Ads & Data

Active

Public limited companyfounded 200917 yrs activeHarensesteenweg 226, 1800 Vilvoorde, BelgiumKBO/BCE: BE 0809.309.701

Summary

Ads & Data has been active since 2009 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €1.1m and a net result of -€294,738. The figures fluctuate too strongly year-on-year for a reliable trend projection. Its solvency ranks better than 14% of 844 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.3% (very low).

Risk analysisWatch Report Compare

Ads & DataActiveChecked score 82/100

Risk analysis Report Compare

Directors

9 directors, 1 in day-to-day management, no change since 2026

Board 9

Morfitis & Co

Dagselijks bestuurder / ceo · since 02-09-2025 · Private limited company · perm. rep.: Valérie Morfitis

Current

Eiferman

Director · since 01-04-2021 · Legal entity · perm. rep.: VERWEE Koen Albert

Current

VANDERMEULEN Ben Jan

Director · since 01-04-2021

Current

Zumaco

Director · since 01-04-2021 · Legal entity · perm. rep.: DE BEUKELAER Kristiaan Ivo

Current

VAN WICHELEN Christophe Maria Eduardus

Telenet bestuurder · since 23-04-2021

Current

Kenny Henderyckx

Director · since 04-07-2023

Current

LIMACS

Director · since 21-05-2026 · Private limited company · perm. rep.: Danny Lelie

Current

Maison 42

Director · since 21-05-2026 · Private limited company · perm. rep.: Kenny Henderyckx

Current

Show all 9 directors

Jan Manssens

Director · since 07-09-2026

Current

3 not recently confirmed

Still in office according to the acts, but no act of the last six years confirms the mandate. It has often ended since, in an act we have not read.

COBBAERT Bart, Julien

Director · since 08-05-2015

Not recently confirmed

VAN dEN CRUYCE Dries, Jan, Leen

Director · since 08-05-2015

Not recently confirmed

CLAES Peter

Class A director

Not recently confirmed

Day-to-day management 1

Morfitis & Co

Dagselijks bestuurder / ceo · since 02-09-2025 · Private limited company · perm. rep.: Valérie Morfitis

Current

1 not recently confirmed

Still in office according to the acts, but no act of the last six years confirms the mandate. It has often ended since, in an act we have not read.

KOEN VAN RHIJN

Ceo, belast met het dagelijks bestuur · since 09-09-2015 · Private limited company · perm. rep.: VAN RHIJN Koen, Marie, Agnes, Jacobus

Not recently confirmed

Permanent representatives 6

Bart Demeulenaere

Permanent representative · since 01-04-2021 · for Bart Demeulenaere BV

Current

DE BEUKELAER Kristiaan Ivo

Permanent representative · since 01-04-2021 · for Zumaco

Current

VERWEE Koen Albert

Permanent representative · since 01-04-2021 · for Eiferman

Current

Valérie Morfitis

Permanent representative · since 02-09-2025 · for Morfitis & Co

Current

Danny Lelie

Permanent representative · since 21-05-2026 · for LIMACS

Current

Kenny Henderyckx

Permanent representative · since 21-05-2026 · for Maison 42

Current

1 not recently confirmed

Still in office according to the acts, but no act of the last six years confirms the mandate. It has often ended since, in an act we have not read.

VAN RHIJN Koen, Marie, Agnes, Jacobus

Permanent representative · since 09-09-2015 · for KOEN VAN RHIJN

Not recently confirmed

Statutory auditor 1

KPMG Bedrijfsrevisoren BV

Statutory auditor · since 03-12-2021 · perm. rep.: Dave Minny

Current

Other functions 3

Bart Demeulenaere BV

Cco · since 01-04-2021 · Legal entity · perm. rep.: Bart Demeulenaere

Current

Lies Van Camfort

Cho · since 01-04-2021

Current

Lieve Beckers

Cfo · since 01-04-2021

Current

Derived from published Gazette acts. The CBE keeps the official list of function holders; we do not read it, so the two can differ. See the function holders in the CBE →

Mandate history

41 people since 2010, 17 in office

All 41 In office 17 Ended 24

Board
Day-to-day management
Statutory auditor
Other function
not recently confirmed
began earlier

