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Complete company report
Generated 28-06-2026
Active BE 0417.951.422Public limited company

PICTOGRAM

Birminghamstraat 131 ·1070 Anderlecht, Belgium· 48 yrs active
Sector: NACE 18130 (18130)
Conclusion Checked

The computed 12-month bankruptcy probability of PICTOGRAM is 0.4% (very low). The company has been active since 1977 and the Belgian State Gazette contains no insolvency or warning signals. No processed annual-account figures are available; this conclusion rests on registry and State Gazette data only.

Based on State Gazette and CBE data.
Key figures
Active 48 yrs
Locations 1
Publications 3
Bankruptcy probability (12 mo) Checked model v1 · free
0.4% Very low
0%0,5%1,5%4%10%≥25%
Long track record −Higher-failure-rate region +Lower-risk legal form −

Statistical estimate based on public sources — not credit advice nor a finding of fact. How do we compute this?

Risk Assessment rule-based
0 / 100
Low risk
Trust signals 3 signals
Long-established
Founded in 1977 — 48 years in business.
No legal incidents
No bankruptcy, reorganisation or interim measure in the Belgisch Staatsblad.
Administratively compliant
No FOD Economie strikeouts (UBO, accounts, address, activity).
Administrative Flags 0 events
No administrative flags
Financial overview10 NBB filings
Financials being processed
NBB has 10 filing(s) on record for this company — latest fiscal year 2024 (volledig). The annual accounts are being processed.
Filings on record
Fiscal year Type Filed Reference
31-12-2024 volledig 08-07-2025 2025-00246492
31-12-2023 volledig 01-07-2024 2024-00193269
31-12-2022 volledig 06-07-2023 2023-00209941
31-12-2021 volledig 28-07-2022 2022-20248260
31-12-2020 volledig 05-10-2021 2021-71000281
31-12-2019 volledig 30-12-2020 2020-77700256
31-12-2018 volledig 30-08-2019 2019-61500364
31-12-2017 volledig 31-01-2019 2019-03900434
31-12-2016 micro 30-03-2018 2018-09000500
31-12-2015 volledig 31-08-2016 2016-58300180
Legal Structure
NACE primary 18130
Legal form Public limited company(014)
Incorporation30-12-1977
StatusActive
Postal code1070
Establishment units 1 location
Birminghamstraat 131, 1070 Anderlecht
het ontwerpen en voeren van reclame- en promotiecampagnes voor derden via de verschillende media
since 19782.014.702.668
Physical sites registered in the Crossroads Bank for Enterprises (CBE).
Real-estate footprint Source: CBE × cadastre

Parcels linked to this company through its CBE addresses (seat, establishment units, branches), cross-referenced with the cadastral parcel plan. This shows where the company operates — not a deeds register.

Brussels 1 (100%)
Parcel (capakey) Region Area Buildings Height / fl.
21304B0060/00C003 Brussels 3,641 m² 1 · 908 m² 27.8 m · 8 fl.
Methodology
via registered seat: 1
1 of 1 parcels with an exact address match; the rest are indicative.
Linked through address data — this is not proof of ownership.
Updates 13 events

A single timeline of everything that happened to this company — publications, insolvency and lifecycle events, administrative changes and filed annual accounts.

