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PEPUP: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PEPUP

BE 0759.919.279
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€71,985
2024 · €41,201-€113,186
Equity
-€43,463
2024 · €28,521-€71,984
Cash
€3,217
2024 · €23,663-€20,446
Balance sheet total
€47,278
2024 · €180,036-€132,758

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€110,494

    down €110,494 (-87.6%), from €126,100 to €15,606

    of which Other amounts receivable: -€106,538

  • Cash -€20,446

    down €20,446 (-86.4%), from €23,663 to €3,217

    mainly Net result for the year (-€71,985) and Other debts (-€40,568)

Equity and liabilities
  • Profit (loss) carried forward -€48,984

    down €48,984, from €521 to -€48,463

  • Other debts -€40,568

    down €40,568 (-65.8%), from €61,673 to €21,105

  • Reserves -€23,000

    no longer reported in 2025 (was €23,000)

  • Trade debts -€10,991

    down €10,991 (-26.9%), from €40,882 to €29,891

  • Tax, wage and social debts -€7,153

    down €7,153 (-32.7%), from €21,889 to €14,736

    of which Taxes: -€8,653

Income statement
  • Other operating charges +€81,977

    up €81,977 (+8,306%), from €987 to €82,964

  • Gross operating margin -€41,807

    down €41,807 (-70.9%), from €58,995 to €17,188

  • Taxes -€5,438

    down €5,438 (-98.1%), from €5,546 to €108

  • Financial charges -€4,202

    down €4,202 (-49.6%), from €8,480 to €4,278

  • Write-downs -€3,350

    down €3,350, from €900 to -€2,450

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €41,201
Gross operating margin -€41,807
Depreciation -€83
Write-downs +€3,350
Other operating charges -€81,977
Financial income -€2,309
Financial charges +€4,202
Taxes +€5,438
Result 2025 -€71,985
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€15,815
Investment -€2,561
Financing -€2,071
Cash 2024 €23,663
Net result for the year -€71,985
Depreciation +€4,284
Receivables within one year +€110,494
Smaller working-capital items +€105
Trade debts -€10,991
Tax, wage and social debts -€7,153
Other debts -€40,568
Investment in fixed assets (net) -€2,561
Debts after one year -€754
Current portion of long-term debt -€1,317
Contributions, distributions and other +€0
Cash 2025 €3,217
brings cash intakes cash out
Every line side by side 47 lines
Line Code 2024 2025 Change %
Total assets 20/58 €180,036 €47,278 -€132,758 -73.7%
Fixed assets 21/28 €29,397 €27,674 -€1,723 -5.9%
Tangible fixed assets 22/27 €28,922 €27,199 -€1,723 -6.0%
Furniture and vehicles 24 €592 €2,183 +€1,591 +269%
Leasing and similar rights 25 €3,046 €2,041 -€1,005 -33.0%
Other tangible fixed assets 26 €25,284 €22,976 -€2,308 -9.1%
Financial fixed assets 28 €475 €475 = 0.0%
Current assets 29/58 €150,639 €19,604 -€131,035 -87.0%
Amounts receivable within one year 40/41 €126,100 €15,606 -€110,494 -87.6%
Trade receivables 40 €13,006 €9,051 -€3,955 -30.4%
Other amounts receivable 41 €113,094 €6,556 -€106,538 -94.2%
Cash at bank and in hand 54/58 €23,663 €3,217 -€20,446 -86.4%
Deferred charges and accrued income 490/1 €876 €782 -€94 -10.8%
Total equity and liabilities 10/49 €180,036 €47,278 -€132,758 -73.7%
Equity 10/15 €28,521 -€43,463 -€71,984
Contributions 10/11 €5,000 €5,000 = 0.0%
Reserves 13 €23,000 - -€23,000
Distributable reserves 133 €23,000 - -€23,000
Profit (loss) carried forward 14 €521 -€48,463 -€48,984
Amounts payable 17/49 €151,515 €90,742 -€60,773 -40.1%
Amounts payable after more than one year 17 €754 - -€754
Financial debts 170/4 €754 - -€754
Amounts payable within one year 42/48 €150,761 €90,732 -€60,029 -39.8%
Current portion of amounts payable after more than one year 42 €1,317 - -€1,317
Financial debts 43 €25,000 €25,000 = 0.0%
Credit institutions 430/8 €25,000 €25,000 = 0.0%
Trade debts 44 €40,882 €29,891 -€10,991 -26.9%
Suppliers 440/4 €40,882 €29,891 -€10,991 -26.9%
Taxes, remuneration and social security 45 €21,889 €14,736 -€7,153 -32.7%
Taxes 450/3 €21,889 €13,236 -€8,653 -39.5%
Remuneration and social security 454/9 - €1,500 +€1,500
Other amounts payable 47/48 €61,673 €21,105 -€40,568 -65.8%
Accrued charges and deferred income 492/3 - €10 +€10
Non-recurring operating income 76A €41,055 - -€41,055
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €4,201 €4,284 +€83 +2.0%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €900 -€2,450 -€3,350
Other operating charges 640/8 €987 €82,964 +€81,977 +8,306%
Gross operating margin 9900 €58,995 €17,188 -€41,807 -70.9%
Operating profit (loss) 9901 €52,907 -€67,610 -€120,517
Financial income 75/76B €2,320 €11 -€2,309 -99.5%
Recurring financial income 75 €2,320 €11 -€2,309 -99.5%
Financial charges 65/66B €8,480 €4,278 -€4,202 -49.6%
Recurring financial charges 65 €8,480 €4,278 -€4,202 -49.6%
Profit (loss) for the period before taxes 9903 €46,747 -€71,877 -€118,624
Income taxes 67/77 €5,546 €108 -€5,438 -98.1%
Profit (loss) for the period 9904 €41,201 -€71,985 -€113,186
Profit (loss) for the period to be appropriated 9905 €41,201 -€71,985 -€113,186

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 28 October 2026 via checked.be.