Ads & Data
ActiveSummary
Ads & Data has been active since 2009 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €1.1m and a net result of -€294,738. The figures fluctuate too strongly year-on-year for a reliable trend projection. Its solvency ranks better than 14% of 844 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.3% (very low).
History
Ads & Data was incorporated on 22 January 2009.1 Between 2018 and 2021 the capital was increased 2 times, most recently to €3.2m.23 Since 2021 the company has been called Ads & Data.4 The registered office was moved to Vilvoorde in 2021.4 The board currently has 9 members; Eiferman has served longest, since 2021.4 Revenue grew from €10.7m in 2018 to €27.8m in 2025 and headcount from 19.9 to 126 full-time equivalents.5
Acts, filings and financial milestones
18-09
State Gazette act
Appointment: Jan Manssens (director)Resignation: Ben Vandermeulen (director) · Permanent representatives: Koen Verwee, Danny Lelie and Kenny Henderyckx · Declaration28 facts ▸
- General meeting, 11-09-2026
- Director appointment, Jan Manssens (director)
- Director resignation, Ben Vandermeulen (director)
- Other statement, elected domicile, zetel van de Vennootschap
- Board composition, Eiferman (director)
- Permanent representative, Koen Verwee (permanent representative)
- Board composition, Limacs (director)
- Permanent representative, Danny Lelie (permanent representative)
- Board composition, Jan Manssens (proximus bestuurder)
- Board composition, Jeroen Bronselaer (telenet bestuurder)
- Board composition, Maison 42 (director)
- Permanent representative, Kenny Henderyckx (permanent representative)
- +16 further facts in this act
04-06
State Gazette act
Appointments: LIMACS (director) and Maison 42 (director)Permanent representatives: Danny Lelie and Kenny Henderyckx · Resignations: Maison 42 (director) and ZUMACO (director)12 facts ▸
- General meeting, 21-05-2026
- Director appointment, LIMACS (director)
- Director appointment, Maison 42 (director)
- Permanent representative, Danny Lelie (permanent representative)
- Permanent representative, Kenny Henderyckx (permanent representative)
- Director resignation, Maison 42 (director)
- Director resignation, ZUMACO (director)
- Board composition, Eiferman (mediahuis bestuurder)
- Board composition, LIMACS (mediahuis bestuurder)
- Board composition, Ben Vandermeulen (proximus bestuurder)
- Board composition, Jeroen Bronselaer (telenet bestuurder)
- Board composition, Maison 42 (telenet bestuurder)
27-03
State Gazette act
Permanent representatives: Valérie Morfitis, Martine Schrijvers and Bart Van OudenhovePower of attorney18 facts ▸
- Board meeting, 05-03-2026
- Other statement, alle vroegere delegaties door Raad van Bestuur inclusief gepubliceerde, vervanging vroegere delegaties
- Power of attorney, Morfitis & Co BV
- Permanent representative, Valérie Morfitis (permanent representative)
- Power of attorney, Anja Van Wingene (chief people officer (cpo))
- Power of attorney, Lieve Beckers (chief people officer (cpo))
- Power of attorney, Els Vercauteren (chief people officer (cpo))
- Power of attorney, Nils Dero (chief people officer (cpo))
- Power of attorney, The House of Conversation BV (chief people officer (cpo))
- Permanent representative, Martine Schrijvers (permanent representative)
- Power of attorney, Bart Verbeiren
- Power of attorney, lef Cuynen
- +6 further facts in this act
02-12
State Gazette act
Permanent representative: Steven Van Campenhout1 fact ▸
- Permanent representative, Steven Van Campenhout
16-10
State Gazette act
Resignation: Jeroen Bronselaer (executive director)Appointment: Morfitis & Co BV (dagselijks bestuurder / ceo) · Permanent representatives: Valérie Morfitis and Bart Demeulenaere · Power of attorney17 facts ▸
- Board meeting, 07/10/2025
- Director resignation, Jeroen Bronselaer (executive director)
- Director appointment, Morfitis & Co BV (dagselijks bestuurder / ceo)
- Permanent representative, Valérie Morfitis
