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AdSomeNoise

Active
Private limited company (pre-2019)founded 2012active for 14 yearsSchipvaartstraat 26, 3000 Leuven, BelgiumKBO/BCE: BE 0845.005.996
Summary

AdSomeNoise has been active since 2012 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €454,668 and a net result of €2,333. Equity is shrinking by about 5% per year across the filed financial years. Its solvency ranks better than 29% of 2,070 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is 1.0% (low).

Financials · financial year 2025, abbreviated format

Turnover
≈ €2.5m
Estimated: probably between €1.7m and €4.1m
Total assets
€2.2m▼ 20.0%
2024 · €2.8m
Net result
€2,333▼ 97.8%
2024 · €106,338
Working capital
€364,454▼ 15.1%
2024 · €429,270
Trend over the years

2021 to 2025, 5 financial years 2018 to 2025, 8 financial years

The operating result falls in 2025; 2025 is 68% below 2024.

What the company sold each financial year and what was left of it. A loss stands below the zero line.

Operating result€0.07m 2025 Net result€0.002m 2025

Use the arrow keys on the chart for the figures per year.

Sector: the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30. Dashed line: the median. Available for Net result, Equity, Total assets, Working capital, Solvency, Current ratio, Return on assets (ROA), Staff (FTE).

Every figure with its change against the financial year before
favourable unfavourable
Line20182019202020212022202320242025
Operating result€0.07m-€0.5m▲ 638%€0.04m▼ 92.9%€0.1m▲ 209%-€0.1m€0.05m€0.2m▲ 342%€0.07m▼ 67.6%
Net result€0.02m-€0.3m▲ 15×€0.003mwithin the sector's middle half▼ 99.2%€0.06mwithin the sector's middle half▲ 22×-€0.1mbelow the sector's middle half€0.01mwithin the sector's middle half€0.1mwithin the sector's middle half▲ 736%€0.002mwithin the sector's middle half▼ 97.8%
Equity€0.3m-€0.6m▲ 102%€0.7mabove the sector's middle half▲ 0.4%€0.7mabove the sector's middle half▲ 9.0%€0.6mwithin the sector's middle half▼ 17.2%€0.3mwithin the sector's middle half▼ 41.1%€0.5mwithin the sector's middle half▲ 30.7%€0.5mwithin the sector's middle half▲ 0.5%
Total assets€1.0m-€1.4m▲ 44.7%€1.8mabove the sector's middle half▲ 31.0%€2.4mabove the sector's middle half▲ 32.7%€2.6mabove the sector's middle half▲ 6.5%€2.1mabove the sector's middle half▼ 19.6%€2.8mabove the sector's middle half▲ 33.4%€2.2mabove the sector's middle half▼ 20.0%
Debt€0.6m-€0.7m▲ 16.0%€1.2m▲ 58.0%€1.7m▲ 45.9%€2.0m▲ 16.4%€1.7m▼ 13.2%€2.3m▲ 33.9%€1.7m▼ 24.1%
Working capital€0.1m-€0.5m▲ 296%€0.8mabove the sector's middle half▲ 63.1%€0.9mabove the sector's middle half▲ 19.8%€0.6mabove the sector's middle half▼ 39.0%€0.2mwithin the sector's middle half▼ 67.1%€0.4mabove the sector's middle half▲ 131%€0.4mabove the sector's middle half▼ 15.1%
Solvency33.6%-46.8%▲ 13.2pp35.9%within the sector's middle half▼ 10.9pp29.5%within the sector's middle half▼ 6.4pp22.9%within the sector's middle half▼ 6.6pp16.8%below the sector's middle half▼ 6.1pp16.4%below the sector's middle half▼ 0.3pp20.7%within the sector's middle half▲ 4.2pp
Current ratio1.41-2.35▲ 0.942.53within the sector's middle half▲ 0.181.96within the sector's middle half▼ 0.571.38within the sector's middle half▼ 0.581.15within the sector's middle half▼ 0.231.25within the sector's middle half▲ 0.101.29within the sector's middle half▲ 0.04
Return on assets (ROA)2.3%-23.6%▲ 21.3pp0.1%within the sector's middle half▼ 23.4pp2.4%within the sector's middle half▲ 2.3pp-4.8%below the sector's middle half▼ 7.2pp0.6%within the sector's middle half▲ 5.4pp3.9%within the sector's middle half▲ 3.2pp0.1%within the sector's middle half▼ 3.8pp
Staff (FTE)13-16▲ 23.1%17.2above the sector's middle half▲ 7.5%18.2above the sector's middle half▲ 5.8%24.4above the sector's middle half▲ 34.1%22.2above the sector's middle half▼ 9.0%23.1above the sector's middle half▲ 4.1%21.4above the sector's middle half▼ 7.4%
above within below the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30.
Turnover and EBIT margin not published: the abbreviated format does not require them. The turnover shown is an estimate from the gross margin.
Why a figure moved sharply
  • 2025 Net result -98% on 2024. Partial demerger to Sidestep, Official Gazette 25-04-2024, in the previous financial year; now counts for a full year for the first time.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €2.2m
Fixed assets €596,287 ▼ 2.1%
Current assets €1.6m ▼ 25.1%
Equity and liabilities €2.2m
Equity €454,668 ▲ 0.5%
Debt €1.7m ▼ 24.1%
Debt's share of the balance-sheet total falls from 83.6% to 79.3%. Equity is higher and debt is lower.
Key figures and ratios
2025 value · change against 2024
EBITDA
€75,800▼
2024 · €214,058
Cash flow
€12,705▼
2024 · €118,218
Debt to equity
3.84▼
2024 · 5.08
ROE
0.5%▼
2024 · 23.5%
Interest coverage
1.79▼
2024 · 5.57
Debt ≤ 1 year
€1.2m▼
2024 · €1.7m
Debt > 1 year
€129,607▼
2024 · €271,252
Income taxes
€21,322▼
2024 · €57,387
Staff costs
€1.4m▼
2024 · €1.5m
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.

