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Billups

Active
Public limited companyfounded 1998active for 27 yearsDe Neckstraat 22, 1081 Koekelberg, Belgium37 active companies are registered at this addressKBO/BCE: BE 0464.972.765
Summary

The computed 12-month bankruptcy probability of Billups is 3.7% (moderate). The 2024 annual accounts show equity of €1.5m and a net result of €445,951. The figures fluctuate too strongly year-on-year for a reliable trend projection. Its solvency ranks better than 18% of 1,080 sector peers (NACE 73, financial year 2024). The company has been active since 1998 and the Belgian Official Gazette contains no insolvency or warning signals.

Overview

Activity
Advertising agencies
NACE 73110Media representation NACE 73120
4th largest company by total assets in Koekelberg, Professional and technical services sector1 site
Size
€54.9mturnover 2024
Staff
7.9 FTE
Equity
€1.5m
Profit
€445,951
Financial health
48 Fair Checked score 2024
Bankruptcy probabilitywithin 12 months
3.7%
Structure
Parent
BLUE NOTE · 94%
Auditor: BMS&C°, Bedrijfsrevisoren2025 accounts not filed, 87 days past the deadline4 of 15 deeds summarised
Why 48raises riskFigures for financial year 2024 (filed 05-02-2026)Liquidity: current ratio 1.11, cash €658,7951 financial year not filed after the legal deadline; last filed accounts filed 182 days late; 1 of the last 3 latelowers riskFounded in 1998Show the evidence

Checked score

Score 2024
48 / 100
Fair
Probability in this band: 1.5% to 4.2%
Financially better than 30% of its sector peers (NACE 73, micro)
Financial strength · tick = 2023
Weak
Solvency 34=
equity 9.3% of total assets
Liquidity 6-8
short-term debt 89.3% · cash 4.1%
Profitability 55-3
return on assets 2.8%
Bankruptcy probability, 12 months
3.7% Moderate
0%0.5%1.5%4%10%≥ 25%

About 4 in 100 comparable companies go bankrupt within 12 months (an estimate).

Sector median 0.2% (11,213 companies, NACE 73, micro)
Last 24 months 11-2024: 0.2% 12-2024: 0.2%● unchanged vs 11-2024 01-2025: 0.2%● unchanged vs 12-2024 02-2025: 0.2%● unchanged vs 01-2025lowest value 03-2025: 0.2%● unchanged vs 02-2025lowest value 04-2025: 0.2%● unchanged vs 03-2025 05-2025: 0.2%● unchanged vs 04-2025 06-2025: 0.2%● unchanged vs 05-2025 07-2025: 0.3%▲ +0.1 percentage points vs 06-2025 08-2025: 0.5%▲ +0.2 percentage points vs 07-2025 09-2025: 0.6%▲ +0.1 percentage points vs 08-2025 10-2025: 0.9%▲ +0.3 percentage points vs 09-2025 11-2025: 0.9%● unchanged vs 10-2025 12-2025: 1.0%▲ +0.1 percentage points vs 11-2025 01-2026: 1.6%▲ +0.6 percentage points vs 12-2025 02-2026: 1.6%● unchanged vs 01-2026 03-2026: 1.6%● unchanged vs 02-2026 04-2026: 1.6%● unchanged vs 03-2026 05-2026: 1.6%● unchanged vs 04-2026 06-2026: 1.6%● unchanged vs 05-2026 07-2026: 1.7%▲ +0.1 percentage points vs 06-2026 08-2026: 2.5%▲ +0.8 percentage points vs 07-2026 09-2026: 2.9%▲ +0.4 percentage points vs 08-2026 10-2026: 3.7%▲ +0.8 percentage points vs 09-2026highest value
Credit of up to €70,000 on 30-day terms, only on tighter conditions: an expected filing is missing beyond Checked's processing allowance
Liquidity tight (current ratio 1.11, compared with 1.1 in 2023, below the usual 1.5; short-term debt: 89.3% and cash: 4.1% of total assets), and 90.7% of the assets are financed with debt and provisions.
How it is calculated

The band follows from the bankruptcy probability, on a scale where 10 more points roughly halve it:

75-100 Excellent under 0.55%
60-74 Healthy 0.55% to 1.5%
45-59 Fair 1.5% to 4.2%
25-44 Weak 4.2% to 15.0%
0-24 Critical over 15.0%

Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro): better than 19% on solvency, 5% on liquidity, 31% on profitability and 65% on growth.

The bankruptcy probability was computed on 25-10-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.

Some facts cap the score, however low the probability. Negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late hold it at Fair at most (59); two missing filings, at Weak (44). An ongoing judicial reorganisation or the company's end (bankruptcy, dissolution, liquidation) holds it at Critical at most (24).

Credit check for your own amount and term

Show the recommended maximum and see how the verdict changes with amount, term and advance.