- Power of attorney, Morfitis & Co BV
- Power of attorney, Bart Demeulenaere BV
- Permanent representative, Bart Demeulenaere
- Power of attorney, Anja Van Wingene
- Power of attorney, Lieve Beckers
- Power of attorney, Bart Verbeiren
- Power of attorney, Ief Cuynen
- Power of attorney, Nils Dero
- +5 further facts in this act
11-06
State Gazette act
Reappointments: Jeroen Bronselaer (director) and Kenny Henderyckx (director)Power of attorney7 facts ▸
- Written resolution, 15/05/2025
- Director reappointment, Jeroen Bronselaer (director)
- Director reappointment, Kenny Henderyckx (director)
- Power of attorney, Bart Van Oudenhove
- Power of attorney, Ad-ministerie BV
- Power of attorney, Jeroen Bronselaer
- Power of attorney, Kenny Henderyckx
28-02
State Gazette act
Resignation: 3Tien BV (ceo, belast met het dagelijks bestuur)Appointment: Jeroen Bronselaer (executive director) · Permanent representatives: Bart Demeulenaere, Bart Van Oudenhove and Adriaan de Leeuw · Power of attorney18 facts ▸
- Board meeting, 4 februari 2025
- Director resignation, 3Tien BV (ceo, belast met het dagelijks bestuur)
- Power of attorney, 3Tien BV
- Power of attorney, Bart Decoster
- Director appointment, Jeroen Bronselaer (executive director)
- Power of attorney, Bart Demeulenaere BV
- Power of attorney, Anja Van Wingene
- Power of attorney, Lieve Beckers
- Power of attorney, Bart Verbeiren
- Power of attorney, Nils Dero
- Power of attorney, Martine Schrijvers
- Power of attorney, Britt Vlamynck
- +6 further facts in this act
09-07
State Gazette act
Appointment: KPMG Bedrijfsrevisoren BV (statutory auditor)Permanent representative: Dave Minny · Power of attorney5 facts ▸
- General meeting, 16/05/2024
- Auditor appointment, KPMG Bedrijfsrevisoren BV (statutory auditor)
- Permanent representative, Dave Minny
- Power of attorney, Bart Van Oudenhove
- Power of attorney, Ad-ministerie BV
Show earlier events
04-03
State Gazette act
Resignations & appointmentsPower of attorney12 facts ▸
- Board meeting, 18/01/2024
- Power of attorney, 3TIEN BV
- Power of attorney, Bart Demeulenaere BV
- Power of attorney, Anja Van Wingene
- Power of attorney, Lieve Beckers
- Power of attorney, Bart Verbeiren
- Power of attorney, Jelle Van Craen
- Power of attorney, Nils Dero
- Power of attorney, Martine Schrijvens
- Power of attorney, Britt Vlamynck
- Power of attorney, Els Vercauteren
- Power of attorney, Rikkert Van Loo
13-07
State Gazette act
Resignation: Christophe Van Wichelen (telenet bestuurder)Appointment: Kenny Henderyckx (telenet bestuurder) · Permanent representatives: Koen Verwee and Kristiaan De Beukelaer · Mandate compensation9 facts ▸
- General meeting, 04/07/2023
- Director resignation, Christophe Van Wichelen (telenet bestuurder)
- Director appointment, Kenny Henderyckx (telenet bestuurder)
- Mandate compensation, Kenny Henderyckx
- Permanent representative, Koen Verwee
- Permanent representative, Kristiaan De Beukelaer
- Power of attorney, Ask Q BV
- Power of attorney, Ad-ministerie BV
- Power of attorney, Adriaan de Leeuw
21-11
State Gazette act
Resignations & appointmentsPower of attorney · Mandate term · Accounting effect17 facts ▸
- Board meeting, 18/10/2022
- Power of attorney, 3TIEN BV
- Power of attorney, Bart Demeulenaere BV
- Power of attorney, Anja Van Wingene
- Power of attorney, Lieve Beckers
- Power of attorney, Bart Verbeiren
- Power of attorney, Jelle Van Craen
- Power of attorney, Ilse Baele
- Power of attorney, Nils Dero
- Power of attorney, Martine Schrijvens
- Power of attorney, Maarten Galle
- Power of attorney, Britt Vlamynck
- +5 further facts in this act
03-12
State Gazette act
Appointments: RSM Interaudit CVBA (statutory auditor) and KPMG Bedrijfsrevisoren BV/SRL (statutory auditor)Permanent representatives: Kurt Coninx and Dave Minnoy · Director discharge · Power of attorney13 facts ▸
- General meeting, 10/11/2021
- Auditor appointment, RSM Interaudit CVBA (statutory auditor)
