Skip to content

MAKE IT COUNT

Active
Private limited companyfounded 2009active for 17 yearsBerlaarsesteenweg 38, 2500 Lier, BelgiumKBO/BCE: BE 0817.607.852
Summary

MAKE IT COUNT has been active since 2009 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €74,950 and a net result of €17,146. Equity is growing by about 12% per year across the filed financial years. Its solvency ranks better than 81% of 8,512 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is below 0.1% (very low).

Financials · financial year 2025, micro format

Equity
€74,950▼ 20.6%
2024 · €94,368
Total assets
€90,608▼ 10.5%
2024 · €101,226
Net result
€17,146▼ 43.5%
2024 · €30,357
Working capital
€62,793▼ 26.9%
2024 · €85,904
Trend over the years

2021 to 2025, 5 financial years 2018 to 2025, 8 financial years

The operating result falls in 2025; 2025 is 39% below 2024.

What the company sold each financial year and what was left of it. A loss stands below the zero line.

Operating result€28,086 2025 Net result€17,146 2025

Use the arrow keys on the chart for the figures per year.

Sector: the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30. Dashed line: the median. Available for Net result, Equity, Total assets, Working capital, Solvency, Current ratio, Return on assets (ROA).

Every figure with its change against the financial year before
favourable unfavourable
Line20182019202020212022202320242025
Operating result€8,491-€11,700▲ 37.8%€25,594▲ 119%€22,547▼ 11.9%€34,281▲ 52.0%€6,903▼ 79.9%€45,734▲ 563%€28,086▼ 38.6%
Net result€3,968-€6,789▲ 71.1%€17,350within the sector's middle half▲ 156%€15,389within the sector's middle half▼ 11.3%€22,602within the sector's middle half▲ 46.9%€1,911within the sector's middle half▼ 91.5%€30,357within the sector's middle half▲ 1,489%€17,146within the sector's middle half▼ 43.5%
Equity€35,780-€40,945▲ 14.4%€56,695within the sector's middle half▲ 38.5%€66,484within the sector's middle half▲ 17.3%€74,221within the sector's middle half▲ 11.6%€68,045within the sector's middle half▼ 8.3%€94,368within the sector's middle half▲ 38.7%€74,950within the sector's middle half▼ 20.6%
Total assets€50,601-€55,689▲ 10.1%€66,614within the sector's middle half▲ 19.6%€73,109within the sector's middle half▲ 9.8%€82,041within the sector's middle half▲ 12.2%€74,230within the sector's middle half▼ 9.5%€101,226within the sector's middle half▲ 36.4%€90,608within the sector's middle half▼ 10.5%
Debt€14,821-€14,744▼ 0.5%€9,920▼ 32.7%€6,626▼ 33.2%€7,820▲ 18.0%€6,185▼ 20.9%€6,858▲ 10.9%€15,658▲ 128%
Working capital€28,616-€26,557▼ 7.2%€42,908within the sector's middle half▲ 61.6%€55,596within the sector's middle half▲ 29.6%€62,830within the sector's middle half▲ 13.0%€59,105within the sector's middle half▼ 5.9%€85,904within the sector's middle half▲ 45.3%€62,793within the sector's middle half▼ 26.9%
Solvency70.7%-73.5%▲ 2.8pp85.1%above the sector's middle half▲ 11.6pp90.9%above the sector's middle half▲ 5.8pp90.5%above the sector's middle half▼ 0.5pp91.7%above the sector's middle half▲ 1.2pp93.2%above the sector's middle half▲ 1.6pp82.7%above the sector's middle half▼ 10.5pp
Current ratio2.93-2.80▼ 0.135.33above the sector's middle half▲ 2.529.39above the sector's middle half▲ 4.079.03above the sector's middle half▼ 0.3610.56above the sector's middle half▲ 1.5213.71above the sector's middle half▲ 3.155.01above the sector's middle half▼ 8.70
Return on assets (ROA)7.8%-12.2%▲ 4.3pp26.0%above the sector's middle half▲ 13.9pp21.0%within the sector's middle half▼ 5.0pp27.5%above the sector's middle half▲ 6.5pp2.6%within the sector's middle half▼ 25.0pp30.0%above the sector's middle half▲ 27.4pp18.9%within the sector's middle half▼ 11.1pp
above within below the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30.
Turnover and EBIT margin not published: the micro format does not require them.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €90,608
Fixed assets €12,156 ▲ 42.0%
Current assets €78,452 ▼ 15.3%
Equity and liabilities €90,608
Equity €74,950 ▼ 20.6%
Debt €15,658 ▲ 128%
Debt's share of the balance-sheet total rises from 6.8% to 17.3%. Equity is lower and debt is higher.
Key figures and ratios
2025 value · change against 2024
EBITDA
€29,906▼
2024 · €47,441
Cash flow
€18,966▼
2024 · €32,065
Debt to equity
0.21▲
2024 · 0.07
ROE
22.9%▼
2024 · 32.2%
Interest coverage
26.25▼
2024 · 56.51
Debt ≤ 1 year
€15,658▲
2024 · €6,759
Income taxes
€10,150▼
2024 · €14,796
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.

