IDEAS MADE VISUAL
ActiveSummary
IDEAS MADE VISUAL has been active since 2011 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €66,913 and a net result of €6,819. Equity is growing by ~6.5% per year across the filed fiscal years. Its solvency ranks better than 57% of 7114 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.8% (low).
Checked score
Score 2025
Axes · tick = 2024
Profitability77▲+3
Solvency87▲+5
Growth78▲+26
Track record100
Bankruptcy probability, 12 months
0.8%
Low
0%0.5%1.5%4%10%≥ 25%
Credit up to €5,000 at 30 days acceptable
Liquidity ample (current ratio 2.62 against 2.29 in 2024; short-term debt: 37.8% and cash: 40.7% of total assets), and 37.8% of the assets are financed with debt.
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Signals
Four signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
lowers risk · Annual accounts: healthy financial profile
The latest annual accounts show a healthy profile in solvency, result and liquidity.
NBB · annual accounts 2025Solvency, return and age of the figures
Solvency
62.2%
Return on assets
6.3%
Age of the figures
9 mo
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 20-07-2026, 11 days ahead of the deadline.
NBB · 10 filingsDeviation from the deadline
2025
11 d early
2024
6 d early
2023
1 d early
2022
7 d early
2021
29 d late
2020
31 d late
2019
89 d late
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 7 accounts on average 18 days after the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. Usually files around 25 July (4 of the last 5 filed years within 30 days of that day).
Companies Code · seven monthsPosition in the running window
30-09-2026 today31-12-2026 close31-07-2027 deadline
History
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Financials · fiscal year 2025, micro schema
Equity
€66,913▲ 14.4%
2024 · €58,488
Total assets
€107,506▲ 3.9%
2024 · €103,492
Net result
€6,819▲ 58.0%
2024 · €4,317
Working capital
€65,710▲ 14.8%
2024 · €57,236
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20212022202320242025
Operating result€13,115▼ 15.2%-€3,481€4,145€6,152▲ 48.4%€9,690▲ 57.5%
Net result€9,302within the sector's middle half▼ 9.7%-€3,181below the sector's middle half€2,801within the sector's middle half€4,317within the sector's middle half▲ 54.1%€6,819within the sector's middle half▲ 58.0%
Equity€59,156within the sector's middle half▲ 18.7%€55,975within the sector's middle half▼ 5.4%€58,777within the sector's middle half▲ 5.0%€58,488within the sector's middle half▼ 0.5%€66,913within the sector's middle half▲ 14.4%
Total assets€98,647within the sector's middle half▲ 7.2%€104,149within the sector's middle half▲ 5.6%€170,336within the sector's middle half▲ 63.5%€103,492within the sector's middle half▼ 39.2%€107,506within the sector's middle half▲ 3.9%
Debt€39,491▼ 6.3%€48,174▲ 22.0%€111,559▲ 132%€45,004▼ 59.7%€40,593▼ 9.8%
Working capital€53,257within the sector's middle half▲ 20.7%€51,938within the sector's middle half▼ 2.5%€57,462within the sector's middle half▲ 10.6%€57,236within the sector's middle half▼ 0.4%€65,710within the sector's middle half▲ 14.8%
Solvency60.0%within the sector's middle half▲ 5.8pp53.7%within the sector's middle half▼ 6.2pp34.5%within the sector's middle half▼ 19.2pp56.5%within the sector's middle half▲ 22.0pp62.2%within the sector's middle half▲ 5.7pp
Current ratio2.35within the sector's middle half▲ 0.302.08within the sector's middle half▼ 0.271.52within the sector's middle half▼ 0.562.29within the sector's middle half▲ 0.772.62within the sector's middle half▲ 0.33
Return on assets (ROA)9.4%within the sector's middle half▼ 1.8pp-3.1%below the sector's middle half▼ 12.5pp1.6%within the sector's middle half▲ 4.7pp4.2%within the sector's middle half▲ 2.5pp6.3%within the sector's middle half▲ 2.2pp
Staff (FTE)1
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Turnover and EBIT margin not published: the micro schema does not require them.
Result per fiscal year
Operating resultNet result
After the dip in 2022 the operating result has climbed three years in a row; 2025 is 58% above 2024.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €107,506
Fixed assets
€1,204 ▼ 31.3%
Current assets
€106,303 ▲ 4.5%
Equity and liabilities €107,506
Equity
€66,913 ▲ 14.4%
Debt
€40,593 ▼ 9.8%
Debt's share of the balance-sheet total falls from 43.5% to 37.8%. Equity is higher and debt is lower.
