MOTIONMILL
ActiveFinancials · financial year 2025, abbreviated format
Annual accounts 2025 filed on 19-01-2026 PDF all 29 filings
Turnover
≈ €380,000
Estimated: probably between €290,000 and €770,000
Total assets
€187,970▼ 9.6%
2024 · €207,900
Net result
-€5,933▼ 80.5%
2024 · -€3,287
Working capital
€28,773▼ 23.5%
2024 · €37,593
Multi-year overview
2019 to 2025, 7 financial yearsOperating result
€4,596
▲ 88.3%
2025
20192025
Net result
-€5,933
▼ 80.5%
2025
lowest quarter of the sector
20192025
Equity
€78,142
▼ 7.1%
2025
middle half of the sector
20192025
Total assets
€187,970
▼ 9.6%
2025
middle half of the sector
20192025
Debt
€109,827
▼ 11.3%
2025
20192025
Working capital
€28,773
▼ 23.5%
2025
middle half of the sector
20192025
Solvency
41.6%
▲ 1.1pp
2025
middle half of the sector
20192025
Current ratio
1.26
▼ 0.09
2025
middle half of the sector
20192025
Return on assets (ROA)
-3.2%
▼ 1.6pp
2025
lowest quarter of the sector
20192025
Staff (FTE)
3.2
▲ 6.7%
2025
middle half of the sector
20192025
Every figure per financial year
Every figure with its change against the financial year before
favourable
unfavourable
Line2019202020212022202320242025
Operating result€16,209--€882€12,100-€15,064€1,477€2,441▲ 65.2%€4,596▲ 88.3%
Net result€13,296--€13,271below the sector's middle half€4,298within the sector's middle half-€20,805below the sector's middle half€1,168within the sector's middle half-€3,287below the sector's middle half-€5,933below the sector's middle half▼ 80.5%
Equity€115,972-€102,701within the sector's middle half▼ 11.4%€106,998within the sector's middle half▲ 4.2%€86,193within the sector's middle half▼ 19.4%€87,362within the sector's middle half▲ 1.4%€84,075within the sector's middle half▼ 3.8%€78,142within the sector's middle half▼ 7.1%
Total assets€233,779-€209,717within the sector's middle half▼ 10.3%€194,092below the sector's middle half▼ 7.5%€168,730below the sector's middle half▼ 13.1%€270,396within the sector's middle half▲ 60.3%€207,900below the sector's middle half▼ 23.1%€187,970within the sector's middle half▼ 9.6%
Debt€117,807-€107,016▼ 9.2%€87,094▼ 18.6%€82,537▼ 5.2%€183,034▲ 122%€123,825▼ 32.3%€109,827▼ 11.3%
Working capital€76,035-€59,279within the sector's middle half▼ 22.0%€67,295within the sector's middle half▲ 13.5%€57,906within the sector's middle half▼ 14.0%€63,201within the sector's middle half▲ 9.1%€37,593within the sector's middle half▼ 40.5%€28,773within the sector's middle half▼ 23.5%
Solvency49.6%-49.0%within the sector's middle half▼ 0.6pp55.1%within the sector's middle half▲ 6.2pp51.1%within the sector's middle half▼ 4.0pp32.3%within the sector's middle half▼ 18.8pp40.4%within the sector's middle half▲ 8.1pp41.6%within the sector's middle half▲ 1.1pp
Current ratio1.78-1.60within the sector's middle half▼ 0.181.77within the sector's middle half▲ 0.171.70within the sector's middle half▼ 0.071.46within the sector's middle half▼ 0.241.35within the sector's middle half▼ 0.111.26within the sector's middle half▼ 0.09
Return on assets (ROA)5.7%--6.3%below the sector's middle half▼ 12.0pp2.2%within the sector's middle half▲ 8.5pp-12.3%below the sector's middle half▼ 14.5pp0.4%within the sector's middle half▲ 12.8pp-1.6%below the sector's middle half▼ 2.0pp-3.2%below the sector's middle half▼ 1.6pp
Staff (FTE)3.4-4.5within the sector's middle half▲ 32.4%3.6within the sector's middle half▼ 20.0%3.4within the sector's middle half▼ 5.6%3within the sector's middle half▼ 11.8%3within the sector's middle half=3.2within the sector's middle half▲ 6.7%
above
within
below
The sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30.