Signals

Eight signals.
lowers riskraises risk
raises risk · Figures for financial year 2024 (filed 05-02-2026)
NBB · annual accounts
raises risk · Liquidity: current ratio 1.11, cash €658,795
NBB · annual accounts
raises risk · 1 financial year not filed after the legal deadline; last filed accounts filed 182 days late; 1 of the last 3 late
NBB · filings
lowers risk · Founded in 1998
Companies that have existed this long fail less often; how much that weighs depends on the rest of its profile.
KBO
raises risk · Weak solvency vs sector
Solvency (equity / total assets) is in the sector's weakest quartile: better than 18% of 1080 sector peers (2024).
NBB · sector comparison
Position among 1080 sector peers
Solvency
better than 18%
← weakest strongest →
lowers risk · Growing equity
Reported equity is higher than in 2022 and did not fall compared with 2023. These amounts do not establish the cause of the change.
NBB · annual accounts 2024
Equity per financial year
18192021222324
2018 to 2024 · latest year €1.5m
raises risk · Annual accounts not filed
The financial year that closed on 31-12-2025 was due at the National Bank by 31-07-2026. Nothing is on record, 87 days later.
NBB · 10 filings
Position against the passed deadline
31-12-2025 year end31-07-2026 deadline26-10-2026 today
raises risk · 2024 accounts filed 182 days late
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 29-01-2026, 182 days past the deadline. Measured on financial year 2023: of the companies more than 90 days late, 5.61% are now bankrupt, dissolved or in another special legal status, against 1.66% of all filers.
NBB · 10 filings
Deviation from the deadline
2025
not filed
2024
182 days late
2023
1 day early
2022
8 days late
2021
10 days late
2020
2 days early
2019
6 days late
← before the deadline after the deadline →
tick = median of all Belgian filingsring = median in the sector

This company filed its last 6 accounts on average 34 days after the deadline; the sector median (NACE 73) for financial year 2024 is 6 days before the deadline, and 36% of those companies filed late.

Searched, nothing found (1)
neutral · No strike-offs in the KBO publications
Searched since 2021.
KBO publications · our coverage
  1. Annual accounts filedfinancial year 2024 · full…
  2. Annual accounts filedfinancial year 2023 · full…
  3. Appointment: Daniel HWANG (a bestuurder)Power of attorney · Name…

Financials · financial year 2024, full format

2025 annual accounts not yet filed, deadline passed on 31 July 2026 Financial year closed on 31 December 2025; filing due at the latest 7 months after the close (Companies Code art. 3:10). Source: NBB filings, as of 26 October 2026.

Turnover
€54.9m▲ 0.2%
2023 · €54.8m
EBIT margin
0.2%▼ 0.4pp
2023 · 0.6%
Net result
€445,951▼ 25.8%
2023 · €601,399
Working capital
€1.6m▲ 55.0%
2023 · €1.0m
Trend over the years

2020 to 2024, 5 financial years 2018 to 2024, 7 financial years

The operating result has fallen two years in a row; 2024 is 70% below 2023.

What the company sold each financial year and what was left of it. A loss stands below the zero line.

Turnover€54.9m 2024 Operating result€0.09m 2024 Net result€0.4m 2024

Use the arrow keys on the chart for the figures per year.

Sector: the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30. Dashed line: the median. Available for Net result, Equity, Total assets, Working capital, Solvency, Current ratio, Return on assets (ROA), Staff (FTE).

