ContentMoon
ActiveFinancials · financial year 2025, micro format
Annual accounts 2025 filed on 26-06-2026 at the NBB all 9 filings
Turnover
≈ €110,000
Estimated: probably between €57,000 and €200,000
Total assets
€284,583▲ 0.3%
2024 · €283,828
Net result
-€4,165▲ 80.5%
2024 · -€21,381
Working capital
-€79,971▲ 16.3%
2024 · -€95,527
Multi-year overview
2018 to 2025, 8 financial yearsOperating result
-€1,783
▲ 90.8%
2025
20182025
Net result
-€4,165
▲ 80.5%
2025
lowest quarter of the sector
20182025
Equity
€28,679
▼ 12.7%
2025
middle half of the sector
20182025
Total assets
€284,583
▲ 0.3%
2025
middle half of the sector
20182025
Debt
€255,904
▲ 2.0%
2025
20182025
Working capital
-€79,971
▲ 16.3%
2025
lowest quarter of the sector
20182025
Solvency
10.1%
▼ 1.5pp
2025
lowest quarter of the sector
20182025
Current ratio
0.43
▲ 0.12
2025
lowest quarter of the sector
20182025
Return on assets (ROA)
-1.5%
▲ 6.1pp
2025
lowest quarter of the sector
20182025
Every figure per financial year
Every figure with its change against the financial year before
favourable
unfavourable
Line20182019202020212022202320242025
Operating result€73,579-€14,123▼ 80.8%€4,452▼ 68.5%-€53,130-€48,131▲ 9.4%-€6,296▲ 86.9%-€19,320▼ 207%-€1,783▲ 90.8%
Net result€51,227-€8,055▼ 84.3%€1,525within the sector's middle half▼ 81.1%-€57,206below the sector's middle half-€50,901below the sector's middle half▲ 11.0%-€8,713below the sector's middle half▲ 82.9%-€21,381below the sector's middle half▼ 145%-€4,165below the sector's middle half▲ 80.5%
Equity€161,465-€169,520▲ 5.0%€171,044above the sector's middle half▲ 0.9%€113,838within the sector's middle half▼ 33.4%€62,938within the sector's middle half▼ 44.7%€54,225within the sector's middle half▼ 13.8%€32,844within the sector's middle half▼ 39.4%€28,679within the sector's middle half▼ 12.7%
Total assets€304,352-€239,485▼ 21.3%€262,489within the sector's middle half▲ 9.6%€413,290above the sector's middle half▲ 57.5%€324,010within the sector's middle half▼ 21.6%€347,322above the sector's middle half▲ 7.2%€283,828within the sector's middle half▼ 18.3%€284,583within the sector's middle half▲ 0.3%
Debt€142,887-€69,965▼ 51.0%€91,445▲ 30.7%€299,452▲ 227%€261,072▼ 12.8%€293,098▲ 12.3%€250,984▼ 14.4%€255,904▲ 2.0%
Working capital€147,949-€154,591▲ 4.5%€171,516above the sector's middle half▲ 10.9%€42,785within the sector's middle half▼ 75.1%-€60,015below the sector's middle half-€75,199below the sector's middle half▼ 25.3%-€95,527below the sector's middle half▼ 27.0%-€79,971below the sector's middle half▲ 16.3%
Solvency53.1%-70.8%▲ 17.7pp65.2%within the sector's middle half▼ 5.6pp27.5%within the sector's middle half▼ 37.6pp19.4%below the sector's middle half▼ 8.1pp15.6%below the sector's middle half▼ 3.8pp11.6%below the sector's middle half▼ 4.0pp10.1%below the sector's middle half▼ 1.5pp
Current ratio2.26-3.96▲ 1.703.47within the sector's middle half▼ 0.491.52within the sector's middle half▼ 1.960.45below the sector's middle half▼ 1.070.53below the sector's middle half▲ 0.080.31below the sector's middle half▼ 0.220.43below the sector's middle half▲ 0.12
Return on assets (ROA)16.8%-3.4%▼ 13.5pp0.6%within the sector's middle half▼ 2.8pp-13.8%below the sector's middle half▼ 14.4pp-15.7%below the sector's middle half▼ 1.9pp-2.5%below the sector's middle half▲ 13.2pp-7.5%below the sector's middle half▼ 5.0pp-1.5%below the sector's middle half▲ 6.1pp
above
within
below
The sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30.
