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WE#ARE: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

WE#ARE

BE 0690.734.921
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€20,590
2024 · €28,801-€8,211
Equity
€45,202
2024 · €61,564-€16,362
Cash
€65,042
2024 · €77,698-€12,657
Balance sheet total
€110,045
2024 · €116,103-€6,058

Largest movements

2024 to 2025
Assets
  • Cash -€12,657

    down €12,657 (-16.3%), from €77,698 to €65,042

    mainly Contributions, distributions and other (-€36,953) and Receivables within one year (-€9,876)

  • Receivables within one year +€9,876

    up €9,876 (+49.0%), from €20,137 to €30,013

    of which Trade receivables: +€7,439

  • Tangible fixed assets -€3,256

    down €3,256 (-19.7%), from €16,546 to €13,290

    of which Other tangible fixed assets: -€3,957

Equity and liabilities
  • Reserves -€16,362

    down €16,362 (-38.1%), from €42,964 to €26,602

    of which Distributable reserves: -€16,362

  • Other debts +€8,152

    up €8,152 (+28.3%), from €28,801 to €36,953

  • Trade debts +€1,542

    up €1,542 (+8.3%), from €18,594 to €20,136

Income statement
  • Staff costs +€12,065

    up €12,065 (+42.9%), from €28,153 to €40,218

  • Taxes -€5,522

    down €5,522 (-46.4%), from €11,892 to €6,371

  • Gross operating margin -€866

    down €866 (-1.2%), from €74,434 to €73,567

  • Depreciation +€808

    up €808 (+19.3%), from €4,182 to €4,991

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €28,801
Gross operating margin -€866
Staff costs -€12,065
Depreciation -€808
Other operating items -€63
Financial income -€200
Financial charges +€272
Taxes +€5,522
Result 2025 €20,590

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€26,031
Investment -€1,735
Financing -€36,953
Cash 2024 €77,698
Net result for the year +€20,590
Depreciation +€4,991
Receivables within one year -€9,876
Deferred charges and accrued income +€21
Trade debts +€1,542
Tax, wage and social debts +€610
Other debts +€8,152
Investment in fixed assets (net) -€1,735
Contributions, distributions and other -€36,953
Cash 2025 €65,042
Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €116,103 €110,045 -€6,058 -5.2%
Fixed assets 21/28 €16,726 €13,470 -€3,256 -19.5%
Intangible fixed assets 21 - €0 =
Tangible fixed assets 22/27 €16,546 €13,290 -€3,256 -19.7%
Furniture and vehicles 24 €1,175 €1,876 +€701 +59.7%
Other tangible fixed assets 26 €15,370 €11,413 -€3,957 -25.7%
Financial fixed assets 28 €180 €180 = 0.0%
Current assets 29/58 €99,377 €96,575 -€2,802 -2.8%
Amounts receivable within one year 40/41 €20,137 €30,013 +€9,876 +49.0%
Trade receivables 40 €14,114 €21,552 +€7,439 +52.7%
Other amounts receivable 41 €6,023 €8,460 +€2,437 +40.5%
Cash at bank and in hand 54/58 €77,698 €65,042 -€12,657 -16.3%
Deferred charges and accrued income 490/1 €1,542 €1,521 -€21 -1.4%
Total equity and liabilities 10/49 €116,103 €110,045 -€6,058 -5.2%
Equity 10/15 €61,564 €45,202 -€16,362 -26.6%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €42,964 €26,602 -€16,362 -38.1%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Distributable reserves 133 €41,104 €24,742 -€16,362 -39.8%
Amounts payable 17/49 €54,539 €64,843 +€10,304 +18.9%
Amounts payable within one year 42/48 €54,539 €64,843 +€10,304 +18.9%
Trade debts 44 €18,594 €20,136 +€1,542 +8.3%
Suppliers 440/4 €18,594 €20,136 +€1,542 +8.3%
Taxes, remuneration and social security 45 €7,144 €7,754 +€610 +8.5%
Taxes 450/3 €2,828 €1,997 -€830 -29.4%
Remuneration and social security 454/9 €4,317 €5,757 +€1,440 +33.4%
Other amounts payable 47/48 €28,801 €36,953 +€8,152 +28.3%
Remuneration, social security and pensions 62 €28,153 €40,218 +€12,065 +42.9%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €4,182 €4,991 +€808 +19.3%
Non-recurring operating charges 66A - €63 +€63
Gross operating margin 9900 €74,434 €73,567 -€866 -1.2%
Operating profit (loss) 9901 €42,099 €28,295 -€13,804 -32.8%
Financial income 75/76B €455 €255 -€200 -44.0%
Recurring financial income 75 €455 €255 -€200 -44.0%
Financial charges 65/66B €1,860 €1,589 -€272 -14.6%
Recurring financial charges 65 €1,842 €1,589 -€254 -13.8%
Non-recurring financial charges 66B €18 - -€18
Profit (loss) for the period before taxes 9903 €40,693 €26,961 -€13,732 -33.7%
Income taxes 67/77 €11,892 €6,371 -€5,522 -46.4%
Profit (loss) for the period 9904 €28,801 €20,590 -€8,211 -28.5%
Profit (loss) for the period to be appropriated 9905 €28,801 €20,590 -€8,211 -28.5%

Source: filed annual accounts (NBB), fiscal years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 8 October 2026 via checked.be.