Every figure with its change against the financial year before
favourable unfavourable
Line2018201920202021202220232024
Turnover€44.5m-€42.6m▼ 4.3%€31.0m▼ 27.2%€33.1m▲ 6.7%€53.4m▲ 61.6%€54.8m▲ 2.5%€54.9m▲ 0.2%
Operating result-€0.2m--€0.1m▲ 52.4%-€0.3m▼ 148%€0.4m€0.6m▲ 54.1%€0.3m▼ 43.0%€0.09m▼ 70.5%
Net result€0.3m-€0.2m▼ 21.8%€0.02mwithin the sector's middle half▼ 88.2%€0.5mabove the sector's middle half▲ 22×€0.8mabove the sector's middle half▲ 53.4%€0.6mabove the sector's middle half▼ 23.7%€0.4mabove the sector's middle half▼ 25.8%
EBIT margin-0.5%--0.3%▲ 0.3pp-0.9%▼ 0.6pp1.1%▲ 2.0pp1.0%▼ 0.1pp0.6%▼ 0.5pp0.2%▼ 0.4pp
Equity€0.4m-€0.4m▼ 0.4%€0.3mwithin the sector's middle half▼ 18.3%€0.3mwithin the sector's middle half▼ 25.2%€0.4mwithin the sector's middle half▲ 73.6%€1.0mwithin the sector's middle half▲ 135%€1.5mabove the sector's middle half▲ 42.7%
Total assets€12.2m-€10.5m▼ 14.3%€7.3mabove the sector's middle half▼ 30.2%€9.3mabove the sector's middle half▲ 27.1%€14.4mabove the sector's middle half▲ 55.2%€11.3mabove the sector's middle half▼ 21.7%€16.0mabove the sector's middle half▲ 41.4%
Debt€11.8m-€10.0m▼ 14.8%€7.0m▼ 30.7%€9.0m▲ 29.7%€14.0m▲ 54.6%€10.2m▼ 26.7%€14.5m▲ 41.3%
Working capital€0.4m-€0.5m▲ 12.2%€0.3mwithin the sector's middle half▼ 43.5%€0.3mwithin the sector's middle half▲ 5.0%€0.5mwithin the sector's middle half▲ 89.7%€1.0mabove the sector's middle half▲ 101%€1.6mabove the sector's middle half▲ 55.0%
Solvency3.4%-4.0%▲ 0.6pp4.7%below the sector's middle half▲ 0.7pp2.8%below the sector's middle half▼ 1.9pp3.1%below the sector's middle half▲ 0.3pp9.3%below the sector's middle half▲ 6.2pp9.3%below the sector's middle half▲ 0.1pp
Current ratio1.04-1.05▲ 0.011.04within the sector's middle half▼ 0.011.03within the sector's middle half▼ 0.011.04within the sector's middle half▲ 0.011.10within the sector's middle half▲ 0.071.11within the sector's middle half▲ 0.01
Return on assets (ROA)2.1%-1.9%▼ 0.2pp0.3%within the sector's middle half▼ 1.6pp5.5%within the sector's middle half▲ 5.2pp5.5%within the sector's middle half▼ 0.1pp5.3%within the sector's middle half▼ 0.1pp2.8%within the sector's middle half▼ 2.5pp
Staff (FTE)7-8▲ 14.3%8.4within the sector's middle half▲ 5.0%7.7within the sector's middle half▼ 8.3%8.1within the sector's middle half▲ 5.2%7.9within the sector's middle half▼ 2.5%7.9within the sector's middle half=
above within below the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30.
Balance-sheet composition
2024 in colour, 2023 as the grey bar beneath
Assets €16.0m
Fixed assets €100,368 ▼ 41.0%
Current assets €15.9m ▲ 42.7%
Equity and liabilities €16.0m
Equity €1.5m ▲ 42.7%
Debt €14.5m ▲ 41.3%
Debt's share of the balance-sheet total falls from 90.7% to 90.7%. Equity and debt are higher.
Key figures and ratios
2024 value · change against 2023
EBITDA
€173,808▼
2023 · €388,350
Cash flow
€526,169▼
2023 · €672,873
Debt to equity
9.70▼
2023 · 9.79
ROE
29.9%▼
2023 · 57.5%
Interest coverage
74.06▲
2023 · 38.77
Debt ≤ 1 year
€14.3m▲
2023 · €10.1m
Income taxes
€175,104▼
2023 · €224,600
Staff costs
€849,356▲
2023 · €742,589
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.

Peer companies

Historical observation

Of the 1,083 companies that looked in July 2024 the way this one looks now, 0.8% went bankrupt within 24 months and 96.9% are still going.

  • Micro
  • 20 years or older
  • solvency under 10%
  • a profit under 5% of the balance sheet
0.8% went bankrupt
2.2% stopped otherwise
96.9% still going

For this company itself Checked computes a higher bankruptcy probability: 3.7% over twelve months. The score reads more about this company than the group's four characteristics; both figures are right about what they measure.

How reliable is this rule?

Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,475 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.

The companies in ten equal groups, from lowest to highest expected share.
Group Expected Actual
1 0.2% 0.2%
2 0.3% 0.5%
3 0.5% 0.6%
4 0.7% 0.8%
5 0.9% 0.9%
6 1.3% 1.5%
7 1.6% 1.8%
8 1.8% 1.8%
9 3.0% 3.1%
10 5.6% 6.2%

The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74.5% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.

An observation about 1,083 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.

