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PUBLIPOINT

Active Private limited companyfounded 2006active for 20 yearsAuguste Reyerslaan 193, 1030 SchaerbeekKBO/BCE: BE 0878.982.821
PUBLIPOINT
Financial year 2025
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Annual accounts 2025

micro format, filed on 27-08-2026, 27 days late
€131,970
▼ 9.2%
€3,105
▼ 69.1%
€12,084
▼ 39.9%
€6,707
▼ 50.9%
45.9%
▲ 0.7 percentage points
1.65
▼ 0.05

Turnover and EBIT margin are not published. The micro format does not require them. The turnover shown is an estimate from the gross margin.

Turnover ≈ €240,000. Estimated: probably between €180,000 and €480,000.

Money flows

no detail for 2025

Balance sheet

balance sheet total €202,206 on 31-12-2025
What the company ownsHow it is paid for

in euro

in euro

Position in the sector

Compare with sector

45.9%

Higher than 44% of 8,614 companies in 2025.

1.65

Higher than 42% of 8,290 companies in 2025.

-1.1%

Higher than 23% of 8,399 companies in 2025.

PUBLIPOINT Middle half of the sector 80% of the sector Micro accounts in advertising and market research (NACE 73)

Net result: bottom quarter · Equity: middle half · Balance sheet total: middle half · Working capital: middle half

Staff

€51,673

Staff costs divided by the average number of full-time equivalents.

