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OBJECTIF

Active
Private limited companyfounded 1991active for 35 yearsPaul Hymanslaan 55, 1200 Sint-Lambrechts-Woluwe, BelgiumKBO/BCE: BE 0443.123.516
Summary

OBJECTIF has been active since 1991 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €199,429 and a net result of €1,193. Equity remains stable across the filed financial years (±0.6% per year). Its solvency ranks better than 89% of 8,512 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is 0.1% (very low).

Overview

Activity
Advertising agencies
NACE 73110
1 site
Size
€220,559total assets 2025
Staff
2 FTE
Equity
€199,429
Profit
€1,193
Turnover not published (micro format)
Financial health
93 Excellent Checked score 2025
Bankruptcy probabilitywithin 12 months
0.1%
Structure
Accounts 47 days early0 of 2 deeds read
Why 93raises riskLiquidity: current ratio 1.87, cash €5,941lowers riskFounded in 1991Size: total assets €220,559Equity €199,429 (90.4% of total assets)Show the evidence

Checked score

Score 2025
93 / 100
Excellent
Probability in this band: under 0.55%
Financially better than 54% of its sector peers (NACE 73, micro)
Financial strength · tick = 2024
Strong
Solvency 100=
equity 90.4% of total assets
Liquidity 53-1
short-term debt 9.6% · cash 2.7%
Profitability 69-5
return on assets 0.5%
Bankruptcy probability, 12 months
0.1% Very low
0%0.5%1.5%4%10%≥ 25%

About 1 in 1,000 comparable companies go bankrupt within 12 months (an estimate).

Sector median 0.2% (11,206 companies, NACE 73, micro)
Last 24 months 11-2024: 0.1% 12-2024: 0.1%● unchanged vs 11-2024highest value 01-2025: 0.1%● unchanged vs 12-2024 02-2025: 0.1%● unchanged vs 01-2025 03-2025: 0.1%● unchanged vs 02-2025 04-2025: 0.1%● unchanged vs 03-2025 05-2025: 0.1%● unchanged vs 04-2025 06-2025: 0.1%● unchanged vs 05-2025 07-2025: 0.1%● unchanged vs 06-2025lowest value 08-2025: 0.1%● unchanged vs 07-2025lowest value 09-2025: 0.1%● unchanged vs 08-2025lowest value 10-2025: 0.1%● unchanged vs 09-2025 11-2025: 0.1%● unchanged vs 10-2025 12-2025: 0.1%● unchanged vs 11-2025 01-2026: 0.1%● unchanged vs 12-2025 02-2026: 0.1%● unchanged vs 01-2026 03-2026: 0.1%● unchanged vs 02-2026 04-2026: 0.1%● unchanged vs 03-2026 05-2026: 0.1%● unchanged vs 04-2026 06-2026: 0.1%● unchanged vs 05-2026 07-2026: 0.1%● unchanged vs 06-2026 08-2026: 0.1%● unchanged vs 07-2026 09-2026: 0.1%● unchanged vs 08-2026 10-2026: 0.1%● unchanged vs 09-2026
Credit of up to €18,000 on 30-day terms is acceptable
Liquidity ample (current ratio 1.87, compared with 1.42 in 2024, above the usual 1.5; short-term debt: 9.6% and cash: 2.7% of total assets), and 9.6% of the assets are financed with debt and provisions.
How it is calculated

The band follows from the bankruptcy probability, on a scale where 10 more points roughly halve it:

75-100 Excellent under 0.55%
60-74 Healthy 0.55% to 1.5%
45-59 Fair 1.5% to 4.2%
25-44 Weak 4.2% to 15.0%
0-24 Critical over 15.0%

Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro): better than 87% on solvency, 44% on liquidity, 38% on profitability and 46% on growth.

The bankruptcy probability was computed on 19-10-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.

