Equity
PUBLIIQ paid out €26,855 in dividends. That is 1,131% of the 2025 profit.
PUBLIIQ paid out €26,855 in dividends. That is 1,131% of the 2025 profit.
The micro format states no turnover.
Of this, €61,761 falls due within a year.
Short-term debts rose from €20,880 to €61,761.
The 2024 accounts came latest: 5 days after the end of the period.
Less equity than 83% of companies in advertising and market research. Sector median €58,865 · 8,600 companies.
The dashed line is the sector median: 0.2% across 11,229 companies (NACE 73, micro).
About 1 in 100 comparable companies go bankrupt within 12 months (an estimate).
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 18% of them on solvency, 8% on liquidity, 43% on profitability and 7% on growth.
The bankruptcy probability was computed on 04-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
The probability rests on the annual accounts with balance sheet date 30-06-2025.
Of the companies with a bankruptcy probability in the low class on 30-06-2025, 0.8% went bankrupt within twelve months.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
In July 2024, 2,135 companies had the same profile as PUBLIIQ has now. Each dot stands for 6 companies, two years later.
Another 0.4% stopped without a precise date, possibly only after those two years.
The bankruptcy probability of PUBLIIQ itself is lower: 1.0% within 12 months. It rests on far more data about PUBLIIQ than the profile alone.
The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 2,135 companies, not a prediction for PUBLIIQ. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Show the recommended maximum and see how the verdict changes with amount, term and advance.
The scores and ratios are Checked's own calculations, not a credit decision.
The company filed its last 3 accounts on average 2 days after the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
| Company | Total assets | Gross margin | Solvency | Staff |
|---|---|---|---|---|
| PUBLIIQ Auderghem | €66,316 | €13,461 | 6.8% | - |
| elle rêve Lendelede | €66,820 | €15,690 | 74.8% | - |
| Xtension Tremelo | €68,043 | €14,175 | 92.8% | - |
| Huma-Con Herselt | €71,853 | €13,222 | 59.8% | - |
| SJMax Consulting Beloeil | €59,827 | €14,813 | 52.2% | - |
| InsightIQ Erpe-Mere | €65,512 | €14,520 | 61.1% | 0 |
| STUDIO CORP. Ixelles | €68,554 | €14,952 | 49.9% | - |
These companies have the same main activity as PUBLIIQ: public relations and communication consultancy (NACE 73300). They are comparable in size and age: total assets between €59,800 and €71,900, founded between 2021 and 2023.
PUBLIIQ files the micro format. That format states no turnover. The gross margin fell from €21,422 in 2023 to €13,461 in 2025.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette. Click a figure with a dotted line for the item and the filing.
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