people who joined people who left

Filed annual accounts

as filed with the National Bank, click a year to choose it
Line Trend20252024202320222021202020192018201720162015201420132012201120102009200820072006
Balance sheet: assets
20/58 202,206239,770314,838259,077263,285211,119234,314246,371240,434264,285247,587234,724171,805179,512138,278174,45295,6448,157328,147210,633
21/28 23,46229,40751,79021,61415,48615,29120,61517,25427,04817,67023,82830,30525,47237,39129,11531,32218,08001,6911,745
22/27 23,41729,36251,74521,56915,44115,24620,57017,20927,00317,62523,78330,26025,42737,34629,07031,27718,03501,6911,745
22 5,4646,1536,842---------------1,6911,745
23 11,18212,06310,4263,6025,7856,8348,1392,0473,6825,6319,0339,19414,10014,4823,8081,352397---
24 6,77111,14534,47717,9679,6558,41212,43015,16223,32111,99414,75121,06511,32722,86425,26229,92617,638---
28 4545454545454545454545454545454545---
29/58 178,744210,363263,048237,463247,800195,828213,699229,117213,386246,615223,759204,419146,333142,120109,162143,13077,5648,157326,456208,888
3 29,32024,74226,39623,84626,12436,34141,35139,21040,5705,8742,82212,41728,71226,31915,9589,2087,587---
30/36 29,32024,74226,39623,84626,12436,34141,35139,21040,5705,8742,82212,41728,71226,31915,9589,2087,587---
40/41 75,809142,931226,052168,808170,199147,738156,041163,291167,965220,747165,150151,282104,886102,33186,919114,51759,953304296,589184,052
40 70,964142,176223,291166,049165,103145,145150,281147,282148,215197,837151,581115,42291,31697,28784,269105,08659,953300296,589184,052
41 4,8457552,7612,7605,0962,5925,76016,01019,75022,91013,57035,86013,5705,0442,6499,431-4--
50/53 -----------------5,033--
54/58 66,72837,9855,53041,10648,4456,83212,93524,76586414,04651,83935,85611,69113,4706,28619,40510,0242,82029,86724,836
490/1 6,8874,7055,0713,7033,0324,9173,3721,8503,9875,9493,9474,8641,045-------
Balance sheet: equity and liabilities
10/49 202,206239,770314,838259,077263,285211,119234,314246,371240,434264,285247,587234,724171,805179,512138,278174,45295,6448,157328,147210,633
10/15 92,846108,368104,76396,77588,58366,61960,58174,62472,96477,37278,59078,37466,97960,38655,60546,63736,2251,61614,62022,958
10/11 33,60033,60033,60033,60033,60033,60033,60033,60033,60033,60033,60033,60033,60033,60033,60033,60033,60018,60028,76028,760
100 ------33,60033,60033,60033,60033,60033,60033,60033,60033,60033,60033,60018,60028,76028,760
13 59,24674,76860,79152,80444,61222,64716,61016,61014,94914,94914,9493,0882,5182,1891,9491,501980---
130/1 ---3,3603,3603,360--------------
130 ------3,3603,3603,3603,3603,3603,0882,5182,1891,9491,501980---
1311 ---3,3603,3603,360--------------
133 59,24674,76860,79149,44441,25219,28713,25013,25011,58911,58911,589---------
14 --10,37210,37210,37210,37210,37224,41424,41428,82330,04041,68630,86124,59820,05611,5361,645-16,984-14,140-5,802
17/49 109,360131,402210,075162,302174,702144,500173,733171,747167,471186,913168,997156,350104,826119,12582,673127,81659,4186,540313,527187,675
17 -7,27713,73219,946-3144,0107,56412,5186,14610,75515,365----21,465---
170/4 -7,27713,73219,946-3144,0107,56412,5186,14610,75515,365----21,465---
42/48 108,509124,113196,343142,356174,702144,185168,061164,183154,952180,767150,473140,985103,681114,95376,535127,65837,9536,540313,527187,675
42 7,2776,4556,2145,4913143,6963,5545,3387,8964,6094,6094,609--------
43 42,25744,31152,17140,71440,71440,71445,18513,4239,8346,4236,4236,4231,4231,1255,12712,668----
430/8 42,25744,31152,17140,71440,71440,71445,18513,4233,411-----------
439 --------6,4236,4236,4236,4231,4231,1255,12712,668----
44 29,10633,74987,90828,88654,14537,08977,51083,61395,585125,33682,541100,35066,61175,67545,57355,73025,668-28,76630,946
440/4 29,10633,74987,90828,88654,14537,08977,51083,61395,585125,33682,541100,35066,61175,67545,57355,73025,668-28,76630,946
45 11,09925,03035,14554,79159,05142,17328,59060,65340,19842,87741,90129,60335,37537,79825,15833,44212,285---
450/3 3,02115,05227,19541,61542,41035,51020,35848,11829,43433,31832,24629,40532,65930,75823,35824,4778,985---
454/9 8,0789,9787,95013,17616,6416,6648,23212,53410,7659,5599,6541982,7157,0401,8008,9663,300---
47/48 18,77114,56814,90512,47320,47720,51313,2221,1561,4391,52215,000-27235567725,818-6,540284,761156,729
492/3 85112----1,662---7,769-1,1454,1726,138158----
Income statement
70 ---------------595,659117,607---
76A -14,11317,480-11,320--12,4731609,226-24,5547695,8322,3244,128-3,684--
9900 131,970145,295125,959125,688139,17494,01094,291163,234145,537142,899175,767141,898157,03294,75631,95539,57229,547-1,610-7,832-5,634
60/61 ---------------556,08788,0601,6107,8325,634
62 98,179114,85196,150102,73396,35773,86593,051134,257128,307117,313126,492113,437104,27857,527---77828355
630 8,97810,06613,5336,95611,0519,2217,79113,22114,62710,84913,64914,80818,53717,17212,81410,0705,159-5555
631/4 7,281------2,2802,280---30,6228,37311,01011,596------
640/8 14,4271,8381,4561,5282,0982,5316,2222,4383,8556,93933,7921,6122,5054,5462,0332,340462329--
66A -8,500-------268672,015----159190--
9901 3,10510,04014,82114,47229,6698,393-10,49311,038-1,2517,53032,4563,66820,7013,91617,10827,16223,926-2,717-8,170-5,744
75/76B 271928821,9845,6052,5432,2403,3944,7331,6191,7914,99759286833839242880-
75 271928821,9845,6052,5431,4313,3944,7331,6191,7914,99759286833839242880-
76B ------810-------------
65/66B 2,3831,5841,9071,4351,5231,3615,5828,6773,9714,1414,3979,09811,1675,8291,97063118414123958
65 2,3831,5841,9071,4351,5231,3615,5828,6773,9714,1414,3979,09811,1675,8291,97063118414123958
9903 7498,64813,79615,02033,7509,575-13,8355,755-4895,00829,78322,10710,8944,78717,80031,05123,587663-8,329-5,802
67/77 3,0215,0435,8086,82911,7853,5372084,0953,9196,22614,56810,7124,30268,8325,6393,9783,5079-
9904 -2,2723,6057,9888,19221,9646,038-14,0431,660-4,409-1,21715,21511,3956,5934,7818,96825,41119,609-2,844-8,338-5,802
9905 -2,2723,6057,9888,19221,9646,038-14,0431,660-4,409-1,21715,21511,3956,5934,7818,96825,41119,609-2,844-8,338-5,802
Appropriation of the result
9906 -2,27213,97618,35918,56332,33616,41010,37226,07524,41428,82356,90242,25631,19024,83720,50427,0562,625-16,984-14,140-5,802
14P -10,37210,37210,37210,372---------------
791/2 15,521-------------------
691/2 -13,9767,9888,19221,9646,038-1,660--11,861570330239448521980---
6920 ----------272570330239448521980---
6921 -13,9767,9888,19221,9646,038-1,660--11,589---------
694/7 13,250---------15,000----15,000----
694 13,250-------------------
695 ----------15,000----15,000----
Social balance sheet
9087 1.921.91.92.11.92.23.13.12.932.92.91.9------
Hours worked1013 2,5233,0242,5722,9313,1342,7203,4125,1365,1624,9414,9674,9124,7663,061------
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The notes to these accounts have 6 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the accounts filed with the NBB.

Source: Annual accounts 2025 at the NBB, filed on 27-08-2026.