The operating result for 2025 is a loss of €1,783, smaller than the loss of €19,320 in 2024.
Turnover and EBIT margin are not published. The micro format does not require them. The turnover shown is an estimate from the gross margin.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €284,583
Fixed assets
€224,572 ▼ 7.0%
Current assets
€60,010 ▲ 41.6%
Equity and liabilities €284,583
Equity
€28,679 ▼ 12.7%
Debt
€255,904 ▲ 2.0%
Debt's share of the balance-sheet total rises from 88.4% to 89.9%. Equity is lower and debt is higher.
Key figures and ratios
EBITDA
€16,465▲
2024 · €1,473
Cash flow
€14,083▲
2024 · -€589
Debt to equity
8.92▲
2024 · 7.64
ROE
-14.5%▲
2024 · -65.1%
Interest coverage
7.96▲
2024 · 0.76
Debt ≤ 1 year
€139,982▲
2024 · €137,900
Debt > 1 year
€93,097▼
2024 · €113,084
Income taxes
€314▲
2024 · €130
Green means a favourable move, even when the figure itself falls, as with debt or debt to equity.
Securities and guarantees
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Mortgages, amount registered | €25,000 | €25,000 | €25,000 | €25,000 | €25,000 |
| Mortgage mandates | €175,000 | €175,000 | €175,000 | €175,000 | €175,000 |
| Carrying value of the mortgaged assets | €257,055 | €252,081 | €240,099 | €226,378 | €213,056 |
Source: notes to the 2021 to 2025 annual accounts (statement of debts and off-balance-sheet rights and commitments)
Investments
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Tangible fixed assets | €285,279 | €15,417 | €2,412 | - | €1,365 |
| Intangible fixed assets | - | - | €4,968 | - | - |
| Financial fixed assets | - | €500 | - | - | - |
| Depreciation and write-downs of the year | €19,341 | €27,432 | €20,403 | €20,792 | €18,248 |
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
Annual accounts
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €11,142 | €12,912 | €12,354 | €19,341 | €27,432 | €20,403 | €20,792 | €18,248 | ▼ 12.2% |
| Other operating charges640/8 | - | - | - | €1,656 | €2,204 | €2,262 | €3,532 | €2,839 | ▼ 19.6% |
| Gross operating margin9900 | €88,638 | €28,458 | €17,872 | -€32,133 | -€18,495 | €16,369 | €5,005 | €19,303 | ▲ 286% |
| Operating profit (loss)9901 | €73,579 | €14,123 | €4,452 | -€53,130 | -€48,131 | -€6,296 | -€19,320 | -€1,783 | ▲ 90.8% |
| Financial income75/76B | - | - | - | - | €72 | €22 | - | - | - |
| Recurring financial income75 | €65 | €3 | - | - | €72 | €22 | - | - | - |
| Financial charges65/66B | - | - | - | €1,205 | €2,543 | €2,144 | €1,932 | €2,068 | ▲ 7.1% |
| Recurring financial charges65 | €383 | €873 | €352 | €1,205 | €2,543 | €2,144 | €1,932 | €2,068 | ▲ 7.1% |
| Profit (loss) for the period before taxes9903 | €73,261 | €13,253 | €4,100 | -€54,335 | -€50,602 | -€8,418 | -€21,251 | -€3,851 | ▲ 81.9% |
| Income taxes67/77 | €22,034 | €5,198 | €2,575 | €2,871 | €299 | €296 | €130 | €314 | ▲ 142% |
| Profit (loss) for the period9904 | €51,227 | €8,055 | €1,525 | -€57,206 | -€50,901 | -€8,713 | -€21,381 | -€4,165 | ▲ 80.5% |
