Skip to content
Checked.be
Complete company report
Generated 12-08-2026
Active BE 0428.749.106Public limited company

ACTION ACTION

Appelkantstraat 67 ·2540 Hove, Belgium· 40 yrs active
Sector: Activiteiten van reclamebureaus (73110)
Conclusion Checked

The computed 12-month bankruptcy probability of ACTION ACTION is 0.3% (very low). The 2024 annual accounts show equity of €3.50M and a net result of €-144k. Equity is shrinking by ~2.6% per year across the filed fiscal years. Its solvency ranks better than 94% of 2542 sector peers (fiscal year 2024). The company has been active since 1986 and the Belgian State Gazette contains no insolvency or warning signals.

Based on the State Gazette, CBE and 7 annual accounts.
Key figures
Equity €3.50M
Net result €-144k
Better than sector 94%
Active 40 yrs
Snowflake analysis 5 of 5 axes measured · computed by Checked
Health52Profitability0Solvency100Growth32Stability100
57 / 100

Mixed profile: strong on solvency, weaker on profitability.

All 5 axes are computed from data Checked has read.

Health 52
Profitability 0
Solvency 100
Growth 32
Stability 100
Bankruptcy probability (12 mo) Checked model v1 · free
0.3% Very low
0%0,5%1,5%4%10%≥25%
Long track record −Lower-risk legal form −

Statistical estimate based on public sources, not credit advice nor a finding of fact. How do we compute this?

Risk Assessment rule-based
0 / 100
Low risk
Trust signals 2 signals
Long-established
Founded in 1986, 40 years in business.
No legal incidents
No bankruptcy, reorganisation or interim measure in the Belgisch Staatsblad, and the KBO register records a normal legal situation.
Administrative Flags 0 events
No strikeouts found in the KBO publications we processed. That series starts in 2021 and has gaps, so this is not a confirmation that there is nothing.
Health barometer FY 2024 · computed
52 / 100 Fair
050100
Computed from 5 of the 6 factors this model weighs. The rest cannot be derived from the filed figures, or need a prior year to compare against.

Unlock the full score breakdown, per-year score history and the indicative credit limit from Kantoor S.

See plans →
Computed by Checked from the NBB filing for FY 2024. Indicative, not credit advice.
Financial overview10 NBB filings
Annual accounts filed on 29-09-2025 with the NBB · fiscal year 2024 · micro
€-200k€-100k€0€100kOperating result 2020: €8k€8kNet result 2020: €-14k€-14kOperating result 2021: €-3k€-3kNet result 2021: €2k€2kOperating result 2022: €-26k€-26kNet result 2022: €-22k€-22kOperating result 2023: €-12k€-12kNet result 2023: €-47k€-47kOperating result 2024: €71k€71kNet result 2024: €-144k€-144k20202021202220232024
Operating resultNet result
Trajectory (indicative)
Projection over 3 fiscal years from the filed annual accounts, not a forecast, the extended trend.
declining Equity: declining trend of ~2.6%/year over 7 fiscal years, indicative, assuming unchanged policy.
€3.00M€3.50M€4.00M2025: €3.56M (€3.28M - €3.84M)2026: €3.46M (€3.18M - €3.74M)2027: €3.35M (€3.07M - €3.63M)2018: €4.24M2019: €4.20M2020: €4.03M2021: €3.99M2022: €3.90M2023: €3.77M2024: €3.50M2018201920202021202220232024202520262027
Solid line = filed figures · dashed = extended trend · area = indicative range.
How do we compute this?

The trend is a robust median of all pairwise slopes between fiscal years (Theil-Sen), so a single odd year cannot hijack the line. For strictly positive series we also fit a log variant (compound annual growth) and keep whichever describes the figures best.

The area around the projection is 1.8 × the median absolute deviation from the trend, widening each year ahead (×1 / ×1.6 / ×2.2), with a minimum of 8% of the last value. It is an indicative range, not a statistical confidence interval.

A series whose deviations exceed 35% of its level is too volatile: we then deliberately show no projection. Every projection assumes unchanged policy and is blind to non-public information (order book, contracts, funding rounds).