- Permanent representative, Kurt Coninx
- Director discharge, RSM Interaudit CVBA
- Auditor appointment, KPMG Bedrijfsrevisoren BV/SRL (statutory auditor)
- Permanent representative, Dave Minnoy
- Power of attorney, Rémy Bonnaffé
- Power of attorney, Thomas Pauwels
- Power of attorney, Marieke Van Driessche
- Power of attorney, Lauranne Van den Maegdenbergh
- Power of attorney, Helena Staimans
- Power of attorney, Ask Q BV
- +1 further facts in this act
18-10
State Gazette act
Resignations & appointmentsPower of attorney13 facts ▸
- Board meeting, 29/09/2021
- Power of attorney, 3TIEN BV
- Power of attorney, Bart Demeulenaere BV
- Power of attorney, Koen Van Rhijn BV
- Power of attorney, Anja Van Wingene
- Power of attorney, Lieve Beckers
- Power of attorney, Guy Francx
- Power of attorney, Bart Verbeiren
- Power of attorney, Jelle Van Craen
- Power of attorney, Ilse Baele
- Power of attorney, Nils Dero
- Power of attorney, Martine Schrijvens
- +1 further facts in this act
25-05
State Gazette act
Resignations & appointmentsPower of attorney · Mandate term18 facts ▸
- Board meeting, 10/05/2021
- Power of attorney, 3TIEN BV
- Power of attorney, Bart Demeulenaere BV
- Power of attorney, Koen Van Rhijn BV
- Power of attorney, Lies Van Campfort
- Power of attorney, Lieve Beckers
- Power of attorney, Guy Francx
- Power of attorney, Bart Verbeiren
- Power of attorney, Jelle Van Craen
- Power of attorney, Iise Baele
- Power of attorney, Nils Dero
- Power of attorney, Martine Schrijvens
- +6 further facts in this act
20-05
State Gazette act
Appointments: Jeroen Bronselaer, 3TIEN BV and 4 othersResignations: Koen Van Rhijn BV, Lieven Vermaele and Saskia Schatteman · Permanent representatives: Bart Decoster, Koen Van Rhijn and Bart Demeulenaere · Power of attorney16 facts ▸
- Board meeting, 01/04/2021
- Director appointment, Jeroen Bronselaer (voorzitter van de raad)
- Director resignation, Koen Van Rhijn BV
- Power of attorney, Koen Van Rhijn
- Power of attorney, Lieven Vermaele
- Power of attorney, Saskia Schatteman
- Director appointment, 3TIEN BV (ceo)
- Permanent representative, Bart Decoster
- Director appointment, Koen Van Rhijn BV (coo)
- Permanent representative, Koen Van Rhijn
- Director appointment, Bart Demeulenaere BV (cco)
- Permanent representative, Bart Demeulenaere
- +4 further facts in this act
23-04
State Gazette act
Appointments: Eiferman, Zumaco and 3 othersPermanent representatives: VERWEE Koen Albert and DE BEUKELAER Kristiaan Ivo · Name change · Registered-office move16 facts ▸
- General meeting, 01/04/2021
- Name change, Ads & Data
- Registered-office move, 1800 Vilvoorde, Harensesteenweg 226
- Statutes amendment
- Capital, €829.194,68
- Director appointment, Eiferman (director)
- Director appointment, Zumaco (director)
- Director appointment, VANDERMEULEN Ben Jan (director)
- Permanent representative, VERWEE Koen Albert
- Permanent representative, DE BEUKELAER Kristiaan Ivo
- Director appointment, BRONSELAER Jeroen Maria Karel (chair)
- Director appointment, BRONSELAER Jeroen Maria Karel (telenet bestuurder)
- +4 further facts in this act
21-04
State Gazette act
Resignations: Saskia Gustava Yvonne SCHATTEMAN (director) and Lieven Maria Géry VERMAELE (director)Capital increase · Bank account · Capital decrease12 facts ▸
- General meeting, 01/04/2021
- Capital increase, €2.000.000
- Capital increase, €63.211
- Bank account, KBC Bank NV
- Capital decrease, €2.379.016,32
- Capital, €829.194,68
- Statutes amendment
- Director resignation, Saskia Gustava Yvonne SCHATTEMAN (director)
- Director resignation, Lieven Maria Géry VERMAELE (director)
- Director discharge, Saskia Gustava Yvonne SCHATTEMAN
- Director discharge, Lieven Maria Géry VERMAELE
- Share transfer, Vlaamse Audiovisuele Regie → Telenet
01-12
State Gazette act
Resignation: Wildcard Concepts BV (director)Permanent representative: Peter Quaghebeur · Appointment: Jeroen Bronselaer (director) · Power of attorney8 facts ▸