| Profit (loss) for the period to be appropriated9905 | €51,227 | €8,055 | €1,525 | -€57,206 | -€50,901 | -€8,713 | -€21,381 | -€4,165 | ▲ 80.5% |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Assets | |||||||||
| Total assets20/58 | €304,352 | €239,485 | €262,489 | €413,290 | €324,010 | €347,322 | €283,828 | €284,583 | ▲ 0.3% |
| Fixed assets21/28 | €39,339 | €32,668 | €21,618 | €287,556 | €275,270 | €262,247 | €241,455 | €224,572 | ▼ 7.0% |
| Intangible fixed assets21 | - | - | - | - | - | €3,485 | €1,829 | €173 | ▼ 90.6% |
| Tangible fixed assets22/27 | €39,089 | €32,418 | €21,368 | €287,306 | €274,520 | €258,013 | €238,876 | €223,650 | ▼ 6.4% |
| Land and buildings22 | - | - | - | €257,054 | €252,081 | €240,099 | €226,378 | €213,056 | ▼ 5.9% |
| Plant, machinery and equipment23 | - | - | - | €12,247 | €12,108 | €10,593 | €9,077 | €7,561 | ▼ 16.7% |
| Furniture and vehicles24 | - | - | - | €18,005 | €10,330 | €7,321 | €3,421 | €3,032 | ▼ 11.4% |
| Financial fixed assets28 | €250 | €250 | €250 | €250 | €750 | €750 | €750 | €750 | = |
| Current assets29/58 | €265,013 | €206,817 | €240,871 | €125,734 | €48,740 | €85,075 | €42,373 | €60,010 | ▲ 41.6% |
| Amounts receivable within one year40/41 | €170,649 | €103,996 | €120,912 | €109,742 | €29,524 | €44,091 | €16,440 | €18,971 | ▲ 15.4% |
| Trade receivables40 | - | - | - | €109,742 | €29,524 | €44,091 | €16,440 | €9,837 | ▼ 40.2% |
| Other amounts receivable41 | - | - | - | - | - | - | - | €9,134 | - |
| Cash at bank and in hand54/58 | €94,136 | €102,404 | €119,378 | €14,302 | €16,820 | €37,531 | €18,076 | €24,111 | ▲ 33.4% |
| Deferred charges and accrued income490/1 | - | - | - | €1,690 | €2,395 | €3,454 | €7,857 | €16,928 | ▲ 115% |
| Equity and liabilities | |||||||||
| Total equity and liabilities10/49 | €304,352 | €239,485 | €262,489 | €413,290 | €324,010 | €347,322 | €283,828 | €284,583 | ▲ 0.3% |
| Equity10/15 | €161,465 | €169,520 | €171,044 | €113,838 | €62,938 | €54,225 | €32,844 | €28,679 | ▼ 12.7% |
| Contributions10/11 | €12,400 | €12,400 | - | €12,400 | €12,400 | €12,400 | €12,400 | €12,400 | = |
| Reserves13 | €149,065 | €157,120 | €158,644 | €158,644 | €158,644 | €158,644 | €158,644 | €158,644 | = |
| Non-distributable reserves130/1 | - | - | - | €1,860 | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Reserves not available under the articles1311 | - | - | - | €1,860 | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Distributable reserves133 | - | - | - | €156,784 | €156,784 | €156,784 | €156,784 | €156,784 | = |
| Profit (loss) carried forward14 | - | - | - | -€57,206 | -€108,106 | -€116,820 | -€138,201 | -€142,365 | ▼ 3.0% |
| Amounts payable17/49 | €142,887 | €69,965 | €91,445 | €299,452 | €261,072 | €293,098 | €250,984 | €255,904 | ▲ 2.0% |
| Amounts payable after more than one year17 | €25,823 | €17,739 | €9,590 | €172,944 | €152,317 | €132,823 | €113,084 | €93,097 | ▼ 17.7% |
