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ZEAL: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

ZEAL

BE 0479.499.902
NACE 73.200, Market research and public opinion polling
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€19,569
2024 · -€19,868+€299
Equity
€109,927
2024 · €140,005-€30,079
Cash
€42,638
2024 · €11,551+€31,086
Balance sheet total
€174,787
2024 · €197,697-€22,910

Largest movements

2024 to 2025
Assets
  • Current investments -€49,943

    down €49,943 (-75.6%), from €66,042 to €16,099

  • Cash +€31,086

    up €31,086 (+269%), from €11,551 to €42,638

    mainly Current investments (+€49,943) and Receivables after one year (+€8,909)

  • Receivables within one year +€9,832

    up €9,832 (+51.4%), from €19,141 to €28,974

    of which Other amounts receivable: +€6,865

  • Receivables after one year -€8,909

    down €8,909 (-10.9%), from €81,684 to €72,775

  • Tangible fixed assets -€4,759

    down €4,759 (-25.2%), from €18,886 to €14,128

Equity and liabilities
  • Profit (loss) carried forward -€19,569

    down €19,569, from €13,777 to -€5,791

  • Reserves -€10,510

    down €10,510 (-16.2%), from €64,728 to €54,218

    of which Distributable reserves: -€10,510

  • Trade debts +€8,611

    up €8,611 (+18.4%), from €46,841 to €55,452

  • Tax, wage and social debts -€5,809

    down €5,809 (-57.7%), from €10,075 to €4,266

  • Advances received +€5,143

    new in 2025: €5,143

Income statement
  • Other operating charges +€10,417

    up €10,417 (+1,528%), from €682 to €11,099

  • Gross operating margin +€10,074

    up €10,074 (+80.5%), from -€12,517 to -€2,444

  • Financial income +€2,642

    up €2,642 (+179%), from €1,472 to €4,114

  • Depreciation +€1,174

    up €1,174 (+15.7%), from €7,475 to €8,649

  • Taxes +€622

    up €622 (+293%), from €212 to €835

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€19,868
Gross operating margin +€10,074
Depreciation -€1,174
Other operating charges -€10,417
Other operating items -€195
Financial income +€2,642
Financial charges -€8
Taxes -€622
Result 2025 -€19,569
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€4,456
Investment +€46,052
Financing -€10,510
Cash 2024 €11,551
Net result for the year -€19,569
Depreciation +€8,649
Receivables after one year +€8,909
Receivables within one year -€9,832
Deferred charges and accrued income +€218
Trade debts +€8,611
Tax, wage and social debts -€5,809
Advances received +€5,143
Accrued charges and deferred income -€775
Investment in fixed assets (net) -€3,890
Current investments +€49,943
Contributions, distributions and other -€10,510
Cash 2025 €42,638
brings cash intakes cash out
Every line side by side 45 lines
Line Code 2024 2025 Change %
Total assets 20/58 €197,697 €174,787 -€22,910 -11.6%
Fixed assets 21/28 €18,886 €14,128 -€4,759 -25.2%
Tangible fixed assets 22/27 €18,886 €14,128 -€4,759 -25.2%
Furniture and vehicles 24 €18,886 €14,128 -€4,759 -25.2%
Current assets 29/58 €178,810 €160,659 -€18,151 -10.2%
Amounts receivable after more than one year 29 €81,684 €72,775 -€8,909 -10.9%
Other amounts receivable 291 €81,684 €72,775 -€8,909 -10.9%
Amounts receivable within one year 40/41 €19,141 €28,974 +€9,832 +51.4%
Trade receivables 40 €14,699 €17,666 +€2,967 +20.2%
Other amounts receivable 41 €4,443 €11,308 +€6,865 +155%
Current investments 50/53 €66,042 €16,099 -€49,943 -75.6%
Cash at bank and in hand 54/58 €11,551 €42,638 +€31,086 +269%
Deferred charges and accrued income 490/1 €391 €174 -€218 -55.6%
Total equity and liabilities 10/49 €197,697 €174,787 -€22,910 -11.6%
Equity 10/15 €140,005 €109,927 -€30,079 -21.5%
Contributions 10/11 €61,500 €61,500 = 0.0%
Capital 10 €61,500 €61,500 = 0.0%
Issued capital 100 €61,500 €61,500 = 0.0%
Reserves 13 €64,728 €54,218 -€10,510 -16.2%
Non-distributable reserves 130/1 €6,150 €6,150 = 0.0%
Legal reserve 130 €6,150 €6,150 = 0.0%
Tax-exempt reserves 132 €18,750 €18,750 = 0.0%
Distributable reserves 133 €39,828 €29,318 -€10,510 -26.4%
Profit (loss) carried forward 14 €13,777 -€5,791 -€19,569
Amounts payable 17/49 €57,691 €64,860 +€7,169 +12.4%
Amounts payable within one year 42/48 €56,916 €64,860 +€7,944 +14.0%
Trade debts 44 €46,841 €55,452 +€8,611 +18.4%
Suppliers 440/4 €46,841 €55,452 +€8,611 +18.4%
Advances received on contracts in progress 46 - €5,143 +€5,143
Taxes, remuneration and social security 45 €10,075 €4,266 -€5,809 -57.7%
Taxes 450/3 €10,075 €4,266 -€5,809 -57.7%
Accrued charges and deferred income 492/3 €775 - -€775
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €7,475 €8,649 +€1,174 +15.7%
Other operating charges 640/8 €682 €11,099 +€10,417 +1,528%
Non-recurring operating charges 66A - €195 +€195
Gross operating margin 9900 -€12,517 -€2,444 +€10,074 +80.5%
Operating profit (loss) 9901 -€20,674 -€22,386 -€1,712 -8.3%
Financial income 75/76B €1,472 €4,114 +€2,642 +179%
Recurring financial income 75 €1,472 €4,114 +€2,642 +179%
Financial charges 65/66B €454 €462 +€8 +1.8%
Recurring financial charges 65 €454 €462 +€8 +1.8%
Profit (loss) for the period before taxes 9903 -€19,656 -€18,734 +€922 +4.7%
Income taxes 67/77 €212 €835 +€622 +293%
Profit (loss) for the period 9904 -€19,868 -€19,569 +€299 +1.5%
Profit (loss) for the period to be appropriated 9905 -€19,868 -€19,569 +€299 +1.5%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 14 October 2026 via checked.be.