Peer companies

Historical observation

Of the 4,107 companies that looked in July 2024 the way this one looks now, 1.0% went bankrupt within 24 months and 98.0% are still going.

  • Small
  • 10 to 20 years old
  • solvency 10 to 30%
  • a profit under 5% of the balance sheet
1.0% went bankrupt
0.9% stopped otherwise
98.0% still going

A further 0.2% stopped, but we cannot tell whether within those 24 months.

For this company itself Checked computes a bankruptcy probability of 1.0% over twelve months; the group does not contradict it.

How reliable is this rule?

Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,445 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.

The companies in ten equal groups, from lowest to highest expected share.
Group Expected Actual
1 0.2% 0.2%
2 0.3% 0.5%
3 0.5% 0.6%
4 0.7% 0.8%
5 0.9% 0.9%
6 1.3% 1.5%
7 1.6% 1.8%
8 1.8% 1.8%
9 3.0% 3.1%
10 5.6% 6.2%

The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74.5% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.

An observation about 4,107 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.

Annual accounts
Filed annual accounts As filed with the NBB · 2025 against 2024 · 55 lines
Balance sheet Code20242025
Assets
Total assets20/58€2.8m€2.2m▼
Fixed assets21/28€0.6m€0.6m▼
Tangible fixed assets22/27€0.03m€0.02m▼
Plant, machinery and equipment23€0.02m€0.01m▼
Furniture and vehicles24€0.001m€0.002m▲
Other tangible fixed assets26€0.008m€0.007m▼
Financial fixed assets28€0.6m€0.6m▼
Current assets29/58€2.1m€1.6m▼
Amounts receivable within one year40/41€1.2m€1.3m▲
Trade receivables40€1.0m€1.0m▲
Other amounts receivable41€0.2m€0.2m▼
Current investments50/53€0.2m€0.2m=
Cash at bank and in hand54/58€0.6m€0.05m▼
Deferred charges and accrued income490/1€0.1m€0.1m▲
Equity and liabilities
Total equity and liabilities10/49€2.8m€2.2m▼
Equity10/15€0.5m€0.5m▲
Contributions10/11€0.005m€0.005m=
Reserves13€0.4m€0.4m▲
Non-distributable reserves130/1€0.2m€0.2m=
Reserves not available under the articles1311€0-
Own shares acquired1312€0.2m€0.2m=
Distributable reserves133€0.3m€0.3m▲
Amounts payable17/49€2.3m€1.7m▼
Amounts payable after more than one year17€0.3m€0.1m▼
Financial debts170/4€0.2m€0.1m▼
Other amounts payable178/9€0.1m€0▼
Amounts payable within one year42/48€1.7m€1.2m▼
Current portion of amounts payable after more than one year42€0.2m€0.1m▼
Financial debts43€0.2m€0.2m▼
Credit institutions430/8€0.2m€0.2m▼
Other loans439€0-
Trade debts44€0.9m€0.6m▼
Suppliers440/4€0.9m€0.6m▼
Taxes, remuneration and social security45€0.3m€0.3m▼
Taxes450/3€0.2m€0.2m▼
Remuneration and social security454/9€0.1m€0.1m▼
Other amounts payable47/48€0.1m€0.004m▼
Accrued charges and deferred income492/3€0.3m€0.4m▲
Income statement Code20242025
Remuneration, social security and pensions62€1.5m€1.4m▼
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€0.01m€0.01m▼
Other operating charges640/8€0.008m€0.001m▼
Gross operating margin9900€1.7m€1.5m▼
Operating profit (loss)9901€0.2m€0.07m▼
Financial income75/76B€1€0.001m▲
Recurring financial income75€1€0.001m▲
Financial charges65/66B€0.04m€0.04m▲
Recurring financial charges65€0.04m€0.04m▲
Profit (loss) for the period before taxes9903€0.2m€0.02m▼
Income taxes67/77€0.06m€0.02m▼
Profit (loss) for the period9904€0.1m€0.002m▼
Profit (loss) for the period to be appropriated9905€0.1m€0.002m▼
Appropriation of the result
Profit (loss) to be appropriated9906€0.1m€0.002m▼
Transfer to equity691/2€0.1m€0.002m▼
To other reserves6921€0.1m€0.002m▼
Social balance sheet
Average headcount (FTE)908723.121.4▼

The notes to these accounts (17 items: statements of assets and debts, cost breakdowns, rights and commitments) are not shown here.

