Checked.be
Active
BE 0453.487.668Private limited company
THIS IS A LOGO
Thonetlaan 100 A ·2050 Antwerpen, Belgium· 31 yrs active
Sector: Advertising agencies
(73110)
Conclusion
THIS IS A LOGO has been active since 1994 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €519k and a net result of €41k. Equity is growing by ~21.7% per year across the filed fiscal years. Its solvency ranks better than 93% of 1580 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.3% (very low).
Based on the State Gazette, CBE and 5 annual accounts.
Key figures
| Equity | €519k |
| Net result | €41k |
| Better than sector | 93% |
| Active | 31 yrs |
Financial profile
75
/ 100
Exceptional profile, strong across almost every axis.
All 5 axes are computed from data Checked has read.
Health
86
Profitability
39
Solvency
100
Growth
52
Stability
100
Bankruptcy probability (12 mo)
Risk Assessment
0 / 100
Low riskTrust signals
Long-established
Founded in 1994, 31 years in business.
No legal incidents
No bankruptcy, reorganisation or interim measure in the Belgisch Staatsblad, and the KBO register records a normal legal situation.
Administrative Flags
No strikeouts found in the KBO publications we processed. That series starts in 2021 and has gaps, so this is not a confirmation that there is nothing.
Checked score
86
/ 100
Excellent
Computed from 5 of the 6 factors this model weighs. The rest cannot be derived from the filed figures, or need a prior year to compare against.
Indicative credit limit
€45k
estimate, not credit advice
Score history
93
2021
100
2022
100
2023
100
2024
86
2025
purely financial, excl. current insolvency signals
Score components
Liquidity
Current ratio 14.30 (≥ 1.5)
+10
Quick ratio
Quick ratio 14.30 (≥ 1.0)
+5
Leverage
Debt/equity 0.07 (< 1.0)
+10
Profitability
ROE 8%
+3
Interest coverage
Interest coverage 339.7× (≥ 3×)
+8
Profit trend
Net profit down YoY
-3
Equity growth
Equity growing YoY
+3
Computed by Checked from the NBB filing for FY 2025. Indicative, not credit advice.
Financial overview
Annual accounts filed on 08-06-2026 with the NBB · fiscal year 2025 · abbreviated schema
Trajectory (indicative)
Projection over 3 fiscal years from the filed annual accounts, not a forecast, the extended trend.
growing
Equity: growth of ~21.7%/year over 5 fiscal years, indicative, assuming unchanged policy.
Solid line = filed figures · dashed = extended trend · area = indicative range.
How do we compute this?
The trend is a robust median of all pairwise slopes between fiscal years (Theil-Sen), so a single odd year cannot hijack the line. For strictly positive series we also fit a log variant (compound annual growth) and keep whichever describes the figures best.
The area around the projection is 1.8 × the median absolute deviation from the trend, widening each year ahead (×1 / ×1.6 / ×2.2), with a minimum of 8% of the last value. It is an indicative range, not a statistical confidence interval.
A series whose deviations exceed 35% of its level is too volatile: we then deliberately show no projection. Every projection assumes unchanged policy and is blind to non-public information (order book, contracts, funding rounds).
Sector comparison
Fiscal year 2025 · NACE 73, Advertising, market research and public relations activities · compared within the same schema type (abbreviated schema)
| Metric | This company | Sector median | Position in the sector |
|---|---|---|---|
| Solvency | 93.7% | 43.9% | |
| Net result | €41k | €18k | |
| Equity | €519k | €190k | |
| Gross operating margin | €70k | €85k | |
| Total assets | €554k | €520k |
€69k
-65.1%
21-25
€41k
-70.3%
21-25
€50k
-63.7%
21-25
€554k
+3.6%
21-25
€519k
+8.5%
21-25
€466k
-2.1%
21-25
€20k
-66.5%
21-25
€26k
-
21-25
€35k
-38.2%
21-25
€35k
-38.2%
21-25
14.30
+52.1%
21-25
14.30
+52.3%
21-25
93.7%
+4.8%
21-25
0.07
-43.0%
21-25
7.9%
-72.7%
21-25
7.4%
-71.4%
21-25
339.67
-34.7%
21-25
Figures by fiscal year and ratios
Change versus the prior fiscal year, coloured by direction (green = favourable).
| Fiscal year | 2025 Δ | 2024 Δ | 2023 Δ | 2022 Δ | 2021 Δ |
|---|---|---|---|---|---|
| Deposit | abbreviated schema | abbreviated schema | abbreviated schema | abbreviated schema | abbreviated schema |
| Revenue | - | - | - | - | - |
| EBITDA | -65.1% | +93.3% | +23.7% | +6.5% | - |
| Net profit | -70.3% | +89.1% | +8.4% | +11.6% | - |
| Cash flow | -63.7% | +87.7% | +8.3% | +13.1% | - |
| Staff costs | - | - | - | - | - |
| Income taxes | -66.5% | +108.0% | +9.4% | +9.8% | - |
| Dividends | - | - | - | - | - |
| Total assets | +3.6% | +33.3% | +24.1% | +34.0% | - |
| Equity | +8.5% | +40.4% | +15.8% | +29.6% | - |
| Debt | -38.2% | -6.7% | +108.2% | +104.1% | - |
| of which ≤ 1y | -38.2% | -6.7% | +108.2% | +104.1% | - |
| of which > 1y | - | - | - | - | - |
| Working capital | -2.1% | +41.2% | +16.5% | +30.9% | - |
| Employees (FTE) | - | - | - | - | - |
Ratios (computed)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Current ratio | 14.30 | 9.40 | 6.55 | 10.93 | 16.48 |
| Quick ratio | 14.30 | 9.39 | 6.54 | 10.90 | 16.43 |
| Working capital ratio | 84.1% | 89.0% | 84.0% | 89.5% | 91.7% |
| Solvency | 93.7% | 89.4% | 84.9% | 91.0% | 94.1% |
| Debt / equity | 0.07 | 0.12 | 0.18 | 0.10 | 0.06 |
| Long-term debt ratio | - | - | - | - | - |
| Interest coverage | 339.67 | 520.20 | 263.30 | 212.90 | 116.47 |
| Gross margin | - | - | - | - | - |
| Net margin | - | - | - | - | - |
| ROA | 7.4% | 25.7% | 18.1% | 20.8% | 24.9% |
| ROE | 7.9% | 28.8% | 21.4% | 22.8% | 26.5% |
| EBITDA margin | - | - | - | - | - |
| Days sales outstanding | - | - | - | - | - |
| Days payable outstanding | - | - | - | - | - |
| Inventory turnover | - | - | - | - | - |
| Days inventory (DSI) | - | - | - | - | - |
Balance-sheet composition 2025
Full annual accounts (24 line items)
Filed balance sheet and income statement, exactly as deposited with the NBB.
