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Generated 29-06-2026
Active BE 0777.656.720Private limited company

AD Marketing

Wouwerstraat 37 ·2220 Heist-op-den-Berg, Belgium· 4 yrs active
Sector: Advertising & market research (73120)
Conclusion Checked

The computed 12-month bankruptcy probability of AD Marketing is 1.2% (low). The 2025 annual accounts show equity of €37k and a net result of €122k. Equity is growing by ~13.2% per year across the filed fiscal years. Its solvency ranks better than 14% of 160 sector peers (fiscal year 2025). The company has been active since 2021 and the Belgian State Gazette contains no insolvency or warning signals.

Based on the State Gazette, CBE and 5 annual accounts.
Key figures
Equity €37k
Net result €122k
Better than sector 14%
Active 4 yrs
Snowflake analysis 5 axes · computed by Checked
Health48Profitability100Solvency11Growth58Stability94
62 / 100

Strong profile, led by profitability.

Health 48
Profitability 100
Solvency 11
Growth 58
Stability 94
Bankruptcy probability (12 mo) Checked model v1 · free
1.2% Low
0%0,5%1,5%4%10%≥25%
Young company +Annual accounts: healthy financial profile −

Statistical estimate based on public sources — not credit advice nor a finding of fact. How do we compute this?

Risk Assessment rule-based
0 / 100
Low risk
Trust signals 3 signals
More than 3 years active
Founded in 2021 — past the statistically most fragile first 3 years.
No legal incidents
No bankruptcy, reorganisation or interim measure in the Belgisch Staatsblad.
Administratively compliant
No FOD Economie strikeouts (UBO, accounts, address, activity).
Administrative Flags 0 events
No administrative flags
Health barometer FY 2025 · computed
48 / 100 Fair
050100

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Computed by Checked from NBB filings and Belgian State Gazette signals. Indicative — not credit advice.
Financial overview5 NBB filings
Annual accounts filed on 16-03-2026 with the NBB · fiscal year 2025 · micro
€0€50k€100k€150kOperating result 2021: €55k€55kNet result 2021: €44k€44kOperating result 2022: €122k€122kNet result 2022: €96k€96kOperating result 2023: €31k€31kNet result 2023: €12k€12kOperating result 2024: €66k€66kNet result 2024: €43k€43kOperating result 2025: €173k€173kNet result 2025: €122k€122k20212022202320242025
Operating resultNet result
Trajectory (indicative)
Projection over 3 fiscal years from the filed annual accounts — not a forecast, the extended trend.
growing Equity: growth of ~13.2%/year over 5 fiscal years — indicative, assuming unchanged policy.
€0€100k€200k€300k€400k2026: €223k (€183k – €263k)2027: €253k (€189k – €317k)2028: €286k (€198k – €374k)2021: €45k2022: €142k2023: €154k2024: €197k2025: €37k20212022202320242025202620272028
Solid line = filed figures · dashed = extended trend · area = indicative range.
How do we compute this?

The trend is a robust median of all pairwise slopes between fiscal years (Theil–Sen), so a single odd year cannot hijack the line. For strictly positive series we also fit a log variant (compound annual growth) and keep whichever describes the figures best.

The area around the projection is 1.8 × the median absolute deviation from the trend, widening each year ahead (×1 / ×1.6 / ×2.2), with a minimum of 8% of the last value. It is an indicative range, not a statistical confidence interval.

A series whose deviations exceed 35% of its level is too volatile: we then deliberately show no projection. Every projection assumes unchanged policy and is blind to non-public information (order book, contracts, funding rounds).

