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We, Creatives: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

We, Creatives

BE 1002.106.604
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€20,870
2024 · €575-€21,445
Equity
-€17,294
2024 · €3,575-€20,870
Cash
€8,872
2024 · €2,518+€6,354
Balance sheet total
€30,806
2024 · €31,715-€909

Largest movements

2024 to 2025
Assets
  • Cash +€6,354

    up €6,354 (+252%), from €2,518 to €8,872

    mainly Short-term financial debts (+€24,480) and Receivables within one year (+€6,244)

  • Receivables within one year -€6,244

    down €6,244 (-28.6%), from €21,858 to €15,614

    of which Trade receivables: -€4,152

  • Tangible fixed assets -€1,316

    down €1,316 (-25.9%), from €5,090 to €3,774

Equity and liabilities
  • Short-term financial debts +€24,480

    up €24,480 (+1,033%), from €2,371 to €26,851

  • Profit (loss) carried forward -€20,870

    new in 2025: -€20,870

  • Trade debts -€3,391

    down €3,391 (-43.6%), from €7,785 to €4,394

  • Debts after one year -€1,851

    no longer reported in 2025 (was €1,851)

  • Tax, wage and social debts +€722

    up €722 (+4.5%), from €16,134 to €16,856

    of which Taxes: +€1,634

Income statement
  • Staff costs +€14,143

    up €14,143 (+89.6%), from €15,777 to €29,920

  • Gross operating margin -€6,001

    down €6,001 (-30.5%), from €19,699 to €13,698

  • Financial charges +€1,115

    up €1,115 (+85.2%), from €1,309 to €2,425

  • Taxes -€1,034

    down €1,034 (-88.0%), from €1,175 to €141

  • Depreciation +€934

    up €934 (+244%), from €382 to €1,316

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €575
Gross operating margin -€6,001
Staff costs -€14,143
Depreciation -€934
Other operating charges -€485
Financial income +€199
Financial charges -€1,115
Taxes +€1,034
Result 2025 -€20,870
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€16,275
Investment €0
Financing +€22,629
Cash 2024 €2,518
Net result for the year -€20,870
Depreciation +€1,316
Receivables within one year +€6,244
Deferred charges and accrued income -€297
Trade debts -€3,391
Tax, wage and social debts +€722
Debts after one year -€1,851
Short-term financial debts +€24,480
Cash 2025 €8,872
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €31,715 €30,806 -€909 -2.9%
Fixed assets 21/28 €7,340 €6,024 -€1,316 -17.9%
Tangible fixed assets 22/27 €5,090 €3,774 -€1,316 -25.9%
Furniture and vehicles 24 €5,090 €3,774 -€1,316 -25.9%
Financial fixed assets 28 €2,250 €2,250 = 0.0%
Current assets 29/58 €24,376 €24,783 +€407 +1.7%
Amounts receivable within one year 40/41 €21,858 €15,614 -€6,244 -28.6%
Trade receivables 40 €16,965 €12,813 -€4,152 -24.5%
Other amounts receivable 41 €4,892 €2,801 -€2,092 -42.8%
Cash at bank and in hand 54/58 €2,518 €8,872 +€6,354 +252%
Deferred charges and accrued income 490/1 - €297 +€297
Total equity and liabilities 10/49 €31,715 €30,806 -€909 -2.9%
Equity 10/15 €3,575 -€17,294 -€20,870
Contributions 10/11 €3,000 €3,000 = 0.0%
Reserves 13 €575 €575 = 0.0%
Distributable reserves 133 €575 €575 = 0.0%
Profit (loss) carried forward 14 - -€20,870 -€20,870
Amounts payable 17/49 €28,140 €48,100 +€19,961 +70.9%
Amounts payable after more than one year 17 €1,851 - -€1,851
Financial debts 170/4 €1,851 - -€1,851
Amounts payable within one year 42/48 €26,289 €48,100 +€21,811 +83.0%
Financial debts 43 €2,371 €26,851 +€24,480 +1,033%
Credit institutions 430/8 €2,371 €26,851 +€24,480 +1,033%
Trade debts 44 €7,785 €4,394 -€3,391 -43.6%
Suppliers 440/4 €7,785 €4,394 -€3,391 -43.6%
Taxes, remuneration and social security 45 €16,134 €16,856 +€722 +4.5%
Taxes 450/3 €13,119 €14,753 +€1,634 +12.5%
Remuneration and social security 454/9 €3,015 €2,103 -€912 -30.2%
Remuneration, social security and pensions 62 €15,777 €29,920 +€14,143 +89.6%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €382 €1,316 +€934 +244%
Other operating charges 640/8 €685 €1,169 +€485 +70.8%
Gross operating margin 9900 €19,699 €13,698 -€6,001 -30.5%
Operating profit (loss) 9901 €2,856 -€18,707 -€21,563
Financial income 75/76B €204 €403 +€199 +97.8%
Recurring financial income 75 €204 €403 +€199 +97.8%
Financial charges 65/66B €1,309 €2,425 +€1,115 +85.2%
Recurring financial charges 65 €1,309 €2,425 +€1,115 +85.2%
Profit (loss) for the period before taxes 9903 €1,750 -€20,729 -€22,479
Income taxes 67/77 €1,175 €141 -€1,034 -88.0%
Profit (loss) for the period 9904 €575 -€20,870 -€21,445
Profit (loss) for the period to be appropriated 9905 €575 -€20,870 -€21,445

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 23 October 2026 via checked.be.