The operating result for 2025 is 88% higher than in 2024. It is the third rise in a row, after the fall in 2022.
Turnover and EBIT margin are not published. The abbreviated format does not require them. The turnover shown is an estimate from the gross margin.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €187,970
Fixed assets
€49,369 ▼ 20.6%
Current assets
€138,600 ▼ 4.9%
Equity and liabilities €187,970
Equity
€78,142 ▼ 7.1%
Debt
€109,827 ▼ 11.3%
Debt's share of the balance-sheet total falls from 59.6% to 58.4%. Equity and debt are lower.
Key figures and ratios
EBITDA
€36,566▲
2024 · €29,769
Cash flow
€26,037▲
2024 · €24,042
Debt to equity
1.41▼
2024 · 1.47
ROE
-7.6%▼
2024 · -3.9%
Interest coverage
6.72▲
2024 · 5.43
Debt ≤ 1 year
€109,827▲
2024 · €108,095
Income taxes
€5,094▲
2024 · €368
Staff costs
€170,513▲
2024 · €155,727
Green means a favourable move, even when the figure itself falls, as with debt or debt to equity.
Staff
| Item | 30-06-2022 | 30-06-2023 | 30-06-2024 | 30-06-2025 |
|---|---|---|---|---|
| Employees at the balance-sheet date | 3 | 3 | 3 | 4 |
| full-time | 3 | 3 | 3 | 4 |
| in full-time equivalents | 3 | 3 | 3 | 4 |
| Average over the year, in full-time equivalents | 3.4 | 3 | 3 | 3.2 |
| On a permanent contract | 3 | 3 | 3 | 3 |
| Joined | 4 | 1 | - | 3 |
| Left | 5 | 1 | - | 2 |
Source: social balance sheet in the 2022 to 2025 annual accounts
Investments
| Item | 30-06-2022 | 30-06-2023 | 30-06-2024 | 30-06-2025 |
|---|---|---|---|---|
| Tangible fixed assets | €1,617 | €44,318 | €1,195 | €1,007 |
| Intangible fixed assets | - | €12,914 | €19,184 | €18,120 |
| Depreciation and write-downs of the year | €13,034 | €16,358 | €27,329 | €31,970 |
Source: notes to the 2022 to 2025 annual accounts (statement of fixed assets)
Subsidies and aid
Flemish government
2023 · 1 entry · €495 awarded · €495 paidAnnual accounts
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|
| Remuneration, social security and pensions62 | - | - | - | €157,347 | €142,611 | €155,727 | €170,513 | ▲ 9.5% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €18,387 | €20,073 | €14,688 | €13,034 | €16,358 | €27,329 | €31,970 | ▲ 17.0% |
| Other operating charges640/8 | - | - | - | €1,337 | €1,897 | €2,125 | €1,302 | ▼ 38.7% |
| Gross operating margin9900 | €202,281 | €248,641 | €184,953 | €156,654 | €162,344 | €187,621 | €208,381 | ▲ 11.1% |
| Operating profit (loss)9901 | €16,209 | -€882 | €12,100 | -€15,064 | €1,477 | €2,441 | €4,596 | ▲ 88.3% |
| Financial income75/76B | - | - | - | €8 | €40 | €124 | €4 | ▼ 97.0% |
| Recurring financial income75 | €25 | €22 | €84 | €8 | €40 | €124 | €4 | ▼ 97.0% |
| Financial charges65/66B | - | - | - | €2,617 | €4,033 | €5,483 | €5,439 | ▼ 0.8% |
| Recurring financial charges65 | €3,120 | €2,319 | €1,816 | €2,617 | €4,033 | €5,483 | €5,439 | ▼ 0.8% |
| Profit (loss) for the period before taxes9903 | €13,114 | -€3,179 | €10,368 | -€17,673 | -€2,515 | -€2,918 | -€839 | ▲ 71.3% |
| Income taxes67/77 | -€182 | €10,092 | €6,070 | €3,132 | -€3,683 | €368 | €5,094 | ▲ 14× |
