WONDERING: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
What changed
WONDERING
NACE 73.200, Market research and public opinion polling
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€38,843
2024 · €45,115-€6,272
Equity
€528,948
2024 · €530,105-€1,157
Cash
€70,150
2024 · €170,136-€99,986
Balance sheet total
€2.4m
2024 · €2.5m-€171,974
Largest movements
Assets
- Cash -€99,986
down €99,986 (-58.8%), from €170,136 to €70,150
mainly Debts after one year (-€130,675) and Accrued charges and deferred income (-€73,260)
- Tangible fixed assets -€77,768
down €77,768 (-4.1%), from €1.9m to €1.8m
of which Land and buildings: -€77,850
Equity and liabilities
- Debts after one year -€130,675
down €130,675 (-10.5%), from €1.2m to €1.1m
- Trade debts +€107,091
up €107,091 (+73.2%), from €146,238 to €253,330
- Accrued charges and deferred income -€73,260
down €73,260 (-93.4%), from €78,403 to €5,144
Income statement
- Gross operating margin -€53,356
down €53,356 (-5.5%), from €978,691 to €925,335
- Staff costs -€41,066
down €41,066 (-5.3%), from €776,201 to €735,135
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Result 2024
€45,115
Gross operating margin
-€53,356
Staff costs
+€41,066
Depreciation
-€1,556
Other operating charges
-€512
Financial income
+€87
Financial charges
+€2,569
Taxes
+€5,579
Deferred taxes and other
-€149
Result 2025
€38,843
raises the resultlowers the resultnot broken down further in the accounts
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
From operations
+€122,197
Investment
-€23,974
Financing
-€198,209
Cash 2024
€170,136
From operations (derived)
+€122,197
Net result for the year
+€38,843
Depreciation
+€107,805
Receivables within one year
-€645
Deferred charges and accrued income
-€11,199
Provisions
-€4,059
Trade debts
+€107,091
Tax, wage and social debts
-€21,340
Other debts
-€21,040
Accrued charges and deferred income
-€73,260
Investment (derived)
-€23,974
Investment in fixed assets (net)
-€23,974
Financing
-€198,209
Debts after one year
-€130,675
Current portion of long-term debt
-€18,104
Short-term financial debts
-€9,431
Contributions, distributions and other
-€40,000
Cash 2025
€70,150
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €2,530,627 | €2,358,653 | -€171,974 | -6.8% |
| Fixed assets | 21/28 | €1,914,603 | €1,830,772 | -€83,832 | -4.4% |
| Intangible fixed assets | 21 | €27,115 | €20,291 | -€6,824 | -25.2% |
| Tangible fixed assets | 22/27 | €1,885,600 | €1,807,832 | -€77,768 | -4.1% |
| Land and buildings | 22 | €1,864,518 | €1,786,668 | -€77,850 | -4.2% |
| Plant, machinery and equipment | 23 | €7,141 | €4,790 | -€2,351 | -32.9% |
| Furniture and vehicles | 24 | €13,941 | €16,374 | +€2,433 | +17.5% |
| Financial fixed assets | 28 | €1,889 | €2,649 | +€760 | +40.2% |
| Current assets | 29/58 | €616,024 | €527,881 | -€88,142 | -14.3% |
| Amounts receivable within one year | 40/41 | €445,888 | €446,533 | +€645 | +0.1% |
| Trade receivables | 40 | €437,139 | €431,167 | -€5,971 | -1.4% |
| Other amounts receivable | 41 | €8,749 | €15,366 | +€6,616 | +75.6% |
| Cash at bank and in hand | 54/58 | €170,136 | €70,150 | -€99,986 | -58.8% |
| Deferred charges and accrued income | 490/1 | €0 | €11,199 | +€11,199 | |
| Total equity and liabilities | 10/49 | €2,530,627 | €2,358,653 | -€171,974 | -6.8% |
| Equity | 10/15 | €530,105 | €528,948 | -€1,157 | -0.2% |
| Contributions | 10/11 | €50,000 | €50,000 | = | 0.0% |
| Reserves | 13 | €480,105 | €478,948 | -€1,157 | -0.2% |
| Tax-exempt reserves | 132 | €297,808 | €285,630 | -€12,178 | -4.1% |
| Distributable reserves | 133 | €182,297 | €193,318 | +€11,021 | +6.0% |
| Profit (loss) carried forward | 14 | €0 | €0 | = | |
| Provisions and deferred taxes | 16 | €98,810 | €94,750 | -€4,059 | -4.1% |
| Deferred taxes | 168 | €98,810 | €94,750 | -€4,059 | -4.1% |
| Amounts payable | 17/49 | €1,901,712 | €1,734,954 | -€166,758 | -8.8% |
| Amounts payable after more than one year | 17 | €1,246,461 | €1,115,786 | -€130,675 | -10.5% |
| Financial debts | 170/4 | €1,246,461 | €1,115,786 | -€130,675 | -10.5% |
| Amounts payable within one year | 42/48 | €576,848 | €614,025 | +€37,177 | +6.4% |
| Current portion of amounts payable after more than one year | 42 | €148,779 | €130,675 | -€18,104 | -12.2% |
| Financial debts | 43 | €37,163 | €27,733 | -€9,431 | -25.4% |
| Credit institutions | 430/8 | €37,163 | €27,733 | -€9,431 | -25.4% |
| Other loans | 439 | €0 | - | = | |
| Trade debts | 44 | €146,238 | €253,330 | +€107,091 | +73.2% |
| Suppliers | 440/4 | €146,238 | €253,330 | +€107,091 | +73.2% |
| Taxes, remuneration and social security | 45 | €126,278 | €104,937 | -€21,340 | -16.9% |
| Taxes | 450/3 | €40,319 | €18,439 | -€21,880 | -54.3% |
| Remuneration and social security | 454/9 | €85,958 | €86,498 | +€540 | +0.6% |
| Other amounts payable | 47/48 | €118,391 | €97,351 | -€21,040 | -17.8% |
| Accrued charges and deferred income | 492/3 | €78,403 | €5,144 | -€73,260 | -93.4% |
| Remuneration, social security and pensions | 62 | €776,201 | €735,135 | -€41,066 | -5.3% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €106,249 | €107,805 | +€1,556 | +1.5% |
| Other operating charges | 640/8 | €11,711 | €12,223 | +€512 | +4.4% |
| Gross operating margin | 9900 | €978,691 | €925,335 | -€53,356 | -5.5% |
| Operating profit (loss) | 9901 | €84,530 | €70,172 | -€14,359 | -17.0% |
| Financial income | 75/76B | €3 | €90 | +€87 | +3,217% |
| Recurring financial income | 75 | €3 | €90 | +€87 | +3,217% |
| Financial charges | 65/66B | €28,110 | €25,541 | -€2,569 | -9.1% |
| Recurring financial charges | 65 | €28,110 | €25,541 | -€2,569 | -9.1% |
| Profit (loss) for the period before taxes | 9903 | €56,423 | €44,720 | -€11,702 | -20.7% |
| Transfer from deferred taxes | 780 | €4,208 | €4,059 | -€149 | -3.5% |
| Income taxes | 67/77 | €15,515 | €9,937 | -€5,579 | -36.0% |
| Profit (loss) for the period | 9904 | €45,115 | €38,843 | -€6,272 | -13.9% |
| Transfer from tax-exempt reserves | 789 | €12,624 | €12,178 | -€447 | -3.5% |
| Profit (loss) for the period to be appropriated | 9905 | €57,740 | €51,021 | -€6,719 | -11.6% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 18 October 2026 via checked.be.