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We build brands: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

We build brands

BE 0797.324.261
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€16,298
2024 · €18,613-€2,315
Equity
€82,689
2024 · €66,391+€16,298
Cash
€81,128
2024 · €54,403+€26,725
Balance sheet total
€120,180
2024 · €96,059+€24,122

Largest movements

2024 to 2025
Assets
  • Cash +€26,725

    up €26,725 (+49.1%), from €54,403 to €81,128

    mainly Net result for the year (+€16,298) and Tax, wage and social debts (+€8,095)

  • Receivables within one year -€2,344

    down €2,344 (-25.1%), from €9,332 to €6,988

Equity and liabilities
  • Reserves +€16,298

    up €16,298 (+25.3%), from €64,391 to €80,689

  • Tax, wage and social debts +€8,095

    up €8,095 (+58.0%), from €13,951 to €22,045

  • Short-term financial debts -€3,108

    down €3,108 (-94.6%), from €3,284 to €177

    of which Other loans: -€2,000

  • Other debts +€2,610

    up €2,610 (+32.8%), from €7,953 to €10,563

Income statement
  • Turnover +€152,990

    new in 2025: €152,990

  • Purchases and services +€138,016

    new in 2025: €138,016

  • Gross operating margin -€3,733

    down €3,733 (-11.8%), from €31,503 to €27,771

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €18,613
Gross operating margin -€3,733
Depreciation -€143
Other operating charges +€110
Financial income -€19
Financial charges +€254
Taxes +€1,217
Result 2025 €16,298
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€32,032
Investment -€2,200
Financing -€3,108
Cash 2024 €54,403
Net result for the year +€16,298
Depreciation +€2,477
Receivables within one year +€2,344
Deferred charges and accrued income -€18
Trade debts +€226
Tax, wage and social debts +€8,095
Other debts +€2,610
Investment in fixed assets (net) -€2,200
Short-term financial debts -€3,108
Cash 2025 €81,128
brings cash intakes cash out
Every line side by side 39 lines
Line Code 2024 2025 Change %
Total assets 20/58 €96,059 €120,180 +€24,122 +25.1%
Fixed assets 21/28 €31,580 €31,303 -€277 -0.9%
Tangible fixed assets 22/27 €31,580 €31,303 -€277 -0.9%
Furniture and vehicles 24 - €2,056 +€2,056
Other tangible fixed assets 26 €31,580 €29,247 -€2,333 -7.4%
Current assets 29/58 €64,479 €88,877 +€24,399 +37.8%
Amounts receivable within one year 40/41 €9,332 €6,988 -€2,344 -25.1%
Trade receivables 40 €9,332 €6,988 -€2,344 -25.1%
Cash at bank and in hand 54/58 €54,403 €81,128 +€26,725 +49.1%
Deferred charges and accrued income 490/1 €744 €762 +€18 +2.4%
Total equity and liabilities 10/49 €96,059 €120,180 +€24,122 +25.1%
Equity 10/15 €66,391 €82,689 +€16,298 +24.5%
Contributions 10/11 €2,000 €2,000 = 0.0%
Reserves 13 €64,391 €80,689 +€16,298 +25.3%
Distributable reserves 133 €64,391 €80,689 +€16,298 +25.3%
Amounts payable 17/49 €29,667 €37,491 +€7,823 +26.4%
Amounts payable within one year 42/48 €29,667 €37,491 +€7,823 +26.4%
Financial debts 43 €3,284 €177 -€3,108 -94.6%
Credit institutions 430/8 €1,284 €177 -€1,108 -86.3%
Other loans 439 €2,000 - -€2,000
Trade debts 44 €4,480 €4,706 +€226 +5.0%
Suppliers 440/4 €4,480 €4,706 +€226 +5.0%
Taxes, remuneration and social security 45 €13,951 €22,045 +€8,095 +58.0%
Taxes 450/3 €13,951 €22,045 +€8,095 +58.0%
Other amounts payable 47/48 €7,953 €10,563 +€2,610 +32.8%
Turnover 70 - €152,990 +€152,990
Goods, raw materials, services and sundry goods 60/61 - €138,016 +€138,016
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,333 €2,477 +€143 +6.1%
Other operating charges 640/8 €603 €493 -€110 -18.2%
Gross operating margin 9900 €31,503 €27,771 -€3,733 -11.8%
Operating profit (loss) 9901 €28,567 €24,801 -€3,766 -13.2%
Financial income 75/76B €53 €34 -€19 -35.7%
Recurring financial income 75 €53 €34 -€19 -35.7%
Financial charges 65/66B €2,241 €1,987 -€254 -11.3%
Recurring financial charges 65 €2,241 €1,987 -€254 -11.3%
Profit (loss) for the period before taxes 9903 €26,380 €22,848 -€3,531 -13.4%
Income taxes 67/77 €7,767 €6,550 -€1,217 -15.7%
Profit (loss) for the period 9904 €18,613 €16,298 -€2,315 -12.4%
Profit (loss) for the period to be appropriated 9905 €18,613 €16,298 -€2,315 -12.4%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 14 October 2026 via checked.be.