PLAN EVAL
Annual accounts 2025
micro format, filed on 26-06-2026, 35 days before the deadline€175,086
▲ 214%
€166,993
▲ 14×
€174,722
▲ 789%
€132,004
▲ 709%
72.9%
▲ 65.8 percentage points
4.08
▲ 3.06
Money flows
no detail for 2025Balance sheet
balance sheet total €178,003 on 31-12-2025What the company ownsHow it is paid for
in euro
in euro
Position in the sector
72.9%
Higher than 69% of 8,617 companies in 2025.
4.08
Higher than 73% of 8,293 companies in 2025.
69.8%
Higher than 95% of 8,402 companies in 2025.
PLAN EVAL
Middle half of the sector
80% of the sector
Micro accounts in advertising and market research (NACE 73)
Net result: top quarter · Equity: middle half · Balance sheet total: middle half · Working capital: top quarter
Staff
Staff costs divided by the average number of full-time equivalents.
people who joined
people who left
Filed annual accounts
as filed with the National Bank, click a year to choose it| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| Balance sheet: assets | ||||||||||
20/58 |
178,003 | 126,726 | 160,679 | 329,409 | 174,943 | 302,584 | 2,219 | 107,870 | 10,985 | |
21/28 |
3,790 | 14,079 | 21,894 | 24,231 | - | - | - | - | - | |
22/27 |
3,790 | 11,519 | 19,334 | 24,231 | - | - | - | - | - | |
24 |
3,790 | 11,519 | 19,334 | 24,231 | - | - | - | - | - | |
28 |
- | 2,560 | 2,560 | - | - | - | - | - | - | |
29/58 |
174,213 | 112,647 | 138,785 | 305,177 | 174,943 | 302,584 | 2,219 | 107,870 | 10,985 | |
40/41 |
65,302 | 23,640 | 25,141 | 101,120 | 68,045 | 212,147 | 935 | 106,715 | 3,410 | |
40 |
51,185 | 14,380 | 20,995 | 93,160 | 63,605 | 207,677 | 0 | 105,508 | 3,410 | |
41 |
14,117 | 9,259 | 4,146 | 7,960 | 4,440 | 4,469 | 935 | 1,207 | 0 | |
54/58 |
108,552 | 74,194 | 110,744 | 203,701 | 106,898 | 90,437 | 1,285 | 1,155 | 7,575 | |
490/1 |
359 | 14,813 | 2,900 | 357 | - | - | - | - | - | |
| Balance sheet: equity and liabilities | ||||||||||
10/49 |
178,003 | 126,726 | 160,679 | 329,409 | 174,943 | 302,584 | 2,219 | 107,870 | 10,985 | |
10/15 |
129,687 | 9,000 | 9,000 | 18,600 | 77,419 | 91,725 | 2,029 | 3,180 | 7,837 | |
10/11 |
9,000 | 9,000 | 9,000 | 18,600 | 6,200 | 6,200 | 6,200 | 6,200 | 6,200 | |
100 |
- | - | - | - | - | - | 18,600 | 18,600 | 18,600 | |
101 |
- | - | - | - | - | - | 12,400 | 12,400 | 12,400 | |
13 |
- | - | - | - | 800 | 800 | 800 | 800 | 800 | |
130/1 |
- | - | - | - | 800 | 800 | - | - | - | |
130 |
- | - | - | - | - | - | 800 | 800 | 800 | |
1311 |
- | - | - | - | - | 800 | - | - | - | |
1319 |
- | - | - | - | 800 | - | - | - | - | |
14 |
120,687 | - | - | - | 70,419 | 84,725 | -4,971 | -3,820 | 837 | |
17/49 |
48,316 | 117,726 | 151,679 | 310,809 | 97,525 | 210,859 | 191 | 104,690 | 3,148 | |
