M 5
ActiveFinancials · financial year 2025, abbreviated format
Annual accounts 2025 filed on 29-07-2026 at the NBB all 32 filings
2021 to 2025, 5 financial years 2018 to 2025, 8 financial years
The operating result for 2025 is 6% higher than in 2024 and the highest since 2021. It is the fourth rise in a row.
Turnover is what the company sold, the result is what was left of it. A loss stands below the zero line.
Assets, equity and debt per financial year.
Above zero, the company can pay its short-term debts with what it holds in the short term.
The EBIT margin is the share of each euro of turnover left from operations. The return on assets is what the assets earn.
The higher the solvency, the better the company absorbs a setback.
A ratio above 1 means the short-term assets cover the short-term debts.
Average staff per financial year, in full-time equivalents (FTE).
Use the arrow keys on the chart for the figures per year.
The sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30. The dashed line is the median. There is a sector band for net result, equity, total assets, working capital, solvency, current ratio, return on assets (ROA) and staff (FTE).
Staff
| Item | 31-12-2021 | 31-12-2022 | 31-12-2023 | 31-12-2024 |
|---|---|---|---|---|
| Employees at the balance-sheet date | 1 | 1 | 1 | 1 |
| full-time | 1 | 1 | 1 | 1 |
| in full-time equivalents | 1 | 1 | 1 | 1 |
| Average over the year, in full-time equivalents | 1 | 1 | 1 | 1 |
| On a permanent contract | 1 | 1 | 1 | 1 |
| Joined | 0 | - | - | - |
| Left | 1 | - | - | - |
Source: social balance sheet in the 2021 to 2024 annual accounts
Investments
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Tangible fixed assets | €704 | €76,889 | €9,886 | €991 | €1,693 |
| Financial fixed assets | - | €550 | €75,500 | €17,115 | - |
| Depreciation and write-downs of the year | €8,383 | €12,973 | €13,912 | €9,842 | €9,431 |
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
Comparable companies
These companies have the same main activity as M 5: market research and public opinion polling (NACE 73200). They are comparable in size and age: total assets between €988,000 and €1.8m, founded between 1990 and 1997.
| Company | Founded | Total assets | Equity | Gross margin | Turnover | Net result | FTE | Financial year |
|---|---|---|---|---|---|---|---|---|
| M 5 Grez-Doiceau | 1994 | €1.3m | €0.6m | €0.3m | - | €0.2m | - | 2025 |
| GEKKO GROUP Seneffe | 1995 | €1.4m | €1.3m | €0.3m | €0.4m | €0.2m | - | 2025 |
| B.E.T.B. Bassenge | 1992 | €1.4m | €0.2m | €0.3m | €0.7m | €0.002m | - | 2025 |
| HUNTER EN COLMAN Grobbendonk | 1993 | €1.3m | €0.6m | €0.4m | - | €0.2m | 4.6 | 2025 |
| BUREAU MERTENS Ottignies-Louvain-la-Neuve | 1997 | €1.4m | €0.9m | €0.4m | - | €0.1m | 0.8 | 2025 |
| PHARMACIE DE LA MAILLEBOTTE Nivelles | 1990 | €1.0m | €0.1m | €0.4m | - | -€0.06m | 5.6 | 2025 |
| BRAINE MANAGEMENT Braine-l'Alleud | 1994 | €1.8m | €1.5m | €0.2m | - | €0.07m | - | 2025 |
They were chosen from the 1,742 other active companies with that main activity and annual accounts from the past two years. All companies with this main activity
Companies with the same profile, two years later
Historical observationIn July 2024, 20,136 companies had the same profile as M 5 has now. Two years later, 0.2% had gone bankrupt and 95.0% were still going.
- Small
- 20 years or older
- solvency 30% or more
- a profit of 5% of the balance sheet or more
That fits the bankruptcy probability of M 5 itself: < 0.1% within 12 months.
