 2024 | 2025 | Change |
|---|---|---|---|
| Assets | |||
| Total assets20/58 | €29,752 | €48,722 | ▲ 63.8% |
| Fixed assets21/28 | €4,311 | €4,808 | ▲ 11.5% |
| Tangible fixed assets22/27 | €4,311 | €4,808 | ▲ 11.5% |
| Plant, machinery and equipment23 | €1,371 | €2,179 | ▲ 58.9% |
| Furniture and vehicles24 | €2,939 | €2,630 | ▼ 10.5% |
| Current assets29/58 | €25,442 | €43,914 | ▲ 72.6% |
| Amounts receivable within one year40/41 | €10,641 | €10,901 | ▲ 2.4% |
| Trade receivables40 | €10,628 | €10,901 | ▲ 2.6% |
| Other amounts receivable41 | €13 | €0 | ▼ 100% |
| Cash at bank and in hand54/58 | €14,801 | €33,013 | ▲ 123% |
| Equity and liabilities | |||
| Total equity and liabilities10/49 | €29,752 | €48,722 | ▲ 63.8% |
| Equity10/15 | €19,181 | €38,548 | ▲ 101% |
| Contributions10/11 | €3,100 | €3,100 | = |
| Reserves13 | €16,081 | €35,448 | ▲ 120% |
| Distributable reserves133 | €16,081 | €35,448 | ▲ 120% |
| Amounts payable17/49 | €10,571 | €10,175 | ▼ 3.7% |
| Amounts payable within one year42/48 | €10,571 | €10,175 | ▼ 3.7% |
| Trade debts44 | €1,017 | €4,190 | ▲ 312% |
| Suppliers440/4 | €1,017 | €4,190 | ▲ 312% |
| Taxes, remuneration and social security45 | €9,103 | €4,428 | ▼ 51.4% |
| Taxes450/3 | €9,103 | €4,428 | ▼ 51.4% |
| Other amounts payable47/48 | €452 | €1,556 | ▲ 244% |
| Line | 2024 | 2025 | Change |
|---|---|---|---|
| Profit (loss) for the period9904 | €16,081 | €19,366 | ▲ 20.4% |
| + Depreciation and write-downs630 | €627 | €1,275 | ▲ 103% |
| Operating cash flow (approximation) | €16,708 | €20,641 | ▲ 23.5% |
| Investment in fixed assets (approximation) | - | -€1,772 | - |
| Change in cash | - | €18,212 | - |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Filings with the National Bank (2)
| Financial year | Type | Filed | Reference |
|---|---|---|---|
| 31-12-2025 | micro format | 27-07-2026 | 2026-00335028 |
| 31-12-2024 | micro format | 30-08-2025 | 2025-00483757 |
Similar companies · same sector, comparable size
Public contracts: No European public contracts awarded found since October 2016. Contracts below the EU thresholds are not in TED.
Directors
Mandate history
- Board
| Name | Functions and periods |
|---|---|
| DODSON William Marc Mary Raikes |
|
Owners and capital
Capital and shareholders
- DODSON William Marc Mary Raikes sole founder · 100% at incorporation
The Belgian Official Gazette names shareholders only when an act mentions them; the share register itself is not published.
- 16-02-2024 Incorporation · €3,100 · 100 shares
Group and network
Connections & network
1 current directorThe board mandates are listed below; here you explore them as a network.
Board mandates elsewhere
1 board mandateHistory
Acts, filings and financial milestones
10-05
Gazette deed
Registered officeRegistered-office move3 facts ▸
- Board meeting, 06-03-2024
- Registered-office move, Berkenlaan 16, 2950 Kapellen
- Other provision, “gazetteannexheader, reservedfortheBelgianOfficialGazette” (deed in Dutch)
16-02
Gazette deed
IncorporationAppointment: DODSON William Marc Mary Raikes (director) · Founder · Founding capital8 facts ▸
- Incorporation, 13-02-2024
- Founder, DODSON William Marc Mary Raikes
- Founding capital, €3,100
- Capital contribution
- Registered office clause, “2170 Antwerpen(Merksem),Bredabaan 55 bus 101” (deed in Dutch)
- Board rule, 1
- Director appointment, DODSON William Marc Mary Raikes (director (not named in the articles))
- Pre-incorporation commitments, “takeover, alle verbintenissen en verplichtingen en alle activiteiten” (deed in Dutch)
Register details
If you follow this company, Checked tells you the day it leaves the Peppol register.
Register as of 31 October 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.
Environmental permits: No permit applications found in Flanders. Brussels and Wallonia do not publish the applicant.
Sites & property
1 establishment unit
1 parcel
| Cadastral parcel | Region | Area | Buildings | Height / floors |
|---|---|---|---|---|
| 11902E0317/00A002 | Flanders | 202 m² | 1 · 79 m² | 10.9 m · 3 |
How the parcels are linked
Articles of association
What the company does
- DurationHow long the company exists; usually unlimited, so until it is dissolved.
- Unlimited
- Name clauseThe name the company operates under according to its articles.
- WILL DO
- Registered office clauseThe region of the registered office; it decides among other things the language of official documents.
- “Vlaams Gewest, bij enkel besluit van het bestuursorgaan administratieve zetels,agentschappen,werkhuizen,stapelplaatsen en bijkantoren…” (deed in Dutch)
Who represents it, and how
- Who signsWho may bind the company towards others, for example by signing a contract.
- Each director alone
- Board ruleHow the board is made up, meets and takes decisions.
- “Één of meer bestuurders, behalve deze die wet of statuten aan algemene vergadering voorbehouden” (deed in Dutch)
Meetings and financial year
- Annual meetingWhen the shareholders meet each year, among other things to approve the annual accounts.
- Second Tuesday of June at 18:00
Oversight and winding up
- Statutory auditorA statutory auditor is a registered auditor who checks the accounts; small companies need not have one. According to the deed, the legal criteria do not require one here.
- No statutory auditor
- Liquidation ruleHow assets are shared after dissolution: creditors first, then shareholders.
- “Ontbinding om welke reden en op welk ogenblik ook, bestuurder(s) in functie als vereffenaar(s) krachtens statuten indien geen andere…” (deed in Dutch)