Some facts cap the score, however low the probability. Negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late hold it at Fair at most (59); two missing filings, at Weak (44). An ongoing judicial reorganisation or the company's end (bankruptcy, dissolution, liquidation) holds it at Critical at most (24).

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Signals

Five signals.
lowers riskraises riskneutral
lowers risk · Founded in 1991
Companies that have existed this long fail less often; how much that weighs depends on the rest of its profile.
KBO
raises risk · Liquidity: current ratio 1.87, cash €5,941
NBB · annual accounts
lowers risk · Size: total assets €220,559
Companies of this size fail less often; how much that weighs depends on the rest of its profile.
NBB · annual accounts
lowers risk · Equity €199,429 (90.4% of total assets)
NBB · annual accounts
neutral · Latest accounts filed on time
The financial year that closed on 30-06-2025 was due by 31-01-2026 and was filed on 15-12-2025, 47 days ahead of the deadline.
NBB · 10 filings
Deviation from the deadline
2025
47 days early
2024
53 days early
2023
51 days early
2022
40 days early
2021
40 days early
2020
48 days early
2019
58 days early
← before the deadline after the deadline →
tick = median of all Belgian filingsring = median in the sector

This company filed its last 7 accounts on average 48 days before the deadline; the sector median (NACE 73) for financial year 2024 is 6 days before the deadline, and 36% of those companies filed late.

Searched, nothing found (2)
neutral · Next filing not due yet
The financial year that closed on 30-06-2026 is due by 31-01-2027. Nothing is late today. The company usually files around 15 December (5 of the last 5 filed years within 30 days of that day).
Companies Code · seven months
Where today falls in the filing period
30-06-2026 year end20-10-2026 today31-01-2027 deadline
neutral · No strike-offs in the KBO publications
Searched since 2021.
KBO publications · our coverage
  1. Annual accounts filedfinancial year 2025 · micro…
  2. Annual accounts filedfinancial year 2024 · micro…
  3. Highest result from 2019 to 2025net €9,026 ▲261%

Financials · financial year 2025, micro format

Equity
€199,429▲ 0.6%
2024 · €198,236
Total assets
€220,559▲ 0.1%
2024 · €220,418
Net result
€1,193▼ 86.8%
2024 · €9,026
Working capital
€18,283▲ 99.5%
2024 · €9,165
Trend over the years

2021 to 2025, 5 financial years 2019 to 2025, 7 financial years

The operating result turns negative in 2025: a loss of €481 after €6,532 in 2024.

What the company sold each financial year and what was left of it. A loss stands below the zero line.

Operating result-€481 2025 Net result€1,193 2025

Use the arrow keys on the chart for the figures per year.

Sector: the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30. Dashed line: the median. Available for Net result, Equity, Total assets, Working capital, Solvency, Current ratio, Return on assets (ROA), Staff (FTE).

