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WOW: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

WOW

BE 0465.904.262
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€28,659
2024 · €55,428-€26,770
Equity
€428,161
2024 · €80,006+€348,155
Cash
€136,330
2024 · €15,577+€120,753
Balance sheet total
€833,575
2024 · €571,936+€261,639

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets +€159,089

    up €159,089 (+33.0%), from €482,281 to €641,369

    of which Land and buildings: +€157,956

  • Cash +€120,753

    up €120,753 (+775.2%), from €15,577 to €136,330

    mainly Contributions, distributions and other (+€319,496) and Provisions (+€106,499)

  • Receivables within one year -€15,784

    down €15,784 (-22.4%), from €70,358 to €54,574

    of which Trade receivables: -€33,470

Equity and liabilities
  • Reserves +€345,999

    new in 2025: €345,999

    of which Tax-exempt reserves: +€319,496

  • Debts after one year -€163,481

    down €163,481 (-98.8%), from €165,481 to €2,000

    of which Financial debts: -€163,481

  • Provisions +€106,499

    new in 2025: €106,499

  • Current portion of long-term debt -€32,806

    no longer reported in 2025 (was €32,806)

  • Tax, wage and social debts +€12,110

    up €12,110 (+44.1%), from €27,482 to €39,592

Income statement
  • Gross operating margin +€433,925

    up €433,925 (+340.0%), from €127,630 to €561,555

  • Other operating charges +€31,029

    up €31,029 (+364.9%), from €8,504 to €39,533

  • Financial charges +€13,432

    up €13,432 (+258.0%), from €5,205 to €18,638

  • Depreciation -€6,116

    down €6,116 (-16.0%), from €38,335 to €32,219

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €55,428
Gross operating margin +€433,925
Depreciation +€6,116
Other operating charges -€31,029
Financial income -€980
Financial charges -€13,432
Taxes +€4,626
Deferred taxes and other -€425,995
Result 2025 €28,659

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€188,851
Investment -€191,308
Financing +€123,210
Cash 2024 €15,577
Net result for the year +€28,659
Depreciation +€32,219
Receivables within one year +€15,784
Deferred charges and accrued income +€2,420
Provisions +€106,499
Trade debts -€10,734
Tax, wage and social debts +€12,110
Other debts +€1,895
Investment in fixed assets (net) -€191,308
Debts after one year -€163,481
Current portion of long-term debt -€32,806
Contributions, distributions and other +€319,496
Cash 2025 €136,330
Every line side by side 52 lines
Line Code 2024 2025 Change %
Total assets 20/58 €571,936 €833,575 +€261,639 +45.7%
Formation expenses 20 €0 €0 =
Fixed assets 21/28 €482,281 €641,369 +€159,089 +33.0%
Intangible fixed assets 21 €0 - =
Tangible fixed assets 22/27 €482,281 €641,369 +€159,089 +33.0%
Land and buildings 22 €478,944 €636,900 +€157,956 +33.0%
Plant, machinery and equipment 23 €0 €0 =
Furniture and vehicles 24 €3,337 €4,470 +€1,133 +34.0%
Other tangible fixed assets 26 €0 - =
Current assets 29/58 €89,656 €192,206 +€102,550 +114.4%
Amounts receivable within one year 40/41 €70,358 €54,574 -€15,784 -22.4%
Trade receivables 40 €58,476 €25,006 -€33,470 -57.2%
Other amounts receivable 41 €11,882 €29,568 +€17,686 +148.8%
Cash at bank and in hand 54/58 €15,577 €136,330 +€120,753 +775.2%
Deferred charges and accrued income 490/1 €3,721 €1,302 -€2,420 -65.0%
Total equity and liabilities 10/49 €571,936 €833,575 +€261,639 +45.7%
Equity 10/15 €80,006 €428,161 +€348,155 +435.2%
Contributions 10/11 €20,451 €20,451 = 0.0%
Outside capital 11 €20,451 - -€20,451
Other 1109/19 €20,451 - -€20,451
Reserves 13 - €345,999 +€345,999
Tax-exempt reserves 132 - €319,496 +€319,496
Distributable reserves 133 - €26,503 +€26,503
Profit (loss) carried forward 14 €59,555 €61,711 +€2,156 +3.6%
Provisions and deferred taxes 16 - €106,499 +€106,499
Deferred taxes 168 - €106,499 +€106,499
Amounts payable 17/49 €491,930 €298,916 -€193,015 -39.2%
Amounts payable after more than one year 17 €165,481 €2,000 -€163,481 -98.8%
Financial debts 170/4 €163,481 - -€163,481
Other amounts payable 178/9 €2,000 €2,000 = 0.0%
Amounts payable within one year 42/48 €326,450 €296,916 -€29,534 -9.0%
Current portion of amounts payable after more than one year 42 €32,806 - -€32,806
Trade debts 44 €22,230 €11,496 -€10,734 -48.3%
Suppliers 440/4 €22,230 €11,496 -€10,734 -48.3%
Taxes, remuneration and social security 45 €27,482 €39,592 +€12,110 +44.1%
Taxes 450/3 €27,482 €39,592 +€12,110 +44.1%
Other amounts payable 47/48 €243,932 €245,827 +€1,895 +0.8%
Non-recurring operating income 76A - €2,684 +€2,684
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €38,335 €32,219 -€6,116 -16.0%
Other operating charges 640/8 €8,504 €39,533 +€31,029 +364.9%
Gross operating margin 9900 €127,630 €561,555 +€433,925 +340.0%
Operating profit (loss) 9901 €80,792 €489,804 +€409,012 +506.3%
Financial income 75/76B €982 €2 -€980 -99.8%
Recurring financial income 75 €982 €2 -€980 -99.8%
Financial charges 65/66B €5,205 €18,638 +€13,432 +258.0%
Recurring financial charges 65 €5,205 €18,638 +€13,432 +258.0%
Profit (loss) for the period before taxes 9903 €76,568 €471,168 +€394,599 +515.4%
Transfer from deferred taxes 780 - €38,153 +€38,153
Transfer to deferred taxes 680 - €464,148 +€464,148
Income taxes 67/77 €21,140 €16,514 -€4,626 -21.9%
Profit (loss) for the period 9904 €55,428 €28,659 -€26,770 -48.3%
Profit (loss) for the period to be appropriated 9905 €55,428 €28,659 -€26,770 -48.3%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 8 October 2026 via checked.be.