PROFIEL
ActiveSummary
PROFIEL has been active since 2006 and the Belgian State Gazette contains no insolvency or warning signals. The 2024 annual accounts show equity of €106,436 and a net result of -€27,979. Equity is shrinking by ~9.9% per year across the filed fiscal years. Its solvency ranks better than 28% of 8969 sector peers (fiscal year 2024). The computed 12-month bankruptcy probability is 0.6% (low).
Checked score
Score 2024
Axes · tick = 2023
Profitability10▼-20
Solvency53▼-9
Growth32=
Track record100
Bankruptcy probability, 12 months
0.6%
Low
0%0.5%1.5%4%10%≥ 25%
Credit up to €5,000 at 30 days acceptable
Liquidity short (current ratio 0.5 against 0.41 in 2023; short-term debt: 46.5% of total assets), and 72% of the assets are financed with debt.
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Signals
Three signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
raises risk · Annual accounts: weaker financial profile
The latest annual accounts show a weaker profile in solvency, result or liquidity than companies that stay afloat.
NBB · annual accounts 2024Solvency, return and age of the figures
Solvency
28%
Return on assets
-7.4%
Age of the figures
21 mo
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 30-07-2025, 1 day ahead of the deadline.
NBB · 10 filingsDeviation from the deadline
2025
not confirmed
2024
1 d early
2023
9 d early
2022
47 d early
2021
33 d early
2020
47 d early
2019
59 d early
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 6 accounts on average 33 days before the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (1)
History
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Financials · fiscal year 2024, micro schema
Equity
€106,436▼ 20.8%
2023 · €134,415
Total assets
€380,051▲ 3.3%
2023 · €367,795
Net result
-€27,979
2023 · €77
Working capital
-€88,918▲ 9.4%
2023 · -€98,197
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20202021202220232024
Operating result-€9,246▲ 47.1%€10,168€9,797▼ 3.6%€9,818▲ 0.2%-€18,096
Net result-€17,247below the sector's middle half▲ 22.2%€1,481within the sector's middle half€1,843within the sector's middle half▲ 24.5%€77within the sector's middle half▼ 95.8%-€27,979below the sector's middle half
Equity€155,656within the sector's middle half▼ 10.0%€132,495within the sector's middle half▼ 14.9%€134,338within the sector's middle half▲ 1.4%€134,415within the sector's middle half▲ 0.1%€106,436within the sector's middle half▼ 20.8%
Total assets€400,395within the sector's middle half▼ 12.1%€376,729within the sector's middle half▼ 5.9%€381,003within the sector's middle half▲ 1.1%€367,795above the sector's middle half▼ 3.5%€380,051above the sector's middle half▲ 3.3%
Debt€244,739▼ 13.3%€244,234▼ 0.2%€246,665▲ 1.0%€233,379▼ 5.4%€273,615▲ 17.2%
Working capital-€23,380below the sector's middle half-€66,548below the sector's middle half▼ 185%-€79,931below the sector's middle half▼ 20.1%-€98,197below the sector's middle half▼ 22.9%-€88,918below the sector's middle half▲ 9.4%
Solvency38.9%within the sector's middle half▲ 0.9pp35.2%within the sector's middle half▼ 3.7pp35.3%within the sector's middle half▲ 0.1pp36.5%within the sector's middle half▲ 1.3pp28.0%within the sector's middle half▼ 8.5pp
Current ratio0.80below the sector's middle half▼ 0.300.55below the sector's middle half▼ 0.250.54below the sector's middle half▼ 0.010.41below the sector's middle half▼ 0.120.50below the sector's middle half▲ 0.08
Return on assets (ROA)-4.3%below the sector's middle half▲ 0.6pp0.4%within the sector's middle half▲ 4.7pp0.5%within the sector's middle half▲ 0.1pp0.0%within the sector's middle half▼ 0.5pp-7.4%below the sector's middle half▼ 7.4pp
Staff (FTE)1.2below the sector's middle half=1.2below the sector's middle half=1.2within the sector's middle half=2.2▲ 83.3%2▼ 9.1%
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Turnover and EBIT margin not published: the abbreviated or micro schema does not require them.
Result per fiscal year
Operating resultNet result
The operating result turns negative in 2024: a loss of €18,096 after €9,818 in 2023, the lowest result in the available series.
Balance-sheet composition
2024 in colour, 2023 as the grey bar beneath
Assets €380,051
Fixed assets
€292,141 ▼ 2.2%
Current assets
€87,910 ▲ 27.4%
Equity and liabilities €380,051
Equity
€106,436 ▼ 20.8%
Debt
€273,615 ▲ 17.2%
Debt's share of the balance-sheet total rises from 63.5% to 72.0%. Equity is lower and debt is higher.
Key figures and ratios
EBITDA
-€11,427▼
2023 · €13,940
Cash flow
-€21,310▼
2023 · €4,199
Quick ratio
0.41▲
2023 · 0.38
Debt to equity
2.57▲
2023 · 1.74
ROE
-26.3%▼
2023 · 0.1%
Interest coverage
-0.87▼
2023 · 1.30
Debt ≤ 1 year
€176,827▲
2023 · €167,181
Debt > 1 year
€95,198▲
2023 · €66,198
Income taxes
€474▼
2023 · €475
Staff costs
€9,123▼
2023 · €34,237
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 2,450 companies that looked in July 2024 the way this one looks now, 1.5% went bankrupt within 24 months and 93% are still going.