Annual accounts
Filed annual accounts As filed with the NBB · 2024 against 2023 · 66 lines
Balance sheet Code20232024
Assets
Total assets20/58€11.3m€16.0m▲
Fixed assets21/28€0.2m€0.1m▼
Intangible fixed assets21€0.05m€0.03m▼
Tangible fixed assets22/27€0.1m€0.07m▼
Plant, machinery and equipment23€0.03m€0.01m▼
Furniture and vehicles24€0.08m€0.06m▼
Financial fixed assets28€0.001m€0.001m▼
Other financial fixed assets284/8€0.001m€0.001m▼
Amounts receivable and cash guarantees285/8€0.001m€0.001m▼
Current assets29/58€11.1m€15.9m▲
Amounts receivable within one year40/41€9.3m€15.1m▲
Trade receivables40€9.3m€15.1m▲
Current investments50/53-€0.001m
Other investments51/53-€0.001m
Cash at bank and in hand54/58€1.3m€0.7m▼
Deferred charges and accrued income490/1€0.5m€0.1m▼
Equity and liabilities
Total equity and liabilities10/49€11.3m€16.0m▲
Equity10/15€1.0m€1.5m▲
Contributions10/11€0.06m€0.06m=
Capital10€0.06m€0.06m=
Issued capital100€0.06m€0.06m=
Reserves13€0.006m€0.006m=
Non-distributable reserves130/1€0.006m€0.006m=
Legal reserve130€0.006m€0.006m=
Profit (loss) carried forward14€1.0m€1.4m▲
Amounts payable17/49€10.2m€14.5m▲
Amounts payable within one year42/48€10.1m€14.3m▲
Trade debts44€9.9m€12.8m▲
Suppliers440/4€9.9m€12.8m▲
Taxes, remuneration and social security45€0.2m€1.4m▲
Taxes450/3€0.09m€1.4m▲
Remuneration and social security454/9€0.07m-
Accrued charges and deferred income492/3€0.2m€0.2m▲
Income statement Code20232024
Operating income70/76A€54.8m€54.9m▲
Turnover70€54.8m€54.9m▲
Other operating income74€0.03m-
Non-recurring operating income76A€0.03m€0.008m▼
Operating charges60/66A€54.5m€54.8m▲
Goods for resale, raw materials and consumables60€52.3m€52.6m▲
Purchases600/8€52.3m-
Services and other goods61€1.4m€1.3m▼
Remuneration, social security and pensions62€0.7m€0.8m▲
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€0.07m€0.08m▲
Other operating charges640/8€0.001m-
Non-recurring operating charges66A-€0.005m
Operating profit (loss)9901€0.3m€0.09m▼
Financial income75/76B€0.5m-
Recurring financial income75€0.5m€0.5m▲
Income from financial fixed assets750€0.003m-
Other financial income752/9€0.5m€0.5m▲
Financial charges65/66B€0.02m€0.002m▼
Recurring financial charges65€0.02m€0.002m▼
Debt charges650€0.01m€0.002m▼
Other financial charges652/9€0.005m-
Profit (loss) for the period before taxes9903€0.8m€0.6m▼
Income taxes67/77€0.2m€0.2m▼
Taxes670/3€0.2m€0.2m▼
Tax adjustments and reversals of tax provisions77€59-
Profit (loss) for the period9904€0.6m€0.4m▼
Profit (loss) for the period to be appropriated9905€0.6m€0.4m▼
Appropriation of the result
Profit (loss) to be appropriated9906€1.0m€1.4m▲
Profit (loss) brought forward from the previous period14P€0.4m€1.0m▲
Transfer to equity691/2-€30
Addition to contributions691-€27
To the legal reserve6920-€3
Social balance sheet
Average headcount (FTE)90877.97.9=

The notes to these accounts (35 items: statements of assets and debts, cost breakdowns, rights and commitments) are not shown here.