| Profit (loss) for the period9904 | €13,296 | -€13,271 | €4,298 | -€20,805 | €1,168 | -€3,287 | -€5,933 | ▼ 80.5% |
| Profit (loss) for the period to be appropriated9905 | €13,296 | €729 | €4,298 | -€20,805 | €1,168 | -€3,287 | -€5,933 | ▼ 80.5% |
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|
| Assets | ||||||||
| Total assets20/58 | €233,779 | €209,717 | €194,092 | €168,730 | €270,396 | €207,900 | €187,970 | ▼ 9.6% |
| Fixed assets21/28 | €60,551 | €52,218 | €39,704 | €28,287 | €69,161 | €62,211 | €49,369 | ▼ 20.6% |
| Intangible fixed assets21 | - | - | - | - | €8,610 | €17,095 | €18,477 | ▲ 8.1% |
| Tangible fixed assets22/27 | €46,672 | €38,339 | €25,824 | €14,408 | €46,671 | €31,236 | €17,013 | ▼ 45.5% |
| Plant, machinery and equipment23 | - | - | - | €145 | €41,156 | €27,158 | €13,159 | ▼ 51.5% |
| Furniture and vehicles24 | - | - | - | €11,852 | €1,857 | €1,083 | €1,519 | ▲ 40.4% |
| Other tangible fixed assets26 | - | - | - | €2,410 | €3,658 | €2,996 | €2,335 | ▼ 22.1% |
| Financial fixed assets28 | €13,880 | €13,880 | €13,880 | €13,880 | €13,880 | €13,880 | €13,880 | = |
| Current assets29/58 | €173,228 | €157,498 | €154,388 | €140,443 | €201,235 | €145,688 | €138,600 | ▼ 4.9% |
| Amounts receivable within one year40/41 | €119,998 | €110,183 | €132,245 | €101,998 | €109,417 | €134,555 | €112,209 | ▼ 16.6% |
| Trade receivables40 | - | - | - | €100,927 | €107,578 | €133,950 | €110,439 | ▼ 17.6% |
| Other amounts receivable41 | - | - | - | €1,070 | €1,838 | €605 | €1,770 | ▲ 193% |
| Cash at bank and in hand54/58 | €38,230 | €46,822 | €11,390 | €23,297 | €74,260 | €52 | €13,511 | ▲ 258× |
| Deferred charges and accrued income490/1 | - | - | - | €15,148 | €17,558 | €11,081 | €12,881 | ▲ 16.2% |
| Equity and liabilities | ||||||||
| Total equity and liabilities10/49 | €233,779 | €209,717 | €194,092 | €168,730 | €270,396 | €207,900 | €187,970 | ▼ 9.6% |
| Equity10/15 | €115,972 | €102,701 | €106,998 | €86,193 | €87,362 | €84,075 | €78,142 | ▼ 7.1% |
| Contributions10/11 | €37,200 | - | - | €37,200 | €37,200 | €37,200 | €37,200 | = |
| Reserves13 | €78,772 | €65,501 | €69,798 | €69,798 | €69,798 | €69,798 | €69,798 | = |
| Non-distributable reserves130/1 | - | - | - | €3,720 | €3,720 | - | - | - |
| Reserves not available under the articles1311 | - | - | - | €3,720 | €3,720 | - | - | - |
| Distributable reserves133 | - | - | - | €66,078 | €66,078 | €69,798 | €69,798 | = |
| Profit (loss) carried forward14 | - | - | - | -€20,805 | -€19,637 | -€22,923 | -€28,856 | ▼ 25.9% |
| Amounts payable17/49 | €117,807 | €107,016 | €87,094 | €82,537 | €183,034 | €123,825 | €109,827 | ▼ 11.3% |
| Amounts payable after more than one year17 | €20,614 | €8,797 | - | - | €45,000 | €15,730 | - | - |
| Financial debts170/4 | - | - | - | - | €45,000 | €15,730 | - | - |
| Amounts payable within one year42/48 | €97,193 | €98,219 | €87,094 | €82,537 | €138,034 | €108,095 | €109,827 | ▲ 1.6% |
