MAXIMUM
ActiveSummary
MAXIMUM has been active since 1992 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €115,607 and a net result of -€4,055. Equity is growing by ~15.1% per year across the filed fiscal years. Its solvency ranks better than 90% of 7081 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.4% (very low).
Checked score
Score 2025
Axes · tick = 2024
Profitability15▼-57
Solvency100=
Growth52=
Track record100
Bankruptcy probability, 12 months
0.4%
Very low
0%0.5%1.5%4%10%≥ 25%
Credit up to €8,000 at 30 days acceptable
Liquidity ample (current ratio 11.65 against 15.16 in 2024; short-term debt: 8.4% and cash: 78.4% of total assets), and 8.4% of the assets are financed with debt.
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Signals
Three signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 08-07-2026, 23 days ahead of the deadline.
NBB · 10 filingsDeviation from the deadline
2025
23 d early
2024
57 d early
2023
47 d early
2022
32 d early
2021
19 d early
2020
30 d late
2019
23 d early
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 7 accounts on average 24 days before the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today.
Companies Code · seven monthsPosition in the running window
27-09-2026 today31-12-2026 close31-07-2027 deadline
History
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Financials · fiscal year 2025, micro schema
Equity
€115,607▼ 3.4%
2024 · €119,662
Total assets
€126,268▼ 1.3%
2024 · €127,912
Net result
-€4,055
2024 · €3,315
Working capital
€113,557▼ 2.8%
2024 · €116,770
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20212022202320242025
Operating result€56,486▲ 717%€24,613▼ 56.4%€15,837▼ 35.7%€6,875▼ 56.6%-€2,676
Net result€36,286within the sector's middle half▲ 1,038%€15,970within the sector's middle half▼ 56.0%€9,900within the sector's middle half▼ 38.0%€3,315within the sector's middle half▼ 66.5%-€4,055below the sector's middle half
Equity€90,477within the sector's middle half▲ 67.0%€106,447within the sector's middle half▲ 17.7%€116,347within the sector's middle half▲ 9.3%€119,662within the sector's middle half▲ 2.8%€115,607within the sector's middle half▼ 3.4%
Total assets€114,395within the sector's middle half▲ 59.0%€114,232within the sector's middle half▼ 0.1%€127,478within the sector's middle half▲ 11.6%€127,912within the sector's middle half▲ 0.3%€126,268within the sector's middle half▼ 1.3%
Debt€23,918▲ 34.7%€7,785▼ 67.4%€11,131▲ 43.0%€8,249▼ 25.9%€10,662▲ 29.2%
Working capital€82,650▲ 96.7%€105,738▲ 27.9%€112,233▲ 6.1%€116,770▲ 4.0%€113,557▼ 2.8%
Solvency79.1%above the sector's middle half▲ 3.8pp93.2%above the sector's middle half▲ 14.1pp91.3%above the sector's middle half▼ 1.9pp93.6%above the sector's middle half▲ 2.3pp91.6%above the sector's middle half▼ 2.0pp
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Turnover and EBIT margin not published: the micro schema does not require them.
Result per fiscal year
Operating resultNet result
The operating result turns negative in 2025: a loss of €2,676 after €6,875 in 2024, the lowest result in the available series.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €126,268
Fixed assets
€2,050 ▼ 29.1%
Current assets
€124,218 ▼ 0.6%
Equity and liabilities €126,268
Equity
€115,607 ▼ 3.4%
Debt
€10,662 ▲ 29.2%
Debt's share of the balance-sheet total rises from 6.4% to 8.4%. Equity is lower and debt is higher.
Key figures and ratios
EBITDA
-€1,003▼
2024 · €8,853
Cash flow
-€2,383▼
2024 · €5,293
Current ratio
11.65▼
2024 · 15.16
Debt to equity
0.09▲
2024 · 0.07
ROE
-3.5%▼
2024 · 2.8%
ROA
-3.2%▼
2024 · 2.6%
Interest coverage
-1.66▼
2024 · 7.96
Debt ≤ 1 year
€10,662▲
2024 · €8,249
Income taxes
€775▼
2024 · €2,447
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 12,304 companies that looked in July 2024 the way this one looks now, 0.6% went bankrupt within 24 months and 90% are still going.