Line2018201920202021202220232024Change
Operating income70/76A---€33.1m€53.5m€54.8m€54.9m▲ 0.1%
Turnover70€44.5m€42.6m€31.0m€33.1m€53.4m€54.8m€54.9m▲ 0.2%
Other operating income74---€0.02m€0.03m€0.03m--
Non-recurring operating income76A---€303€15€0.03m€0.008m▼ 73.6%
Operating charges60/66A---€32.7m€52.9m€54.5m€54.8m▲ 0.5%
Goods for resale, raw materials and consumables60---€31.0m€50.1m€52.3m€52.6m▲ 0.5%
Purchases600/8---€31.0m€50.1m€52.3m--
Services and other goods61---€1.0m€2.1m€1.4m€1.3m▼ 7.4%
Remuneration, social security and pensions62---€0.6m€0.7m€0.7m€0.8m▲ 14.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€0.07m€0.1m€0.09m€0.09m€0.07m€0.07m€0.08m▲ 12.2%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals)631/4---€0.03m----
Other operating charges640/8---€0.001m€0.001m€0.001m--
Non-recurring operating charges66A------€0.005m-
Operating profit (loss)9901-€0.2m-€0.1m-€0.3m€0.4m€0.6m€0.3m€0.09m▼ 70.5%
Financial income75/76B---€0.4m€0.5m€0.5m--
Recurring financial income75€0.5m€0.5m€0.4m€0.4m€0.5m€0.5m€0.5m▲ 1.1%
Income from financial fixed assets750---€3€145€0.003m--
Income from current assets751---€86----
Other financial income752/9---€0.4m€0.5m€0.5m€0.5m▲ 1.7%
Financial charges65/66B---€0.01m€0.02m€0.02m€0.002m▼ 84.4%
Recurring financial charges65€0.02m€0.006m€0.01m€0.01m€0.02m€0.02m€0.002m▼ 84.4%
Debt charges650€0.005m€0.003m€0.009m€0.009m€0.01m€0.01m€0.002m▼ 76.6%
Other financial charges652/9---€0.002m€0.003m€0.005m--
Non-recurring financial charges66B---€201€67---
Profit (loss) for the period before taxes9903€0.3m€0.4m€0.07m€0.7m€1.1m€0.8m€0.6m▼ 24.8%
Income taxes67/77€0.04m€0.2m€0.05m€0.2m€0.3m€0.2m€0.2m▼ 22.0%
Taxes670/3---€0.2m€0.3m€0.2m€0.2m▼ 22.1%
Tax adjustments and reversals of tax provisions77-----€59--
Profit (loss) for the period9904€0.3m€0.2m€0.02m€0.5m€0.8m€0.6m€0.4m▼ 25.8%
Profit (loss) for the period to be appropriated9905€0.3m€0.2m€0.02m€0.5m€0.8m€0.6m€0.4m▼ 25.8%
Line2018201920202021202220232024Change
Assets
Total assets20/58€12.2m€10.5m€7.3m€9.3m€14.4m€11.3m€16.0m▲ 41.4%
Fixed assets21/28€0.2m€0.2m€0.2m€0.2m€0.1m€0.2m€0.1m▼ 41.0%
Intangible fixed assets21€0.03m--€0.004m€0.02m€0.05m€0.03m▼ 42.7%
Tangible fixed assets22/27€0.2m€0.2m€0.2m€0.1m€0.1m€0.1m€0.07m▼ 40.1%
Plant, machinery and equipment23---€0.09m€0.06m€0.03m€0.01m▼ 71.3%
Furniture and vehicles24---€0.06m€0.04m€0.08m€0.06m▼ 27.4%
Financial fixed assets28€0.01m€0.009m€0.006m€0.004m€0.004m€0.001m€0.001m▼ 48.1%
Other financial fixed assets284/8---€0.004m€0.004m€0.001m€0.001m▼ 48.1%
Amounts receivable and cash guarantees285/8---€0.004m€0.004m€0.001m€0.001m▼ 48.1%
Current assets29/58€12.0m€10.2m€7.1m€9.1m€14.3m€11.1m€15.9m▲ 42.7%
Amounts receivable within one year40/41€10.2m€9.2m€6.7m€8.2m€8.8m€9.3m€15.1m▲ 62.0%
Trade receivables40---€8.2m€8.8m€9.3m€15.1m▲ 62.0%
Other amounts receivable41---€0.02m----
Current investments50/53------€0.001m-
Other investments51/53------€0.001m-
Cash at bank and in hand54/58€1.2m€0.4m€0.01m€0.4m€3.7m€1.3m€0.7m▼ 47.9%
Deferred charges and accrued income490/1---€0.5m€1.8m€0.5m€0.1m▼ 75.6%
Equity and liabilities
Total equity and liabilities10/49€12.2m€10.5m€7.3m€9.3m€14.4m€11.3m€16.0m▲ 41.4%
Equity10/15€0.4m€0.4m€0.3m€0.3m€0.4m€1.0m€1.5m▲ 42.7%
Contributions10/11€0.06m€0.06m€0.06m€0.06m€0.06m€0.06m€0.06m=
Capital10---€0.06m€0.06m€0.06m€0.06m=
Issued capital100---€0.06m€0.06m€0.06m€0.06m=
Reserves13€0.006m€0.006m€0.006m€0.006m€0.006m€0.006m€0.006m=
Non-distributable reserves130/1---€0.006m€0.006m€0.006m€0.006m=
Legal reserve130---€0.006m€0.006m€0.006m€0.006m=
Profit (loss) carried forward14€0.4m€0.4m€0.3m€0.2m€0.4m€1.0m€1.4m▲ 45.6%
Amounts payable17/49€11.8m€10.0m€7.0m€9.0m€14.0m€10.2m€14.5m▲ 41.3%
Amounts payable after more than one year17€0.008m€0.003m------
Amounts payable within one year42/48€11.6m€9.8m€6.8m€8.9m€13.8m€10.1m€14.3m▲ 41.4%
Trade debts44€11.3m€9.5m€6.5m€7.9m€12.0m€9.9m€12.8m▲ 29.4%
Suppliers440/4---€7.9m€12.0m€9.9m€12.8m▲ 29.4%
Taxes, remuneration and social security45---€0.4m€1.2m€0.2m€1.4m▲ 813%
Taxes450/3---€0.3m€1.1m€0.09m€1.4m▲ 16×
Remuneration and social security454/9---€0.04m€0.07m€0.07m--
Other amounts payable47/48---€0.6m€0.6m---
Accrued charges and deferred income492/3---€0.2m€0.2m€0.2m€0.2m▲ 33.6%
Line2018201920202021202220232024Change
Profit (loss) for the period9904€0.3m€0.2m€0.02m€0.5m€0.8m€0.6m€0.4m▼ 25.8%
+ Depreciation and write-downs630€0.07m€0.1m€0.09m€0.09m€0.07m€0.07m€0.08m▲ 12.2%
Operating cash flow (approximation)€0.3m€0.3m€0.1m€0.6m€0.9m€0.7m€0.5m▼ 21.8%
Investment in fixed assets (approximation)--€0.1m-€0.1m-€0.01m-€0.03m-€0.1m-€0.01m▲ 91.0%
Change in cash--€0.8m-€0.4m€0.4m€3.3m-€2.4m-€0.6m▲ 75.2%

Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.