Sector comparison
Fiscal year 2025 · NACE 73 — Advertising & market research · compared within the same schema type (micro schema)
Metric This company Sector median Position in the sector
Solvency 13.6% 62.5%
better than 14% of 160 sector peers
Net result €122k €21k
better than 94% of 159 sector peers
Equity €37k €46k
better than 42% of 160 sector peers
Gross operating margin €240k €39k
better than 95% of 159 sector peers
Total assets €270k €89k
better than 86% of 160 sector peers
Median and position computed from NBB annual accounts filed by sector peers; own figures from the latest filed accounts.
EBITDA
€239k
+82.2% +565% vs sector
Net profit
€122k
+185.8% +849% vs sector
Cash flow
€188k
+73.1% +515% vs sector
Total assets
€270k
-22.4% +168% vs sector
Equity
€37k
-81.3% ≈ vs sector
Working capital
€-92k
— -386% vs sector
Income taxes
€46k
+241.4% +1109% vs sector
Dividends
€282k
— +842% vs sector
Debt
€233k
+54.2% +344% vs sector
Debt ≤ 1y
€213k
+198.1% +311% vs sector
Debt > 1y
€20k
-74.4% ≈ vs sector
Current ratio
0.57
-69.9% -70% vs sector
Quick ratio
0.57
-69.9% -70% vs sector
Solvency
13.6%
-75.9% -72% vs sector
Debt / equity
6.36
+726.4% +480% vs sector
ROE
331.3%
+1432.0% +1141% vs sector
ROA
45.0%
+268.4% +253% vs sector
Interest coverage
39.43
+229.8% +379% vs sector
Figures by fiscal year
Fiscal year2025
Revenue—
EBITDA€239k
Net profit€122k
Cash flow€188k
Staff costs—
Income taxes€46k
Dividends€282k
Total assets€270k
Equity€37k
Debt€233k
of which ≤ 1y€213k
of which > 1y€20k
Working capital€-92k
Employees (FTE)—
Ratios (computed)
2025
Current ratio0.57
Quick ratio0.57
Working capital ratio-34.1%
Solvency13.6%
Debt / equity6.36
Long-term debt ratio0.56
Interest coverage39.43
Gross margin—
Net margin—
ROA45.0%
ROE331.3%
EBITDA margin—
Days sales outstanding—
Days payable outstanding—
Inventory turnover—
Days inventory (DSI)—
Balance-sheet composition 2025
Full annual accounts
Filed balance sheet and income statement, exactly as deposited with the NBB.
Line item Code2025
Balance sheet — Assets
TOTAL ASSETS 20/58€270k
Fixed assets 21/28€149k
Intangible fixed assets 21€145k
Tangible fixed assets 22/27€3k
Financial fixed assets 28€1k
Current assets 29/58€121k
Amounts receivable within one year 40/41€68k
Cash & bank 54/58€52k
Balance sheet — Equity & liabilities
TOTAL EQUITY & LIABILITIES 10/49€270k
Equity 10/15€37k
Contributions / capital 10/11€1k
Accumulated profits (losses) 14€36k
Amounts payable 17/49€233k
Amounts payable after one year 17€20k
Amounts payable within one year 42/48€213k
Trade debts payable within one year 44€8k
Income statement
Gross operating margin 9900€240k
Operating result 9901€173k
Financial income 75€18
Financial charges 65€6k
Result before taxes 9903€167k
Income taxes 67/77€46k
Net result for the period 9904€122k
Result to be appropriated 9905€122k
You're seeing the latest fiscal year only. Unlock 4 prior years (figures + ratios) with a paid plan. See plans →
Ratios computed by Checked.
Legal Structure
NACE primary Advertising & market research(73120)
Legal form Private limited company(610)
Incorporation24-11-2021
StatusActive
Postal code2220
Establishment units 1 location
AD Marketing
Wouwerstraat 37, 2220 Heist-op-den-BergHandelsbemiddeling in de groothandel in meubelen, huishoudelijke artikelen en ijzerwaren
since 20212.324.325.579
Physical sites registered in the Crossroads Bank for Enterprises (CBE).
Real-estate footprint Source: CBE × cadastre

Parcels linked to this company through its CBE addresses (seat, establishment units, branches), cross-referenced with the cadastral parcel plan. This shows where the company operates — not a deeds register.

Flanders 1 (100%)
Parcel (capakey) Region Area Buildings Height / fl.
12322I0780/00H000 Flanders 3,556 m² 1 · 296 m² 8.4 m · 2 fl.
Methodology
via registered seat: 1
1 of 1 parcels with an exact address match; the rest are indicative.
Linked through address data — this is not proof of ownership.
Updates 7 events

A single timeline of everything that happened to this company — publications, insolvency and lifecycle events, administrative changes and filed annual accounts.