Test of the method
The method was tested on the 497,445 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 20,136 companies, not a prediction for M 5. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Turnover70 | - | - | - | - | - | - | €460,824 | - | - |
| Goods, raw materials, services and sundry goods60/61 | - | - | - | - | - | - | €128,161 | - | - |
| Remuneration, social security and pensions62 | - | - | - | €67,454 | €74,540 | €82,360 | €82,149 | €84,426 | ▲ 2.8% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €4,138 | €8,595 | €8,188 | €8,383 | €12,973 | €13,912 | €9,842 | €9,431 | ▼ 4.2% |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals)631/4 | - | - | - | - | €14,546 | €12,545 | - | - | - |
| Provisions for liabilities and charges: additions (uses and reversals)635/8 | - | - | - | - | - | - | €35,000 | - | - |
| Other operating charges640/8 | - | - | - | €1,129 | €1,660 | €1,908 | €1,999 | €4,781 | ▲ 139% |
| Gross operating margin9900 | €134,174 | €147,642 | €47,917 | €212,853 | €264,895 | €276,840 | €334,748 | €315,729 | ▼ 5.7% |
| Operating profit (loss)9901 | €25,442 | €25,023 | -€68,090 | €135,887 | €161,175 | €166,114 | €205,758 | €217,091 | ▲ 5.5% |
| Financial income75/76B | - | - | - | €96 | €4,510 | €13,890 | €10,345 | €12,120 | ▲ 17.2% |
| Recurring financial income75 | €589 | €2,034 | - | €96 | €4,510 | €13,890 | €10,345 | €12,120 | ▲ 17.2% |
| Financial charges65/66B | - | - | - | €6,369 | €519 | €482 | €98 | €365 | ▲ 273% |
| Recurring financial charges65 | €6,604 | €3,455 | €7,735 | €6,369 | €173 | €273 | €98 | €365 | ▲ 273% |
| Non-recurring financial charges66B | - | - | - | - | €345 | €210 | - | - | - |
| Profit (loss) for the period before taxes9903 | €19,427 | €22,466 | €394,175 | €129,613 | €165,167 | €179,522 | €216,005 | €228,846 | ▲ 5.9% |
| Income taxes67/77 | €13,512 | €15,542 | €35,675 | €35,427 | €56,953 | €63,006 | €63,646 | €74,307 | ▲ 16.8% |
| Profit (loss) for the period9904 | €5,916 | €6,924 | €358,500 | €94,186 | €108,214 | €116,516 | €152,359 | €154,539 | ▲ 1.4% |
| Transfer from tax-exempt reserves789 | - | - | - | €13,500 | - | - | - | - | - |
| Profit (loss) for the period to be appropriated9905 | €5,916 | €6,924 | €358,500 | €107,686 | €108,214 | €116,516 | €152,359 | €154,539 | ▲ 1.4% |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Assets | |||||||||
| Total assets20/58 | €0.5m | €0.5m | €0.8m | €0.9m | €0.9m | €1.0m | €1.1m | €1.3m | ▲ 11.2% |
| Fixed assets21/28 | €0.3m | €0.3m | €0.1m | €0.1m | €0.2m | €0.3m | €0.3m | €0.2m | ▼ 9.4% |
| Tangible fixed assets22/27 | €0.1m | €0.1m | €0.1m | €0.1m | €0.2m | €0.2m | €0.2m | €0.2m | ▼ 4.5% |
| Land and buildings22 | - | - | - | €0.1m | €0.2m | €0.2m | €0.2m | €0.2m | ▼ 4.8% |
| Plant, machinery and equipment23 | - | - | - | €0 | - | - | €0.001m | €330 | ▼ 50.0% |
| Furniture and vehicles24 | - | - | - | €0.01m | €0.008m | €0.003m | €0.001m | €0.002m | ▲ 58.0% |
| Financial fixed assets28 | €0.2m | €0.2m | €0.001m | €0.001m | €0.001m | €0.08m | €0.09m | €0.08m | ▼ 18.4% |
| Current assets29/58 | €0.2m | €0.2m | €0.7m | €0.8m | €0.7m | €0.7m | €0.9m | €1.0m | ▲ 17.5% |
| Amounts receivable after more than one year29 | - | - | - | €0.07m | €0.05m | €0.07m | €0.09m | €0.2m | ▲ 142% |
| Other amounts receivable291 | - | - | - | €0.07m | €0.05m | €0.07m | €0.09m | €0.2m | ▲ 142% |
| Amounts receivable within one year40/41 | €0.1m | €0.1m | €0.09m | €0.04m | €0.1m | €0.2m | €0.01m | €0.1m | ▲ 868% |
| Trade receivables40 | - | - | - | €0.04m | €0.05m | €0.03m | €0.01m | €0.03m | ▲ 216% |
| Other amounts receivable41 | - | - | - | €0.004m | €0.07m | €0.2m | €0.004m | €0.1m | ▲ 28× |
| Current investments50/53 | - | - | - | - | - | €0.3m | €0.2m | €0.2m | = |
| Cash at bank and in hand54/58 | €0.01m | €0.04m | €0.5m | €0.7m | €0.5m | €0.1m | €0.6m | €0.4m | ▼ 18.4% |
| Deferred charges and accrued income490/1 | - | - | - | €0.005m | €0.003m | €0.005m | €0.001m | €0.003m | ▲ 381% |