Download as CSV

Latest 10 of 26 filings with the National Bank
Financial year Type Filed Reference
31-12-2024 full format 29-01-2026 2026-00032395
31-12-2023 full format 30-07-2024 2024-00324325
31-12-2022 full format 08-08-2023 2023-00319395
31-12-2021 full format 10-08-2022 2022-20283523
31-12-2020 full format 29-07-2021 2021-44100532
31-12-2019 full format 06-08-2020 2020-40000083
31-12-2018 full format 21-08-2019 2019-48700532
31-12-2017 full format 19-06-2018 2018-20300076
31-12-2016 full format 12-07-2017 2017-31500595
31-12-2015 full format 13-06-2016 2016-17400057

Show all 26 filings

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Public contracts: No European public contracts awarded found since October 2016. Contracts below the EU thresholds are not in TED.

Directors

Directors
2 directors, last change in 2024

Board 2

Daniel HWANG
A bestuurder · since 29-12-2023
Current
KOEN VAN RHIJN BV
Director · since 29-12-2023 · Private limited company · permanent representative: Koen Van Rhijn
Current

Permanent representatives 1

Koen Van Rhijn
Permanent representative · since 29-12-2023 · for KOEN VAN RHIJN BV
Current

Statutory auditor 1

BMS&C°, Bedrijfsrevisoren
Auditor · since 10-08-2023
Current
Derived from published Gazette deeds. The KBO keeps the official list of office holders; we do not read it, so the two can differ. See the directors and other office holders in the KBO →
Not every act has been read: a resignation may still be missing
11 of this company's 15 Belgian Official Gazette deeds have not been read yet. Appointments and resignations recorded in them are not yet in the list of directors: someone who resigned there may still be listed as sitting. The acts are in the Timeline.

Mandate history

6 people since 2023, 3 in office
Show
  • Board
  • Day-to-day management
  • Statutory auditor
  • began earlier
Mandates per person, with start and end dates
Name Functions and periods
Daniel HWANG
  • Director, from 29-12-2023 to date
KOEN VAN RHIJN
  • Director, from 29-12-2023 to date
BMS&C°, Bedrijfsrevisoren
  • Auditor, from 10-08-2023 to date
Blue Note SRL
  • Director, until 29-12-2023
  • Managing director, until 29-12-2023
Jos Van Campenhout
  • Director, until 29-12-2023
Service and Consulting Box SRL
  • Director, until 29-12-2023
See the board, name and registered office on a given date →

Owners and capital

Owners

1 owner

Chain of control

  1. BLUE NOTE 94%
  2. Billups

Highest known parent: BLUE NOTE. The sources do not say who stands above it.

Owners 1

Sources: the companies' annual accounts, the acts in the Belgian Official Gazette and the LEI register. Annual accounts state the shareholders that notified the company under article 7:225 of the Code of Companies and Associations and the parent companies that consolidate it. The register of ultimate beneficial owners (UBO) is not public: who ultimately stands behind a natural person or a foreign parent is not stated here. A company that does not include these statements in its annual accounts, or does not have to, is not listed.

Capital and shareholders

Shareholders according to the deeds
Stated in the act act of 29-02-2024 ↗
  • actionnaire unique all shares

The Belgian Official Gazette names shareholders only when an act mentions them; the share register itself is not published.

Capital over the years
  1. 08-04-2024 Capital stated in the deed · €62,000 · 200 shares

Group and network

Connections & network

1 connected company
Depth

The connected companies are in the list below.

This company Company Director Shareholding +N: links not shown yet Click a node to look further, drag to arrange, zoom with the mouse wheel.
Linked via shared directors
Ads & Data
Shared corporate director
→

Board mandates elsewhere

1 board mandate
Board mandates of this companythis company sits on their board1

History

On 23 December 1998, Billups was incorporated.1 In 2024 the company took the name Billups.2 Turnover went from €44.5m in 2018 to €54.9m in 2024 and headcount from 7 to 7.9 full-time equivalents.3

  1. 1KBO register
  2. 2Belgian Official Gazette, 08-04-2024
  3. 3National Bank, annual accounts 2018 and 2024