Peer companies

Historical observation

Of the 34,695 companies that looked in July 2024 the way this one looks now, 0.7% went bankrupt within 24 months and 95.3% are still going.

  • Micro
  • 10 to 20 years old
  • solvency 30% or more
  • a profit of 5% of the balance sheet or more
0.7% went bankrupt
3.9% stopped otherwise
95.3% still going

For this company itself Checked computes a bankruptcy probability of < 0.1% over twelve months; the group does not contradict it.

How reliable is this rule?

Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,472 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.

The companies in ten equal groups, from lowest to highest expected share.
Group Expected Actual
1 0.2% 0.2%
2 0.3% 0.5%
3 0.5% 0.6%
4 0.7% 0.8%
5 0.9% 1.0%
6 1.3% 1.5%
7 1.6% 1.8%
8 1.8% 1.8%
9 3.0% 3.1%
10 5.6% 6.2%

The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74.5% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.

An observation about 34,695 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.

Annual accounts
Filed annual accounts As filed with the NBB · 2025 against 2024 · 43 lines
Balance sheet Code20242025
Assets
Total assets20/58€101,226€90,608▼
Fixed assets21/28€8,562€12,156▲
Tangible fixed assets22/27€8,562€12,156▲
Land and buildings22€4,340€4,340=
Plant, machinery and equipment23€791€1,400▲
Furniture and vehicles24€3,432€6,417▲
Current assets29/58€92,664€78,452▼
Amounts receivable within one year40/41€1,324€24,070▲
Trade receivables40€70€20,864▲
Other amounts receivable41€1,254€3,206▲
Cash at bank and in hand54/58€91,339€54,382▼
Equity and liabilities
Total equity and liabilities10/49€101,226€90,608▼
Equity10/15€94,368€74,950▼
Contributions10/11€6,200€6,200=
Reserves13€88,168€68,750▼
Distributable reserves133€88,168€68,750▼
Amounts payable17/49€6,858€15,658▲
Amounts payable within one year42/48€6,759€15,658▲
Trade debts44€3,221€4,549▲
Suppliers440/4€3,221€4,549▲
Taxes, remuneration and social security45€3,492€9,419▲
Taxes450/3€3,492€9,419▲
Other amounts payable47/48€46€1,691▲
Accrued charges and deferred income492/3€99-
Income statement Code20242025
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€1,708€1,821▲
Other operating charges640/8€804€790▼
Non-recurring operating charges66A€845€1,074▲
Gross operating margin9900€49,090€31,770▼
Operating profit (loss)9901€45,734€28,086▼
Financial income75/76B€259€349▲
Recurring financial income75€259€349▲
Financial charges65/66B€840€1,139▲
Recurring financial charges65€840€1,139▲
Profit (loss) for the period before taxes9903€45,153€27,296▼
Income taxes67/77€14,796€10,150▼
Profit (loss) for the period9904€30,357€17,146▼
Profit (loss) for the period to be appropriated9905€30,357€17,146▼
Appropriation of the result
Profit (loss) to be appropriated9906€30,357€17,146▼
Transfer from equity791/2€4,034€34,898▲
Transfer to equity691/2€30,357€15,480▼
To other reserves6921€30,357€15,480▼
Profit to be distributed694/7€4,034€36,564▲
Return on contributions (dividend)694€4,034€36,564▲

The notes to these accounts (6 items: statements of assets and debts, cost breakdowns, rights and commitments) are not shown here.

