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PUBLIPOINT: what changed

BE 0878.982.821NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
-€2,272
2024 · €3,605-€5,877
Equity
€92,846
2024 · €108,368-€15,521
Cash
€66,728
2024 · €37,985+€28,743
Balance sheet total
€202,206
2024 · €239,770-€37,564

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€67,121

    down €67,121 (-47.0%), from €142,931 to €75,809

    of which Trade receivables: -€71,212

  • Cash +€28,743

    up €28,743 (+75.7%), from €37,985 to €66,728

    mainly Receivables within one year (+€67,121) and Depreciation (+€8,978)

  • Tangible fixed assets -€5,945

    down €5,945 (-20.2%), from €29,362 to €23,417

    of which Furniture and vehicles: -€4,374

  • Stocks and contracts +€4,578

    up €4,578 (+18.5%), from €24,742 to €29,320

Equity and liabilities
  • Reserves -€15,521

    down €15,521 (-20.8%), from €74,768 to €59,246

  • Tax, wage and social debts -€13,931

    down €13,931 (-55.7%), from €25,030 to €11,099

    of which Taxes: -€12,031

  • Debts after one year -€7,277

    no longer reported in 2025 (was €7,277)

  • Trade debts -€4,644

    down €4,644 (-13.8%), from €33,749 to €29,106

  • Other debts +€4,203

    up €4,203 (+28.8%), from €14,568 to €18,771

Income statement
  • Staff costs -€16,672

    down €16,672 (-14.5%), from €114,851 to €98,179

  • Gross operating margin -€13,324

    down €13,324 (-9.2%), from €145,295 to €131,970

  • Other operating charges +€12,589

    up €12,589 (+685%), from €1,838 to €14,427

  • Write-downs +€7,281

    new in 2025: €7,281

  • Taxes -€2,022

    down €2,022 (-40.1%), from €5,043 to €3,021

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €3,605
Gross operating margin -€13,324
Staff costs +€16,672
Depreciation +€1,087
Write-downs -€7,281
Other operating charges -€12,589
Other operating items +€8,500
Financial income -€165
Financial charges -€799
Taxes +€2,022
Result 2025 -€2,272
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€53,535
Investment -€3,034
Financing -€21,758
Cash 2024 €37,985
Net result for the year -€2,272
Depreciation +€8,978
Stocks and contracts -€4,578
Receivables within one year +€67,121
Deferred charges and accrued income -€2,181
Trade debts -€4,644
Tax, wage and social debts -€13,931
Other debts +€4,203
Accrued charges and deferred income +€839
Investment in fixed assets (net) -€3,034
Debts after one year -€7,277
Current portion of long-term debt +€822
Short-term financial debts -€2,054
Contributions, distributions and other -€13,250
Cash 2025 €66,728
brings cash intakes cash out
Every line side by side 50 lines
Line Code 2024 2025 Change %
Total assets 20/58 €239,770 €202,206 -€37,564 -15.7%
Fixed assets 21/28 €29,407 €23,462 -€5,945 -20.2%
Tangible fixed assets 22/27 €29,362 €23,417 -€5,945 -20.2%
Land and buildings 22 €6,153 €5,464 -€689 -11.2%
Plant, machinery and equipment 23 €12,063 €11,182 -€881 -7.3%
Furniture and vehicles 24 €11,145 €6,771 -€4,374 -39.2%
Financial fixed assets 28 €45 €45 = 0.0%
Current assets 29/58 €210,363 €178,744 -€31,619 -15.0%
Stocks and contracts in progress 3 €24,742 €29,320 +€4,578 +18.5%
Stocks 30/36 €24,742 €29,320 +€4,578 +18.5%
Amounts receivable within one year 40/41 €142,931 €75,809 -€67,121 -47.0%
Trade receivables 40 €142,176 €70,964 -€71,212 -50.1%
Other amounts receivable 41 €755 €4,845 +€4,090 +542%
Cash at bank and in hand 54/58 €37,985 €66,728 +€28,743 +75.7%
Deferred charges and accrued income 490/1 €4,705 €6,887 +€2,181 +46.4%
Total equity and liabilities 10/49 €239,770 €202,206 -€37,564 -15.7%
Equity 10/15 €108,368 €92,846 -€15,521 -14.3%
Contributions 10/11 €33,600 €33,600 = 0.0%
Reserves 13 €74,768 €59,246 -€15,521 -20.8%
Distributable reserves 133 €74,768 €59,246 -€15,521 -20.8%
Amounts payable 17/49 €131,402 €109,360 -€22,042 -16.8%
Amounts payable after more than one year 17 €7,277 - -€7,277
Financial debts 170/4 €7,277 - -€7,277
Amounts payable within one year 42/48 €124,113 €108,509 -€15,604 -12.6%
Current portion of amounts payable after more than one year 42 €6,455 €7,277 +€822 +12.7%
Financial debts 43 €44,311 €42,257 -€2,054 -4.6%
Credit institutions 430/8 €44,311 €42,257 -€2,054 -4.6%
Trade debts 44 €33,749 €29,106 -€4,644 -13.8%
Suppliers 440/4 €33,749 €29,106 -€4,644 -13.8%
Taxes, remuneration and social security 45 €25,030 €11,099 -€13,931 -55.7%
Taxes 450/3 €15,052 €3,021 -€12,031 -79.9%
Remuneration and social security 454/9 €9,978 €8,078 -€1,900 -19.0%
Other amounts payable 47/48 €14,568 €18,771 +€4,203 +28.8%
Accrued charges and deferred income 492/3 €12 €851 +€839 +6,841%
Non-recurring operating income 76A €14,113 - -€14,113
Remuneration, social security and pensions 62 €114,851 €98,179 -€16,672 -14.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €10,066 €8,978 -€1,087 -10.8%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - €7,281 +€7,281
Other operating charges 640/8 €1,838 €14,427 +€12,589 +685%
Non-recurring operating charges 66A €8,500 - -€8,500
Gross operating margin 9900 €145,295 €131,970 -€13,324 -9.2%
Operating profit (loss) 9901 €10,040 €3,105 -€6,935 -69.1%
Financial income 75/76B €192 €27 -€165 -86.0%
Recurring financial income 75 €192 €27 -€165 -86.0%
Financial charges 65/66B €1,584 €2,383 +€799 +50.5%
Recurring financial charges 65 €1,584 €2,383 +€799 +50.5%
Profit (loss) for the period before taxes 9903 €8,648 €749 -€7,899 -91.3%
Income taxes 67/77 €5,043 €3,021 -€2,022 -40.1%
Profit (loss) for the period 9904 €3,605 -€2,272 -€5,877
Profit (loss) for the period to be appropriated 9905 €3,605 -€2,272 -€5,877

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€92,846 to €92,846

Midpoint €92,846 · adjusted equity only

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €92,846
Indication €92,846

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€92,846
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€92,846

Capitalised earnings

net result for the year (9904)
2025
-€2,272
2024
€3,605
excluding non-recurring income and charges
-€2,008
2023
€7,988
excluding non-recurring income and charges
-€9,492
2022
€8,192
2021
€21,964
excluding non-recurring income and charges
€10,644
Average result, excluding non-recurring income and charges
-€4,591
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
not meaningful, as the average result is zero or negative

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 9 November 2026 via checked.be.