Checked.be
Active
BE 0878.635.304Private limited company
MAXIMUM MEDIA DIFFUSION
Boulevard de la Sauvenière 38 ·4000 Liège, Belgium· 20 yrs active
Sector: Other retail sale of new goods
(47789)
Conclusion
MAXIMUM MEDIA DIFFUSION has been active since 2006 and the Belgian State Gazette contains no insolvency or warning signals. The 2024 annual accounts show negative equity (€-165k) and a net result of €-15k. Equity is shrinking by ~85.3% per year across the filed fiscal years. Its solvency ranks better than 5% of 6591 sector peers (fiscal year 2024). The computed 12-month bankruptcy probability is 1.4% (low).
Based on the State Gazette, CBE and 4 annual accounts.
Key figures
| Equity | €-165k |
| Net result | €-15k |
| Staff (FTE) | 2.6 |
| Better than sector | 5% |
Financial profile
41
/ 100
Fragile profile, watch health in particular.
All 5 axes are computed from data Checked has read.
Health
10
Profitability
17
Solvency
33
Growth
47
Stability
100
Bankruptcy probability (12 mo)
Risk Assessment
0 / 100
Low riskTrust signals
Long-established
Founded in 2006, 20 years in business.
No legal incidents
No bankruptcy, reorganisation or interim measure in the Belgisch Staatsblad, and the KBO register records a normal legal situation.
Administrative Flags
No strikeouts found in the KBO publications we processed. That series starts in 2021 and has gaps, so this is not a confirmation that there is nothing.
Checked score
10
/ 100
Critical
Computed from 6 of the 6 factors this model weighs. The rest cannot be derived from the filed figures, or need a prior year to compare against.
Indicative credit limit
No credit
negative equity or figures too weak
Score history
74
2021
0
2022
5
2023
10
2024
purely financial, excl. current insolvency signals
Score components
Liquidity
Current ratio 0.28 (< 1.0)
-10
Quick ratio
Quick ratio 0.28 (< 0.6)
-5
Equity
Negative equity
-25
Profitability
ROE 9%
+3
EBITDA margin
EBITDA-marge 0%
+2
Interest coverage
Interest coverage 0.0× (< 1.5×)
-10
Profit trend
Net profit up YoY
+5
Computed by Checked from the NBB filing for FY 2024. Indicative, not credit advice.
Financial overview
Annual accounts filed on 13-06-2025 with the NBB · fiscal year 2024 · full schema
Trajectory (indicative)
Projection over 3 fiscal years from the filed annual accounts, not a forecast, the extended trend.
declining
Equity: declining trend of ~85.3%/year over 4 fiscal years, indicative, assuming unchanged policy.
Solid line = filed figures · dashed = extended trend · area = indicative range.
How do we compute this?
The trend is a robust median of all pairwise slopes between fiscal years (Theil-Sen), so a single odd year cannot hijack the line. For strictly positive series we also fit a log variant (compound annual growth) and keep whichever describes the figures best.
The area around the projection is 1.8 × the median absolute deviation from the trend, widening each year ahead (×1 / ×1.6 / ×2.2), with a minimum of 8% of the last value. It is an indicative range, not a statistical confidence interval.
A series whose deviations exceed 35% of its level is too volatile: we then deliberately show no projection. Every projection assumes unchanged policy and is blind to non-public information (order book, contracts, funding rounds).
Sector comparison
Fiscal year 2024 · NACE 47, Retail trade · compared within the same schema type (full schema)
| Metric | This company | Sector median | Position in the sector |
|---|---|---|---|
| Solvency | -152.1% | 32.5% | |
| Net result | €-15k | €32k | |
| Equity | €-165k | €299k | |
| Gross operating margin | €122k | €265k | |
| Staff costs | €111k | €239k |
€385k
+20.1%
21-24
€381
-
21-24
€-15k
+87.8%
21-24
€-9k
+92.3%
21-24
€109k
-11.6%
21-24
€-165k
-9.7%
21-24
€-197k
-8.8%
21-24
3
0.0%
21-24
€111k
-8.1%
21-24
€274k
+0.1%
21-24
€274k
+0.4%
21-24
0.28
-16.6%
21-24
0.28
-16.6%
21-24
-152.1%
-24.0%
21-24
-1.66
+8.7%
21-24
8.8%
-88.9%
21-24
-13.4%
+86.2%
21-24
-3.8%
+89.9%
21-24
0.1%
-
21-24
0.04
-
21-24
Figures by fiscal year and ratios
Change versus the prior fiscal year, coloured by direction (green = favourable).
| Fiscal year | 2024 Δ | 2023 Δ | 2022 Δ | 2021 Δ |
|---|---|---|---|---|
| Deposit | full schema | full schema | full schema | micro schema |
| Revenue | +20.1% | +5.6% | - | - |
| EBITDA | - | +2.9% | - | - |
| Net profit | +87.8% | +0.4% | - | - |
| Cash flow | +92.3% | -0.9% | - | - |
| Staff costs | -8.1% | +28.6% | +19.7% | - |
| Income taxes | - | - | - | - |
| Dividends | - | - | - | - |
| Total assets | -11.6% | +5.4% | -41.1% | - |
| Equity | -9.7% | -385.2% | - | - |
| Debt | +0.1% | +85.3% | +35.9% | - |
| of which ≤ 1y | +0.4% | +84.8% | +35.9% | - |
| of which > 1y | - | - | - | - |
| Working capital | -8.8% | -176.1% | - | - |
| Employees (FTE) | 0.0% | +36.8% | +5.6% | - |
Note: these years are not on the same basis. The filed schemas differ (full schema, micro schema), so the columns are not directly comparable.