| Financial debts170/4 | - | - | - | €172,944 | €152,317 | €132,823 | €113,084 | €93,097 | ▼ 17.7% |
| Amounts payable within one year42/48 | €117,064 | €52,226 | €69,355 | €82,949 | €108,754 | €160,274 | €137,900 | €139,982 | ▲ 1.5% |
| Current portion of amounts payable after more than one year42 | - | - | - | €27,227 | €20,627 | €19,494 | €19,739 | €19,987 | ▲ 1.3% |
| Trade debts44 | €80,759 | €4,570 | €16,365 | €16,034 | €7,865 | €26,360 | €4,803 | - | - |
| Suppliers440/4 | - | - | - | €16,034 | €7,865 | €26,360 | €4,803 | - | - |
| Taxes, remuneration and social security45 | - | - | - | €14,429 | €6,405 | €11,589 | €3,283 | €9,245 | ▲ 182% |
| Taxes450/3 | - | - | - | €10,941 | €6,405 | €11,589 | €3,283 | €9,245 | ▲ 182% |
| Remuneration and social security454/9 | - | - | - | €3,488 | - | - | - | - | - |
| Other amounts payable47/48 | - | - | - | €25,259 | €73,857 | €102,830 | €110,075 | €110,750 | ▲ 0.6% |
| Accrued charges and deferred income492/3 | - | - | - | €43,559 | - | - | - | €22,825 | - |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €51,227 | €8,055 | €1,525 | -€57,206 | -€50,901 | -€8,713 | -€21,381 | -€4,165 | ▲ 80.5% |
| + Depreciation and write-downs630 | €11,142 | €12,912 | €12,354 | €19,341 | €27,432 | €20,403 | €20,792 | €18,248 | ▼ 12.2% |
| Operating cash flow (approximation) | €62,369 | €20,967 | €13,879 | -€37,865 | -€23,469 | €11,689 | -€589 | €14,083 | - |
| Investment in fixed assets (approximation) | - | -€6,241 | -€1,304 | -€285,279 | -€15,145 | -€7,380 | €0 | -€1,365 | - |
| Change in cash | - | €8,268 | €16,974 | -€105,076 | €2,518 | €20,710 | -€19,455 | €6,035 | - |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Historical observation
In July 2024, 2,166 companies had the same profile as ContentMoon has now. Two years later, 94.1% were still going and 2.5% had gone bankrupt.
- Micro
- 10 to 20 years old
- solvency 10 to 30%
- a small loss
94.1%
was still going
3.0%
stopped otherwise
2.5%
went bankrupt
Another 0.3% stopped without a precise date, possibly only after those two years.
The bankruptcy probability of ContentMoon itself is lower: 0.4% within 12 months. It rests on far more data about ContentMoon than the profile alone.
Test of the method
The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 2,166 companies, not a prediction for ContentMoon. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Filings with the National Bank (9)
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | micro format | 26-06-2026 | 2026-00233090 | |
| 31-12-2024 | micro format | 26-06-2025 | 2025-00180584 | |
| 31-12-2023 | micro format | 26-06-2024 | 2024-00164973 | |
| 31-12-2022 | micro format | 22-06-2023 | 2023-00147767 | |
| 31-12-2021 | micro format | 29-06-2022 | 2022-20106283 | |
| 31-12-2020 | micro format | 30-06-2021 | 2021-27800547 | |
| 31-12-2019 | micro format | 30-06-2020 | 2020-23100465 | |
| 31-12-2018 | micro format | 30-06-2019 | 2019-26000100 | |
| 31-12-2017 | micro format | 30-08-2018 | 2018-56900442 |