- Micro
- 20 years or older
- solvency 10 to 30%
- a small loss
1.5%
went bankrupt
5.0%
stopped otherwise
93%
still going
A further 0.2% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 0.6% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,338 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 1.0% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.9% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 2,450 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Remuneration, social security and pensions62 | - | €41,066 | €45,532 | €34,237 | €9,123 | ▼ 73.4% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €14,271 | €12,525 | €11,592 | €4,122 | €6,669 | ▲ 61.8% |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals)631/4 | - | -€807 | €0 | - | - | - |
| Other operating charges640/8 | - | €3,547 | €4,983 | €8,278 | €6,565 | ▼ 20.7% |
| Gross operating margin9900 | €43,662 | €66,499 | €71,905 | €56,455 | €4,261 | ▼ 92.5% |
| Operating profit (loss)9901 | -€9,246 | €10,168 | €9,797 | €9,818 | -€18,096 | ▼ 284% |
| Financial income75/76B | - | €1,265 | €1,088 | €1,451 | €3,662 | ▲ 152% |
| Recurring financial income75 | €2,367 | €1,265 | €1,088 | €951 | €3,662 | ▲ 285% |
| Non-recurring financial income76B | - | - | - | €500 | - | - |
| Financial charges65/66B | - | €9,781 | €8,863 | €10,717 | €13,070 | ▲ 22.0% |
| Recurring financial charges65 | €10,215 | €9,781 | €8,863 | €10,717 | €13,070 | ▲ 22.0% |
| Profit (loss) for the period before taxes9903 | -€17,094 | €1,651 | €2,022 | €552 | -€27,505 | ▼ 5,082% |
| Income taxes67/77 | €153 | €171 | €178 | €475 | €474 | ▼ 0.2% |
| Profit (loss) for the period9904 | -€17,247 | €1,481 | €1,843 | €77 | -€27,979 | ▼ 36,450% |
| Profit (loss) for the period to be appropriated9905 | -€17,247 | €1,481 | €1,843 | €77 | -€27,979 | ▼ 36,450% |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €400,395 | €376,729 | €381,003 | €367,795 | €380,051 | ▲ 3.3% |
| Fixed assets21/28 | €308,929 | €296,404 | €288,181 | €298,811 | €292,141 | ▼ 2.2% |
| Intangible fixed assets21 | €3,046 | €1,777 | €508 | €2,971 | €1,881 | ▼ 36.7% |
| Tangible fixed assets22/27 | €305,883 | €294,627 | €287,674 | €295,839 | €290,261 | ▼ 1.9% |
| Land and buildings22 | - | €276,660 | €276,660 | €276,660 | €276,660 | = |
| Plant, machinery and equipment23 | - | €9,857 | €11,013 | €19,179 | €13,601 | ▼ 29.1% |
| Furniture and vehicles24 | - | €8,109 | €0 | €0 | €0 | - |
| Current assets29/58 | €91,466 | €80,325 | €92,821 | €68,984 | €87,910 | ▲ 27.4% |
| Amounts receivable after more than one year29 | - | €17,586 | €37,319 | €45,964 | €55,815 | ▲ 21.4% |
| Other amounts receivable291 | - | €17,586 | €37,319 | €45,964 | €55,815 | ▲ 21.4% |
| Stocks and contracts in progress3 | - | €8,630 | €16,898 | €6,000 | €15,000 | ▲ 150% |
| Contracts in progress37 | - | €8,630 | €16,898 | €6,000 | €15,000 | ▲ 150% |
| Amounts receivable within one year40/41 | €29,878 | €31,762 | €24,873 | €10,796 | €11,954 | ▲ 10.7% |
| Trade receivables40 | - | €31,553 | €24,561 | €10,796 | €10,967 | ▲ 1.6% |
| Other amounts receivable41 | - | €209 | €312 | - | €987 | - |
| Current investments50/53 | - | - | - | €558 | €547 | ▼ 2.0% |
| Cash at bank and in hand54/58 | €16,840 | €18,780 | €8,446 | - | - | - |
| Deferred charges and accrued income490/1 | - | €3,567 | €5,286 | €5,666 | €4,594 | ▼ 18.9% |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €400,395 | €376,729 | €381,003 | €367,795 | €380,051 | ▲ 3.3% |
| Equity10/15 | €155,656 | €132,495 | €134,338 | €134,415 | €106,436 | ▼ 20.8% |
| Contributions10/11 | - | €19,000 | €19,000 | €19,000 | €19,000 | = |
| Reserves13 | €35,885 | €11,243 | €11,243 | €11,243 | €11,243 | = |
| Non-distributable reserves130/1 | - | €1,900 | €1,900 | €0 | - | - |
| Reserves not available under the articles1311 | - | €1,900 | €1,900 | €0 | - | - |
| Distributable reserves133 | - | €9,343 | €9,343 | €11,243 | €11,243 | = |
| Profit (loss) carried forward14 | €100,771 | €102,252 | €104,096 | €104,172 | €76,194 | ▼ 26.9% |
| Amounts payable17/49 | €244,739 | €244,234 | €246,665 | €233,379 | €273,615 | ▲ 17.2% |
| Amounts payable after more than one year17 | €128,325 | €97,319 | €70,272 | €66,198 | €95,198 | ▲ 43.8% |
