BECOME
ActiveSummary
BECOME has been active since 1982 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €59,820 and a net result of -€34,273. Equity is shrinking by ~13.2% per year across the filed fiscal years. Its solvency ranks better than 40% of 718 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.3% (very low).
Checked score
Score 2025
Axes · tick = 2024
Profitability0▼-5
Solvency56▼-14
Growth32=
Track record100
Bankruptcy probability, 12 months
0.3%
Very low
0%0.5%1.5%4%10%≥ 25%
Credit up to €2,500 at 30 days only on tighter terms
Liquidity short (current ratio 0.06 against 0.11 in 2024; short-term debt: 68.9% and cash: 2.2% of total assets), and 68.9% of the assets are financed with debt.
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Signals
Six signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
raises risk · Annual accounts: weaker financial profile
The latest annual accounts show a weaker profile in solvency, result or liquidity than companies that stay afloat.
NBB · annual accounts 2025Solvency, return and age of the figures
Solvency
31.1%
Return on assets
-17.8%
Age of the figures
9 mo
raises risk · Persistent losses
Two consecutive loss-making years (2024 and 2025); equity is also lower. May indicate structural pressure on profitability.
NBB · annual accounts 2025Net result per financial year
1819202122232425
2018 to 2025 · latest year -€34,273
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 02-07-2026, 29 days ahead of the deadline.
NBB · 10 filingsDeviation from the deadline
2025
29 d early
2024
35 d early
2023
22 d early
2022
27 d early
2021
20 d early
2020
15 d early
2019
14 d early
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 7 accounts on average 23 days before the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. Usually files around 4 July (5 of the last 5 filed years within 30 days of that day).
Companies Code · seven monthsPosition in the running window
29-09-2026 today31-12-2026 close31-07-2027 deadline
History
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Financials · fiscal year 2025, full schema
Turnover
Not included in this filing
EBIT margin
Not included in this filing
Net result
-€34,273▼ 53.4%
2024 · -€22,344
Working capital
-€124,400▼ 19.7%
2024 · -€103,916
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20212022202320242025
Operating result-€26,109-€6,164▲ 76.4%-€37,727▼ 512%-€21,857▲ 42.1%-€33,310▼ 52.4%
Net result-€28,367below the sector's middle half-€7,369below the sector's middle half▲ 74.0%-€45,310below the sector's middle half▼ 515%-€22,344below the sector's middle half▲ 50.7%-€34,273below the sector's middle half▼ 53.4%
Equity€169,117within the sector's middle half▼ 14.4%€161,747within the sector's middle half▼ 4.4%€116,437within the sector's middle half▼ 28.0%€94,093within the sector's middle half▼ 19.2%€59,820below the sector's middle half▼ 36.4%
Total assets€261,600within the sector's middle half▼ 9.9%€265,952within the sector's middle half▲ 1.7%€226,079below the sector's middle half▼ 15.0%€210,404below the sector's middle half▼ 6.9%€192,174below the sector's middle half▼ 8.7%
Debt€92,484▲ 44.2%€104,204▲ 12.7%€109,641▲ 5.2%€116,311▲ 6.1%€132,354▲ 13.8%
Working capital-€63,624below the sector's middle half▼ 206%-€70,023below the sector's middle half▼ 10.1%-€98,246below the sector's middle half▼ 40.3%-€103,916below the sector's middle half▼ 5.8%-€124,400below the sector's middle half▼ 19.7%
Solvency64.6%within the sector's middle half▼ 3.4pp60.8%within the sector's middle half▼ 3.8pp51.5%within the sector's middle half▼ 9.3pp44.7%within the sector's middle half▼ 6.8pp31.1%within the sector's middle half▼ 13.6pp
Current ratio0.31below the sector's middle half▼ 0.360.33below the sector's middle half▲ 0.020.10below the sector's middle half▼ 0.220.11below the sector's middle half=0.06below the sector's middle half▼ 0.05
Return on assets (ROA)-10.8%below the sector's middle half▼ 12.8pp-2.8%below the sector's middle half▲ 8.1pp-20.0%below the sector's middle half▼ 17.3pp-10.6%below the sector's middle half▲ 9.4pp-17.8%below the sector's middle half▼ 7.2pp
Staff (FTE)1below the sector's middle half=1below the sector's middle half=1below the sector's middle half=
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Result per fiscal year
Operating resultNet result
The operating result stays negative: a loss of €33,310 in 2025 against €21,857 in 2024; the loss grows.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €192,174
Fixed assets
€184,220 ▼ 7.0%
Current assets
€7,954 ▼ 35.8%
Equity and liabilities €192,174
Equity
€59,820 ▼ 36.4%
Debt
€132,354 ▲ 13.8%
Debt's share of the balance-sheet total rises from 55.3% to 68.9%. Equity is lower and debt is higher.
