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Complete company report
Generated 28-06-2026
Active BE 0428.749.106Public limited company

ACTION ACTION

Appelkantstraat 67 ·2540 Hove, Belgium· 40 yrs active
Sector: Advertising & market research (73110)
Conclusion Checked

The computed 12-month bankruptcy probability of ACTION ACTION is 0.3% (very low). The company has been active since 1986 and the Belgian State Gazette contains no insolvency or warning signals. No processed annual-account figures are available; this conclusion rests on registry and State Gazette data only.

Based on State Gazette and CBE data.
Key figures
Active 40 yrs
Locations 1
Publications 1
Bankruptcy probability (12 mo) Checked model v1 · free
0.3% Very low
0%0,5%1,5%4%10%≥25%
Long track record −Lower-risk legal form −

Statistical estimate based on public sources — not credit advice nor a finding of fact. How do we compute this?

Risk Assessment rule-based
0 / 100
Low risk
Trust signals 3 signals
Long-established
Founded in 1986 — 40 years in business.
No legal incidents
No bankruptcy, reorganisation or interim measure in the Belgisch Staatsblad.
Administratively compliant
No FOD Economie strikeouts (UBO, accounts, address, activity).
Administrative Flags 0 events
No administrative flags
Financial overview10 NBB filings
Financials being processed
NBB has 10 filing(s) on record for this company — latest fiscal year 2024 (micro). The annual accounts are being processed.
Filings on record
Fiscal year Type Filed Reference
31-12-2024 micro 29-09-2025 2025-00527290
31-12-2023 micro 30-09-2024 2024-00482002
31-12-2022 micro 26-09-2023 2023-00454239
31-12-2021 micro 21-11-2022 2022-20525482
31-12-2020 micro 30-09-2021 2021-69600136
31-12-2019 micro 21-09-2020 2020-55100227
31-12-2018 micro 07-08-2019 2019-44600228
31-12-2017 micro 07-08-2018 2018-44100392
31-12-2016 micro 01-08-2017 2017-40200295
31-12-2015 verkort 08-09-2016 2016-59400093
Legal Structure
NACE primary Advertising & market research(73110)
Legal form Public limited company(014)
Incorporation27-03-1986
StatusActive
Postal code2540
Establishment units 1 location
Oudstrijdersstraat 7, 2540 Hove
het ontwerpen en voeren van reclame- en promotiecampagnes voor derden via de verschillende media
since 19862.037.212.311
Physical sites registered in the Crossroads Bank for Enterprises (CBE).
Real-estate footprint Source: CBE × cadastre

Parcels linked to this company through its CBE addresses (seat, establishment units, branches), cross-referenced with the cadastral parcel plan. This shows where the company operates — not a deeds register.

Flanders 2 (100%)
Parcel (capakey) Region Area Buildings Height / fl.
11021A0147/00H000 Flanders 1.8 ha 1 · 701 m² 14.6 m · 3 fl.
11021A0151/00H002 Flanders 2,501 m² 1 · 203 m² 10.8 m · 1 fl.
Methodology
via registered seat: 1 · via establishment units: 1
2 of 2 parcels with an exact address match; the rest are indicative.
Linked through address data — this is not proof of ownership.
Updates 11 events

A single timeline of everything that happened to this company — publications, insolvency and lifecycle events, administrative changes and filed annual accounts.