Key figures and ratios
EBITDA
€10,238▲
2024 · €7,506
Cash flow
€7,367▲
2024 · €5,670
Debt to equity
0.61▼
2024 · 0.77
ROE
10.2%▲
2024 · 7.4%
Interest coverage
51.58▲
2024 · 47.38
Debt ≤ 1 year
€40,593▼
2024 · €44,504
Income taxes
€2,847▲
2024 · €2,181
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 34,696 companies that looked in July 2024 the way this one looks now, 0.7% went bankrupt within 24 months and 95% are still going.
- Micro
- 10 to 20 years old
- solvency 30% or more
- a profit of 5% of the balance sheet or more
0.7%
went bankrupt
3.9%
stopped otherwise
95%
still going
For this company itself Checked computes a bankruptcy probability of 0.8% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,340 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 1.0% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 34,696 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Remuneration, social security and pensions62 | €22,296 | €26,925 | €18,441 | - | - | - |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €3,066 | €2,895 | €2,558 | €1,353 | €548 | ▼ 59.5% |
| Gross operating margin9900 | €38,476 | €26,339 | €25,144 | €7,506 | €10,238 | ▲ 36.4% |
| Operating profit (loss)9901 | €13,115 | -€3,481 | €4,145 | €6,152 | €9,690 | ▲ 57.5% |
| Financial income75/76B | - | €0 | €255 | €504 | €174 | ▼ 65.5% |
| Recurring financial income75 | - | €0 | €255 | €504 | €174 | ▼ 65.5% |
| Financial charges65/66B | €207 | €271 | €142 | €158 | €198 | ▲ 25.3% |
| Recurring financial charges65 | €207 | €271 | €142 | €158 | €198 | ▲ 25.3% |
| Profit (loss) for the period before taxes9903 | €12,908 | -€3,752 | €4,258 | €6,498 | €9,666 | ▲ 48.7% |
| Income taxes67/77 | €3,606 | -€571 | €1,457 | €2,181 | €2,847 | ▲ 30.5% |
| Profit (loss) for the period9904 | €9,302 | -€3,181 | €2,801 | €4,317 | €6,819 | ▲ 58.0% |
| Profit (loss) for the period to be appropriated9905 | €9,302 | -€3,181 | €2,801 | €4,317 | €6,819 | ▲ 58.0% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €98,647 | €104,149 | €170,336 | €103,492 | €107,506 | ▲ 3.9% |
| Fixed assets21/28 | €5,899 | €4,037 | €1,919 | €1,752 | €1,204 | ▼ 31.3% |
| Tangible fixed assets22/27 | €5,899 | €4,037 | €1,479 | €1,752 | €1,204 | ▼ 31.3% |
| Furniture and vehicles24 | €5,899 | €4,037 | €1,479 | €1,752 | €1,204 | ▼ 31.3% |
| Financial fixed assets28 | - | - | €440 | - | - | - |
| Current assets29/58 | €92,748 | €100,112 | €168,416 | €101,740 | €106,303 | ▲ 4.5% |
| Amounts receivable within one year40/41 | €24,661 | €35,725 | €92,261 | €36,478 | €39,350 | ▲ 7.9% |
| Trade receivables40 | €24,426 | €31,877 | €87,590 | €35,648 | €39,340 | ▲ 10.4% |
| Other amounts receivable41 | €235 | €3,847 | €4,671 | €830 | €11 | ▼ 98.7% |
| Current investments50/53 | €1,000 | €7,286 | €13,286 | €19,286 | €23,186 | ▲ 20.2% |
| Cash at bank and in hand54/58 | €67,088 | €57,102 | €62,430 | €45,976 | €43,767 | ▼ 4.8% |
| Deferred charges and accrued income490/1 | - | - | €440 | - | - | - |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €98,647 | €104,149 | €170,336 | €103,492 | €107,506 | ▲ 3.9% |
| Equity10/15 | €59,156 | €55,975 | €58,777 | €58,488 | €66,913 | ▲ 14.4% |
| Contributions10/11 | €6,300 | €6,300 | €6,300 | €6,300 | €6,300 | = |
| Reserves13 | €26,073 | €26,073 | €28,874 | €28,585 | €37,010 | ▲ 29.5% |
| Non-distributable reserves130/1 | €1,860 | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Reserves not available under the articles1311 | €1,860 | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Distributable reserves133 | €24,213 | €24,213 | €27,014 | €26,725 | €35,150 | ▲ 31.5% |
| Profit (loss) carried forward14 | €26,783 | €23,603 | €23,603 | €23,603 | €23,603 | = |
| Amounts payable17/49 | €39,491 | €48,174 | €111,559 | €45,004 | €40,593 | ▼ 9.8% |
| Amounts payable within one year42/48 | €39,491 | €48,174 | €110,954 | €44,504 | €40,593 | ▼ 8.8% |
| Trade debts44 | €8,157 | €17,205 | €45,047 | €14,406 | €7,312 | ▼ 49.2% |
