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WHITE WHALE: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

WHITE WHALE

BE 1003.320.389
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€5,518
2024 · €2,324+€3,194
Equity
€31,842
2024 · €26,324+€5,518
Cash
€37,562
2024 · €36,598+€964
Balance sheet total
€167,655
2024 · €134,626+€33,029

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€20,091

    up €20,091 (+21.0%), from €95,701 to €115,791

    of which Trade receivables: +€22,438

  • Financial fixed assets +€9,527

    new in 2025: €9,527

  • Deferred charges and accrued income +€2,112

    new in 2025: €2,112

Equity and liabilities
  • Trade debts +€38,108

    up €38,108 (+39.7%), from €96,045 to €134,153

  • Accrued charges and deferred income -€11,352

    no longer reported in 2025 (was €11,352)

  • Profit (loss) carried forward +€5,518

    up €5,518 (+237%), from €2,324 to €7,842

Income statement
  • Gross operating margin +€5,559

    up €5,559 (+131%), from €4,241 to €9,801

  • Taxes +€2,274

    up €2,274 (+294%), from €773 to €3,047

  • Financial charges +€202

    up €202 (+35.8%), from €565 to €767

  • Depreciation -€102

    down €102 (-17.5%), from €580 to €479

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €2,324
Gross operating margin +€5,559
Depreciation +€102
Financial income +€10
Financial charges -€202
Taxes -€2,274
Result 2025 €5,518
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€11,305
Investment -€10,341
Financing €0
Cash 2024 €36,598
Net result for the year +€5,518
Depreciation +€479
Receivables within one year -€20,091
Deferred charges and accrued income -€2,112
Trade debts +€38,108
Tax, wage and social debts +€8
Other debts +€747
Accrued charges and deferred income -€11,352
Investment in fixed assets (net) -€10,341
Cash 2025 €37,562
brings cash intakes cash out
Every line side by side 34 lines
Line Code 2024 2025 Change %
Total assets 20/58 €134,626 €167,655 +€33,029 +24.5%
Fixed assets 21/28 €2,327 €12,189 +€9,862 +424%
Tangible fixed assets 22/27 €2,327 €2,663 +€335 +14.4%
Furniture and vehicles 24 €2,327 €2,663 +€335 +14.4%
Financial fixed assets 28 - €9,527 +€9,527
Current assets 29/58 €132,299 €155,466 +€23,167 +17.5%
Amounts receivable within one year 40/41 €95,701 €115,791 +€20,091 +21.0%
Trade receivables 40 €72,933 €95,370 +€22,438 +30.8%
Other amounts receivable 41 €22,768 €20,421 -€2,347 -10.3%
Cash at bank and in hand 54/58 €36,598 €37,562 +€964 +2.6%
Deferred charges and accrued income 490/1 - €2,112 +€2,112
Total equity and liabilities 10/49 €134,626 €167,655 +€33,029 +24.5%
Equity 10/15 €26,324 €31,842 +€5,518 +21.0%
Contributions 10/11 €24,000 €24,000 = 0.0%
Profit (loss) carried forward 14 €2,324 €7,842 +€5,518 +237%
Amounts payable 17/49 €108,302 €135,813 +€27,511 +25.4%
Amounts payable within one year 42/48 €96,950 €135,813 +€38,863 +40.1%
Trade debts 44 €96,045 €134,153 +€38,108 +39.7%
Suppliers 440/4 €96,045 €134,153 +€38,108 +39.7%
Taxes, remuneration and social security 45 €773 €781 +€8 +1.1%
Taxes 450/3 €773 €781 +€8 +1.1%
Other amounts payable 47/48 €132 €879 +€747 +565%
Accrued charges and deferred income 492/3 €11,352 - -€11,352
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €580 €479 -€102 -17.5%
Gross operating margin 9900 €4,241 €9,801 +€5,559 +131%
Operating profit (loss) 9901 €3,661 €9,322 +€5,661 +155%
Financial income 75/76B €0 €10 +€10 +48,650%
Recurring financial income 75 €0 €10 +€10 +48,650%
Financial charges 65/66B €565 €767 +€202 +35.8%
Recurring financial charges 65 €565 €767 +€202 +35.8%
Profit (loss) for the period before taxes 9903 €3,096 €8,565 +€5,469 +177%
Income taxes 67/77 €773 €3,047 +€2,274 +294%
Profit (loss) for the period 9904 €2,324 €5,518 +€3,194 +137%
Profit (loss) for the period to be appropriated 9905 €2,324 €5,518 +€3,194 +137%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 20 October 2026 via checked.be.