2025
29-09-2025
NBB filing Annual accounts filed
fiscal year 2024 · micro
2024
30-09-2024
NBB filing Annual accounts filed
fiscal year 2023 · micro
2023
26-09-2023
NBB filing Annual accounts filed
fiscal year 2022 · micro
11-04-2023
State Gazette act Director changes
2022
21-11-2022
NBB filing Annual accounts filed
fiscal year 2021 · micro
2021
30-09-2021
NBB filing Annual accounts filed
fiscal year 2020 · micro
2020
21-09-2020
NBB filing Annual accounts filed
fiscal year 2019 · micro
2019
07-08-2019
NBB filing Annual accounts filed
fiscal year 2018 · micro
2018
07-08-2018
NBB filing Annual accounts filed
fiscal year 2017 · micro
2017
01-08-2017
NBB filing Annual accounts filed
fiscal year 2016 · micro
2016
08-09-2016
NBB filing Annual accounts filed
fiscal year 2015 · verkort
Belgisch Staatsblad — acts 1 acts
All acts · 1 updated 3 years ago
2023
11-04-2023 3 directors appointed Director changes
  • Baeyens Marijke — Bestuurder
  • Van Peer Paul — Bestuurder
  • Van Peer Paul — Gedelegeerd bestuurder
Technical details 
{
  "events": [
    {
      "kind": "director_in",
      "role": "bestuurder",
      "person": {
        "rrn": null,
        "name": "Baeyens Marijke",
        "address": "Appelkantstraat 67, 2540 Hove",
        "birth_date": "1959-11-22",
        "profession": null,
        "birth_place": "Hove, BE"
      },
      "reason": null,
      "subkind": "renewal",
      "via_org": null,
      "statutory": "statutair",
      "compensated": null,
      "effective_date": "2021",
      "evidence_quote": "",
      "decharge_status": null,
      "mandate_duration": {
        "kind": "n_years",
        "value": "6"
      },
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": null
    },
    {
      "kind": "director_in",
      "role": "bestuurder",
      "person": {
        "rrn": null,
        "name": "Van Peer Paul",
        "address": "Appelkantstraat 67, 2540 Hove",
        "birth_date": "1960-01-11",
        "profession": null,
        "birth_place": "Hove, BE"
      },
      "reason": null,
      "subkind": "renewal",
      "via_org": null,
      "statutory": "statutair",
      "compensated": null,
      "effective_date": "2021",
      "evidence_quote": "",
      "decharge_status": null,
      "mandate_duration": {
        "kind": "n_years",
        "value": "6"
      },
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": null
    },
    {
      "kind": "director_in",
      "role": "gedelegeerd_bestuurder",
      "person": {
        "rrn": null,
        "name": "Van Peer Paul",
        "address": "Appelkantstraat 67, 2540 Hove",
        "birth_date": "1960-01-11",
        "profession": null,
        "birth_place": "Hove, BE"
      },
      "reason": null,
      "subkind": "renewal",
      "via_org": null,
      "statutory": "statutair",
      "compensated": null,
      "effective_date": "2021",
      "evidence_quote": "",
      "decharge_status": null,
      "mandate_duration": {
        "kind": "n_years",
        "value": "6"
      },
      "rep_rotation_new_rep": null,
      "rep_rotation_old_rep": null,
      "effective_date_qualifier": null
    }
  ],
  "notary": {
    "name": null,
    "firm_city": null,
    "firm_name": null,
    "office_city": null,
    "is_associated": false
  },
  "act_meta": {
    "language": "nl",
    "pub_date": "2023-04-11",
    "filing_date": "2023-03-23",
    "act_kind_objet": "Onderwerp akte:"
  },
  "decisions": [
    {
      "body": "algemene_vergadering",
      "date": "2019-06-28",
      "unanimous": null
    },
    {
      "body": "raad_van_bestuur",
      "date": "2019-06-28",
      "unanimous": null
    }
  ],
  "is_correction": false,
  "subject_company": {
    "kbo": "0428.749.106",
    "name_full": "ACTION ACTION",
    "legal_form": "NV"
  },
  "publication_proxy": {
    "kind": "person",
    "org_kbo": null,
    "org_name": null,
    "person_name": "Van Peer Paul",
    "org_rep_person_name": null,
    "person_role_at_subject": "Gedelegeerd Bestuurder"
  },
  "co_filed_documents": [],
  "corrected_publication_numac": null
}
Credit advice verdict per customer and amount

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Based on official sources (NBB, CBE, State Gazette). Indicative, not credit advice.
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Company registry (CBE) Crossroads Bank
Activities
Reclamebureaus73110Activiteiten van reclamebureaus73110Publiciteitsagentschappen74401
Primary activity highlighted.
Names & trade names
Legal nameNL ACTION ACTION
Registered office
Appelkantstraat 67
2540 Hove, Belgium
Official data from the Crossroads Bank for Enterprises (CBE). Available for every registered company.
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Source: Belgian State Gazette, CBE, NBB · generated via checked.be · indicative