Every figure with its change against the financial year before
favourable unfavourable
Line2019202020212022202320242025
Operating result-€3,551--€45,401▼ 1,179%-€2,446▲ 94.6%€875€1,744▲ 99.3%€6,532▲ 275%-€481
Net result-€4,264--€43,261below the sector's middle half▼ 915%-€3,282below the sector's middle half▲ 92.4%€484within the sector's middle half€2,498within the sector's middle half▲ 416%€9,026within the sector's middle half▲ 261%€1,193within the sector's middle half▼ 86.8%
Equity€232,771-€189,510above the sector's middle half▼ 18.6%€186,228above the sector's middle half▼ 1.7%€186,712above the sector's middle half▲ 0.3%€189,210above the sector's middle half▲ 1.3%€198,236above the sector's middle half▲ 4.8%€199,429above the sector's middle half▲ 0.6%
Total assets€337,789-€277,208within the sector's middle half▼ 17.9%€247,581within the sector's middle half▼ 10.7%€236,788within the sector's middle half▼ 4.4%€229,891within the sector's middle half▼ 2.9%€220,418within the sector's middle half▼ 4.1%€220,559within the sector's middle half▲ 0.1%
Debt€105,018-€87,698▼ 16.5%€61,353▼ 30.0%€50,076▼ 18.4%€40,681▼ 18.8%€22,182▼ 45.5%€21,130▼ 4.7%
Working capital€68,540-€25,020within the sector's middle half▼ 63.5%€10,881within the sector's middle half▼ 56.5%-€2,327below the sector's middle half-€8,438below the sector's middle half▼ 263%€9,165within the sector's middle half€18,283within the sector's middle half▲ 99.5%
Solvency68.9%-68.4%within the sector's middle half▼ 0.5pp75.2%above the sector's middle half▲ 6.9pp78.9%above the sector's middle half▲ 3.6pp82.3%above the sector's middle half▲ 3.5pp89.9%above the sector's middle half▲ 7.6pp90.4%above the sector's middle half▲ 0.5pp
Current ratio2.74-1.66within the sector's middle half▼ 1.081.40within the sector's middle half▼ 0.270.93below the sector's middle half▼ 0.470.79below the sector's middle half▼ 0.141.42within the sector's middle half▲ 0.631.87within the sector's middle half▲ 0.45
Return on assets (ROA)-1.3%--15.6%below the sector's middle half▼ 14.3pp-1.3%below the sector's middle half▲ 14.3pp0.2%within the sector's middle half▲ 1.5pp1.1%within the sector's middle half▲ 0.9pp4.1%within the sector's middle half▲ 3.0pp0.5%within the sector's middle half▼ 3.6pp
Staff (FTE)1-1within the sector's middle half=1=2▲ 100%2=2=2=
above within below the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30.
Turnover and EBIT margin not published: the micro format does not require them.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €220,559
Fixed assets €181,146 ▼ 4.4%
Current assets €39,413 ▲ 27.1%
Equity and liabilities €220,559
Equity €199,429 ▲ 0.6%
Debt €21,130 ▼ 4.7%
Debt's share of the balance-sheet total falls from 10.1% to 9.6%. Equity is higher and debt is lower.
Key figures and ratios
2025 value · change against 2024
EBITDA
€7,770▼
2024 · €14,783
Cash flow
€9,444▼
2024 · €17,277
Debt to equity
0.11▼
2024 · 0.11
ROE
0.6%▼
2024 · 4.6%
Interest coverage
90.35▲
2024 · 19.58
Debt ≤ 1 year
€21,130▼
2024 · €21,856
Income taxes
€20▲
2024 · €13
Staff costs
€87,727▲
2024 · €78,934
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.

Peer companies

Historical observation

Of the 17,042 companies that looked in July 2024 the way this one looks now, 0.5% went bankrupt within 24 months and 94.4% are still going.

  • Micro
  • 20 years or older
  • solvency 30% or more
  • a profit under 5% of the balance sheet
0.5% went bankrupt
4.9% stopped otherwise
94.4% still going

A further 0.2% stopped, but we cannot tell whether within those 24 months.

For this company itself Checked computes a bankruptcy probability of 0.1% over twelve months; the group does not contradict it.

How reliable is this rule?

Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,472 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.

The companies in ten equal groups, from lowest to highest expected share.
Group Expected Actual
1 0.2% 0.2%
2 0.3% 0.5%
3 0.5% 0.6%
4 0.7% 0.8%
5 0.9% 1.0%
6 1.3% 1.5%
7 1.6% 1.8%
8 1.8% 1.8%
9 3.0% 3.1%
10 5.6% 6.2%

The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74.5% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.

An observation about 17,042 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.