| Line item | Code | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|---|
| Balance sheet, Assets | ||||||
| TOTAL ASSETS | 20/58 | €554k | €535k | €401k | €323k | €241k |
| Fixed assets | 21/28 | €53k | €2k | €3k | €5k | €6k |
| Tangible fixed assets | 22/27 | €53k | €2k | €3k | €4k | €6k |
| Financial fixed assets | 28 | €223 | €223 | €223 | €223 | €223 |
| Current assets | 29/58 | €501k | €533k | €398k | €319k | €236k |
| Stocks & contracts in progress | 3 | - | €737 | €737 | €737 | €737 |
| Amounts receivable within one year | 40/41 | €13k | €127k | €50k | €25k | €50k |
| Investments | 50/53 | €349k | €148k | €103k | €81k | €66k |
| Cash & bank | 54/58 | €139k | €257k | €244k | €212k | €118k |
| Balance sheet, Equity & liabilities | ||||||
| TOTAL EQUITY & LIABILITIES | 10/49 | €554k | €535k | €401k | €323k | €241k |
| Equity | 10/15 | €519k | €478k | €341k | €294k | €227k |
| Contributions / capital | 10/11 | €7k | €7k | €7k | €7k | €7k |
| Reserves | 13 | €512k | €472k | €334k | €288k | €220k |
| Amounts payable | 17/49 | €35k | €57k | €61k | €29k | €14k |
| Amounts payable within one year | 42/48 | €35k | €57k | €61k | €29k | €14k |
| Trade debts payable within one year | 44 | €20k | €302 | €25k | €272 | €1k |
| Income statement | ||||||
| Gross operating margin | 9900 | €70k | €199k | €104k | €84k | €79k |
| Operating result | 9901 | €59k | €197k | €101k | €82k | €77k |
| Financial income | 75 | €2k | €1k | €785 | €12k | €7k |
| Financial charges | 65 | €203 | €380 | €389 | €389 | €667 |
| Result before taxes | 9903 | €61k | €198k | €102k | €93k | €84k |
| Income taxes | 67/77 | €20k | €60k | €29k | €26k | €24k |
| Net result for the period | 9904 | €41k | €138k | €73k | €67k | €60k |
| Result to be appropriated | 9905 | €41k | €138k | €73k | €67k | €60k |
Legal Structure
| NACE primary | Advertising agencies(73110) |
| Legal form | Private limited company(610) |
| Incorporation | 22-09-1994 |
| Status | Active |
| Postal code | 2050 |
Establishment units
THIS IS A LOGO
since 19942.068.773.636
Real-estate footprint
Flanders
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 11813N0865/00W000 | Flanders | 5,208 m² | - | - |
Methodology
via registered seat: 1
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
Updates
Next filing, fiscal year 2026, expected by
2026
08-06
NBB filing
Annual accounts filed
fiscal year 2025 · abbreviated schema
2025
31-12
Financial
Weakest financial yearnet €41k ▼70.3%
Net result drops to €41k, the lowest in the series.
31-12
Financial
Equity above €500kEq €519k ▲8.5%
5 profitable years in a row build equity to €519k.
05-06
NBB filing
Annual accounts filed
fiscal year 2024 · abbreviated schema
2024
31-12
Financial
Highest result since 2021net €138k ▲89.1%
Operating result €197k, net result €138k, both a record.
24-06
NBB filing
Annual accounts filed
fiscal year 2023 · abbreviated schema
2023
13-06
NBB filing
Annual accounts filed
fiscal year 2022 · abbreviated schema
2022
26-07
NBB filing
Annual accounts filed
fiscal year 2021 · abbreviated schema
2021
24-06
NBB filing
Annual accounts filed
fiscal year 2020 · abbreviated schema
2020
21-08
NBB filing
Annual accounts filed
fiscal year 2019 · abbreviated schema · 21 days late
2019
21-08
NBB filing
Annual accounts filed
fiscal year 2018 · abbreviated schema · 21 days late
2018
06-08
NBB filing
Annual accounts filed
fiscal year 2017 · abbreviated schema · 6 days late
2017
25-09
NBB filing
Annual accounts filed
fiscal year 2016 · abbreviated schema · 56 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
Belgian State Gazette reading coverage
We know of 5 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
Credit advice
Company registry (CBE)
Activities
Advertising agencies7311074401Market research and public opinion polling7320074131
Names & trade names
| Legal nameNL | THIS IS A LOGO |
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