- General meeting, 17/11/2020
- Director resignation, Wildcard Concepts BV (director)
- Permanent representative, Peter Quaghebeur
- Director appointment, Jeroen Bronselaer (director)
- Power of attorney, Philippe Baeten
- Power of attorney, Quinten Helsen
- Power of attorney, Ingrid Moriau
- Power of attorney, Els Bruninx
19-06
State Gazette act
Resignations: Dieter Nieuwdorp (director) and Ils Neuts (director)Appointments: Wildcard Concepts BV (director) and Christophe Van Wichelen (director) · Permanent representative: Peter Quaghebeur · Power of attorney9 facts ▸
- General meeting, 24/03/2020
- Director resignation, Dieter Nieuwdorp (director)
- Director resignation, Ils Neuts (director)
- Director appointment, Wildcard Concepts BV (director)
- Permanent representative, Peter Quaghebeur
- Director appointment, Christophe Van Wichelen (director)
- Power of attorney, Philippe Baeten
- Power of attorney, Quinten Helsen
- Power of attorney, Ingrid Moriau
19-06
State Gazette act
Resignation: Peter Claes (director)Appointment: Lieven Vermaele (director) · Power of attorney6 facts ▸
- General meeting, 26/03/2020
- Director resignation, Peter Claes (director)
- Director appointment, Lieven Vermaele (director)
- Power of attorney, Philippe Baeten
- Power of attorney, Quinten Helsen
- Power of attorney, Ingrid Moriau
19-06
State Gazette act
Reappointments: Saskia Schatteman, Lieven Vermaele and 2 othersPower of attorney12 facts ▸
- General meeting, 22-05-2020
- Director reappointment, Saskia Schatteman (director)
- Director reappointment, Lieven Vermaele (director)
- Director reappointment, Christophe Van Wichelen (director)
- Director reappointment, Wildcard Concepts BV (director)
- Power of attorney, Saskia Schatteman
- Power of attorney, Lieven Vermaele
- Power of attorney, Christophe Van Wichelen
- Power of attorney, Wildcard Concepts BV
- Power of attorney, Lieve Beckers
- Power of attorney, Philippe Baeten
- Power of attorney, Quinten Helsen
08-08
State Gazette act
Resignation: Bart Cobbaert (director)Appointments: Ils Neuts (director) and RSM Interaudit (statutory auditor) · Permanent representative: Kurt Coninx6 facts ▸
- General meeting, 16/05/2019
- General meeting, 14/06/2019
- Director resignation, Bart Cobbaert (director)
- Director appointment, Ils Neuts (director)
- Auditor appointment, RSM Interaudit (statutory auditor)
- Permanent representative, Kurt Coninx (company auditor)
07-01
State Gazette act
Resignations: Lutgarde Vercruysse (director) and Jeroen Bronselaer (director)Appointments: Peter Claes (class A director) and Dieter Nieuwdorp (class B director)4 facts ▸
- Director resignation, Lutgarde Vercruysse (director)
- Director appointment, Peter Claes (class A director)
- Director resignation, Jeroen Bronselaer (director)
- Director appointment, Dieter Nieuwdorp (class B director)
16-01
State Gazette act
Capital & shares · Statutes amendmentCapital increase · Capital decrease · Capital6 facts ▸
- General meeting, 28/12/2017
- Capital increase, €520.000
- Capital decrease, €1.522.692,58
- Capital decrease, €102.307,42
- Capital, €1.145.000
- Statutes amendment
12-05
State Gazette act
Resignation: Thierry Van Zeebroeck (director)Appointments: Saskia Schatteman (director) and RSM Interaudit (statutory auditor) · Permanent representative: Kurt Coninx5 facts ▸
- General meeting, 21 September 2016
- Director resignation, Thierry Van Zeebroeck (director)
- Director appointment, Saskia Schatteman (director)
- Auditor appointment, RSM Interaudit (statutory auditor)
- Permanent representative, Kurt Coninx (company auditor)
11-07
State Gazette act
Resignation: Dries Van den Cruyce (director)Appointment: Lutgarde Vercruysse (director)3 facts ▸
- General meeting, 18/05/2016
- Director resignation, Dries Van den Cruyce (director)
- Director appointment, Lutgarde Vercruysse (director)
09-09
State Gazette act
Resignation: Koen Van Rhijn (managing director)Appointment: Koen Van Rhijn (ceo, belast met het dagelijks bestuur) · Permanent representative: Koen Van Rhijn4 facts ▸