Acts, filings and financial milestones

2026
29-01
NBB filing Annual accounts filed
financial year 2024 · full format · 182 days late
2024
30-07
NBB filing Annual accounts filed
financial year 2023 · full format
08-04
Gazette deed Appointment: Daniel HWANG (a bestuurder)
Power of attorney · Name change · Purpose change9 facts ▸
  • Other provision, “Benoeming van de A-bestuurder, VIERDE BESLISSING” (deed in Dutch)
  • Other provision, “Volmacht voor de coördinatie, VIJFDE BESLISSING” (deed in Dutch)
  • Power of attorney
  • Director appointment, Daniel HWANG (a bestuurder)
  • General meeting, 26-03-2024
  • Name change, Billups
  • Purpose change
  • Amendment of the articles, “nieuwe tekst van statuten” (deed in Dutch)
  • Capital, €62,000
29-02
Gazette deed Resignations: Blue Note SRL, Service and Consulting Box SRL and Jos Van Campenhout
Permanent representatives: Jos Van Campenhout, Samantha Pearce and Koen Van Rhijn · Appointments: Daniel Hwang (director) and Koen Van Rhijn SRL (director) · Shareholding13 facts ▸
  • General meeting, 29-12-2023
  • Director resignation, Blue Note SRL (director)
  • Director resignation, Service and Consulting Box SRL (director)
  • Director resignation, Jos Van Campenhout (director)
  • Permanent representative, Jos Van Campenhout
  • Permanent representative, Samantha Pearce
  • Director appointment, Daniel Hwang (director)
  • Director appointment, Koen Van Rhijn SRL (director)
  • Permanent representative, Koen Van Rhijn
  • Board meeting, 03-01-2024
  • Director resignation, Blue Note SRL (managing director)
  • Other provision, “greffe, dépôt au greffe de la résolution de réunion des actions en une seule main” (deed in French)
  • +1 further fact in this act
2023
31-12
Financial Equity above €1mequity €1.0m ▲135%
A profit in every financial year since 2018 builds equity to €1.0m.
10-08
Gazette deed Reappointment: BMS&C Bedrijfsrevisoren (auditor)
2 facts ▸
  • General meeting, 30-06-2023
  • Auditor reappointment, BMS&C Bedrijfsrevisoren (auditor)
08-08
NBB filing Annual accounts filed
financial year 2022 · full format · 8 days late
2022
31-12
Financial Highest result from 2018 to 2024net €788,329 ▲53.4%
Operating result €555,843, net result €788,329, both a record.
10-08
NBB filing Annual accounts filed
financial year 2021 · full format · 10 days late
2021
29-07
NBB filing Annual accounts filed
financial year 2020 · full format
2020
31-12
Financial Weakest financial yearnet €23,481 ▼88.2%
Net result drops to €23,481, the lowest in the series; recovery starts the following year.
06-08
NBB filing Annual accounts filed
financial year 2019 · full format · 6 days late
Show earlier events
2019
21-08
NBB filing Annual accounts filed
financial year 2018 · full format · 21 days late
2018
19-06
NBB filing Annual accounts filed
financial year 2017 · full format
2017
12-07
NBB filing Annual accounts filed
financial year 2016 · full format
2016
13-06
NBB filing Annual accounts filed
financial year 2015 · full format
Financial milestoneGazette deedNBB filingFinancial milestones sit on the financial year-end date, not the filing date.Of the 26 annual accounts filed, the latest 10 are here; all 26 are under Financials. An act published in both Dutch and French appears here once.
4 of 15 deeds read
About the unread acts

Of the 15 Belgian Official Gazette deeds we know for this company, 4 have been read. The other 11 have not been read yet: what they contain is neither established nor disproved here.

Have them read with priority Sign in to place this company at the front of the reading queue.

Register details

Identification
Legal formPublic limited company
Founded23-12-1998
Financial year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
73120Media representation
E-invoicing
Reachable via Peppol
Peppol ID 0208:0464972765
Also 9925:BE0464972765
Registered 27-11-2025

If you follow this company, Checked tells you the day it leaves the Peppol register.

Register as of 26 October 2026 · Peppol Directory

Scores and ratios are computed by Checked and are not a credit decision.

Environmental permits: No permit applications found in Flanders. Brussels and Wallonia do not publish the applicant.

Sites & property

Location & real-estate footprint
Registered office, Koekelberg · 1 establishment unit since 1999
registered office establishment The establishment unit on the map
Ground area
1.0 ha
Building footprint
4,570 m²
Building volume
67,686 m³
Parcel 21492B0008/00E017, Brussels · tallest building 26.5 m. Linked by address, not a title deed.
37 companies at this address See who is registered here
1 establishment unit
De Neckstraat 22, 1081 Koekelberg
Advertising agencies
since 1999unit no. 2.090.128.185
1 parcel
Brussels 1 (100%)
Cadastral parcel Region Area Buildings Height / floors
21492B0008/00E017 Brussels 1.0 ha 1 · 4,570 m² 26.5 m · 5
How the parcels are linked
Good to know
The parcel matches the address exactly.