Annual accounts
Filed annual accounts As filed with the NBB · 2025 against 2024 · 44 lines
Balance sheet Code20242025
Assets
Total assets20/58€220,418€220,559▲
Fixed assets21/28€189,397€181,146▼
Tangible fixed assets22/27€188,966€180,715▼
Land and buildings22€186,530€179,497▼
Furniture and vehicles24€2,436€1,218▼
Financial fixed assets28€431€431=
Current assets29/58€31,021€39,413▲
Amounts receivable within one year40/41€16,528€19,195▲
Trade receivables40€16,463€19,158▲
Other amounts receivable41€65€37▼
Current investments50/53€7,254€14,277▲
Cash at bank and in hand54/58€7,239€5,941▼
Equity and liabilities
Total equity and liabilities10/49€220,418€220,559▲
Equity10/15€198,236€199,429▲
Contributions10/11€18,592€18,592=
Capital10€18,592€18,592=
Issued capital100€18,592€18,592=
Reserves13€1,859€1,859=
Non-distributable reserves130/1€1,859€1,859=
Legal reserve130€1,859€1,859=
Profit (loss) carried forward14€177,785€178,978▲
Amounts payable17/49€22,182€21,130▼
Amounts payable within one year42/48€21,856€21,130▼
Trade debts44€7,238€5,608▼
Suppliers440/4€7,238€5,608▼
Taxes, remuneration and social security45€14,618€15,522▲
Taxes450/3€4,196€4,426▲
Remuneration and social security454/9€10,422€11,096▲
Accrued charges and deferred income492/3€326-
Income statement Code20242025
Remuneration, social security and pensions62€78,934€87,727▲
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€8,251€8,251=
Gross operating margin9900€93,717€95,497▲
Operating profit (loss)9901€6,532-€481▼
Financial income75/76B€3,262€1,780▼
Recurring financial income75€55€121▲
Non-recurring financial income76B€3,207€1,659▼
Financial charges65/66B€755€86▼
Recurring financial charges65€755€86▼
Profit (loss) for the period before taxes9903€9,039€1,213▼
Income taxes67/77€13€20▲
Profit (loss) for the period9904€9,026€1,193▼
Profit (loss) for the period to be appropriated9905€9,026€1,193▼
Appropriation of the result
Profit (loss) to be appropriated9906€177,785€178,978▲
Profit (loss) brought forward from the previous period14P€168,759€177,785▲

The notes to these accounts (6 items: statements of assets and debts, cost breakdowns, rights and commitments) are not shown here.