17 |
2,345 | 6,957 | 11,467 | 15,877 | - | - | - | - | - | |
170/4 |
2,345 | 6,957 | 11,467 | 15,877 | - | - | - | - | - | |
42/48 |
42,683 | 110,769 | 126,074 | 294,606 | 97,509 | 210,859 | 191 | 28,690 | 3,148 | |
42 |
4,612 | 4,510 | 4,410 | 4,312 | - | - | - | - | - | |
44 |
8,490 | 7,176 | 7,500 | 81,948 | 7,470 | 167,097 | 0 | 28,162 | 2,620 | |
440/4 |
8,490 | 7,176 | 7,500 | 81,948 | 7,470 | 167,097 | 0 | 28,162 | 2,620 | |
45 |
5,095 | 2,700 | 13,248 | 24,942 | 44,156 | 34,562 | 191 | 528 | 528 | |
450/3 |
2,700 | 2,700 | 9,198 | 7,821 | 37,981 | 34,562 | 191 | 528 | 528 | |
454/9 |
2,395 | - | 4,050 | 17,121 | 6,175 | 0 | - | - | - | |
47/48 |
24,486 | 96,383 | 100,916 | 183,404 | 45,882 | 9,200 | - | - | - | |
492/3 |
3,288 | - | 14,138 | 326 | 16 | - | 0 | 76,000 | - | |
| Income statement | ||||||||||
70 |
- | - | - | - | - | - | 79,636 | - | 4,800 | |
9900 |
175,086 | 55,831 | 178,099 | 192,130 | 97,432 | 148,403 | 100 | -4,135 | 2,180 | |
60/61 |
- | - | - | - | - | - | 79,536 | - | 2,620 | |
62 |
- | 35,875 | 26,444 | 60,663 | 49,217 | 10,637 | - | 0 | - | |
630 |
7,729 | 7,815 | 7,229 | 3,490 | - | - | - | - | - | |
640/8 |
364 | 296 | 329 | 80 | - | 351 | 351 | - | - | |
9901 |
166,993 | 11,845 | 144,097 | 127,897 | 48,214 | 137,415 | -251 | -4,135 | 2,180 | |
75/76B |
231 | 3,283 | 5,010 | 5,804 | 864 | 403 | 0 | 0 | - | |
75 |
231 | 3,283 | 5,010 | 5,804 | 864 | 403 | 0 | 0 | - | |
65/66B |
6,688 | 3,559 | 21,155 | 9,522 | 8,943 | 4,361 | 710 | 522 | 15 | |
65 |
6,688 | 3,559 | 21,155 | 9,522 | 8,943 | 4,361 | 710 | 522 | 15 | |
9903 |
160,535 | 11,568 | 127,953 | 124,179 | 40,136 | 133,458 | -961 | -4,657 | 2,165 | |
67/77 |
36,261 | 3,066 | 28,238 | 27,223 | 8,559 | 34,562 | 191 | - | 528 | |
9904 |
124,275 | 8,502 | 99,715 | 96,956 | 31,577 | 98,896 | -1,151 | -4,657 | 1,637 | |
9905 |
124,275 | 8,502 | 99,715 | 96,956 | 31,577 | 98,896 | -1,151 | -4,657 | 1,637 | |
| Appropriation of the result | ||||||||||
9906 |
124,275 | 8,502 | 99,715 | 167,374 | 116,301 | 93,925 | -4,971 | -3,820 | 1,637 | |
14P |
- | - | - | 70,419 | 84,725 | - | - | - | - | |
791/2 |
- | - | - | 800 | - | - | - | - | - | |
691/2 |
- | - | - | - | - | - | - | - | 800 | |
6920 |
- | - | - | - | - | - | - | - | 800 | |
694/7 |
3,588 | 8,502 | 99,715 | 168,174 | 45,882 | 9,200 | - | - | - | |
694 |
3,588 | 8,502 | 99,715 | 168,174 | 45,882 | 9,200 | - | - | - | |
| Social balance sheet | ||||||||||
9087 |
- | 0.8 | 1 | 1 | 1 | - | - | - | - | |
Hours worked1013 |
- | - | - | - | 1,852 | - | - | - | - | |
| Document | ||||||||||
The notes to these accounts have 6 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the accounts filed with the NBB.