- Board meeting, 21/04/2015
- Director resignation, Koen Van Rhijn (managing director)
- Director appointment, Koen Van Rhijn (ceo, belast met het dagelijks bestuur)
- Permanent representative, Koen Van Rhijn
08-05
State Gazette act
Resignations: DECOSTER Bart, Eugeen, KOEN VAN RHIJN and 3 othersPermanent representative: VAN RHIJN Koen, Marie, Agnes, Jacobus · Reappointments: VAN ZEEBROECK, Thierry, Paul (director) and BRONSELAER Jeroen, Maria, Karel (director) · Appointments: VAN dEN CRUYCE Dries, Jan, Leen (director) and COBBAERT Bart, Julien (director)16 facts ▸
- General meeting, 21/04/2015
- Capital, €2.250.000
- Statutes amendment
- Statutes amendment
- Director resignation, DECOSTER Bart, Eugeen (director)
- Director resignation, KOEN VAN RHIJN (director and managing director)
- Permanent representative, VAN RHIJN Koen, Marie, Agnes, Jacobus
- Director resignation, DAEMEN Mark (adviseur)
- Director resignation, VAN dEN CRUYCE Dries (adviseur)
- Director resignation, COBBAERT Bart (adviseur)
- Director reappointment, VAN ZEEBROECK, Thierry, Paul (director)
- Director reappointment, BRONSELAER Jeroen, Maria, Karel (director)
- +4 further facts in this act
19-03
State Gazette act
Resignation: Monique RAEFFELS (director)Appointment: Bart DECOSTER (director) · Permanent representative: Koen VAN RHIJN4 facts ▸
- Board meeting, 19/02/2014
- Director resignation, Monique RAEFFELS (director)
- Director appointment, Bart DECOSTER (director)
- Permanent representative, Koen VAN RHIJN
31-05
State Gazette act
Resignation: Sigrid VAN DEN HOUTE (director)Appointments: Jeroen BRONSELAER (director) and BDO Bedrijfsrevisoren (statutory auditor) · Permanent representatives: Bert Kegels and Koen VAN RHIJN8 facts ▸
- Board meeting, 22/03/2013
- Director resignation, Sigrid VAN DEN HOUTE (director)
- Director appointment, Jeroen BRONSELAER (director)
- General meeting, 16/05/2013
- Director appointment, Jeroen BRONSELAER (director)
- Auditor appointment, BDO Bedrijfsrevisoren (statutory auditor)
- Permanent representative, Bert Kegels
- Permanent representative, Koen VAN RHIJN
15-05
State Gazette act
Appointment: Sigrid VAN DEN HOUTE (director)2 facts ▸
- General meeting, 19/05/2011
- Director appointment, Sigrid VAN DEN HOUTE (director)
31-12
State Gazette act
Resignation: VAN RHIJN Koen (managing director)Appointment: KOEN VAN RHIJN (managing director) · Permanent representative: VAN RHIJN Koen4 facts ▸
- Board meeting, 09/12/2010
- Director resignation, VAN RHIJN Koen (managing director)
- Director appointment, KOEN VAN RHIJN (managing director)
- Permanent representative, VAN RHIJN Koen
26-11
State Gazette act
Appointments: VAN RHIJN Koen (managing director) and VAN DEN HOUTE Sigrid (director)Resignation: Schatteman Saskia (director) · Power of attorney7 facts ▸
- Board meeting, 25/03/2010
- Director appointment, VAN RHIJN Koen (managing director)
- Power of attorney, VAN RHIJN Koen
- Power of attorney, DE JAEGERE Frank
- Board meeting, 10/11/2010
- Director resignation, Schatteman Saskia (director)
- Director appointment, VAN DEN HOUTE Sigrid (director)
04-05
State Gazette act
Resignations: CAPPO (director) and Monique RAEFFELS (chair of the board)Permanent representative: HARDY Edwin · Appointments: BDO Bedrijfsrevisoren (statutory auditor) and Thierry VAN ZEEBROECK (chair of the board) · Power of attorney9 facts ▸
- General meeting, 22/01/2010
- Director resignation, CAPPO (director)
- Permanent representative, HARDY Edwin
- Auditor appointment, BDO Bedrijfsrevisoren (statutory auditor)
- Board meeting, 04/02/2010
- Director resignation, CAPPO (managing director)
- Power of attorney, CAPPO
- Director resignation, Monique RAEFFELS (chair of the board)
- Director appointment, Thierry VAN ZEEBROECK (chair of the board)
16-02
State Gazette act
MiscellaneousCapital · Statutes amendment2 facts ▸
- Capital
- Statutes amendment