Line2019202020212022202320242025Change
Remuneration, social security and pensions62---€45,664€76,366€78,934€87,727▲ 11.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€17,582€17,375€9,354€9,227€8,566€8,251€8,251=
Gross operating margin9900€76,137€33,663€48,352€55,766€86,676€93,717€95,497▲ 1.9%
Operating profit (loss)9901-€3,551-€45,401-€2,446€875€1,744€6,532-€481-
Financial income75/76B---€1,304€1,942€3,262€1,780▼ 45.4%
Recurring financial income75€1,045€1,405€82€1,304€1,385€55€121▲ 120%
Non-recurring financial income76B----€557€3,207€1,659▼ 48.3%
Financial charges65/66B---€1,695€1,185€755€86▼ 88.6%
Recurring financial charges65€3,107€2,653€2,204€1,695€1,185€755€86▼ 88.6%
Profit (loss) for the period before taxes9903-€4,251-€43,257-€3,282€484€2,501€9,039€1,213▼ 86.6%
Income taxes67/77€13€4--€3€13€20▲ 53.8%
Profit (loss) for the period9904-€4,264-€43,261-€3,282€484€2,498€9,026€1,193▼ 86.8%
Profit (loss) for the period to be appropriated9905-€4,264-€43,261-€3,282€484€2,498€9,026€1,193▼ 86.8%
Line2019202020212022202320242025Change
Assets
Total assets20/58€337,789€277,208€247,581€236,788€229,891€220,418€220,559▲ 0.1%
Fixed assets21/28€229,850€214,458€209,351€206,214€197,648€189,397€181,146▼ 4.4%
Tangible fixed assets22/27€229,419€214,027€208,920€205,783€197,217€188,966€180,715▼ 4.4%
Land and buildings22---€200,911€193,563€186,530€179,497▼ 3.8%
Furniture and vehicles24---€4,872€3,654€2,436€1,218▼ 50.0%
Financial fixed assets28€431€431€431€431€431€431€431=
Current assets29/58€107,939€62,750€38,230€30,574€32,243€31,021€39,413▲ 27.1%
Amounts receivable within one year40/41€48,247€20,194€25,849€17,845€22,807€16,528€19,195▲ 16.1%
Trade receivables40---€17,845€22,547€16,463€19,158▲ 16.4%
Other amounts receivable41----€260€65€37▼ 43.1%
Current investments50/53€35,012€36,209€11,101€8,863€2,007€7,254€14,277▲ 96.8%
Cash at bank and in hand54/58€14,170€6,347€1,280€3,866€7,429€7,239€5,941▼ 17.9%
Equity and liabilities
Total equity and liabilities10/49€337,789€277,208€247,581€236,788€229,891€220,418€220,559▲ 0.1%
Equity10/15€232,771€189,510€186,228€186,712€189,210€198,236€199,429▲ 0.6%
Contributions10/11€18,592€18,592€18,592€18,592€18,592€18,592€18,592=
Capital10---€18,592€18,592€18,592€18,592=
Issued capital100---€18,592€18,592€18,592€18,592=
Reserves13€1,859€1,859€1,859€1,859€1,859€1,859€1,859=
Non-distributable reserves130/1---€1,859€1,859€1,859€1,859=
Legal reserve130---€1,859€1,859€1,859€1,859=
Profit (loss) carried forward14€212,320€169,059€165,777€166,261€168,759€177,785€178,978▲ 0.7%
Amounts payable17/49€105,018€87,698€61,353€50,076€40,681€22,182€21,130▼ 4.7%
Amounts payable after more than one year17€65,619€49,968€33,825€17,175----
Financial debts170/4---€17,175----
Amounts payable within one year42/48€39,399€37,730€27,349€32,901€40,681€21,856€21,130▼ 3.3%
Current portion of amounts payable after more than one year42---€16,650€17,174---
Trade debts44€14,961€7,441€1,760€6,038€4,601€7,238€5,608▼ 22.5%
Suppliers440/4---€6,038€4,601€7,238€5,608▼ 22.5%
Taxes, remuneration and social security45---€10,213€18,906€14,618€15,522▲ 6.2%
Taxes450/3---€3,304€5,645€4,196€4,426▲ 5.5%
Remuneration and social security454/9---€6,909€13,261€10,422€11,096▲ 6.5%
Accrued charges and deferred income492/3-----€326--
Line2019202020212022202320242025Change
Profit (loss) for the period9904-€4,264-€43,261-€3,282€484€2,498€9,026€1,193▼ 86.8%
+ Depreciation and write-downs630€17,582€17,375€9,354€9,227€8,566€8,251€8,251=
Operating cash flow (approximation)€13,318-€25,886€6,072€9,711€11,064€17,277€9,444▼ 45.3%
Investment in fixed assets (approximation)--€1,983-€4,247-€6,090€0€0€0-
Change in cash--€7,823-€5,067€2,586€3,563-€190-€1,298▼ 583%

Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.

Download as CSV

Latest 10 of 34 filings with the National Bank
Financial year Type Filed Reference
30-06-2025 micro format 15-12-2025 2025-00581446
30-06-2024 micro format 09-12-2024 2024-00611966
30-06-2023 micro format 11-12-2023 2023-00525179
30-06-2022 micro format 22-12-2022 2022-20543304
30-06-2021 micro format 22-12-2021 2021-81100017
30-06-2020 micro format 14-12-2020 2020-75300254
30-06-2019 micro format 04-12-2019 2019-75200118
30-06-2018 full format 10-12-2018 2018-73900084
30-06-2017 micro format 13-12-2017 2017-71500587
30-06-2016 full format 14-12-2016 2016-69800524

Show all 34 filings

Similar companies · same sector, comparable size

Of the 9,784 active companies whose main activity is advertising agencies (NACE 73110), figures are known for 3,778. 2,824 are within a factor 10 of this equity. These 5 are the closest to it. See the whole sector

Public contracts: No European public contracts awarded found since October 2016. Contracts below the EU thresholds are not in TED.