2025
14-07-2025
State Gazette act Director changes
08-07-2025
NBB filing Annual accounts filed
fiscal year 2024 · volledig
03-01-2025
State Gazette act Capital & shares
Louis-Philippe Marcelis
2024
01-07-2024
NBB filing Annual accounts filed
fiscal year 2023 · volledig
2023
06-07-2023
NBB filing Annual accounts filed
fiscal year 2022 · volledig
2022
28-07-2022
NBB filing Annual accounts filed
fiscal year 2021 · volledig
19-04-2022
State Gazette act Director changes
2021
05-10-2021
NBB filing Annual accounts filed
fiscal year 2020 · volledig
2020
30-12-2020
NBB filing Annual accounts filed
fiscal year 2019 · volledig
2019
30-08-2019
NBB filing Annual accounts filed
fiscal year 2018 · volledig
31-01-2019
NBB filing Annual accounts filed
fiscal year 2017 · volledig
2018
30-03-2018
NBB filing Annual accounts filed
fiscal year 2016 · micro
2016
31-08-2016
NBB filing Annual accounts filed
fiscal year 2015 · volledig
Belgisch Staatsblad — acts 3 acts
Capital history · 1
03-01-2025
Capital change
All acts · 3 updated 11 months ago
2025
14-07-2025 3 reappointed Director changes
  • Etienne PIRSON — Commissaris
  • Robert PIRSON — Commissaris
  • Etienne PIRSON — Bestuurder
Technical details 
{
  "events": [
    {
      "kind": "commissaris_renew",
      "role": "commissaris",
      "person": {
        "rrn": null,
        "name": "Etienne PIRSON",
        "address": null,
        "birth_date": null,
        "profession": null,
        "birth_place": null
      },
      "reason": null,
      "subkind": "renewal",
      "via_org": null,
      "statutory": null,
      "compensated": false,
      "effective_date": "2025-01-27",
      "evidence_quote": "Le mandat d\u0027administrateurs de la soci\u00E9t\u00E9 de Messieurs Etienne et Robert PIRSON et de la SA VALECO, repr\u00E9sent\u00E9e par Monsieur Etienne PIRSON, repr\u00E9sentant permanent, se terminant au 27 janvier 2025, les actionnaires d\u00E9cident de renouveler leurs mandats avec effet r\u00E9troactif au 27/01/2025",
      "decharge_status": null,
      "mandate_duration": {
        "kind": "until_agm_year",
        "value": "2030"
      },
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": "retroactive"
    },
    {
      "kind": "commissaris_renew",
      "role": "commissaris",
      "person": {
        "rrn": null,
        "name": "Robert PIRSON",
        "address": null,
        "birth_date": null,
        "profession": null,
        "birth_place": null
      },
      "reason": null,
      "subkind": "renewal",
      "via_org": null,
      "statutory": null,
      "compensated": false,
      "effective_date": "2025-01-27",
      "evidence_quote": "Le mandat d\u0027administrateurs de la soci\u00E9t\u00E9 de Messieurs Etienne et Robert PIRSON et de la SA VALECO, repr\u00E9sent\u00E9e par Monsieur Etienne PIRSON, repr\u00E9sentant permanent, se terminant au 27 janvier 2025, les actionnaires d\u00E9cident de renouveler leurs mandats",
      "decharge_status": null,
      "mandate_duration": {
        "kind": "until_agm_year",
        "value": "2030"
      },
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": "retroactive"
    },
    {
      "kind": "decharge_granted",
      "role": "commissaris",
      "person": {
        "rrn": null,
        "name": "Etienne PIRSON",
        "address": null,
        "birth_date": null,
        "profession": null,
        "birth_place": null
      },
      "reason": null,
      "subkind": null,
      "via_org": null,
      "statutory": null,
      "compensated": null,
      "effective_date": null,
      "evidence_quote": "Les mandats des administrateurs sera exerc\u00E9 \u00E0 titre gratuit.",
      "decharge_status": "granted",
      "mandate_duration": null,
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": null
    },
    {
      "kind": "director_renew",
      "role": "bestuurder",
      "person": {
        "rrn": null,
        "name": "Etienne PIRSON",
        "address": null,
        "birth_date": null,
        "profession": null,
        "birth_place": null
      },
      "reason": null,
      "subkind": "renewal",
      "via_org": {
        "kbo": "0466.953.050",
        "name": "SA VALECO",
        "address": "Rue de Birmingham 131, 1070 Anderlecht",
        "country": "BE",
        "legal_form": "SA"
      },
      "statutory": null,
      "compensated": null,
      "effective_date": null,
