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WWM: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

WWM

BE 1001.025.350
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€25,135
2024 · €23,940+€1,195
Equity
€56,175
2024 · €31,040+€25,135
Cash
€69,636
2024 · €31,068+€38,569
Balance sheet total
€73,186
2024 · €42,181+€31,005

Largest movements

2024 to 2025
Assets
  • Cash +€38,569

    up €38,569 (+124%), from €31,068 to €69,636

    mainly Net result for the year (+€25,135) and Other debts (+€10,445)

  • Receivables within one year -€5,623

    down €5,623 (-98.2%), from €5,729 to €105

    of which Trade receivables: -€4,456

  • Tangible fixed assets -€1,940

    down €1,940 (-36.0%), from €5,384 to €3,444

Equity and liabilities
  • Profit (loss) carried forward +€25,135

    up €25,135 (+83.7%), from €30,040 to €55,175

  • Other debts +€10,445

    up €10,445 (+3,707%), from €282 to €10,727

  • Trade debts -€4,761

    down €4,761 (-100%), from €4,761 to €0

Income statement
  • Gross operating margin +€2,492

    up €2,492 (+7.8%), from €31,938 to €34,430

  • Depreciation +€1,504

    up €1,504 (+345%), from €436 to €1,940

  • Other operating charges -€448

    down €448 (-78.9%), from €568 to €120

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €23,940
Gross operating margin +€2,492
Depreciation -€1,504
Other operating charges +€448
Financial charges -€55
Taxes -€186
Result 2025 €25,135
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€38,569
Investment €0
Financing €0
Cash 2024 €31,068
Net result for the year +€25,135
Depreciation +€1,940
Receivables within one year +€5,623
Trade debts -€4,761
Tax, wage and social debts +€186
Other debts +€10,445
Cash 2025 €69,636
brings cash intakes cash out
Every line side by side 31 lines
Line Code 2024 2025 Change %
Total assets 20/58 €42,181 €73,186 +€31,005 +73.5%
Fixed assets 21/28 €5,384 €3,444 -€1,940 -36.0%
Tangible fixed assets 22/27 €5,384 €3,444 -€1,940 -36.0%
Plant, machinery and equipment 23 €5,384 €3,444 -€1,940 -36.0%
Current assets 29/58 €36,796 €69,742 +€32,945 +89.5%
Amounts receivable within one year 40/41 €5,729 €105 -€5,623 -98.2%
Trade receivables 40 €4,456 €0 -€4,456 -100%
Other amounts receivable 41 €1,272 €105 -€1,167 -91.7%
Cash at bank and in hand 54/58 €31,068 €69,636 +€38,569 +124%
Deferred charges and accrued income 490/1 €0 - =
Total equity and liabilities 10/49 €42,181 €73,186 +€31,005 +73.5%
Equity 10/15 €31,040 €56,175 +€25,135 +81.0%
Contributions 10/11 €1,000 €1,000 = 0.0%
Profit (loss) carried forward 14 €30,040 €55,175 +€25,135 +83.7%
Amounts payable 17/49 €11,140 €17,011 +€5,870 +52.7%
Amounts payable within one year 42/48 €11,140 €17,011 +€5,870 +52.7%
Trade debts 44 €4,761 €0 -€4,761 -100%
Suppliers 440/4 €4,761 €0 -€4,761 -100%
Taxes, remuneration and social security 45 €6,097 €6,284 +€186 +3.1%
Taxes 450/3 €6,097 €6,284 +€186 +3.1%
Other amounts payable 47/48 €282 €10,727 +€10,445 +3,707%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €436 €1,940 +€1,504 +345%
Other operating charges 640/8 €568 €120 -€448 -78.9%
Gross operating margin 9900 €31,938 €34,430 +€2,492 +7.8%
Operating profit (loss) 9901 €30,934 €32,370 +€1,436 +4.6%
Financial charges 65/66B €897 €952 +€55 +6.1%
Recurring financial charges 65 €897 €952 +€55 +6.1%
Profit (loss) for the period before taxes 9903 €30,037 €31,418 +€1,381 +4.6%
Income taxes 67/77 €6,097 €6,284 +€186 +3.1%
Profit (loss) for the period 9904 €23,940 €25,135 +€1,195 +5.0%
Profit (loss) for the period to be appropriated 9905 €23,940 €25,135 +€1,195 +5.0%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 21 October 2026 via checked.be.