Sector comparison
Fiscal year 2024 · NACE 73, Advertising & market research · compared within the same schema type (micro schema)
Metric This company Sector median Position in the sector
Solvency 91.1% 56.2%
better than 94% of 2542 sector peers
Net result €-144k €19k
better than 5% of 2544 sector peers
Equity €3.50M €43k
better than 95% of 2542 sector peers
Gross operating margin €158k €37k
better than 91% of 2541 sector peers
Total assets €3.85M €93k
better than 95% of 2544 sector peers
Median and position computed from NBB annual accounts filed by sector peers; own figures from the latest filed accounts.
EBITDA
€150k
+217.6% 18-24
Net profit
€-144k
-203.3% 18-24
Cash flow
€-65k
- 18-24
Total assets
€3.85M
-6.4% 18-24
Equity
€3.50M
-7.1% 18-24
Working capital
€2.10M
-12.4% 18-24
Income taxes
€18k
+54.3% 18-24
Dividends
€125k
+66.7% 18-24
Debt
€339k
+2.0% 18-24
Debt ≤ 1y
€90k
-11.2% 18-24
Debt > 1y
€245k
+7.9% 18-24
Current ratio
24.32
-1.3% 18-24
Quick ratio
24.32
-1.3% 18-24
Solvency
91.1%
-0.8% 18-24
Debt / equity
0.10
+9.8% 18-24
ROE
-4.1%
-226.6% 18-24
ROA
-3.7%
-224.1% 18-24
Interest coverage
0.72
-4.0% 18-24
Figures by fiscal year
Fiscal year2024
Depositmicro
Revenue-
EBITDA€150k
Net profit€-144k
Cash flow€-65k
Staff costs-
Income taxes€18k
Dividends€125k
Total assets€3.85M
Equity€3.50M
Debt€339k
of which ≤ 1y€90k
of which > 1y€245k
Working capital€2.10M
Employees (FTE)-
Ratios (computed)
2024
Current ratio24.32
Quick ratio24.32
Working capital ratio54.5%
Solvency91.1%
Debt / equity0.10
Long-term debt ratio0.07
Interest coverage0.72
Gross margin-
Net margin-
ROA-3.7%
ROE-4.1%
EBITDA margin-
Days sales outstanding-
Days payable outstanding-
Inventory turnover-
Days inventory (DSI)-
Balance-sheet composition 2024
Full annual accounts
Filed balance sheet and income statement, exactly as deposited with the NBB.
Line item Code2024
Balance sheet, Assets
TOTAL ASSETS 20/58€3.85M
Fixed assets 21/28€1.66M
Tangible fixed assets 22/27€1.66M
Current assets 29/58€2.19M
Amounts receivable within one year 40/41€247k
Investments 50/53€1.70M
Cash & bank 54/58€36k
Balance sheet, Equity & liabilities
TOTAL EQUITY & LIABILITIES 10/49€3.85M
Equity 10/15€3.50M
Contributions / capital 10/11€62k
Reserves 13€3.44M
Provisions & deferred taxes 16€3k
Amounts payable 17/49€339k
Amounts payable after one year 17€245k
Amounts payable within one year 42/48€90k
Trade debts payable within one year 44€20k
Income statement
Gross operating margin 9900€158k
Operating result 9901€71k
Financial income 75€9k
Financial charges 65€207k
Result before taxes 9903€-126k
Income taxes 67/77€18k
Net result for the period 9904€-144k
Result to be appropriated 9905€-142k
You're seeing the latest fiscal year only. Unlock 4 prior years (figures + ratios) with a paid plan. See plans →
Ratios computed by Checked.
Directors & mandates 2 directors
Current directors & mandates
  • Baeyens Marijke
    Director
    State Gazette act 23049115 (11-04-2023)
    Current
    11-04-2023 → present
  • Van Peer Paul
    Director
    State Gazette act 23049115 (11-04-2023)
    Current
    11-04-2023 → present
    2 events
    • 11-04-2023 Appointed· Director
    • 11-04-2023 Appointed· Managing director
Full appointment history from the Belgian State Gazette. Permanent representatives are shown for corporate directors.This list is read straight from this company's published acts, not from the officer register.
Legal Structure
NACE primary Activiteiten van reclamebureaus(73110)
Legal form Public limited company(014)
Incorporation27-03-1986
StatusActive
Postal code2540
Establishment units 1 location
Oudstrijdersstraat 7, 2540 Hove
het ontwerpen en voeren van reclame- en promotiecampagnes voor derden via de verschillende media
since 19862.037.212.311
Physical sites registered in the Crossroads Bank for Enterprises (CBE).
Real-estate footprint Source: CBE × cadastre

Parcels linked to this company through its CBE addresses (seat, establishment units, branches), cross-referenced with the cadastral parcel plan. This shows where the company operates, not a deeds register.

Flanders 2 (100%)
Parcel (capakey) Region Area Buildings Height / fl.
11021A0147/00H000 Flanders 1.8 ha 1 · 701 m² 14.6 m · 3 fl.
11021A0151/00H002 Flanders 2,501 m² 1 · 203 m² 10.8 m · 1 fl.
Methodology
via registered seat: 1 · via establishment units: 1
2 of 2 parcels with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
Updates 11 events

A single timeline of everything that happened to this company, publications, insolvency and lifecycle events, administrative changes and filed annual accounts.

