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ContentMoon: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

ContentMoon

BE 0664.875.909
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€4,165
2024 · -€21,381+€17,216
Equity
€28,679
2024 · €32,844-€4,165
Cash
€24,111
2024 · €18,076+€6,035
Balance sheet total
€284,583
2024 · €283,828+€755

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€15,226

    down €15,226 (-6.4%), from €238,876 to €223,650

    of which Land and buildings: -€13,322

  • Deferred charges and accrued income +€9,072

    up €9,072 (+115.5%), from €7,857 to €16,928

  • Cash +€6,035

    up €6,035 (+33.4%), from €18,076 to €24,111

    mainly Accrued charges and deferred income (+€22,825) and Depreciation (+€18,248)

Equity and liabilities
  • Accrued charges and deferred income +€22,825

    new in 2025: €22,825

  • Debts after one year -€19,987

    down €19,987 (-17.7%), from €113,084 to €93,097

  • Tax, wage and social debts +€5,962

    up €5,962 (+181.6%), from €3,283 to €9,245

  • Trade debts -€4,803

    no longer reported in 2025 (was €4,803)

  • Profit (loss) carried forward -€4,165

    down €4,165 (-3.0%), from -€138,201 to -€142,365

Income statement
  • Gross operating margin +€14,299

    up €14,299 (+285.7%), from €5,005 to €19,303

  • Depreciation -€2,545

    down €2,545 (-12.2%), from €20,792 to €18,248

  • Other operating charges -€693

    down €693 (-19.6%), from €3,532 to €2,839

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€21,381
Gross operating margin +€14,299
Depreciation +€2,545
Other operating charges +€693
Financial charges -€136
Taxes -€184
Result 2025 -€4,165

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€27,139
Investment -€1,365
Financing -€19,739
Cash 2024 €18,076
Net result for the year -€4,165
Depreciation +€18,248
Receivables within one year -€2,531
Deferred charges and accrued income -€9,072
Trade debts -€4,803
Tax, wage and social debts +€5,962
Other debts +€675
Accrued charges and deferred income +€22,825
Investment in fixed assets (net) -€1,365
Debts after one year -€19,987
Current portion of long-term debt +€248
Cash 2025 €24,111
Every line side by side 43 lines
Line Code 2024 2025 Change %
Total assets 20/58 €283,828 €284,583 +€755 +0.3%
Fixed assets 21/28 €241,455 €224,572 -€16,882 -7.0%
Intangible fixed assets 21 €1,829 €173 -€1,656 -90.6%
Tangible fixed assets 22/27 €238,876 €223,650 -€15,226 -6.4%
Land and buildings 22 €226,378 €213,056 -€13,322 -5.9%
Plant, machinery and equipment 23 €9,077 €7,561 -€1,516 -16.7%
Furniture and vehicles 24 €3,421 €3,032 -€389 -11.4%
Financial fixed assets 28 €750 €750 = 0.0%
Current assets 29/58 €42,373 €60,010 +€17,638 +41.6%
Amounts receivable within one year 40/41 €16,440 €18,971 +€2,531 +15.4%
Trade receivables 40 €16,440 €9,837 -€6,603 -40.2%
Other amounts receivable 41 - €9,134 +€9,134
Cash at bank and in hand 54/58 €18,076 €24,111 +€6,035 +33.4%
Deferred charges and accrued income 490/1 €7,857 €16,928 +€9,072 +115.5%
Total equity and liabilities 10/49 €283,828 €284,583 +€755 +0.3%
Equity 10/15 €32,844 €28,679 -€4,165 -12.7%
Contributions 10/11 €12,400 €12,400 = 0.0%
Reserves 13 €158,644 €158,644 = 0.0%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Distributable reserves 133 €156,784 €156,784 = 0.0%
Profit (loss) carried forward 14 -€138,201 -€142,365 -€4,165 -3.0%
Amounts payable 17/49 €250,984 €255,904 +€4,920 +2.0%
Amounts payable after more than one year 17 €113,084 €93,097 -€19,987 -17.7%
Financial debts 170/4 €113,084 €93,097 -€19,987 -17.7%
Amounts payable within one year 42/48 €137,900 €139,982 +€2,082 +1.5%
Current portion of amounts payable after more than one year 42 €19,739 €19,987 +€248 +1.3%
Trade debts 44 €4,803 - -€4,803
Suppliers 440/4 €4,803 - -€4,803
Taxes, remuneration and social security 45 €3,283 €9,245 +€5,962 +181.6%
Taxes 450/3 €3,283 €9,245 +€5,962 +181.6%
Other amounts payable 47/48 €110,075 €110,750 +€675 +0.6%
Accrued charges and deferred income 492/3 - €22,825 +€22,825
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €20,792 €18,248 -€2,545 -12.2%
Other operating charges 640/8 €3,532 €2,839 -€693 -19.6%
Gross operating margin 9900 €5,005 €19,303 +€14,299 +285.7%
Operating profit (loss) 9901 -€19,320 -€1,783 +€17,537 +90.8%
Financial charges 65/66B €1,932 €2,068 +€136 +7.1%
Recurring financial charges 65 €1,932 €2,068 +€136 +7.1%
Profit (loss) for the period before taxes 9903 -€21,251 -€3,851 +€17,400 +81.9%
Income taxes 67/77 €130 €314 +€184 +142.1%
Profit (loss) for the period 9904 -€21,381 -€4,165 +€17,216 +80.5%
Profit (loss) for the period to be appropriated 9905 -€21,381 -€4,165 +€17,216 +80.5%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 10 October 2026 via checked.be.