Ratios (computed)
| 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|
| Current ratio | 0.28 | 0.34 | 0.56 | 1.45 |
| Quick ratio | 0.28 | 0.34 | 0.56 | 1.45 |
| Working capital ratio | -181.4% | -147.4% | -56.3% | 24.7% |
| Solvency | -152.1% | -122.6% | -26.6% | 45.1% |
| Debt / equity | -1.66 | -1.82 | -4.75 | 1.22 |
| Long-term debt ratio | - | - | - | - |
| Interest coverage | 0.04 | -25.17 | -2875.03 | 88.18 |
| Gross margin | 28.7% | 1.6% | -6.4% | - |
| Net margin | -3.8% | -37.3% | -39.6% | - |
| ROA | -13.4% | -97.4% | -103.1% | 0.8% |
| ROE | 8.8% | 79.4% | 386.9% | 1.7% |
| EBITDA margin | 0.1% | -34.4% | -37.4% | - |
| Days sales outstanding | 70d | 73d | 68d | - |
| Days payable outstanding | 69d | 62d | 86d | - |
| Inventory turnover | - | - | - | - |
| Days inventory (DSI) | - | - | - | - |
Balance-sheet composition 2024
Full annual accounts (22 line items)
Filed balance sheet and income statement, exactly as deposited with the NBB.
| Line item | Code | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Balance sheet, Assets | |||||
| TOTAL ASSETS | 20/58 | €109k | €123k | €117k | €198k |
| Fixed assets | 21/28 | €32k | €31k | €35k | €40k |
| Tangible fixed assets | 22/27 | €30k | €30k | €33k | €39k |
| Financial fixed assets | 28 | €1k | €1k | €1k | €1k |
| Current assets | 29/58 | €77k | €92k | €82k | €158k |
| Amounts receivable within one year | 40/41 | €73k | €64k | €56k | €110k |
| Cash & bank | 54/58 | €3k | €27k | €25k | €47k |
| Balance sheet, Equity & liabilities | |||||
| TOTAL EQUITY & LIABILITIES | 10/49 | €109k | €123k | €117k | €198k |
| Equity | 10/15 | €-165k | €-151k | €-31k | €89k |
| Contributions / capital | 10/11 | €120k | €120k | €120k | €120k |
| Accumulated profits (losses) | 14 | €-285k | €-271k | €-151k | €-31k |
| Amounts payable | 17/49 | €274k | €274k | €148k | €109k |
| Amounts payable within one year | 42/48 | €274k | €273k | €148k | €109k |
| Trade debts payable within one year | 44 | €52k | €53k | €76k | €82k |
| Income statement | |||||
| Turnover | 70 | €385k | €320k | €303k | - |
| Gross operating margin | 9900 | €122k | €12k | €-19k | €88k |
| Operating result | 9901 | €-5k | €-115k | €-120k | €2k |
| Financial income | 75 | - | €1 | - | €69 |
| Financial charges | 65 | €9k | €4k | €39 | €94 |
| Result before taxes | 9903 | €-15k | €-120k | €-120k | €2k |
| Net result for the period | 9904 | €-15k | €-120k | €-120k | €2k |
| Result to be appropriated | 9905 | €-15k | €-120k | €-120k | €2k |
Legal Structure
| NACE primary | Other retail sale of new goods(47789) |
| Legal form | Private limited company(610) |
| Incorporation | 12-01-2006 |
| Status | Active |
| Postal code | 4000 |
Establishment units
MAXIMUM MEDIA DIFFUSION
since 20062.151.429.613
Real-estate footprint
Wallonia
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 62813F0092/00F000 | Wallonia | 373 m² | 1 · 274 m² | 20.8 m · 5 fl. |
Methodology
via registered seat: 1
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
Updates
2025
13-06
NBB filing
Annual accounts filed
fiscal year 2024 · full schema
2024
28-05
NBB filing
Annual accounts filed
fiscal year 2023 · full schema
2023
08-09
NBB filing
Annual accounts filed
fiscal year 2022 · full schema · 39 days late
2022
31-12
Financial
Weakest financial yearnet €-120k ▼7984%
Net result drops to €-120k, the lowest in the series; recovery starts the following year.
27-07
NBB filing
Annual accounts filed
fiscal year 2021 · micro schema
2021
22-06
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema
2020
25-06
NBB filing
Annual accounts filed
fiscal year 2019 · micro schema
2019
10-07
NBB filing
Annual accounts filed
fiscal year 2018 · micro schema
2018
26-06
NBB filing
Annual accounts filed
fiscal year 2017 · full schema
2017
24-08
NBB filing
Annual accounts filed
fiscal year 2016 · full schema · 24 days late
2016
28-08
NBB filing
Annual accounts filed
fiscal year 2015 · full schema · 28 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
Belgian State Gazette reading coverage
We know of 8 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
Credit advice
Company registry (CBE)
Activities
Other retail sale of new goods4778952498Programming, broadcasting, news agency and other content distribution activities60100Performing arts by independent artists90201Performing arts by artistic ensembles90202Specialised image, lighting and sound technical services903939220192311923129231392340Other amusement and recreation activities93299
Names & trade names
| Legal nameFR | MAXIMUM MEDIA DIFFUSION |
| AbbreviationFR | M.M.D. |
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