- Micro
- 20 years or older
- solvency 30% or more
- a small loss
0.6%
went bankrupt
8.6%
stopped otherwise
90%
still going
A further 0.6% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 0.4% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,058 companies of July 2024 its group's bankruptcy share. Expected: 1.5%; actually bankrupt within 24 months: 1.6%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.4% |
| 3 | 0.5% | 0.5% |
| 4 | 0.6% | 0.7% |
| 5 | 0.8% | 0.9% |
| 6 | 1.2% | 1.3% |
| 7 | 1.5% | 1.6% |
| 8 | 1.7% | 1.7% |
| 9 | 2.7% | 2.8% |
| 10 | 5.3% | 5.7% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 12,304 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €7,222 | €7,117 | €842 | €1,978 | €1,672 | ▼ 15.5% |
| Other operating charges640/8 | €593 | €596 | €650 | €934 | €956 | ▲ 2.4% |
| Gross operating margin9900 | €64,301 | €32,326 | €17,329 | €9,787 | -€47 | ▼ 100% |
| Operating profit (loss)9901 | €56,486 | €24,613 | €15,837 | €6,875 | -€2,676 | ▼ 139% |
| Financial income75/76B | €3 | €0 | €0 | - | - | - |
| Recurring financial income75 | €3 | €0 | €0 | - | - | - |
| Financial charges65/66B | €809 | €788 | €750 | €1,112 | €605 | ▼ 45.6% |
| Recurring financial charges65 | €809 | €788 | €750 | €1,112 | €605 | ▼ 45.6% |
| Profit (loss) for the period before taxes9903 | €55,680 | €23,825 | €15,087 | €5,763 | -€3,280 | ▼ 157% |
| Income taxes67/77 | €19,394 | €7,855 | €5,187 | €2,447 | €775 | ▼ 68.3% |
| Profit (loss) for the period9904 | €36,286 | €15,970 | €9,900 | €3,315 | -€4,055 | ▼ 222% |
| Profit (loss) for the period to be appropriated9905 | €36,286 | €15,970 | €9,900 | €3,315 | -€4,055 | ▼ 222% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €114,395 | €114,232 | €127,478 | €127,912 | €126,268 | ▼ 1.3% |
| Fixed assets21/28 | €7,826 | €709 | €4,114 | €2,892 | €2,050 | ▼ 29.1% |
| Tangible fixed assets22/27 | €7,826 | €709 | €4,114 | €2,892 | €2,050 | ▼ 29.1% |
| Furniture and vehicles24 | €7,323 | €371 | €3,942 | €2,892 | €2,050 | ▼ 29.1% |
| Other tangible fixed assets26 | €504 | €338 | €173 | - | - | - |
| Current assets29/58 | €106,568 | €113,523 | €123,363 | €125,019 | €124,218 | ▼ 0.6% |
| Amounts receivable within one year40/41 | €34,996 | €7,461 | €18,195 | €17,009 | €23,859 | ▲ 40.3% |
| Trade receivables40 | €30,749 | - | €7,705 | €6,059 | €7,586 | ▲ 25.2% |
| Other amounts receivable41 | €4,246 | €7,461 | €10,489 | €10,950 | €16,273 | ▲ 48.6% |
| Cash at bank and in hand54/58 | €68,722 | €103,059 | €104,973 | €102,540 | €99,001 | ▼ 3.5% |
| Deferred charges and accrued income490/1 | €2,851 | €3,003 | €195 | €5,470 | €1,359 | ▼ 75.2% |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €114,395 | €114,232 | €127,478 | €127,912 | €126,268 | ▼ 1.3% |
| Equity10/15 | €90,477 | €106,447 | €116,347 | €119,662 | €115,607 | ▼ 3.4% |
| Contributions10/11 | €18,750 | €18,750 | €18,750 | €18,750 | €18,750 | = |
| Reserves13 | €71,727 | €87,697 | €97,597 | €100,912 | €100,912 | = |
| Non-distributable reserves130/1 | €1,875 | €1,875 | €1,875 | €1,875 | €1,875 | = |
| Reserves not available under the articles1311 | €1,875 | €1,875 | €1,875 | €1,875 | €1,875 | = |
| Distributable reserves133 | €69,852 | €85,822 | €95,722 | €99,037 | €99,037 | = |
| Profit (loss) carried forward14 | - | - | - | - | -€4,055 | - |
| Amounts payable17/49 | €23,918 | €7,785 | €11,131 | €8,249 | €10,662 | ▲ 29.2% |
| Amounts payable within one year42/48 | €23,918 | €7,785 | €11,131 | €8,249 | €10,662 | ▲ 29.2% |