Line20182019202020212022202320242025Change
Non-recurring operating income76A---€9,994-----
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€2,318€4,506€4,536€2,687€2,694€3,494€1,708€1,821▲ 6.6%
Other operating charges640/8---€1,476€790€1,121€804€790▼ 1.8%
Non-recurring operating charges66A------€845€1,074▲ 27.1%
Gross operating margin9900€12,127€16,954€31,026€26,710€37,765€11,518€49,090€31,770▼ 35.3%
Operating profit (loss)9901€8,491€11,700€25,594€22,547€34,281€6,903€45,734€28,086▼ 38.6%
Financial income75/76B---€38€192€118€259€349▲ 34.9%
Recurring financial income75€25€83€1€38€192€118€259€349▲ 34.9%
Financial charges65/66B---€656€1,290€1,049€840€1,139▲ 35.7%
Recurring financial charges65€356€233€154€656€1,290€1,049€840€1,139▲ 35.7%
Profit (loss) for the period before taxes9903€8,160€11,425€25,440€21,929€33,182€5,972€45,153€27,296▼ 39.5%
Income taxes67/77€4,191€4,636€8,090€6,540€10,580€4,061€14,796€10,150▼ 31.4%
Profit (loss) for the period9904€3,968€6,789€17,350€15,389€22,602€1,911€30,357€17,146▼ 43.5%
Profit (loss) for the period to be appropriated9905€3,968€6,789€17,350€15,389€22,602€1,911€30,357€17,146▼ 43.5%
Line20182019202020212022202320242025Change
Assets
Total assets20/58€50,601€55,689€66,614€73,109€82,041€74,230€101,226€90,608▼ 10.5%
Fixed assets21/28€7,164€14,388€13,786€10,888€11,391€8,940€8,562€12,156▲ 42.0%
Tangible fixed assets22/27€7,164€14,388€13,786€10,888€11,391€8,940€8,562€12,156▲ 42.0%
Land and buildings22---€4,999€4,669€4,340€4,340€4,340=
Plant, machinery and equipment23---€1,037€2,094€1,567€791€1,400▲ 76.9%
Furniture and vehicles24---€4,851€4,627€3,033€3,432€6,417▲ 87.0%
Current assets29/58€43,437€41,301€52,828€62,222€70,650€65,290€92,664€78,452▼ 15.3%
Amounts receivable after more than one year29---€5,099-----
Other amounts receivable291---€5,099-----
Amounts receivable within one year40/41€25,987€20,149€22,484€22,363€21,647€4,234€1,324€24,070▲ 1,718%
Trade receivables40---€16,133€17,715€3,247€70€20,864▲ 29,621%
Other amounts receivable41---€6,230€3,931€987€1,254€3,206▲ 156%
Cash at bank and in hand54/58€17,450€15,924€25,245€34,759€49,003€57,081€91,339€54,382▼ 40.5%
Deferred charges and accrued income490/1-----€3,975---
Equity and liabilities
Total equity and liabilities10/49€50,601€55,689€66,614€73,109€82,041€74,230€101,226€90,608▼ 10.5%
Equity10/15€35,780€40,945€56,695€66,484€74,221€68,045€94,368€74,950▼ 20.6%
Contributions10/11€6,200€6,200-€6,200€6,200€6,200€6,200€6,200=
Reserves13€29,580€34,745€50,495€60,284€68,021€61,845€88,168€68,750▼ 22.0%
Non-distributable reserves130/1---€1,860€1,860----
Reserves not available under the articles1311---€1,860€1,860----
Distributable reserves133---€58,424€66,161€61,845€88,168€68,750▼ 22.0%
Amounts payable17/49€14,821€14,744€9,920€6,626€7,820€6,185€6,858€15,658▲ 128%
Amounts payable within one year42/48€14,821€14,744€9,920€6,626€7,820€6,185€6,759€15,658▲ 132%
Trade debts44€3,043€8,983€591€527€2,166€3,969€3,221€4,549▲ 41.2%
Suppliers440/4---€527€2,166€3,969€3,221€4,549▲ 41.2%
Taxes, remuneration and social security45---€4,499€4,054€1,876€3,492€9,419▲ 170%
Taxes450/3---€4,499€4,054€1,876€3,492€9,419▲ 170%
Other amounts payable47/48---€1,600€1,600€340€46€1,691▲ 3,584%
Accrued charges and deferred income492/3------€99--
Line20182019202020212022202320242025Change
Profit (loss) for the period9904€3,968€6,789€17,350€15,389€22,602€1,911€30,357€17,146▼ 43.5%
+ Depreciation and write-downs630€2,318€4,506€4,536€2,687€2,694€3,494€1,708€1,821▲ 6.6%
Operating cash flow (approximation)€6,287€11,295€21,886€18,076€25,296€5,405€32,065€18,966▼ 40.8%
Investment in fixed assets (approximation)--€11,730-€3,935€212-€3,197-€1,043-€1,330-€5,415▼ 307%
Change in cash--€1,526€9,321€9,514€14,244€8,078€34,258-€36,958-

Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.

Download as CSV

Latest 10 of 16 filings with the National Bank
Financial year Type Filed Reference
31-12-2025 micro format 08-06-2026 2026-00144237
31-12-2024 micro format 26-06-2025 2025-00189190
31-12-2023 micro format 14-05-2024 2024-00087246
31-12-2022 micro format 02-08-2023 2023-00312091
31-12-2021 micro format 27-06-2022 2022-20096011
31-12-2020 micro format 22-06-2021 2021-23100038
31-12-2019 micro format 14-06-2020 2020-16800224
31-12-2018 micro format 30-08-2019 2019-59400351
31-12-2017 micro format 28-08-2018 2018-51400054
31-12-2016 micro format 30-06-2017 2017-24400406

Show all 16 filings

Similar companies · same sector, comparable size

Of the 2,649 active companies whose main activity is market research and public opinion polling (NACE 73200), figures are known for 1,746. 1,226 are within a factor 10 of this equity. These 5 are the closest to it. See the whole sector

Public contracts: No European public contracts awarded found since October 2016. Contracts below the EU thresholds are not in TED.