Line20182019202020212022202320242025Change
Non-recurring operating income76A---€0€200€0---
Remuneration, social security and pensions62---€0.9m€1.2m€1.3m€1.5m€1.4m▼ 6.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€0.03m€0.03m€0.03m€0.03m€0.04m€0.03m€0.01m€0.01m▼ 12.7%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals)631/4---€0€0.008m€0---
Other operating charges640/8---€0.003m€0.003m€0.003m€0.008m€0.001m▼ 80.3%
Non-recurring operating charges66A----€0.002m€0---
Gross operating margin9900€0.7m€1.3m€0.8m€1.0m€1.1m€1.3m€1.7m€1.5m▼ 13.7%
Operating profit (loss)9901€0.07m€0.5m€0.04m€0.1m-€0.1m€0.05m€0.2m€0.07m▼ 67.6%
Financial income75/76B---€6€125€0.003m€1€0.001m▲ 675×
Recurring financial income75€84€196€0.001m€6€125€0.003m€1€0.001m▲ 675×
Financial charges65/66B---€0.02m€0.02m€0.03m€0.04m€0.04m▲ 10.0%
Recurring financial charges65€0.02m€0.02m€0.02m€0.02m€0.02m€0.03m€0.04m€0.04m▲ 10.0%
Profit (loss) for the period before taxes9903€0.04m€0.5m€0.01m€0.09m-€0.1m€0.02m€0.2m€0.02m▼ 85.6%
Income taxes67/77€0.02m€0.2m€0.01m€0.03m€0.001m€0.007m€0.06m€0.02m▼ 62.8%
Profit (loss) for the period9904€0.02m€0.3m€0.003m€0.06m-€0.1m€0.01m€0.1m€0.002m▼ 97.8%
Profit (loss) for the period to be appropriated9905€0.02m€0.3m€0.003m€0.06m-€0.1m€0.01m€0.1m€0.002m▼ 97.8%
Line20182019202020212022202320242025Change
Assets
Total assets20/58€1.0m€1.4m€1.8m€2.4m€2.6m€2.1m€2.8m€2.2m▼ 20.0%
Fixed assets21/28€0.5m€0.6m€0.5m€0.5m€0.5m€0.6m€0.6m€0.6m▼ 2.1%
Intangible fixed assets21-€278€171€63€0----
Tangible fixed assets22/27€0.5m€0.6m€0.5m€0.5m€0.5m€0.02m€0.03m€0.02m▼ 10.7%
Land and buildings22---€0.5m€0.5m€0---
Plant, machinery and equipment23---€0.02m€0.02m€0.01m€0.02m€0.01m▼ 14.6%
Furniture and vehicles24---€0.01m€0.007m€0.001m€0.001m€0.002m▲ 116%
Other tangible fixed assets26----€0.01m€0.01m€0.008m€0.007m▼ 13.6%
Financial fixed assets28€0.003m€0.003m€0.003m€0.003m€0.003m€0.6m€0.6m€0.6m▼ 1.7%
Current assets29/58€0.4m€0.8m€1.3m€1.9m€2.1m€1.4m€2.1m€1.6m▼ 25.1%
Amounts receivable within one year40/41€0.4m€0.6m€0.9m€1.2m€1.7m€1.2m€1.2m€1.3m▲ 2.0%
Trade receivables40---€1.0m€1.4m€0.9m€1.0m€1.0m▲ 2.5%
Other amounts receivable41---€0.2m€0.2m€0.3m€0.2m€0.2m▼ 0.1%
Current investments50/53------€0.2m€0.2m=