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Filings

each dot is a set of accounts, on the day it reached the National Bank

2025 annual accounts filed 27 days after the deadline. Filed on 27 August 2026, deadline 31 July 2026 (7 months after the close on 31 December 2025, Companies Code art. 3:10). Source: NBB, 2026-00477893.

Financial year Type Filed Reference Document
31-12-2025 micro format 27-08-2026 2026-00477893 PDF
31-12-2024 micro format 29-09-2025 2025-00522314 PDF
31-12-2023 micro format 30-09-2024 2024-00486727 PDF
31-12-2022 micro format 27-09-2023 2023-00461765 PDF
31-12-2021 micro format 26-10-2022 2022-20479147 PDF
31-12-2020 micro format 30-09-2021 2021-70100113 PDF
31-12-2019 micro format 04-11-2020 2020-68500430 PDF
31-12-2018 micro format 28-08-2019 2019-52900320 PDF
31-12-2017 micro format 27-09-2018 2018-65300335 PDF
31-12-2016 micro format 28-09-2017 2017-63400072 PDF
31-12-2015 abbreviated format 30-08-2016 2016-53200592 PDF
31-12-2014 abbreviated format 21-08-2015 2015-44700528 PDF
31-12-2013 abbreviated format 26-08-2014 2014-47900243 PDF
31-12-2012 abbreviated format 21-08-2013 2013-44400542 PDF
31-12-2011 abbreviated format 26-06-2012 2012-22100177 PDF
31-12-2010 abbreviated format 03-08-2011 2011-38200151 PDF
31-12-2009 abbreviated format 25-08-2010 2010-45400265 PDF
31-12-2008 abbreviated format 17-08-2009 2009-58300224 PDF
31-12-2007 abbreviated format 26-08-2008 2008-64100054 PDF
31-12-2006 abbreviated format 10-04-2008 2008-10300349 PDF

Key figures and ratios

per financial year, computed from the annual accounts
Line Trend20252024202320222021202020192018201720162015201420132012201120102009200820072006
12,08420,10628,35321,42840,72017,614-2,70224,25913,37618,37946,10518,47639,23821,08829,92237,23229,085--8,115-5,689
6,70713,67021,52115,14733,01615,259-6,25114,88110,2189,63228,86426,20325,13021,95321,78335,48124,768--8,283-5,748
3,0347,64448,63413,08411,2463,89711,1523,42724,0046,0417,17323,9066,61825,44810,60723,31323,238-01,800
28,74332,455-35,576-7,33941,612-6,103-11,83023,900-13,181-37,79315,98324,166-1,7807,185-13,1199,3817,204-27,0475,031-
70,23586,25066,70695,10773,09851,64345,63864,93458,43465,84873,28663,43442,65227,16732,62715,47239,6111,61612,92921,212
---------------4.6%20.3%---
45.9%45.2%33.3%37.4%33.6%31.6%25.9%30.3%30.3%29.3%31.7%33.4%39.0%33.6%40.2%26.7%37.9%19.8%4.5%10.9%
1.651.691.341.671.421.361.271.401.381.361.491.451.411.241.431.122.041.251.041.11
1.381.501.211.501.271.111.031.161.121.331.471.361.131.011.221.051.841.251.041.11
1.181.212.011.681.972.172.872.302.302.422.151.991.571.971.492.741.644.0521.448.17
-2.4%3.3%7.6%8.5%24.8%9.1%-23.2%2.2%-6.0%-1.6%19.4%14.5%9.8%7.9%16.1%54.5%54.1%-176.0%-57.0%-25.3%
-1.1%1.5%2.5%3.2%8.3%2.9%-6.0%0.7%-1.8%-0.5%6.1%4.9%3.8%2.7%6.5%14.6%20.5%-34.9%-2.5%-2.8%
5.0712.7014.8714.9326.73---------------
---------------64 days186 days---
---------------37 days106 days-1341 days2005 days

A Belgian filing has no cash-flow statement. Cash flow is therefore an approximation, derived from the income statement. Investment is the acquisitions in the notes and, without them, the balance-sheet move.

Social balance sheet

Item31-12-202531-12-202431-12-202331-12-202231-12-2021
Employees at the balance-sheet date22222
full-time11111
part-time11111
in full-time equivalents1.91.91.91.91.9
1.921.91.92.1
On a permanent contract22222
Joined----1
Left----1

Source: social balance sheet in the 2021 to 2025 annual accounts

Investments

fixed assets acquired
Item20252024202320222021
Tangible fixed assets€3,034€7,644€48,634€13,084€11,246
Financial fixed assets----€0
€8,978€10,066€13,533€6,956€11,051

Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)

Insights on PUBLIPOINT

The operating result for 2025 is 69% lower than in 2024 and the lowest since 2019. It is the second fall in a row.

Debt's share of the balance-sheet total falls from 54.8% to 54.1%. Equity and debt are lower.

Next steps

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