2026
16-03-2026
NBB filing Annual accounts filed
fiscal year 2025 · micro
2025
04-06-2025
NBB filing Annual accounts filed
fiscal year 2024 · micro
2024
04-06-2024
NBB filing Annual accounts filed
fiscal year 2023 · micro
2023
27-06-2023
NBB filing Annual accounts filed
fiscal year 2022 · micro
09-06-2023
State Gazette act Registered-office change
2022
22-08-2022
NBB filing Annual accounts filed
fiscal year 2021 · micro
13-05-2022
State Gazette act Registered-office change
Belgisch Staatsblad — acts 2 acts
Address history · 2
09-06-2023
Registered-office move
13-05-2022
Registered-office move
All acts · 2 updated 3 years ago
2023
09-06-2023 Registered office moved from Linden to Heist-op-den-Berg Registered-office change
  • Diestsesteenweg 92 bus 101 - 3210 Linden → Wouwerstraat 37 - 2220 Heist-op-den-Berg
Technical details 
{
  "events": [
    {
      "kind": "zetel_transfer",
      "seat_type": "siege_social",
      "new_address": {
        "raw": "Wouwerstraat 37 - 2220 Heist-op-den-Berg",
        "city": "Heist-op-den-Berg",
        "region": "vlaams_gewest",
        "street": "Wouwerstraat",
        "country": "BE",
        "postcode": "2220",
        "box_number": null,
        "street_number": "37",
        "locality_suffix": null
      },
      "old_address": {
        "raw": "Diestsesteenweg 92 bus 101 - 3210 Linden",
        "city": "Linden",
        "region": "vlaams_gewest",
        "street": "Diestsesteenweg",
        "country": "BE",
        "postcode": "3210",
        "box_number": "101",
        "street_number": "92",
        "locality_suffix": null
      },
      "effective_date": "2023-05-22",
      "evidence_quote": "het adres van de zetel is vanaf 22.05.2023 gewijzigd naar Wouwerstraat 37 - 2220 Heist-op-den-Berg.",
      "region_changed": false,
      "is_statute_change": true,
      "nationality_change": false,
      "old_address_source": "header_volledig_adres",
      "statute_clause_text": null,
      "statute_article_number": null,
      "effective_date_qualifier": "absolute",
      "statutaire_vs_werkelijke": "statutaire",
      "linguistic_region_changed": false,
      "court_jurisdiction_changed": false,
      "effective_date_is_approximate": false
    }
  ],
  "notary": {
    "name": null,
    "firm_city": null,
    "firm_name": null,
    "office_city": null,
    "is_associated": false
  },
  "act_meta": {
    "language": "mixed",
    "pub_date": "2023-06-09",
    "filing_date": null,
    "act_kind_objet": "adreswijziging zetel"
  },
  "decision": {
    "body": "bijzondere_algemene_vergadering",
    "date": "2023-05-22",
    "unanimous": null
  },
  "subject_company": {
    "kbo": "0777.656.720",
    "name_full": "AD Marketing",
    "legal_form": "BV"
  },
  "publication_proxy": {
    "kind": "person",
    "org_kbo": null,
    "org_name": null,
    "person_name": "Meeus Simon",
    "org_rep_person_name": null,
    "person_role_at_subject": "bestuurder"
  },
  "co_filed_documents": [
    "bijzondere algemene vergadering 22.05.2023"
  ]
}
2022
13-05-2022 Registered office moved from Heist-op-den-Berg to Linden Registered-office change
  • Hollestraat 66 - 2220 Heist-op-den-Berg → Diestsesteenweg 92/0101-3210 Linden
Technical details 
{
  "events": [
    {
      "kind": "zetel_transfer",
      "seat_type": "siege_social",
      "new_address": {
        "raw": "Diestsesteenweg 92/0101-3210 Linden",
        "city": "Linden",
        "region": null,
        "street": "Diestsesteenweg",
        "country": "BE",
        "postcode": null,
        "box_number": "0101-3210",
        "street_number": "92",
        "locality_suffix": null
      },
      "old_address": {
        "raw": "Hollestraat 66 - 2220 Heist-op-den-Berg",
        "city": "Heist-op-den-Berg",
        "region": "vlaams_gewest",
        "street": "Hollestraat",
        "country": "BE",
        "postcode": "2220",
        "box_number": null,
        "street_number": "66",
        "locality_suffix": null
      },
      "effective_date": "2022-04-22",
      "evidence_quote": "",
      "region_changed": true,
      "is_statute_change": true,
      "nationality_change": false,
      "old_address_source": "header_volledig_adres",
      "statute_clause_text": null,
      "statute_article_number": null,
      "effective_date_qualifier": "absolute",
      "statutaire_vs_werkelijke": "statutaire",
      "linguistic_region_changed": false,
      "court_jurisdiction_changed": true,
      "effective_date_is_approximate": false
    }
  ],
  "notary": {
    "name": null,
    "firm_city": null,
    "firm_name": null,
    "office_city": null,
    "is_associated": false
  },
  "act_meta": {
    "language": "mixed",
    "pub_date": "2022-05-13",
    "filing_date": "2022-05-06",
    "act_kind_objet": "Onderwerp akte:"
  },
  "decision": {
    "body": "bijzondere_algemene_vergadering",
    "date": "2022-04-22",
    "unanimous": null
  },
  "subject_company": {
    "kbo": "0777.656.720",
    "name_full": "AD Marketing",
    "legal_form": "BV"
  },
  "publication_proxy": {
    "kind": "person",
    "org_kbo": null,
    "org_name": null,
    "person_name": "Meeus Simon",
    "org_rep_person_name": null,
    "person_role_at_subject": "bestuurder"
  },
  "co_filed_documents": [
    "Bijlagen bij het Belgisch Staatsblad",
    "Anrexes du Moniteur belge"
  ]
}
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Based on official sources (NBB, CBE, State Gazette). Indicative, not credit advice.
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Company registry (CBE) Crossroads Bank
Activities
Mediarepresentatie73120Mediarepresentatie73120Ontwerpen en programmeren van computerprogramma's62010Ontwerpen van computerprogramma’s62100Reclamebureaus73110Activiteiten van reclamebureaus73110Markt- en opinieonderzoekbureaus73200Markt- en opinieonderzoek73200Activiteiten van fotografen, met uitzondering van persfotografen74201Activiteiten van fotografen, met uitzondering van persfotografen74201Overige zakelijke dienstverlening, n.e.g.82990Overige zakelijke dienstverlening, neg82990
Primary activity highlighted.
Names & trade names
Legal nameNL AD Marketing
Registered office
Wouwerstraat 37
2220 Heist-op-den-Berg, Belgium
Official data from the Crossroads Bank for Enterprises (CBE). Available for every registered company.
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Source: Belgian State Gazette, CBE, NBB · generated via checked.be · indicative