Cash at bank and in hand54/58€0.04m€0.2m€0.4m€0.6m€0.3m€0.2m€0.6m€0.05m▼ 92.5%
Deferred charges and accrued income490/1---€0.06m€0.08m€0.08m€0.1m€0.1m▲ 18.6%
Equity and liabilities
Total equity and liabilities10/49€1.0m€1.4m€1.8m€2.4m€2.6m€2.1m€2.8m€2.2m▼ 20.0%
Equity10/15€0.3m€0.6m€0.7m€0.7m€0.6m€0.3m€0.5m€0.5m▲ 0.5%
Contributions10/11€0.006m€0.006m-€0.006m€0.006m€0.005m€0.005m€0.005m=
Reserves13€0.3m€0.6m€0.6m€0.7m€0.6m€0.3m€0.4m€0.4m▲ 0.5%
Non-distributable reserves130/1---€0.002m€0.002m€0.001m€0.2m€0.2m=
Reserves not available under the articles1311---€0.002m€0.002m€0.001m€0--
Own shares acquired1312------€0.2m€0.2m=
Distributable reserves133---€0.7m€0.6m€0.3m€0.3m€0.3m▲ 0.8%
Amounts payable17/49€0.6m€0.7m€1.2m€1.7m€2.0m€1.7m€2.3m€1.7m▼ 24.1%
Amounts payable after more than one year17€0.3m€0.3m€0.3m€0.3m€0.2m€0.4m€0.3m€0.1m▼ 52.2%
Financial debts170/4---€0.3m€0.2m€0.2m€0.2m€0.1m▼ 19.8%
Other amounts payable178/9-----€0.2m€0.1m€0▼ 100%
Amounts payable within one year42/48€0.3m€0.4m€0.5m€1.0m€1.5m€1.2m€1.7m€1.2m▼ 27.6%
Current portion of amounts payable after more than one year42---€0.05m€0.05m€0.03m€0.2m€0.1m▼ 24.8%
Financial debts43---€0.004m€0.1m€0.4m€0.2m€0.2m▼ 0.6%
Credit institutions430/8---€0.001m€0.1m€0.2m€0.2m€0.2m▼ 0.6%
Other loans439---€0.003m€0.003m€0.2m€0--
Trade debts44€0.2m€0.2m€0.3m€0.7m€1.1m€0.6m€0.9m€0.6m▼ 34.2%
Suppliers440/4---€0.7m€1.1m€0.6m€0.9m€0.6m▼ 34.2%
Taxes, remuneration and social security45---€0.2m€0.2m€0.2m€0.3m€0.3m▼ 1.6%
Taxes450/3---€0.07m€0.1m€0.07m€0.2m€0.2m▼ 1.7%
Remuneration and social security454/9---€0.09m€0.1m€0.1m€0.1m€0.1m▼ 1.5%
Other amounts payable47/48---€68€68€0.004m€0.1m€0.004m▼ 96.4%
Accrued charges and deferred income492/3---€0.5m€0.3m€0.09m€0.3m€0.4m▲ 19.7%
Line20182019202020212022202320242025Change
Profit (loss) for the period9904€22,062€327,023€2,673€58,496-€122,463€12,726€106,338€2,333▼ 97.8%
+ Depreciation and write-downs630€33,839€31,153€31,895€32,585€37,707€31,620€11,880€10,373▼ 12.7%
Operating cash flow (approximation)€55,901€358,176€34,567€91,081-€84,756€44,346€118,218€12,705▼ 89.3%
Investment in fixed assets (approximation)--€46,961-€9,104-€15,890-€25,835-€149,550€6,977€2,178▼ 68.8%
Change in cash-€134,141€187,415€239,152-€287,196-€147,153€466,294-€583,938-

Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.

Download as CSV

Latest 10 of 13 filings with the National Bank
Financial year Type Filed Reference
31-12-2025 abbreviated format 31-07-2026 2026-00373990
31-12-2024 abbreviated format 25-07-2025 2025-00308381
31-12-2023 abbreviated format 17-09-2024 2024-00463791
31-12-2022 abbreviated format 01-09-2023 2023-00408392
31-12-2021 abbreviated format 19-07-2022 2022-20210846
31-12-2020 abbreviated format 27-08-2021 2021-55500472
31-12-2019 abbreviated format 26-08-2020 2020-44800303
31-12-2018 abbreviated format 28-08-2019 2019-54000407
31-12-2017 abbreviated format 27-07-2018 2018-38200373
31-12-2016 micro format 30-08-2017 2017-50700594

Show all 13 filings

Similar companies · same sector, comparable size

Of the 9,796 active companies whose main activity is advertising agencies (NACE 73110), figures are known for 3,882. 2,261 are within a factor 10 of this equity. These 5 are the closest to it. See the whole sector

Subsidies and aid

Flemish government

2022 to 2025 · 8 entries · €405,626 awarded · €325,346 paid
Year Entries AwardedPaid
2025 2 €0€0
2024 1 €0€158,000
2023 2 €2,042€6,460
2022 3 €403,584€160,886
Schemes
4 entries · €396,280 · €316,000 paid · Fonds voor Innoveren en Ondernemen
2 entries · €7,403 · €7,403 paid · Fonds voor Innoveren en Ondernemen
2 entries · €1,943 · €1,943 paid · Departement Werk en Sociale Economie

Public contracts

5 awards · 2021 to 2022
2020/68590/S4/BAT/Mediacampagnes: Perceel 2: het realiseren van een totaalproject communicatiecampagnes waarbij exclusief gebruik wordt gemaakt van online kanalen
buyer: SPF Economie, PME, Classes moyennes et EnergieBusiness servicesawarded 23-03-2022€111 tendersTED 50764-2024
2020/68590/S4/BAT/Mediacampagnes: Lot 3 : réalisation de campagnes de communication, y compris le développement du concept et la réalisation des supports de communication
buyer: SPF Economie, PME, Classes moyennes et EnergieBusiness servicesawarded 23-03-2022€114 tendersTED 50764-2024
2020/68590/S4/BAT/Mediacampagnes: Lot 2 : réalisation d'un projet global de campagnes de communication en utilisant exclusivement des canaux en ligne
buyer: SPF Economie, PME, Classes moyennes et EnergieBusiness servicesawarded 22-03-2022€900,00017 tendersTED 178155-2022
2020/68590/S4/BAT/Mediacampagnes: Lot 3 : réalisation de campagnes de communication, y compris le développement du concept et la réalisation des supports de communication
buyer: SPF Economie, PME, Classes moyennes et EnergieBusiness servicesawarded 22-03-2022€1.5m22 tendersTED 178155-2022
Un bureau pour la stratégie et le planning média et pour l'achat de média pour la Loterie Nationale
buyer: Loterie Nationale SA de droit publicBusiness servicesawarded 01-07-2021€75.0m4 tendersTED 370752-2021

Source: TED (Tenders Electronic Daily), Publications Office of the European Union. Values as the buyer published them; for a framework agreement, a ceiling.