| Financial debts170/4 | - | €97,319 | €70,272 | €66,198 | €95,198 | ▲ 43.8% |
| Amounts payable within one year42/48 | €114,846 | €146,873 | €172,752 | €167,181 | €176,827 | ▲ 5.8% |
| Current portion of amounts payable after more than one year42 | - | €31,006 | €27,047 | €20,078 | €25,118 | ▲ 25.1% |
| Financial debts43 | - | €75,000 | €100,000 | €113,770 | €121,911 | ▲ 7.2% |
| Credit institutions430/8 | - | €75,000 | €100,000 | €113,770 | €121,911 | ▲ 7.2% |
| Trade debts44 | €15,760 | €13,632 | €18,437 | €19,124 | €18,881 | ▼ 1.3% |
| Suppliers440/4 | - | €13,632 | €18,437 | €19,124 | €18,881 | ▼ 1.3% |
| Taxes, remuneration and social security45 | - | €26,213 | €27,268 | €14,210 | €10,917 | ▼ 23.2% |
| Taxes450/3 | - | €14,881 | €15,052 | €12,357 | €9,894 | ▼ 19.9% |
| Remuneration and social security454/9 | - | €11,331 | €12,216 | €1,853 | €1,023 | ▼ 44.8% |
| Other amounts payable47/48 | - | €1,023 | €0 | - | - | - |
| Accrued charges and deferred income492/3 | - | €42 | €3,641 | €0 | €1,589 | - |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | -€17,247 | €1,481 | €1,843 | €77 | -€27,979 | ▼ 36,450% |
| + Depreciation and write-downs630 | €14,271 | €12,525 | €11,592 | €4,122 | €6,669 | ▲ 61.8% |
| Operating cash flow (approximation) | -€2,976 | €14,006 | €13,436 | €4,199 | -€21,310 | ▼ 607% |
| Investment in fixed assets (approximation) | - | -€0 | -€3,370 | -€14,751 | €0 | ▲ 100% |
| Change in cash | - | €1,940 | -€10,334 | - | - | - |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
2025
30-07
NBB filing
Annual accounts filed
fiscal year 2024 · micro schema
2024
31-12
Financial
Weakest financial yearnet -€27,979
Net result drops to -€27,979, the lowest in the series.
22-07
NBB filing
Annual accounts filed
fiscal year 2023 · micro schema
2023
14-06
NBB filing
Annual accounts filed
fiscal year 2022 · abbreviated schema
2022
28-06
NBB filing
Annual accounts filed
fiscal year 2021 · abbreviated schema
2021
31-12
Financial
Back to profitnet €1,481
Net result €1,481 after 2 loss-making years.
14-06
NBB filing
Annual accounts filed
fiscal year 2020 · abbreviated schema
2020
02-06
NBB filing
Annual accounts filed
fiscal year 2019 · abbreviated schema
2019
19-06
NBB filing
Annual accounts filed
fiscal year 2018 · abbreviated schema
2018
28-05
NBB filing
Annual accounts filed
fiscal year 2017 · abbreviated schema
2017
12-06
NBB filing
Annual accounts filed
fiscal year 2016 · micro schema
2016
17-06
NBB filing
Annual accounts filed
fiscal year 2015 · abbreviated schema
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 2 acts read
About the unread acts
We know of 2 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
2 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Bilzen-Hoeselt · 1 establishment unit since 2006
Ground area
830 m²
Building footprint
146 m²
Volume, LiDAR
792 m³
Parcel 73032E0213/00H000, Flanders · tallest building 7.7 m, ±2 floors. Linked by address, not a title deed.
1 establishment unit
Profiel
since 20062.155.420.964
1 parcel
Flanders
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 73032E0213/00H000 | Flanders | 830 m² | 1 · 146 m² | 7.7 m · 2 fl. |
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
Public money · subsidies and aid
Flemish government
2022 to 2024 · 2 entries · 761 EUR awarded · 761 EUR paid| Year | Entries | awarded | paid |
|---|---|---|---|
| 2024 | 1 | 495 EUR | 495 EUR |
| 2022 | 1 | 266 EUR | 266 EUR |
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Of 9,863 companies in sector 73110 we hold annual accounts for 3,758. 3,026 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPrivate limited company
Founded18-07-2006
Fiscal year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
70200Business and other management consultancy
73120Media representation
73300Public relations and communication consultancy
74140Other specialised design activities
E-invoicing
Reachable via Peppol
Peppol ID
0208:0882638137
Also
9925:BE0882638137
Registered
17-11-2025
If you follow this company, Checked tells you the day it leaves the Peppol register.
Register as of 28 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.