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Wethinkbeautiful: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Wethinkbeautiful

BE 0821.383.033
NACE 73.300, Public relations and communication consultancy
financial year 2023 against 2024filed annual accounts (NBB)
Net result for the year
€12,242
2023 · €22,544-€10,302
Equity
€117,178
2023 · €104,936+€12,242
Cash
€78,365
2023 · €98,588-€20,223
Balance sheet total
€194,391
2023 · €209,762-€15,370

Largest movements

2023 to 2024
Assets
  • Cash -€20,223

    down €20,223 (-20.5%), from €98,588 to €78,365

    mainly Tax, wage and social debts (-€10,650) and Trade debts (-€9,472)

  • Receivables within one year +€2,856

    up €2,856 (+3.1%), from €92,934 to €95,790

    of which Other amounts receivable: +€32,126

Equity and liabilities
  • Reserves +€12,000

    up €12,000 (+12.7%), from €94,860 to €106,860

  • Tax, wage and social debts -€10,650

    down €10,650 (-23.7%), from €44,994 to €34,344

    of which Taxes: -€6,727

  • Trade debts -€9,472

    down €9,472 (-33.0%), from €28,673 to €19,201

  • Accrued charges and deferred income -€7,200

    down €7,200 (-28.4%), from €25,375 to €18,175

Income statement
  • Gross operating margin -€24,373

    down €24,373 (-24.3%), from €100,129 to €75,756

  • Write-downs -€10,500

    no longer reported in 2024 (was €10,500)

  • Taxes -€1,901

    down €1,901 (-13.9%), from €13,724 to €11,822

  • Financial charges -€1,181

    down €1,181 (-25.1%), from €4,715 to €3,534

  • Depreciation -€1,044

    down €1,044 (-50.1%), from €2,083 to €1,039

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 €22,544
Gross operating margin -€24,373
Staff costs -€740
Depreciation +€1,044
Write-downs +€10,500
Other operating charges -€384
Financial income +€568
Financial charges +€1,181
Taxes +€1,901
Result 2024 €12,242

Cash bridge derived

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€20,050
Investment -€1,092
Financing +€919
Cash 2023 €98,588
Net result for the year +€12,242
Depreciation +€1,039
Receivables within one year -€2,856
Deferred charges and accrued income -€1,943
Trade debts -€9,472
Tax, wage and social debts -€10,650
Other debts -€1,209
Accrued charges and deferred income -€7,200
Investment in fixed assets (net) -€1,092
Short-term financial debts +€919
Cash 2024 €78,365
Every line side by side 42 lines
Line Code 2023 2024 Change %
Total assets 20/58 €209,762 €194,391 -€15,370 -7.3%
Fixed assets 21/28 €16,642 €16,695 +€53 +0.3%
Tangible fixed assets 22/27 €7,052 €7,105 +€53 +0.8%
Furniture and vehicles 24 €7,052 €7,105 +€53 +0.8%
Financial fixed assets 28 €9,590 €9,590 = 0.0%
Current assets 29/58 €193,120 €177,696 -€15,424 -8.0%
Amounts receivable within one year 40/41 €92,934 €95,790 +€2,856 +3.1%
Trade receivables 40 €32,252 €2,983 -€29,270 -90.8%
Other amounts receivable 41 €60,681 €92,807 +€32,126 +52.9%
Cash at bank and in hand 54/58 €98,588 €78,365 -€20,223 -20.5%
Deferred charges and accrued income 490/1 €1,598 €3,541 +€1,943 +121.6%
Total equity and liabilities 10/49 €209,762 €194,391 -€15,370 -7.3%
Equity 10/15 €104,936 €117,178 +€12,242 +11.7%
Contributions 10/11 €14,200 €14,200 = 0.0%
Reserves 13 €94,860 €106,860 +€12,000 +12.7%
Distributable reserves 133 €94,860 €106,860 +€12,000 +12.7%
Profit (loss) carried forward 14 -€4,124 -€3,882 +€242 +5.9%
Amounts payable 17/49 €104,825 €77,213 -€27,612 -26.3%
Amounts payable within one year 42/48 €79,450 €59,038 -€20,412 -25.7%
Financial debts 43 €4,574 €5,493 +€919 +20.1%
Other loans 439 €4,574 €5,493 +€919 +20.1%
Trade debts 44 €28,673 €19,201 -€9,472 -33.0%
Suppliers 440/4 €28,673 €19,201 -€9,472 -33.0%
Taxes, remuneration and social security 45 €44,994 €34,344 -€10,650 -23.7%
Taxes 450/3 €32,894 €26,167 -€6,727 -20.5%
Remuneration and social security 454/9 €12,100 €8,177 -€3,923 -32.4%
Other amounts payable 47/48 €1,209 - -€1,209
Accrued charges and deferred income 492/3 €25,375 €18,175 -€7,200 -28.4%
Remuneration, social security and pensions 62 €47,706 €48,446 +€740 +1.6%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,083 €1,039 -€1,044 -50.1%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €10,500 - -€10,500
Other operating charges 640/8 €499 €883 +€384 +77.1%
Gross operating margin 9900 €100,129 €75,756 -€24,373 -24.3%
Operating profit (loss) 9901 €39,341 €25,388 -€13,953 -35.5%
Financial income 75/76B €1,642 €2,210 +€568 +34.6%
Recurring financial income 75 €1,642 €2,210 +€568 +34.6%
Financial charges 65/66B €4,715 €3,534 -€1,181 -25.1%
Recurring financial charges 65 €4,715 €3,534 -€1,181 -25.1%
Profit (loss) for the period before taxes 9903 €36,268 €24,064 -€12,204 -33.6%
Income taxes 67/77 €13,724 €11,822 -€1,901 -13.9%
Profit (loss) for the period 9904 €22,544 €12,242 -€10,302 -45.7%
Profit (loss) for the period to be appropriated 9905 €22,544 €12,242 -€10,302 -45.7%

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 11 October 2026 via checked.be.