Key figures and ratios
EBITDA
-€18,873▼
2024 · -€4,333
Cash flow
-€19,836▼
2024 · -€4,820
Debt to equity
2.21▲
2024 · 1.24
ROE
-57.3%▼
2024 · -23.7%
Interest coverage
-58.72▼
2024 · -8.90
Debt ≤ 1 year
€132,354▲
2024 · €116,311
Income taxes
€649
Staff costs
€6,780▲
2024 · -€2,442
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 5,834 companies that looked in July 2024 the way this one looks now, 1.7% went bankrupt within 24 months and 84% are still going.
- Micro
- 20 years or older
- solvency 30% or more
- a loss of 10% of the balance sheet or more
1.7%
went bankrupt
13%
stopped otherwise
84%
still going
A further 0.4% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 0.3% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,338 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 1.0% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.9% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 5,834 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Non-recurring operating income76A | €2,073 | €879 | - | €719 | - | - |
| Remuneration, social security and pensions62 | €27,919 | €7,990 | €1,318 | -€2,442 | €6,780 | ▲ 378% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €14,160 | €15,784 | €18,326 | €17,524 | €14,437 | ▼ 17.6% |
| Other operating charges640/8 | €4,897 | €5,033 | €5,809 | €5,129 | €5,025 | ▼ 2.0% |
| Gross operating margin9900 | €20,867 | €22,643 | -€12,273 | -€1,646 | -€7,069 | ▼ 329% |
| Operating profit (loss)9901 | -€26,109 | -€6,164 | -€37,727 | -€21,857 | -€33,310 | ▼ 52.4% |
| Financial income75/76B | - | €382 | - | - | €7 | - |
| Recurring financial income75 | - | €382 | - | - | €7 | - |
| Financial charges65/66B | €1,932 | €1,301 | €264 | €487 | €321 | ▼ 34.0% |
| Recurring financial charges65 | €1,932 | €1,301 | €264 | €487 | €321 | ▼ 34.0% |
| Profit (loss) for the period before taxes9903 | -€28,041 | -€7,084 | -€37,990 | -€22,344 | -€33,624 | ▼ 50.5% |
| Income taxes67/77 | €326 | €286 | €7,320 | - | €649 | - |
| Profit (loss) for the period9904 | -€28,367 | -€7,369 | -€45,310 | -€22,344 | -€34,273 | ▼ 53.4% |
| Profit (loss) for the period to be appropriated9905 | -€28,367 | -€7,369 | -€45,310 | -€22,344 | -€34,273 | ▼ 53.4% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €261,600 | €265,952 | €226,079 | €210,404 | €192,174 | ▼ 8.7% |
| Fixed assets21/28 | €232,741 | €231,771 | €214,683 | €198,009 | €184,220 | ▼ 7.0% |
| Tangible fixed assets22/27 | €232,433 | €231,463 | €214,376 | €197,702 | €183,913 | ▼ 7.0% |
| Land and buildings22 | €221,062 | €211,390 | €201,717 | €192,045 | €182,373 | ▼ 5.0% |
| Plant, machinery and equipment23 | €11,371 | €8,006 | €4,641 | €2,140 | €458 | ▼ 78.6% |
| Furniture and vehicles24 | - | €12,068 | €8,018 | €3,517 | €1,082 | ▼ 69.2% |
| Financial fixed assets28 | €307 | €307 | €307 | €307 | €307 | = |
| Current assets29/58 | €28,860 | €34,181 | €11,395 | €12,395 | €7,954 | ▼ 35.8% |
| Amounts receivable within one year40/41 | €12,345 | €7,393 | €5,931 | €2,629 | €1,908 | ▼ 27.4% |
| Trade receivables40 | €12,345 | €7,393 | €4,504 | €686 | €686 | = |
| Other amounts receivable41 | - | - | €1,426 | €1,943 | €1,222 | ▼ 37.1% |
| Current investments50/53 | €133 | €133 | €132 | €131 | €136 | ▲ 3.7% |
| Cash at bank and in hand54/58 | €13,315 | €25,420 | €1,376 | €7,688 | €4,136 | ▼ 46.2% |
| Deferred charges and accrued income490/1 | €3,067 | €1,235 | €3,957 | €1,946 | €1,774 | ▼ 8.8% |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €261,600 | €265,952 | €226,079 | €210,404 | €192,174 | ▼ 8.7% |
| Equity10/15 | €169,117 | €161,747 | €116,437 | €94,093 | €59,820 | ▼ 36.4% |
| Contributions10/11 | €62,000 | €62,000 | €62,000 | €62,000 | €62,000 | = |
| Capital10 | €62,000 | €62,000 | €62,000 | €62,000 | €62,000 | = |
| Issued capital100 | €62,000 | €62,000 | €62,000 | €62,000 | €62,000 | = |
| Reserves13 | €22,879 | €22,879 | €22,879 | €22,879 | €22,879 | = |
| Non-distributable reserves130/1 | €6,200 | €6,200 | €6,200 | €6,200 | €6,200 | = |