Source: Annual accounts 2025 at the NBB, filed on 26-06-2026.
Filings
each dot is a set of accounts, on the day it reached the National Bank| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | micro format | 26-06-2026 | 2026-00208859 | |
| 31-12-2024 | micro format | 02-07-2025 | 2025-00242061 | |
| 31-12-2023 | micro format | 11-07-2024 | 2024-00234484 | |
| 31-12-2022 | micro format | 09-06-2023 | 2023-00133434 | |
| 31-12-2021 | micro format | 24-06-2022 | 2022-20089096 | |
| 31-12-2020 | micro format | 30-08-2021 | 2021-56100524 | |
| 31-12-2019 | micro format | 06-07-2020 | 2020-25900425 | |
| 31-12-2018 | micro format | 14-08-2019 | 2019-46000447 | |
| 31-12-2017 | micro format | 31-08-2018 | 2018-55100401 |
Key figures and ratios
per financial year, computed from the annual accounts| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| 174,722 | 19,660 | 151,326 | 131,387 | - | - | - | - | - | ||
| 132,004 | 16,317 | 106,944 | 100,445 | - | - | - | - | - | ||
| -2,560 | 0 | 4,891 | 27,721 | - | - | - | - | - | ||
| 34,358 | -36,550 | -92,957 | 96,802 | 16,461 | 89,152 | 130 | -6,420 | - | ||
| 131,530 | 1,878 | 12,711 | 10,571 | 77,435 | 91,725 | 2,029 | 79,180 | 7,837 | ||
| - | - | - | - | - | - | -0.3% | - | 45.4% | ||
| 72.9% | 7.1% | 5.6% | 5.6% | 44.3% | 30.3% | - | 2.9% | 71.3% | ||
| 4.08 | 1.02 | 1.10 | 1.04 | 1.79 | 1.44 | - | 3.76 | 3.49 | ||
| 0.37 | 13.08 | 16.85 | 16.71 | 1.26 | 2.30 | - | 32.92 | 0.40 | ||
| 95.8% | 94.5% | - | 521.3% | 40.8% | 107.8% | - | -146.4% | 20.9% | ||
| 69.8% | 6.7% | 62.1% | 29.4% | 18.0% | 32.7% | - | -4.3% | 14.9% | ||
| 26.12 | 5.52 | 7.15 | 13.80 | - | - | - | - | - | ||
| - | - | - | - | - | - | 0 days | - | 259 days | ||
| - | - | - | - | - | - | 0 days | - | 365 days |
A Belgian filing has no cash-flow statement. Cash flow is therefore an approximation, derived from the income statement. Investment is the acquisitions in the notes and, without them, the balance-sheet move.
Social balance sheet
| Item | 31-12-2024 | 31-12-2023 | 31-12-2022 | 31-12-2021 |
|---|---|---|---|---|
| Employees at the balance-sheet date | - | - | - | 1 |
| full-time | - | - | - | 1 |
| part-time | - | - | - | 0 |
| in full-time equivalents | - | - | - | 1 |
| 0.8 | 1 | 1 | 1 | |
| On a permanent contract | - | 0 | 1 | 1 |
| Joined | 0 | 1 | - | - |
| Left | 1 | 1 | - | - |
Source: social balance sheet in the 2021 to 2024 annual accounts
Investments
fixed assets acquired| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Tangible fixed assets | - | - | €2,331 | €27,721 | - |
| Financial fixed assets | - | - | €2,560 | - | - |
| €7,729 | €7,815 | €7,229 | €3,490 | - |
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
Insights on PLAN EVAL
The operating result for 2025 is over 14 times that of 2024 and the highest since 2017. It is a recovery after the fall in 2024.
Debt's share of the balance-sheet total falls from 92.9% to 27.1%. Equity is higher and debt is lower.