| Suppliers440/4 | €8,157 | €17,205 | €45,047 | €14,406 | €7,312 | ▼ 49.2% |
| Advances received on contracts in progress46 | €1,487 | €1,487 | €14,207 | €4,776 | €4,776 | = |
| Taxes, remuneration and social security45 | €15,146 | €18,844 | €13,275 | €8,347 | €9,284 | ▲ 11.2% |
| Taxes450/3 | €11,498 | €11,052 | €13,275 | €6,343 | €7,171 | ▲ 13.1% |
| Remuneration and social security454/9 | €3,647 | €7,792 | - | €2,004 | €2,113 | ▲ 5.4% |
| Other amounts payable47/48 | €14,701 | €10,638 | €38,424 | €16,975 | €19,221 | ▲ 13.2% |
| Accrued charges and deferred income492/3 | - | - | €605 | €500 | - | - |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €9,302 | -€3,181 | €2,801 | €4,317 | €6,819 | ▲ 58.0% |
| + Depreciation and write-downs630 | €3,066 | €2,895 | €2,558 | €1,353 | €548 | ▼ 59.5% |
| Operating cash flow (approximation) | €12,367 | -€286 | €5,359 | €5,670 | €7,367 | ▲ 29.9% |
| Investment in fixed assets (approximation) | - | -€1,033 | -€440 | -€1,186 | €0 | ▲ 100% |
| Change in cash | - | -€9,986 | €5,328 | -€16,454 | -€2,210 | ▲ 86.6% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2026
20-07
NBB filing
Annual accounts filed
fiscal year 2025 · micro schema
2025
25-07
NBB filing
Annual accounts filed
fiscal year 2024 · micro schema
2024
30-07
NBB filing
Annual accounts filed
fiscal year 2023 · micro schema
2023
31-12
Financial
Back to profitnet €2,801
Net result €2,801 after one loss-making year.
24-07
NBB filing
Annual accounts filed
fiscal year 2022 · micro schema
2022
31-12
Financial
Weakest financial yearnet -€3,181
Net result drops to -€3,181, the lowest in the series; recovery starts the following year.
29-08
NBB filing
Annual accounts filed
fiscal year 2021 · micro schema · 29 days late
2021
31-08
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema · 31 days late
2020
31-12
Financial
Highest result since 2018net €10,305 ▲1,754%
Operating result €15,469, net result €10,305, both a record.
28-10
NBB filing
Annual accounts filed
fiscal year 2019 · micro schema · 89 days late
2019
28-08
NBB filing
Annual accounts filed
fiscal year 2018 · micro schema · 28 days late
2018
31-08
NBB filing
Annual accounts filed
fiscal year 2017 · micro schema · 31 days late
2017
30-08
NBB filing
Annual accounts filed
fiscal year 2016 · micro schema · 30 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 7 acts read
About the unread acts
We know of 7 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
7 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Brussel · 1 establishment unit since 2011
Ground area
706 m²
Building footprint
219 m²
Volume, LiDAR
2,207 m³
Parcel 21811M0197/00C012, Brussels · tallest building 17.0 m, ±5 floors. Linked by address, not a title deed.
15
companies at this address
See who is registered here
1 establishment unit
IDEAS MADE VISUAL
since 20112.195.753.168
1 parcel
Brussels
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 21811M0197/00C012 | Brussels | 706 m² | 1 · 219 m² | 17.0 m · 5 fl. |
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
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Of 9,863 companies in sector 73110 we hold annual accounts for 3,759. 3,028 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPrivate limited company
Founded28-01-2011
Fiscal year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
47120Other non-specialised retail sale
47716Retail sale of clothing and accessories for women, men, children and babies (general range)
58190Other publishing activities, excluding software publishing
74201Photography, excluding press photography
Contact
E-mail
amiradaoudi@gmail.com
E-invoicing
Reachable via Peppol
Peppol ID
0208:0833262365
Also
9925:BE0833262365
Registered
01-12-2025
If you follow this company, Checked tells you the day it leaves the Peppol register.
Register as of 30 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.