      "evidence_quote": "Le Conseil d\u0027administration d\u00E9cide de renouveler le mandat d\u0027administrateur d\u00E9l\u00E9gu\u00E9 \u00E0 la gestion journali\u00E8re de la soci\u00E9t\u00E9 de la SA VALECO",
      "decharge_status": null,
      "mandate_duration": {
        "kind": "until_date",
        "value": null
      },
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": null
    },
    {
      "kind": "decharge_granted",
      "role": "commissaris",
      "person": {
        "rrn": null,
        "name": "Etienne PIRSON",
        "address": null,
        "birth_date": null,
        "profession": null,
        "birth_place": null
      },
      "reason": null,
      "subkind": null,
      "via_org": {
        "kbo": "0466.953.050",
        "name": "SA VALECO",
        "address": "Rue de Birmingham 131, 1070 Anderlecht",
        "country": "BE",
        "legal_form": "SA"
      },
      "statutory": null,
      "compensated": null,
      "effective_date": null,
      "evidence_quote": "Le Conseil d\u0027administration d\u00E9cide de renouveler le mandat d\u0027administrateur d\u00E9l\u00E9gu\u00E9 \u00E0 la gestion journali\u00E8re de la soci\u00E9t\u00E9 de la SA VALECO",
      "decharge_status": "granted",
      "mandate_duration": null,
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": null
    }
  ],
  "notary": {
    "name": null,
    "firm_city": null,
    "firm_name": null,
    "office_city": null,
    "is_associated": false
  },
  "act_meta": {
    "language": "mixed",
    "pub_date": "2025-07-14",
    "filing_date": "2025-07-07",
    "act_kind_objet": "Objet de l\u0027acte:"
  },
  "decisions": [
    {
      "body": "algemene_vergadering",
      "date": "2025-06-16",
      "unanimous": null
    },
    {
      "body": "raad_van_bestuur",
      "date": "2025-06-16",
      "unanimous": null
    }
  ],
  "is_correction": false,
  "subject_company": {
    "kbo": "0417.951.422",
    "name_full": "PICTOGRAM",
    "legal_form": "SOCIETE ANONYME"
  },
  "publication_proxy": {
    "kind": null,
    "org_kbo": null,
    "org_name": null,
    "person_name": null,
    "org_rep_person_name": null,
    "person_role_at_subject": null
  },
  "co_filed_documents": [],
  "corrected_publication_numac": null
}
03-01-2025 Capital decrease of €113,000 to €149,000 Capital & shares·Louis-Philippe Marcelis
  • €262.000 → €149.000
  • 2 kapitaalbewegingen in deze akte
Notary: Louis-Philippe Marcelis · Bruxelles
Technical details 
{
  "events": [
    {
      "kind": "capital_decrease",
      "after_eur": 149000.0,
      "delta_eur": -113000.0,
      "before_eur": 262000.0,
      "subscribers": [
        {
          "kbo": null,
          "rrn": null,
          "kind": "org",
          "name": "VALECO",
          "share_class": null,
          "liberation_pct": null,
          "contribution_kind": "geld",
          "n_shares_subscribed": null,
          "contribution_amount_eur": 107116.81
        },
        {
          "kbo": null,
          "rrn": null,
          "kind": "person",
          "name": "Andr\u00E9 LAZAR",
          "share_class": null,
          "liberation_pct": null,
          "contribution_kind": "geld",
          "n_shares_subscribed": null,
          "contribution_amount_eur": 5883.19
        }
      ],
      "share_emission": {
        "agio_eur": null,
        "share_form": null,
        "share_class": null,
        "n_new_shares": null,
        "with_new_shares": false,
        "nominal_value_eur": null,
        "issue_price_per_share_eur": null
      },
      "decrease_purpose": "distribution_to_shareholders",
      "contribution_type": null,
      "paid_up_delta_eur": 107116.81,
      "n_shares_destroyed": null,
      "not_yet_called_eur": 5883.19,
      "merger_new_shares_n": null,
      "merger_exchange_ratio": null,
      "distribution_amount_eur": 82622.87,
      "statutory_unavailable_equity_op": "convert_to_apports_non_appeles"
    },
    {
      "kind": "capital_decrease",
      "after_eur": 149000.0,
      "delta_eur": 0.0,
      "before_eur": 149000.0,
      "share_emission": {
        "agio_eur": null,
        "share_form": null,
        "share_class": null,
        "n_new_shares": null,
        "with_new_shares": false,
        "nominal_value_eur": null,
        "issue_price_per_share_eur": null
      },
      "decrease_purpose": "formal_only",
      "contribution_type": null,
      "paid_up_delta_eur": null,
      "n_shares_destroyed": 5282,
      "not_yet_called_eur": null,