| Current portion of amounts payable after more than one year42 | - | - | - | €1,236 | - | €14,988 | €17,006 | ▲ 13.5% |
| Financial debts43 | - | - | - | €14,164 | €17,500 | €28,243 | €17,500 | ▼ 38.0% |
| Credit institutions430/8 | - | - | - | €14,164 | €17,500 | €28,243 | €17,500 | ▼ 38.0% |
| Trade debts44 | €40,626 | €35,024 | €27,031 | €41,710 | €96,642 | €17,778 | €23,797 | ▲ 33.9% |
| Suppliers440/4 | - | - | - | €41,710 | €96,642 | €17,778 | €23,797 | ▲ 33.9% |
| Advances received on contracts in progress46 | - | - | - | €1,210 | €5,899 | - | - | - |
| Taxes, remuneration and social security45 | - | - | - | €23,356 | €16,023 | €36,065 | €37,159 | ▲ 3.0% |
| Taxes450/3 | - | - | - | €13,189 | €5,262 | €24,954 | €26,849 | ▲ 7.6% |
| Remuneration and social security454/9 | - | - | - | €10,166 | €10,761 | €11,112 | €10,309 | ▼ 7.2% |
| Other amounts payable47/48 | - | - | - | €862 | €1,970 | €11,020 | €14,366 | ▲ 30.4% |
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €13,296 | -€13,271 | €4,298 | -€20,805 | €1,168 | -€3,287 | -€5,933 | ▼ 80.5% |
| + Depreciation and write-downs630 | €18,387 | €20,073 | €14,688 | €13,034 | €16,358 | €27,329 | €31,970 | ▲ 17.0% |
| Operating cash flow (approximation) | €31,683 | €6,802 | €18,986 | -€7,771 | €17,527 | €24,042 | €26,037 | ▲ 8.3% |
| Investment in fixed assets (approximation) | - | -€11,740 | -€2,174 | -€1,617 | -€57,232 | -€20,379 | -€19,127 | ▲ 6.1% |
| Change in cash | - | €8,593 | -€35,433 | €11,907 | €50,963 | -€74,208 | €13,458 | - |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Historical observation
In July 2024, 12,322 companies had the same profile as MOTIONMILL has now. Two years later, 90.3% were still going and 0.7% had gone bankrupt.
- Micro
- 20 years or older
- solvency 30% or more
- a small loss
90.3%
was still going
8.6%
stopped otherwise
0.7%
went bankrupt
Another 0.5% stopped without a precise date, possibly only after those two years.
The bankruptcy probability of MOTIONMILL itself is higher: 0.9% within 12 months. It rests on far more data about MOTIONMILL than the profile alone.
Test of the method
The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 12,322 companies, not a prediction for MOTIONMILL. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Latest 10 of 29 filings with the National Bank
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 30-06-2025 | abbreviated format | 19-01-2026 | 2026-00009661 | |
| 30-06-2024 | abbreviated format | 31-01-2025 | 2025-00024926 | |
| 30-06-2023 | abbreviated format | 29-01-2024 | 2024-00014386 | |
| 30-06-2022 | abbreviated format | 31-01-2023 | 2023-00017898 | |
| 30-06-2021 | abbreviated format | 31-01-2022 | 2022-04400082 | |
| 30-06-2020 | abbreviated format | 29-01-2021 | 2021-03500211 | |
| 30-06-2019 | abbreviated format | 27-01-2020 | 2020-02300543 | |
| 30-06-2018 | abbreviated format | 24-01-2019 | 2019-02100489 | |
| 30-06-2017 | abbreviated format | 22-12-2017 | 2017-73100105 | |
| 30-06-2016 | abbreviated format | 20-12-2016 | 2016-70600267 |