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WHY5RESEARCH: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

WHY5RESEARCH

BE 0893.412.362
NACE 73.200, Market research and public opinion polling
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€61,561
2024 · €28,053+€33,508
Equity
€242,002
2024 · €192,838+€49,164
Cash
€496,475
2024 · €257,684+€238,791
Balance sheet total
€1.4m
2024 · €794,007+€561,848

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€319,046

    up €319,046 (+81.0%), from €393,720 to €712,766

    of which Trade receivables: +€302,069

  • Cash +€238,791

    up €238,791 (+92.7%), from €257,684 to €496,475

    mainly Trade debts (+€367,939) and Accrued charges and deferred income (+€119,800)

Equity and liabilities
  • Trade debts +€367,939

    up €367,939 (+98.3%), from €374,484 to €742,423

  • Accrued charges and deferred income +€119,800

    up €119,800 (+84.8%), from €141,268 to €261,068

  • Reserves +€49,164

    up €49,164 (+51.1%), from €96,171 to €145,335

    of which Distributable reserves: +€49,164

  • Tax, wage and social debts +€24,796

    up €24,796 (+30.3%), from €81,809 to €106,605

    of which Remuneration and social security: +€29,940

Income statement
  • Gross operating margin +€134,928

    up €134,928 (+25.4%), from €531,865 to €666,793

  • Staff costs +€85,335

    up €85,335 (+17.2%), from €494,819 to €580,154

  • Financial charges +€13,268

    up €13,268 (+622%), from €2,134 to €15,402

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €28,053
Gross operating margin +€134,928
Staff costs -€85,335
Depreciation +€1,272
Other operating charges -€385
Financial income -€3,821
Financial charges -€13,268
Taxes +€116
Result 2025 €61,561
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€258,748
Investment -€7,561
Financing -€12,397
Cash 2024 €257,684
Net result for the year +€61,561
Depreciation +€5,969
Receivables within one year -€319,046
Deferred charges and accrued income -€2,419
Trade debts +€367,939
Tax, wage and social debts +€24,796
Other debts +€149
Accrued charges and deferred income +€119,800
Investment in fixed assets (net) -€7,561
Contributions, distributions and other -€12,397
Cash 2025 €496,475
brings cash intakes cash out
Every line side by side 49 lines
Line Code 2024 2025 Change %
Total assets 20/58 €794,007 €1,355,855 +€561,848 +70.8%
Fixed assets 21/28 €34,662 €36,254 +€1,592 +4.6%
Intangible fixed assets 21 €1,697 €1,254 -€443 -26.1%
Tangible fixed assets 22/27 €13,698 €15,733 +€2,035 +14.9%
Plant, machinery and equipment 23 €6,386 €10,734 +€4,348 +68.1%
Furniture and vehicles 24 €3,152 €2,226 -€926 -29.4%
Other tangible fixed assets 26 €4,160 €2,773 -€1,386 -33.3%
Financial fixed assets 28 €19,267 €19,267 = 0.0%
Current assets 29/58 €759,345 €1,319,601 +€560,256 +73.8%
Amounts receivable within one year 40/41 €393,720 €712,766 +€319,046 +81.0%
Trade receivables 40 €385,610 €687,680 +€302,069 +78.3%
Other amounts receivable 41 €8,110 €25,087 +€16,977 +209%
Current investments 50/53 €27,333 €27,333 = 0.0%
Cash at bank and in hand 54/58 €257,684 €496,475 +€238,791 +92.7%
Deferred charges and accrued income 490/1 €80,607 €83,026 +€2,419 +3.0%
Total equity and liabilities 10/49 €794,007 €1,355,855 +€561,848 +70.8%
Equity 10/15 €192,838 €242,002 +€49,164 +25.5%
Contributions 10/11 €96,667 €96,667 = 0.0%
Capital 10 €96,667 €96,667 = 0.0%
Issued capital 100 €96,667 €96,667 = 0.0%
Reserves 13 €96,171 €145,335 +€49,164 +51.1%
Non-distributable reserves 130/1 €55,778 €55,778 = 0.0%
Legal reserve 130 €25,000 €25,000 = 0.0%
Own shares acquired 1312 €30,778 €30,778 = 0.0%
Tax-exempt reserves 132 €480 €480 = 0.0%
Distributable reserves 133 €39,913 €89,077 +€49,164 +123%
Profit (loss) carried forward 14 €0 €0 =
Amounts payable 17/49 €601,169 €1,113,853 +€512,684 +85.3%
Amounts payable within one year 42/48 €459,902 €852,785 +€392,884 +85.4%
Trade debts 44 €374,484 €742,423 +€367,939 +98.3%
Suppliers 440/4 €374,484 €742,423 +€367,939 +98.3%
Taxes, remuneration and social security 45 €81,809 €106,605 +€24,796 +30.3%
Taxes 450/3 €27,389 €22,245 -€5,144 -18.8%
Remuneration and social security 454/9 €54,420 €84,360 +€29,940 +55.0%
Other amounts payable 47/48 €3,609 €3,758 +€149 +4.1%
Accrued charges and deferred income 492/3 €141,268 €261,068 +€119,800 +84.8%
Remuneration, social security and pensions 62 €494,819 €580,154 +€85,335 +17.2%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €7,241 €5,969 -€1,272 -17.6%
Other operating charges 640/8 €766 €1,152 +€385 +50.2%
Gross operating margin 9900 €531,865 €666,793 +€134,928 +25.4%
Operating profit (loss) 9901 €29,039 €79,519 +€50,480 +174%
Financial income 75/76B €4,364 €543 -€3,821 -87.6%
Recurring financial income 75 €4,364 €543 -€3,821 -87.6%
Financial charges 65/66B €2,134 €15,402 +€13,268 +622%
Recurring financial charges 65 €2,134 €15,402 +€13,268 +622%
Profit (loss) for the period before taxes 9903 €31,268 €64,660 +€33,392 +107%
Income taxes 67/77 €3,216 €3,099 -€116 -3.6%
Profit (loss) for the period 9904 €28,053 €61,561 +€33,508 +119%
Profit (loss) for the period to be appropriated 9905 €28,053 €61,561 +€33,508 +119%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 14 October 2026 via checked.be.