2025
29-09-2025
NBB filing Annual accounts filed
fiscal year 2024 · micro
2024
30-09-2024
NBB filing Annual accounts filed
fiscal year 2023 · micro
2023
26-09-2023
NBB filing Annual accounts filed
fiscal year 2022 · micro
11-04-2023
State Gazette act Director changes
2022
21-11-2022
NBB filing Annual accounts filed
fiscal year 2021 · micro
2021
30-09-2021
NBB filing Annual accounts filed
fiscal year 2020 · micro
2020
21-09-2020
NBB filing Annual accounts filed
fiscal year 2019 · micro
2019
07-08-2019
NBB filing Annual accounts filed
fiscal year 2018 · micro
2018
07-08-2018
NBB filing Annual accounts filed
fiscal year 2017 · micro
2017
01-08-2017
NBB filing Annual accounts filed
fiscal year 2016 · micro
2016
08-09-2016
NBB filing Annual accounts filed
fiscal year 2015 · verkort
Belgisch Staatsblad, acts 1 acts
All acts · 1 updated 3 years ago
2023
11-04-2023 3 directors appointed Director changes
  • Baeyens Marijke, Bestuurder
  • Van Peer Paul, Bestuurder
  • Van Peer Paul, Gedelegeerd bestuurder
Technical details 
{
  "events": [
    {
      "kind": "director_in",
      "role": "bestuurder",
      "person": {
        "rrn": null,
        "name": "Baeyens Marijke",
        "address": "Appelkantstraat 67, 2540 Hove",
        "birth_date": "1959-11-22",
        "profession": null,
        "birth_place": "Hove, BE"
      },
      "reason": null,
      "subkind": "renewal",
      "via_org": null,
      "statutory": "statutair",
      "compensated": null,
      "effective_date": "2021",
      "evidence_quote": "",
      "decharge_status": null,
      "mandate_duration": {
        "kind": "n_years",
        "value": "6"
      },
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": null
    },
    {
      "kind": "director_in",
      "role": "bestuurder",
      "person": {
        "rrn": null,
        "name": "Van Peer Paul",
        "address": "Appelkantstraat 67, 2540 Hove",
        "birth_date": "1960-01-11",
        "profession": null,
        "birth_place": "Hove, BE"
      },
      "reason": null,
      "subkind": "renewal",
      "via_org": null,
      "statutory": "statutair",
      "compensated": null,
      "effective_date": "2021",
      "evidence_quote": "",
      "decharge_status": null,
      "mandate_duration": {
        "kind": "n_years",
        "value": "6"
      },
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": null
    },
    {
      "kind": "director_in",
      "role": "gedelegeerd_bestuurder",
      "person": {
        "rrn": null,
        "name": "Van Peer Paul",
        "address": "Appelkantstraat 67, 2540 Hove",
        "birth_date": "1960-01-11",
        "profession": null,
        "birth_place": "Hove, BE"
      },
      "reason": null,
      "subkind": "renewal",
      "via_org": null,
      "statutory": "statutair",
      "compensated": null,
      "effective_date": "2021",
      "evidence_quote": "",
      "decharge_status": null,
      "mandate_duration": {
        "kind": "n_years",
        "value": "6"
      },
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": null
    }
  ],
  "notary": {
    "name": null,
    "firm_city": null,
    "firm_name": null,
    "office_city": null,
    "is_associated": false
  },
  "act_meta": {
    "language": "nl",
    "pub_date": "2023-04-11",
    "filing_date": "2023-03-23",
    "act_kind_objet": "Onderwerp akte:"
  },
  "decisions": [
    {
      "body": "algemene_vergadering",
      "date": "2019-06-28",
      "unanimous": null
    },
    {
      "body": "raad_van_bestuur",
      "date": "2019-06-28",
      "unanimous": null
    }
  ],
  "is_correction": false,
  "subject_company": {
    "kbo": "0428.749.106",
    "name_full": "ACTION ACTION",
    "legal_form": "NV"
  },
  "publication_proxy": {
    "kind": "person",
    "org_kbo": null,
    "org_name": null,
    "person_name": "Van Peer Paul",
    "org_rep_person_name": null,
    "person_role_at_subject": "Gedelegeerd Bestuurder"
  },
  "co_filed_documents": [],
  "corrected_publication_numac": null
}
Credit advice verdict per customer and amount

Should this customer buy amount X on invoice? Enter the amount and payment terms, you get an instant GREEN/AMBER/RED verdict, with a suggested ceiling and concrete conditions.

Based on official sources (NBB, CBE, State Gazette). Indicative, not credit advice.
AI due-diligence brief Checked AI

Generate a structured, factual brief from every signal in this dossier: risk, financial health, ownership, mandates and sector comparison.

Coming soon
The brief is drafted by our AI model at Anthropic in the US, from this dossier's public data. Nothing that identifies you is sent along and we do not keep the brief. Indicative, not legal or investment advice. How it works
Company registry (CBE) Crossroads Bank
Activities
Reclamebureaus73110Activiteiten van reclamebureaus73110Publiciteitsagentschappen74401
Primary activity highlighted.
Names & trade names
Legal nameNL ACTION ACTION
Registered office
Appelkantstraat 67
2540 Hove, Belgium
Official data from the Crossroads Bank for Enterprises (CBE). Available for every registered company.
Similar companies Comparable size · 839 of 9,836 companies in this sector with filed accounts
BD MEDIA BE 0786.479.364 · Bornem
EVOLUTION MARKETING BE 0473.102.553 · Wavre
VO COMMUNICATION BE 0447.856.522 · Brussel
Utiq BE 0799.155.284 · Brussel
CSPD BE 0460.323.495 · Ukkel
Source: Belgian State Gazette, CBE, NBB · generated via checked.be · indicative