| Equity and liabilities | |||||||||
| Total equity and liabilities10/49 | €0.5m | €0.5m | €0.8m | €0.9m | €0.9m | €1.0m | €1.1m | €1.3m | ▲ 11.2% |
| Equity10/15 | €0.2m | €0.2m | €0.6m | €0.6m | €0.8m | €0.9m | €1.0m | €0.6m | ▼ 41.2% |
| Contributions10/11 | €0.06m | €0.06m | €0.06m | €0.06m | €0.06m | €0.06m | €0.06m | €0.06m | = |
| Capital10 | - | - | - | €0.06m | €0.06m | €0.06m | €0.06m | €0.06m | = |
| Issued capital100 | - | - | - | €0.06m | €0.06m | €0.06m | €0.06m | €0.06m | = |
| Revaluation surpluses12 | - | - | - | - | - | - | €0.02m | - | - |
| Reserves13 | €0.02m | €0.02m | €0.4m | €0.5m | €0.6m | €0.7m | €0.8m | €0.3m | ▼ 67.3% |
| Non-distributable reserves130/1 | - | - | - | €0.006m | €0.006m | €0.006m | €0.2m | €0.2m | = |
| Legal reserve130 | - | - | - | €0.006m | €0.006m | €0.006m | €0.006m | €0.006m | = |
| Own shares acquired1312 | - | - | - | - | - | - | €0.2m | €0.2m | = |
| Tax-exempt reserves132 | - | - | - | €0 | - | - | - | - | - |
| Distributable reserves133 | - | - | - | €0.5m | €0.6m | €0.7m | €0.6m | €0.06m | ▼ 90.6% |
| Profit (loss) carried forward14 | €0.1m | €0.1m | €0.1m | €0.1m | €0.1m | €0.1m | €0.1m | €0.3m | ▲ 127% |
| Provisions and deferred taxes16 | - | - | - | - | - | - | €0.04m | €0.04m | = |
| Provisions for liabilities and charges160/5 | - | - | - | - | - | - | €0.04m | €0.04m | = |
| Other liabilities and charges164/5 | - | - | - | - | - | - | €0.04m | €0.04m | = |
| Amounts payable17/49 | €0.3m | €0.3m | €0.3m | €0.2m | €0.1m | €0.09m | €0.05m | €0.6m | ▲ 11× |
| Amounts payable after more than one year17 | €0.04m | €0.02m | €0.008m | €0.001m | - | - | - | - | - |
| Financial debts170/4 | - | - | - | €0.001m | - | - | - | - | - |
| Amounts payable within one year42/48 | €0.3m | €0.3m | €0.3m | €0.2m | €0.1m | €0.09m | €0.05m | €0.6m | ▲ 11× |
| Current portion of amounts payable after more than one year42 | - | - | - | €0.008m | €0.001m | - | - | - | - |
| Trade debts44 | €0.03m | €0.01m | €0.04m | €0.04m | €0.03m | €0.02m | €226 | €0.02m | ▲ 74× |
| Suppliers440/4 | - | - | - | €0.04m | €0.03m | €0.02m | €226 | €0.02m | ▲ 74× |
| Taxes, remuneration and social security45 | - | - | - | €0.07m | €0.08m | €0.07m | €0.04m | €0.03m | ▼ 41.5% |
| Taxes450/3 | - | - | - | €0.06m | €0.06m | €0.06m | €0.03m | €0.02m | ▼ 47.3% |
| Remuneration and social security454/9 | - | - | - | €0.008m | €0.02m | €0.01m | €0.01m | €0.01m | ▼ 29.7% |
| Other amounts payable47/48 | - | - | - | €0.1m | €467 | - | €0.01m | €0.6m | ▲ 50× |
| Accrued charges and deferred income492/3 | - | - | - | - | - | €28 | €28 | €0.002m | ▲ 89× |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €5,916 | €6,924 | €358,500 | €94,186 | €108,214 | €116,516 | €152,359 | €154,539 | ▲ 1.4% |
| + Depreciation and write-downs630 | €4,138 | €8,595 | €8,188 | €8,383 | €12,973 | €13,912 | €9,842 | €9,431 | ▼ 4.2% |
| Operating cash flow (approximation) | €10,054 | €15,519 | €366,688 | €102,570 | €121,187 | €130,428 | €162,201 | €163,970 | ▲ 1.1% |
| Investment in fixed assets (approximation) | - | -€27,144 | €148,027 | -€704 | -€77,094 | -€84,627 | -€18,105 | €15,421 | - |
| Change in cash | - | €29,700 | €492,557 | €124,844 | -€158,446 | -€398,703 | €450,516 | -€101,577 | - |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Latest 10 of 32 filings with the National Bank
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | abbreviated format | 29-07-2026 | 2026-00360142 | NBB |
| 31-12-2024 | micro format | 27-05-2025 | 2025-00107360 | |
| 31-12-2023 | micro format | 09-07-2024 | 2024-00232000 | |
| 31-12-2022 | micro format | 24-07-2023 | 2023-00268452 | |
| 31-12-2021 | micro format | 15-07-2022 | 2022-20189310 | |
| 31-12-2020 | micro format | 16-07-2021 | 2021-36300412 | |
| 31-12-2019 | full format | 27-07-2020 | 2020-38400115 | |
| 31-12-2018 | full format | 30-08-2019 | 2019-63500064 | |
| 31-12-2017 | full format | 30-08-2018 | 2018-58400450 | |
| 31-12-2016 | full format | 31-08-2017 | 2017-58400118 |