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PEPUP: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PEPUP

BE 0759.919.279
NACE 73.110, Advertising agencies
financial year 2023 against 2024filed annual accounts (NBB)
Net result for the year
€41,201
2023 · €7,576+€33,625
Equity
€28,521
2023 · €13,320+€15,201
Cash
€23,663
2023 · €40,516-€16,853
Balance sheet total
€180,036
2023 · €174,977+€5,059

Largest movements

2023 to 2024
Assets
  • Receivables within one year +€119,936

    up €119,936 (+1945.7%), from €6,164 to €126,100

    of which Other amounts receivable: +€113,094

  • Intangible fixed assets -€93,945

    no longer reported in 2024 (was €93,945)

  • Cash -€16,853

    down €16,853 (-41.6%), from €40,516 to €23,663

    mainly Receivables within one year (-€119,936) and Contributions, distributions and other (-€26,000)

  • Tangible fixed assets -€4,201

    down €4,201 (-12.7%), from €33,123 to €28,922

    of which Furniture and vehicles: -€4,937

Equity and liabilities
  • Reserves +€15,000

    up €15,000 (+187.5%), from €8,000 to €23,000

  • Other debts -€8,752

    down €8,752 (-12.4%), from €70,425 to €61,673

  • Trade debts +€7,382

    up €7,382 (+22.0%), from €33,500 to €40,882

  • Tax, wage and social debts -€5,760

    down €5,760 (-20.8%), from €27,649 to €21,889

  • Advances received -€1,815

    no longer reported in 2024 (was €1,815)

Income statement
  • Gross operating margin +€21,395

    up €21,395 (+56.9%), from €37,600 to €58,995

  • Depreciation -€13,195

    down €13,195 (-75.9%), from €17,396 to €4,201

  • Financial charges +€1,973

    up €1,973 (+30.3%), from €6,507 to €8,480

  • Write-downs -€1,550

    down €1,550 (-63.3%), from €2,450 to €900

  • Taxes +€1,309

    up €1,309 (+30.9%), from €4,237 to €5,546

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 €7,576
Gross operating margin +€21,395
Depreciation +€13,195
Write-downs +€1,550
Other operating charges +€1,083
Financial income -€316
Financial charges -€1,973
Taxes -€1,309
Result 2024 €41,201

Cash bridge derived

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€83,601
Investment +€93,945
Financing -€27,197
Cash 2023 €40,516
Net result for the year +€41,201
Depreciation +€4,201
Receivables within one year -€119,936
Deferred charges and accrued income -€122
Trade debts +€7,382
Tax, wage and social debts -€5,760
Advances received -€1,815
Other debts -€8,752
Investment in fixed assets (net) +€93,945
Debts after one year -€1,317
Current portion of long-term debt +€120
Contributions, distributions and other -€26,000
Cash 2024 €23,663
Every line side by side 47 lines
Line Code 2023 2024 Change %
Total assets 20/58 €174,977 €180,036 +€5,059 +2.9%
Fixed assets 21/28 €127,543 €29,397 -€98,146 -77.0%
Intangible fixed assets 21 €93,945 - -€93,945
Tangible fixed assets 22/27 €33,123 €28,922 -€4,201 -12.7%
Furniture and vehicles 24 €5,529 €592 -€4,937 -89.3%
Leasing and similar rights 25 - €3,046 +€3,046
Other tangible fixed assets 26 €27,594 €25,284 -€2,310 -8.4%
Financial fixed assets 28 €475 €475 = 0.0%
Current assets 29/58 €47,434 €150,639 +€103,205 +217.6%
Amounts receivable within one year 40/41 €6,164 €126,100 +€119,936 +1945.7%
Trade receivables 40 €6,164 €13,006 +€6,842 +111.0%
Other amounts receivable 41 - €113,094 +€113,094
Cash at bank and in hand 54/58 €40,516 €23,663 -€16,853 -41.6%
Deferred charges and accrued income 490/1 €754 €876 +€122 +16.2%
Total equity and liabilities 10/49 €174,977 €180,036 +€5,059 +2.9%
Equity 10/15 €13,320 €28,521 +€15,201 +114.1%
Contributions 10/11 €5,000 €5,000 = 0.0%
Reserves 13 €8,000 €23,000 +€15,000 +187.5%
Distributable reserves 133 €8,000 €23,000 +€15,000 +187.5%
Profit (loss) carried forward 14 €320 €521 +€201 +62.8%
Amounts payable 17/49 €161,657 €151,515 -€10,142 -6.3%
Amounts payable after more than one year 17 €2,071 €754 -€1,317 -63.6%
Financial debts 170/4 €2,071 €754 -€1,317 -63.6%
Amounts payable within one year 42/48 €159,586 €150,761 -€8,825 -5.5%
Current portion of amounts payable after more than one year 42 €1,197 €1,317 +€120 +10.0%
Financial debts 43 €25,000 €25,000 = 0.0%
Credit institutions 430/8 €25,000 €25,000 = 0.0%
Trade debts 44 €33,500 €40,882 +€7,382 +22.0%
Suppliers 440/4 €33,500 €40,882 +€7,382 +22.0%
Advances received on contracts in progress 46 €1,815 - -€1,815
Taxes, remuneration and social security 45 €27,649 €21,889 -€5,760 -20.8%
Taxes 450/3 €27,649 €21,889 -€5,760 -20.8%
Other amounts payable 47/48 €70,425 €61,673 -€8,752 -12.4%
Non-recurring operating income 76A - €41,055 +€41,055
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €17,396 €4,201 -€13,195 -75.9%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €2,450 €900 -€1,550 -63.3%
Other operating charges 640/8 €2,070 €987 -€1,083 -52.3%
Gross operating margin 9900 €37,600 €58,995 +€21,395 +56.9%
Operating profit (loss) 9901 €15,684 €52,907 +€37,223 +237.3%
Financial income 75/76B €2,636 €2,320 -€316 -12.0%
Recurring financial income 75 €2,636 €2,320 -€316 -12.0%
Financial charges 65/66B €6,507 €8,480 +€1,973 +30.3%
Recurring financial charges 65 €6,507 €8,480 +€1,973 +30.3%
Profit (loss) for the period before taxes 9903 €11,813 €46,747 +€34,934 +295.7%
Income taxes 67/77 €4,237 €5,546 +€1,309 +30.9%
Profit (loss) for the period 9904 €7,576 €41,201 +€33,625 +443.8%
Profit (loss) for the period to be appropriated 9905 €7,576 €41,201 +€33,625 +443.8%

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 10 October 2026 via checked.be.