Whale Media: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
Whale Media
Largest movements
- Cash +€55,207
up €55,207 (+256%), from €21,564 to €76,772
mainly Net result for the year (+€112,695) and Depreciation (+€21,000)
- Tangible fixed assets +€13,878
up €13,878 (+169%), from €8,208 to €22,087
- Formation expenses -€8,006
down €8,006 (-66.7%), from €12,008 to €4,003
- Deferred charges and accrued income -€2,526
down €2,526 (-77.0%), from €3,279 to €753
- Receivables within one year +€2,135
up €2,135 (+18.2%), from €11,723 to €13,858
of which Other amounts receivable: +€1,940
- Profit (loss) carried forward +€112,695
up €112,695 (+39.3%), from -€286,933 to -€174,238
- Other debts -€57,604
down €57,604 (-29.3%), from €196,925 to €139,321
- Tax, wage and social debts +€2,607
up €2,607 (+27.7%), from €9,415 to €12,022
of which Remuneration and social security: +€2,063
- Trade debts +€2,392
up €2,392 (+248%), from €966 to €3,358
- Gross operating margin +€136,686
up €136,686 (+143%), from €95,708 to €232,394
- Staff costs -€12,635
down €12,635 (-11.5%), from €109,855 to €97,220
- Depreciation +€8,196
up €8,196 (+64.0%), from €12,804 to €21,000
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €59,633 | €119,722 | +€60,089 | +101% |
| Formation expenses | 20 | €12,008 | €4,003 | -€8,006 | -66.7% |
| Fixed assets | 21/28 | €11,058 | €24,337 | +€13,278 | +120% |
| Intangible fixed assets | 21 | €2,850 | €2,250 | -€600 | -21.1% |
| Tangible fixed assets | 22/27 | €8,208 | €22,087 | +€13,878 | +169% |
| Furniture and vehicles | 24 | €8,208 | €22,087 | +€13,878 | +169% |
| Current assets | 29/58 | €36,567 | €91,383 | +€54,816 | +150% |
| Amounts receivable within one year | 40/41 | €11,723 | €13,858 | +€2,135 | +18.2% |
| Trade receivables | 40 | €11,543 | €11,738 | +€195 | +1.7% |
| Other amounts receivable | 41 | €180 | €2,120 | +€1,940 | +1,078% |
| Cash at bank and in hand | 54/58 | €21,564 | €76,772 | +€55,207 | +256% |
| Deferred charges and accrued income | 490/1 | €3,279 | €753 | -€2,526 | -77.0% |
| Total equity and liabilities | 10/49 | €59,633 | €119,722 | +€60,089 | +101% |
| Equity | 10/15 | -€147,673 | -€34,978 | +€112,695 | +76.3% |
| Contributions | 10/11 | €112,400 | €112,400 | = | 0.0% |
| Reserves | 13 | €26,860 | €26,860 | = | 0.0% |
| Distributable reserves | 133 | €26,860 | €26,860 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€286,933 | -€174,238 | +€112,695 | +39.3% |
| Amounts payable | 17/49 | €207,306 | €154,700 | -€52,606 | -25.4% |
| Amounts payable within one year | 42/48 | €207,306 | €154,700 | -€52,606 | -25.4% |
| Trade debts | 44 | €966 | €3,358 | +€2,392 | +248% |
| Suppliers | 440/4 | €966 | €3,358 | +€2,392 | +248% |
| Taxes, remuneration and social security | 45 | €9,415 | €12,022 | +€2,607 | +27.7% |
| Taxes | 450/3 | €640 | €1,184 | +€544 | +85.1% |
| Remuneration and social security | 454/9 | €8,775 | €10,838 | +€2,063 | +23.5% |
| Other amounts payable | 47/48 | €196,925 | €139,321 | -€57,604 | -29.3% |
| Remuneration, social security and pensions | 62 | €109,855 | €97,220 | -€12,635 | -11.5% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €12,804 | €21,000 | +€8,196 | +64.0% |
| Other operating charges | 640/8 | €933 | €930 | -€3 | -0.3% |
| Gross operating margin | 9900 | €95,708 | €232,394 | +€136,686 | +143% |
| Operating profit (loss) | 9901 | -€27,884 | €113,244 | +€141,128 | |
| Financial income | 75/76B | - | €39 | +€39 | |
| Recurring financial income | 75 | - | €39 | +€39 | |
| Financial charges | 65/66B | €1,344 | €166 | -€1,178 | -87.7% |
| Recurring financial charges | 65 | €1,344 | €166 | -€1,178 | -87.7% |
| Profit (loss) for the period before taxes | 9903 | -€29,228 | €113,117 | +€142,345 | |
| Income taxes | 67/77 | €279 | €423 | +€144 | +51.5% |
| Profit (loss) for the period | 9904 | -€29,507 | €112,695 | +€142,202 | |
| Profit (loss) for the period to be appropriated | 9905 | -€29,507 | €112,695 | +€142,202 |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 29 October 2026 via checked.be.