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W.P. CREATIES: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

W.P. CREATIES

BE 0447.699.837
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€100,340
2024 · €259,240-€158,900
Equity
€393,536
2024 · €361,915+€31,621
Cash
€203,175
2024 · €154,549+€48,625
Balance sheet total
€541,716
2024 · €457,244+€84,472

Largest movements

2024 to 2025
Assets
  • Cash +€48,625

    up €48,625 (+31.5%), from €154,549 to €203,175

    mainly Net result for the year (+€100,340) and Trade debts (+€29,256)

  • Receivables after one year +€13,037

    up €13,037 (+5.6%), from €234,057 to €247,093

  • Receivables within one year +€11,147

    up €11,147 (+24.2%), from €46,020 to €57,167

    of which Trade receivables: +€31,747

  • Tangible fixed assets +€11,099

    up €11,099 (+62.5%), from €17,763 to €28,862

    of which Furniture and vehicles: +€13,312

Equity and liabilities
  • Reserves +€31,621

    up €31,621 (+9.2%), from €343,315 to €374,936

  • Trade debts +€29,256

    up €29,256 (+86.5%), from €33,809 to €63,065

  • Other debts +€12,326

    up €12,326 (+21.1%), from €58,488 to €70,814

  • Tax, wage and social debts +€11,262

    up €11,262 (+417.4%), from €2,698 to €13,960

Income statement
  • Gross operating margin -€269,204

    down €269,204 (-65.8%), from €409,204 to €140,000

  • Taxes -€72,627

    down €72,627 (-62.2%), from €116,725 to €44,098

  • Staff costs -€24,360

    down €24,360 (-92.7%), from €26,280 to €1,920

  • Financial income +€9,445

    up €9,445 (+209.5%), from €4,507 to €13,952

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €259,240
Gross operating margin -€269,204
Staff costs +€24,360
Depreciation +€2,648
Other operating charges +€586
Financial income +€9,445
Financial charges +€637
Taxes +€72,627
Result 2025 €100,340

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€133,265
Investment -€15,921
Financing -€68,719
Cash 2024 €154,549
Net result for the year +€100,340
Depreciation +€4,822
Receivables after one year -€13,037
Stocks and contracts +€1,542
Receivables within one year -€11,147
Deferred charges and accrued income -€2,105
Trade debts +€29,256
Tax, wage and social debts +€11,262
Other debts +€12,326
Accrued charges and deferred income +€7
Investment in fixed assets (net) -€15,921
Contributions, distributions and other -€68,719
Cash 2025 €203,175
Every line side by side 43 lines
Line Code 2024 2025 Change %
Total assets 20/58 €457,244 €541,716 +€84,472 +18.5%
Fixed assets 21/28 €17,763 €28,862 +€11,099 +62.5%
Tangible fixed assets 22/27 €17,763 €28,862 +€11,099 +62.5%
Plant, machinery and equipment 23 €899 €144 -€755 -84.0%
Furniture and vehicles 24 €2,865 €16,177 +€13,312 +464.7%
Other tangible fixed assets 26 €13,999 €12,541 -€1,458 -10.4%
Current assets 29/58 €439,480 €512,853 +€73,373 +16.7%
Amounts receivable after more than one year 29 €234,057 €247,093 +€13,037 +5.6%
Other amounts receivable 291 €234,057 €247,093 +€13,037 +5.6%
Stocks and contracts in progress 3 €1,542 - -€1,542
Stocks 30/36 €1,542 - -€1,542
Amounts receivable within one year 40/41 €46,020 €57,167 +€11,147 +24.2%
Trade receivables 40 €25,420 €57,167 +€31,747 +124.9%
Other amounts receivable 41 €20,600 €0 -€20,600 -100.0%
Cash at bank and in hand 54/58 €154,549 €203,175 +€48,625 +31.5%
Deferred charges and accrued income 490/1 €3,312 €5,418 +€2,105 +63.6%
Total equity and liabilities 10/49 €457,244 €541,716 +€84,472 +18.5%
Equity 10/15 €361,915 €393,536 +€31,621 +8.7%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €343,315 €374,936 +€31,621 +9.2%
Distributable reserves 133 €343,315 €374,936 +€31,621 +9.2%
Amounts payable 17/49 €95,328 €148,179 +€52,851 +55.4%
Amounts payable within one year 42/48 €94,996 €147,840 +€52,844 +55.6%
Trade debts 44 €33,809 €63,065 +€29,256 +86.5%
Suppliers 440/4 €33,809 €63,065 +€29,256 +86.5%
Taxes, remuneration and social security 45 €2,698 €13,960 +€11,262 +417.4%
Taxes 450/3 €2,698 €13,960 +€11,262 +417.4%
Other amounts payable 47/48 €58,488 €70,814 +€12,326 +21.1%
Accrued charges and deferred income 492/3 €333 €340 +€7 +2.0%
Non-recurring operating income 76A €360,720 - -€360,720
Remuneration, social security and pensions 62 €26,280 €1,920 -€24,360 -92.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €7,470 €4,822 -€2,648 -35.4%
Other operating charges 640/8 €1,824 €1,238 -€586 -32.1%
Gross operating margin 9900 €409,204 €140,000 -€269,204 -65.8%
Operating profit (loss) 9901 €373,629 €132,020 -€241,609 -64.7%
Financial income 75/76B €4,507 €13,952 +€9,445 +209.5%
Recurring financial income 75 €4,507 €13,952 +€9,445 +209.5%
Financial charges 65/66B €2,171 €1,534 -€637 -29.4%
Recurring financial charges 65 €2,171 €1,534 -€637 -29.4%
Profit (loss) for the period before taxes 9903 €375,965 €144,438 -€231,527 -61.6%
Income taxes 67/77 €116,725 €44,098 -€72,627 -62.2%
Profit (loss) for the period 9904 €259,240 €100,340 -€158,900 -61.3%
Profit (loss) for the period to be appropriated 9905 €259,240 €100,340 -€158,900 -61.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 9 October 2026 via checked.be.