      "merger_new_shares_n": null,
      "merger_exchange_ratio": null,
      "distribution_amount_eur": null,
      "statutory_unavailable_equity_op": null
    }
  ],
  "notary": {
    "name": "Louis-Philippe Marcelis",
    "firm_city": null,
    "firm_name": null,
    "office_city": "Bruxelles",
    "is_associated": false
  },
  "act_meta": {
    "language": "fr",
    "pub_date": "2025-01-03",
    "filing_date": "2024-12-31",
    "act_kind_objet": "Objet de l\u0027acte:"
  },
  "decision": {
    "body": "algemene_vergadering",
    "act_date": "2024-12-19",
    "unanimous": true,
    "under_authorized_capital": false,
    "underlying_resolution_date": null
  },
  "bedrijfsrevisor": null,
  "subject_company": {
    "kbo": "0417.951.422",
    "name_full": "PICTOGRAM",
    "legal_form": "Soci\u00E9t\u00E9 anonyme",
    "is_foreign_registered": false
  },
  "publication_proxy": {
    "kind": "none",
    "org_kbo": null,
    "org_name": null,
    "person_name": null,
    "org_rep_person_name": null,
    "person_role_at_subject": null
  },
  "co_filed_documents": [
    "expedition",
    "statuts coordonn\u00E9s"
  ],
  "shareholders_after": [
    {
      "kbo": null,
      "pct": null,
      "kind": "org",
      "name": "VALECO",
      "role": null,
      "n_shares": null,
      "share_class": null
    },
    {
      "kbo": null,
      "pct": null,
      "kind": "person",
      "name": "Andr\u00E9 LAZAR",
      "role": null,
      "n_shares": null,
      "share_class": null
    }
  ],
  "share_classes_after": [
    {
      "n_shares": 5282,
      "class_name": "actions",
      "capital_share_eur": 149000.0,
      "voting_rights_per_share": 1.0
    }
  ]
}
2022
19-04-2022 VALECO appointed as managing director Director changes
  • VALECO — Gedelegeerd bestuurder
Technical details 
{
  "events": [
    {
      "kind": "delegation_dagelijks_bestuur_in",
      "role": "administrateur_d\u00E9l\u00E9gu\u00E9",
      "person": null,
      "reason": null,
      "subkind": null,
      "via_org": {
        "kbo": null,
        "name": "VALECO",
        "address": null,
        "country": null,
        "legal_form": "SA"
      },
      "statutory": "statutair",
      "compensated": false,
      "effective_date": null,
      "evidence_quote": "Les administrateurs de la soci\u00E9t\u00E9 d\u00E9cident de nommer la soci\u00E9t\u00E9 anonyme VALECO repr\u00E9sent\u00E9e par son repr\u00E9sentant permanent Robert PIRSON, en qualit\u00E9 d\u0027administrateur d\u00E9l\u00E9gu\u00E9 de la soci\u00E9t\u00E9 anonyme PICTOGRAM en charge de la gestion journali\u00E8re.",
      "decharge_status": null,
      "mandate_duration": {
        "kind": "until_agm_year",
        "value": "2026"
      },
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": null
    }
  ],
  "notary": {
    "name": null,
    "firm_city": null,
    "firm_name": null,
    "office_city": null,
    "is_associated": false
  },
  "act_meta": {
    "language": "mixed",
    "pub_date": "2022-04-19",
    "filing_date": "2022-02-22",
    "act_kind_objet": "Objet de l\u0027acte:"
  },
  "decisions": [
    {
      "body": "conseil_d_administration",
      "date": "2022-02-22",
      "unanimous": null
    }
  ],
  "is_correction": false,
  "subject_company": {
    "kbo": "0417.951.422",
    "name_full": "PICTOGRAM",
    "legal_form": "SA",
    "_kbo_filled_from_list": true
  },
  "publication_proxy": {
    "kind": "person",
    "org_kbo": null,
    "org_name": null,
    "person_name": "Pierre Van Fraeyenhoven",
    "org_rep_person_name": null,
    "person_role_at_subject": "Mandataire"
  },
  "co_filed_documents": [],
  "corrected_publication_numac": null
}
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Based on official sources (NBB, CBE, State Gazette). Indicative, not credit advice.
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Company registry (CBE) Crossroads Bank
Activities
Prepress- en premediadiensten18130Prepress- en premediadiensten18130Prepress-activiteiten22240Activiteiten van grafische designers74103Grafisch ontwerp en visuele communicatie74120
Primary activity highlighted.
Names & trade names
Legal nameFR PICTOGRAM
Registered office
Birminghamstraat 131
1070 Anderlecht, Belgium
Official data from the Crossroads Bank for Enterprises (CBE). Available for every registered company.
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Source: Belgian State Gazette, CBE, NBB · generated via checked.be · indicative