Directors

Directors
No directors read yet: 0 of 2 Gazette acts processed. See the directors and other office holders in the KBO →

Owners and capital

Owners

No owners or capital events in the accounts and acts we read.

History

OBJECTIF was incorporated on 4 March 1991.1 Total assets fell from €337,789 in 2019 to €220,559 in 2025 and headcount from 1 to 2 full-time equivalents.2

  1. 1KBO register
  2. 2National Bank, annual accounts 2019 and 2025

Acts, filings and financial milestones

Next filing, financial year 2026, expected by 31-01-2027
2025
15-12
NBB filing Annual accounts filed
financial year 2025 · micro format
2024
09-12
NBB filing Annual accounts filed
financial year 2024 · micro format
30-06
Financial Highest result from 2019 to 2025net €9,026 ▲261%
Operating result €6,532, net result €9,026, both a record.
2023
11-12
NBB filing Annual accounts filed
financial year 2023 · micro format
2022
22-12
NBB filing Annual accounts filed
financial year 2022 · micro format
30-06
Financial Back to profitnet €484
Net result €484 after 3 loss-making years.
2021
22-12
NBB filing Annual accounts filed
financial year 2021 · micro format
2020
14-12
NBB filing Annual accounts filed
financial year 2020 · micro format
30-06
Financial Weakest financial yearnet -€43,261
Net result drops to -€43,261, the lowest in the series; recovery starts the following year.
2019
04-12
NBB filing Annual accounts filed
financial year 2019 · micro format
2018
10-12
NBB filing Annual accounts filed
financial year 2018 · full format
2017
13-12
NBB filing Annual accounts filed
financial year 2017 · micro format
2016
14-12
NBB filing Annual accounts filed
financial year 2016 · full format
Financial milestoneNBB filingFinancial milestones sit on the financial year-end date, not the filing date.Of the 34 annual accounts filed, the latest 10 are here; all 34 are under Financials.
0 of 2 deeds read
About the unread acts

We know of 2 Belgian Official Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.

Have them read with priority Sign in to place this company at the front of the reading queue.

Register details

Identification
Legal formPrivate limited company
Founded04-03-1991
Financial year end30-06
Activities, NACEBEL 2025
73110Advertising agencies
E-invoicing
Reachable via Peppol
Peppol ID 0208:0443123516
Registered 15-10-2025

If you follow this company, Checked tells you the day it leaves the Peppol register.

Register as of 20 October 2026 · Peppol Directory

Scores and ratios are computed by Checked and are not a credit decision.

Environmental permits: No permit applications found in Flanders. Brussels and Wallonia do not publish the applicant.

Sites & property

Location & real-estate footprint
Registered office, Sint-Lambrechts-Woluwe · 1 establishment unit since 1996
registered office establishment The establishment unit on the map
Ground area
2,611 m²
Building footprint
551 m²
Building volume
6,204 m³
Parcel 21672C0015/00C002, Brussels · tallest building 18.9 m. Linked by address, not a title deed.
6 companies at this address See who is registered here
1 establishment unit
Paul Hymanslaan 55, 1200 Sint-Lambrechts-Woluwe
Advertising agencies
since 1996unit no. 2.051.837.634
1 parcel
Brussels 1 (100%)
Cadastral parcel Region Area Buildings Height / floors
21672C0015/00C002 Brussels 2,611 m² 1 · 551 m² 18.9 m · 5
How the parcels are linked
Good to know
The parcel matches the address exactly.