| Current portion of amounts payable after more than one year42 | €2,290 | - | - | - | - | - |
| Trade debts44 | €3,644 | €3,281 | €4,850 | €533 | €887 | ▲ 66.4% |
| Suppliers440/4 | €3,644 | €3,281 | €4,850 | €533 | €887 | ▲ 66.4% |
| Taxes, remuneration and social security45 | €17,984 | €4,505 | €6,280 | €7,717 | €9,775 | ▲ 26.7% |
| Taxes450/3 | €17,984 | €4,505 | €6,280 | €7,717 | €9,775 | ▲ 26.7% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €36,286 | €15,970 | €9,900 | €3,315 | -€4,055 | ▼ 222% |
| + Depreciation and write-downs630 | €7,222 | €7,117 | €842 | €1,978 | €1,672 | ▼ 15.5% |
| Operating cash flow (approximation) | €43,508 | €23,088 | €10,742 | €5,293 | -€2,383 | ▼ 145% |
| Investment in fixed assets (approximation) | - | €0 | -€4,247 | -€756 | -€830 | ▼ 9.8% |
| Change in cash | - | €34,337 | €1,915 | -€2,433 | -€3,539 | ▼ 45.4% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2026
08-07
NBB filing
Annual accounts filed
fiscal year 2025 · micro schema
2025
31-12
Financial
Weakest financial yearnet -€4,055
Net result drops to -€4,055, the lowest in the series.
04-06
NBB filing
Annual accounts filed
fiscal year 2024 · micro schema
2024
14-06
NBB filing
Annual accounts filed
fiscal year 2023 · micro schema
2023
29-06
NBB filing
Annual accounts filed
fiscal year 2022 · micro schema
2022
31-12
Financial
Liquidity triplescurrent ratio 14.58
Current ratio from 4.46 to 14.58; short-term debt falls from €23,918 to €7,785.
31-12
Financial
Equity above €100,000Eq €106,447 ▲17.7%
5 profitable years in a row build equity to €106,447.
12-07
NBB filing
Annual accounts filed
fiscal year 2021 · micro schema
2021
30-08
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema · 30 days late
2020
31-12
Financial
Liquidity doublescurrent ratio 3.72
Current ratio from 1.69 to 3.72; short-term debt falls from €56,690 to €15,461.
08-07
NBB filing
Annual accounts filed
fiscal year 2019 · micro schema
2019
31-05
NBB filing
Annual accounts filed
fiscal year 2018 · micro schema
2018
06-07
NBB filing
Annual accounts filed
fiscal year 2017 · micro schema
2017
27-07
NBB filing
Annual accounts filed
fiscal year 2016 · micro schema
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 1 act read
About the unread acts
We know of 1 Belgian State Gazette act for this company. It has not been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
1 act for this company is in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Mont-Saint-Guibert · 1 establishment unit since 1993
Ground area
1,255 m²
Building footprint
90 m²
Volume, LiDAR
428 m³
Parcel 25040C0082/00C000, Wallonia · tallest building 5.9 m, ±2 floors. Linked by address, not a title deed.
1 establishment unit
Rue du Chenoy 16, 1435 Mont-Saint-Guibert
since 19932.062.470.715
1 parcel
Wallonia
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 25040C0082/00C000 | Wallonia | 1,255 m² | 1 · 90 m² | 5.9 m · 2 fl. |
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
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Of 9,864 companies in sector 73110 we hold annual accounts for 3,758. 3,017 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPrivate limited company (pre-2019)
Founded05-03-1992
Fiscal year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
E-invoicing
Reachable via Peppol
Peppol ID
0208:0446704596
Also
9925:BE0446704596
Registered
22-12-2025
Register as of 27 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.