Articles of association

What the company does

PurposeThe activities the company may carry out under its articles.
“De vennootschap heeft als voorwerp de publiciteit onder alle vormen,het kopen en het verkopen van ruimten in al hun toepassingen,het…” (deed in Dutch)
9 activities (deed in Dutch)
  1. De vennootschap heeft als voorwerp de publiciteit onder alle vormen,het kopen en het verkopen van ruimten in al hun toepassingen,het organiseren en management van het verkopen van alle producten en diensten en het beheer van alle publiciteitsacties door middel van alle technieken,methodes en procedés van mededeling met het publiek.
  2. En in het algemeen het stellen van alle industriële,onroerende,commerciële,financiële,technologische en burgerlijke handelingen,alsmede de verkoop,verwerving,aankoop of het beheer van immobiliën die rechtstreeks of onrechtstreeks verband houden met haar voorwerp of die van aard zijn de verwezenlijking ervan te kunnen vergemakkelijken.
  3. Zij mag ook handelen als tussenpersoon,lastgever of mandataris,voor rekening van wie dat ook zij,in om het even welke verrichtingen in verband met haar voorwerp.
  4. De vennootschap kan haar voorwerp verwezenlijken rechtstreeks of onrechtstreeks,in alle plaatsen,op alle wijzen en onder alle modaliteiten die ze het meest aangepast zou vinden.
  5. De vennootschap mag leningen verstrekken in om het even welke vorm en voor om het even welke duur.
  6. Bovendien kan de vennootschap zekerheden verlenen en zakelijke en persoonlijke zekerheden stellen,zowel als zekerheid voor haar eigen verbintenissen,als zekerheid voor de verbintenissen van derden,onder meer door haar activa,met inbegrip van haar eigen handelszaak,te verhypothekeren of in pand te geven.
  7. Ze mag belang nemen door vereniging,financiële tussenkomst of door andere middelen,in alle bestaande of op te richten vennootschappen of ondernemingen,waarvan het voorwerp gelijkaardig of aanverwant zou zijn met het hare of die de ontwikkeling van haar onderneming kunnen bevorderen,of die voor haar een bevoorradingsbron of afzetmogelijkheid zou kunnen zijn.
  8. De vennootschap mag een mandaat als bestuurder of vereffenaar in een andere vennootschap of vereniging opnemen.
  9. De vennootschap kan,in het algemeen,alle handelingen stellen die rechtstreeks of onrechtstreeks verband houden met haar voorwerp of die tot doel hebben de verwezenlijking ervan te vergemakkelijken.

The full purpose is in the deed

DurationHow long the company exists; usually unlimited, so until it is dissolved.
Unlimited
Name clauseThe name the company operates under according to its articles.
Billups
Registered office clauseThe region of the registered office; it decides among other things the language of official documents.
“Brussels Hoofdstedelijk Gewest, Artikel 2” (deed in Dutch)

deed of 08-04-2024

Who represents it, and how

Who signsWho may bind the company towards others, for example by signing a contract.
“bestuurder”. (…) Artikel 14 - Vertegenwoordiging van de vennootschap Zonder afbreuk te doen aan de algemene vertegenwoordigingsbevoegdheid…”
Board ruleHow the board is made up, meets and takes decisions.
“Artikel 9, A-bestuurder is voorzitter raad van bestuur” (deed in Dutch)

deed of 08-04-2024

Meetings and financial year

Annual meetingWhen the shareholders meet each year, among other things to approve the annual accounts.
First Tuesday of June at 15:00

deed of 08-04-2024

Oversight and winding up

Dissolution ruleWhen and by whom the company can be dissolved.
“Op elk moment, met in acht name van de vereisten voor een wijziging van de statuten” (deed in Dutch)
Liquidation ruleHow assets are shared after dissolution: creditors first, then shareholders.
One provision in the deed

deed of 08-04-2024

Other provisionsOther rules from the articles that fall under none of the themes above.

Other provision: “Bestuursbevoegdheid van de raad van bestuur, meest uitgebreide bevoegdheden om alle handelingen te verrichten die nodig of dienstig zijn…” (deed in Dutch)
Other provision: “Dagelijks bestuur en de vertegenwoordiging wat dit bestuur aangaat, Dagelijks bestuur” (deed in Dutch)
Other provision: “Elke aandeelhouder kan zich laten vertegenwoordigen door een volmachtdrager al dan niet aandeelhouder, Vertegenwoordiging en toelating tot…” (deed in Dutch)
Other provision: “Stemrecht, 1” (deed in Dutch)
Other provision: “Interimdividend, mits naleving van de voorwaarden voorgeschreven door de wet” (deed in Dutch)
Liquidation distribution: “Nog beschikbare goederen in natura op dezelfde wijze verdeeld, bij niet-volgestorte aandelen herstel van evenwicht door bijstorting te eisen…” (deed in Dutch)

deed of 08-04-2024