Mandates per person, with start and end dates
Name	Functions and periods
Eiferman	Director, from 01-04-2021 to date
VANDERMEULEN Ben Jan	Director, from 01-04-2021 to date
Zumaco	Director, from 01-04-2021 to date
VAN WICHELEN Christophe Maria Eduardus	Telenet bestuurder, from 23-04-2021 to date
Kenny Henderyckx	Telenet bestuurder, from 04-07-2023 to date
Morfitis & Co	Dagselijks bestuurder / ceo, from 02-09-2025 to date Dagselijks bestuurder / ceo, from 02-09-2025 to date
LIMACS	Director, from 21-05-2026 to date
Maison 42	Director, already before 21-05-2026 to date
Jan Manssens	Director, from 07-09-2026 to date
KPMG Bedrijfsrevisoren BV	Statutory auditor, from 03-12-2021 to date
Bart Demeulenaere BV	Cco, from 01-04-2021 to date
Lies Van Camfort	Cho, from 01-04-2021 to date
Lieve Beckers	Cfo, from 01-04-2021 to date
COBBAERT Bart, Julien	Director, from 08-05-2015 not ended, last confirmed 08-05-2015
VAN dEN CRUYCE Dries, Jan, Leen	Director, from 08-05-2015 not ended, last confirmed 08-05-2015
CLAES Peter	Class A director, from 28-05-2018 to 25-03-2020 Class A director, from 28-05-2018 not ended, last confirmed 07-01-2019
KOEN VAN RHIJN	Managing director, from 31-12-2010 to 08-05-2015 Director and managing director, until 08-05-2015 Managing director, until 09-09-2015 Ceo, belast met het dagelijks bestuur, from 09-09-2015 not ended, last confirmed 09-09-2015
Ben Vandermeulen	Director, until 07-09-2026
ZUMACO	Director, until 21-05-2026
BRONSELAER Jeroen, Maria, Karel	Director, from 01-04-2013 to 26-09-2018 Director, from 01-11-2020 to 02-09-2025 Voorzitter van de raad, from 01-04-2021 ended, last mentioned 20-05-2021
3Tien BV	Ceo, from 01-04-2021 to 01-01-2025
Christophe Van Wichelen	Director, from 24-03-2020 to 04-07-2023
RSM INTERAUDIT CVBA	Statutory auditor, from 12-05-2017 to 03-12-2021
Koen Van Rhijn BV	Coo, from 01-04-2021 ended, last mentioned 20-05-2021 Board, until 20-05-2021
Lieven Maria Géry VERMAELE	Director, until 01-04-2021
Lieven Vermaele	Director, from 26-03-2020 to 01-04-2021
Saskia Schatteman	Director, until 01-10-2010 Director, from 21-09-2016 to 01-04-2021 Director, until 01-04-2021
Wildcard Concepts BV	Director, from 24-03-2020 to 01-11-2020
Dieter Hans E. Nieuwdorp	Class B director, from 26-09-2018 to 23-03-2020
Ils Neuts	Director, from 15-06-2019 to 23-03-2020
Bart Cobbaert	Adviseur, until 08-05-2015 Director, until 15-06-2019
Lutgarde Vercruysse	Director, from 18-05-2016 to 28-05-2018
BDO Bedrijfsrevisoren	Statutory auditor, from 04-05-2010 to 12-05-2017
VAN ZEEBROECK, Thierry, Paul	Chair of the board, from 05-03-2010 ended, last mentioned 04-05-2010 Director, already before 08-05-2015 to 21-09-2016
Dries Van den Cruyce	Adviseur, until 08-05-2015 Director, until 01-01-2016
DAEMEN Mark	Adviseur, until 08-05-2015
DECOSTER Bart, Eugeen	Director, from 19-02-2014 to 29-09-2014
Monique RAEFFELS	Chair of the board, until 05-03-2010 Director, until 14-02-2014
VAN DEN HOUTE Sigrid	Director, from 01-10-2010 to 01-04-2013
Koen Van Rhijn	Managing director, from 25-03-2010 to 31-12-2010
CAPPO	Director, until 22-01-2010 Managing director, until 22-01-2010

Show all 41 people Show the first 12See the board, name and seat on a given date →

Owners and capital

Owners

3 owners

Owners 3

MEDIAHUIS

Sourceown accounts 2025 accounts MEDIAHUIS 2025

44.4%
TELENET

Sourceown accounts 2025 accounts TELENET 2025

44.4%
PROXIMUS

Sourceown accounts 2025

11.2%

According to the 2025 annual accounts of Ads & Data and those of the other companies, the acts in the Belgian Gazette and the LEI register. Annual accounts state the shareholders that notified the company under article 7:225 of the Companies Code and the parent companies that consolidate it. The register of ultimate beneficial owners (UBO) is not public: who ultimately stands behind a natural person or a foreign parent is not stated here. A company that does not fill in these statements, or need not, is missing.

Capital and shareholders

Shareholders according to the acts

After 2 capital increases act of 21-04-2021 ↗

Telenet International Finance S.à r.l.
Vlaamse Audiovisuele Regie

Share transfer act of 21-04-2021 ↗

Vlaamse Audiovisuele Regie to Telenet

The Belgian State Gazette names shareholders only when an act mentions them; the share register itself is not published.

Capital over the years

23-04-2021 Capital stated in the act · €829,194.68 · 77,614 shares
21-04-2021 Capital increase of €2,000,000 · to €3,145,000 · 48,384 new shares · in kind
21-04-2021 Capital increase of €63,211 · to €3,208,211 · 1,530 new shares · in cash
21-04-2021 Capital reduction of €2,379,016.32 · to €829,194.68 · “aanzuivering van geleden verliezen”
16-01-2018 Capital increase of €520,000 · to €2,770,000 · 5,200 new shares
16-01-2018 Capital reduction of €1,522,692.58 · to €1,247,307.42 · “aanzuivering van de totaliteit van de geleden verliezen per 31 december 2016”
16-01-2018 Capital reduction of €102,307.42 · to €1,145,000 · to absorb losses
08-05-2015 Capital stated in the act · €2,250,000 · 22,500 shares