| Legal reserve130 | €6,200 | €6,200 | €6,200 | €6,200 | €6,200 | = |
| Distributable reserves133 | €16,679 | €16,679 | €16,679 | €16,679 | €16,679 | = |
| Profit (loss) carried forward14 | €84,237 | €76,868 | €31,558 | €9,214 | -€25,059 | ▼ 372% |
| Amounts payable17/49 | €92,484 | €104,204 | €109,641 | €116,311 | €132,354 | ▲ 13.8% |
| Amounts payable within one year42/48 | €92,484 | €104,204 | €109,641 | €116,311 | €132,354 | ▲ 13.8% |
| Trade debts44 | €31,325 | €32,551 | €7,480 | €9,308 | €9,366 | ▲ 0.6% |
| Suppliers440/4 | €31,325 | €32,551 | €7,480 | €9,308 | €9,366 | ▲ 0.6% |
| Advances received on contracts in progress46 | €13,153 | €720 | €5,490 | €870 | €870 | = |
| Taxes, remuneration and social security45 | €4,277 | €8,019 | €13,685 | €290 | €283 | ▼ 2.6% |
| Taxes450/3 | €146 | €1,160 | €6,727 | - | - | - |
| Remuneration and social security454/9 | €4,131 | €6,859 | €6,958 | €290 | €283 | ▼ 2.6% |
| Other amounts payable47/48 | €43,730 | €62,914 | €82,987 | €105,843 | €121,836 | ▲ 15.1% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | -€28,367 | -€7,369 | -€45,310 | -€22,344 | -€34,273 | ▼ 53.4% |
| + Depreciation and write-downs630 | €14,160 | €15,784 | €18,326 | €17,524 | €14,437 | ▼ 17.6% |
| Operating cash flow (approximation) | -€14,207 | €8,415 | -€26,984 | -€4,820 | -€19,836 | ▼ 312% |
| Investment in fixed assets (approximation) | - | -€14,814 | -€1,239 | -€850 | -€648 | ▲ 23.8% |
| Change in cash | - | €12,106 | -€24,045 | €6,312 | -€3,553 | ▼ 156% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2026
02-07
NBB filing
Annual accounts filed
fiscal year 2025 · full schema
2025
26-06
NBB filing
Annual accounts filed
fiscal year 2024 · full schema
2024
09-07
NBB filing
Annual accounts filed
fiscal year 2023 · full schema
2023
31-12
Financial
Weakest financial yearnet -€45,310
Net result drops to -€45,310, the lowest in the series; recovery starts the following year.
04-07
NBB filing
Annual accounts filed
fiscal year 2022 · full schema
2022
11-07
NBB filing
Annual accounts filed
fiscal year 2021 · full schema
2021
16-07
NBB filing
Annual accounts filed
fiscal year 2020 · full schema
2020
31-12
Financial
Back to profitnet €5,642
Net result €5,642 after 2 loss-making years.
17-07
NBB filing
Annual accounts filed
fiscal year 2019 · full schema
2019
26-08
NBB filing
Annual accounts filed
fiscal year 2018 · full schema · 26 days late
2018
26-09
NBB filing
Annual accounts filed
fiscal year 2017 · full schema · 57 days late
2017
18-07
NBB filing
Annual accounts filed
fiscal year 2016 · full schema
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 5 acts read
About the unread acts
We know of 5 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
5 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Waterloo · 1 establishment unit since 1997
Ground area
3,467 m²
Building footprint
434 m²
Volume, LiDAR
2,754 m³
2 parcels, Wallonia · tallest building 8.4 m, ±2 floors. Linked by address, not a title deed.
2
companies at this address
See who is registered here
1 establishment unit
Avenue du Manoir 16 A, 1410 Waterloo
since 19972.021.770.010
2 parcels
Wallonia
2
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 25763I0152/00A000 | Wallonia | 1,810 m² | 1 · 222 m² | 8.3 m · 2 fl. |
| 25763I0153/00A000 | Wallonia | 1,657 m² | 1 · 212 m² | 8.3 m · 2 fl. |
Linked by address, not proof of ownership
Good to know
2 of 2 parcels with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
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Of 9,863 companies in sector 73110 we hold annual accounts for 3,759. 3,023 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPublic limited company
Founded11-12-1982
Fiscal year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
E-invoicing
Reachable via Peppol
Peppol ID
0208:0423361151
Also
9925:BE0423361151
Registered
13-11-2025
If you follow this company, Checked tells you the day it leaves the Peppol register.
Register as of 29 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.